ritz lagoa da anta

What ritz lagoa da anta does

Ritz Lagoa da Anta Hotel & SPA is a privately held beachfront luxury hotel located on Lagoa da Anta beach in Maceió, Alagoas, Brazil, operating as part of the Hotéis Ritz brand. The property is organized around a themed-floor concept spanning six floors (Design, Bali, Eco, Premium, Premium Plus, and Presidential Suite) segmented across Standard, Luxo, and Suíte categories, with rooms ranging from 34m² to 120m² targeting families, couples, and corporate travelers. The hotel's core technology is a proprietary digital reservation system (reservas.hoteisritzalagoas.com.br) supplemented by phone reservations, WhatsApp concierge, and email newsletter engagement.

The business model is direct-to-consumer hospitality, with revenue generated across multiple integrated streams: accommodation bookings, Zena Spa (wellness with Indonesian volcanic rock soaking pools), Le Sururu restaurant (French-Nordestina fusion fine dining), Braci Resto-Bar (casual charcoal-driven dining), Lontra Beach Club (affiliated beach club at Praia do Carro Quebrado), Ritz Tennis Club (clay and beach tennis courts), the largest pool complex in Maceió, a fitness center, and a Kids & Teens Club. Distribution is primarily direct via the own reservation platform, central booking line, and WhatsApp, with no third-party OTA partnerships explicitly disclosed. The hotel positions itself as a self-contained leisure and corporate destination, with a separate events platform (ritzeventos.com.br) signaling intent to capture meetings and banqueting revenue.

Name

ritz lagoa da anta

Legal name

Ritz Lagoa da Anta Hotel & SPA

Website

https://ritzlagoadaanta.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ritz Lagoa da Anta is a private beachfront luxury hotel in Maceió, Alagoas, Brazil, operating under the Hotéis Ritz brand. It serves families, couples, and corporate travelers through themed floors, spa, restaurants, beach club, and sports facilities via direct booking.

Ownership category

akta.pro rank

Product category

Beachfront Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Beachfront hotel accommodation
• Luxury resort hospitality
• Wellness and spa services
• Fine dining restaurants
• Themed hotel rooms

Headquarters

HQ city

Maceió

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from hotel room bookings across multiple room categories (Standard, Luxo, Suíte), with themed floors targeting different customer profiles (families, couples, executives).
2. Spa Services (Zena Spa): Spa and wellness services available to both hotel guests and external visitors, featuring Indonesian volcanic rock soaking pools and exclusive wellness rituals.
3. Fine Dining (Le Sururu Restaurant): Upscale restaurant serving French-Nordestinian fusion cuisine, open from breakfast through dinner, featuring local specialty sururu.
4. Braci Resto-Bar: Casual resto-bar with charcoal oven cooking, sports viewing, and live music, offering a relaxed dining alternative.
5. Beach Club Access: Lontra Beach Club located at Praia do Carro Quebrado, offering day-use beach access with 50% discount for hotel guests.
6. Sports Facilities (Ritz Tennis Club): Tennis club with clay courts, beach tennis, and kids courts, available by reservation for hotel guests.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ritz Lagoa da Anta operates a beachfront luxury hotel in Maceió, Alagoas, offering accommodation across three categories (Standard, Luxo, Suíte) organized into six thematic floors (Design, Bali, Eco, Premium, Premium Plus, Presidential) targeting families, couples, and corporate guests. The hospitality experience extends through Le Sururu restaurant, Braci Resto-Bar, Zena Spa with Indonesian volcanic rock pools, Ritz Tennis Club, Kids & Teens Club, the largest pool complex in Maceió, and the affiliated Lontra Beach Club.

Product overview

Ritz Lagoa da Anta Hotel & SPA is a beachfront luxury hotel in Maceió, Alagoas, Brazil. The property offers a diversified accommodation portfolio organized across three categories (Standard, Luxo, and Suíte) with six thematic floors: Design, Bali, Eco, Premium Floor, Premium Plus, and Presidential Suite. Each floor targets specific guest profiles—families, couples, or corporate travelers—with room sizes ranging from 34-37m² (Standard/Luxo) to 90-120m² (Suíte). The hospitality experience extends through multiple branded products: Le Sururu restaurant (French-Nordestina fusion cuisine), Braci Resto-Bar (casual dining), Zena Spa (thermal spa with Indonesian volcanic rock baths), Ritz Tennis Club (3 clay courts, 3 beach tennis, 2 kids courts), Lontra Beach Club (exclusive beach facility), swimming pools (largest in Maceió), fitness center, and Kids & Teens Club. The hotel positions itself as a complete leisure and entertainment destination for children and adults with themed floors, recreational facilities, and integrated hospitality services.

Differentiator

Problem solved

Functional benefit

Brands

• Zena Spa: Spa offering rituals, baths, and massages with volcanic rock soaking tubs imported from Indonesia, providing a complete sensory well-being experience.
• Ritz Tennis Club
• Le Sururu
• Braci Resto-Bar
• Lontra Beach Club

Products and services

• Suíte Presidencial 120m² luxury accommodation with two entry doors, meeting room for 12, living room with two sofas, bathroom with Japanese wooden ofurô and two showers, king size bed, climate-controlled wine cellar, and balcony with sea view. Designed for the corporate market.
• Premium Plus Suíte 90m² Premium Plus apartment on the 4th floor with goose feather pillows and pillow-top bedding, sea view, four environments (living room, bedroom, closet, spacious bathroom). Maximum capacity of 4 people.
• Bali Floor Suíte 90m² suite inspired by Indonesian islands, designed exclusively for couples. Includes living room, bedroom, makeup room, and spacious bathroom with couple's ofurô, king size bed, and sea view.
• Eco Floor Suíte 90m² apartment on the 3rd floor with ecological sustainability concept, low ambient lighting, sea view, four environments including two bedrooms, closet, and spacious bathroom. Maximum capacity of 4 people.
• Premium Floor Suíte 90m² sea view apartment on the 2nd floor, ideal for families, with four environments and maximum capacity of 4 people.
• Premium Plus Luxo
• Eco Floor Luxo 37m² apartment on the 3rd floor with ecological sustainability concept, nature-inspired decoration by Osvaldo Tenório, low ambient lighting, and sea view. Maximum capacity of 3 people.
• Premium Floor Luxo 37m² sea view apartment on the 2nd floor, ideal for families, with maximum capacity of 4 people.
• Bali Floor Luxo 35m² room inspired by Indonesian islands, designed exclusively for couples for matrimonial occasions, with lateral sea view. Does not accommodate children.
• Design Floor Luxo 37m² sea view room on the 6th floor with balcony, designed for executives and guests who value modernity, comfort, practicality, sophistication, and regionality. Does not accommodate children.
• Design Floor Standard 35m² room occupying the 6th floor, designed for corporate travel and guests who appreciate modernity, comfort, practicality, sophistication, and regionality. Includes balcony. Does not accommodate children.
• Bali Floor Standard 35m² room inspired by Indonesian islands, created exclusively for couples, with couple bed and lateral sea view.
• Premium Plus Standard 34m² Premium Plus apartment on the 4th floor with lateral sea view, magnifying mirror, hair dryer, LCD with cable TV, safe, clock radio with iPod connection, mini-bar, and air conditioning.
• Premium Floor Standard 35m² lateral sea view apartment on the 2nd floor, ideal for families, with maximum capacity of 4 people.
• Eco Floor Standard Sustainable and modern room designed by architect Lácio Moura with minimalist decoration, optimized material use, modern lighting, and original coconut fiber flooring preserving Alagoan identity. Maximum 3 adults.
• Zena Spa Wellness service offering exclusive rituals, therapies, and massages combining ancestral techniques with natural ingredients. Features volcanic rock bathtubs imported from Indonesia for thermal immersions. Available to both hotel guests and external visitors.
• Ritz Tennis Club Sports service with 3 covered clay courts, 3 beach tennis courts, and 2 kids' grass tennis courts. Professional instructors provide programs for beginners through advanced players, including children and adults.
• Le Sururu Restaurant Fine-dining restaurant combining French cuisine refinement with Northeastern Brazilian gastronomy, featuring regional breakfast, light lunch, and sophisticated dinner with the sururu delicacy as a centerpiece.
• Braci Resto-Bar Casual rest-bar for watching sports, listening to music, and sharing simple cuisine cooked mostly on charcoal oven with selected products. No service charge; gratuity is spontaneous.
• Lontra Beach Club by Hotéis Ritz Beach club at Praia do Carro Quebrado with complete beach structure including loungers, beachfront lounges, air-conditioned restaurant, high gastronomy, game room, kids club, musical programming, and family activities. Hotel guests receive 50% discount on day-use access.
• Kids & Teens Club Children and family entertainment facility including Mini Golf for sunny afternoons, designed to engage all ages during the hotel stay.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lontra Beach ClubminorOthersAffiliated beach club operation at Praia do Carro Quebrado offering hotel guests 50% discount on day-use access. Provides extended beach experience beyond hotel's waterfront with lounges, restaurant, kids club, and musical programming. Hotel guests receive preferential pricing by presenting hotel confirmation.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jatiúca Hotel & Resort: Full-service beachfront resort in Maceió operating multiple room categories, restaurants, pools, and leisure amenities for families, couples, and business travelers. Directly comparable as the closest upscale competitor in the same beachfront micro-market.
• Salinas Maceió All Inclusive Resort: All-inclusive beachfront resort in Maceió with multiple F&B venues, pools, kids clubs, and entertainment programming. Directly competes for family and couple leisure segments in the same destination.
• Ipioca Beach Resort: Beachfront resort north of Maceió with full-service accommodation, restaurants, pools, and recreational amenities. Directly comparable destination resort competing for leisure travelers in the Alagoas region.
• Pratagy Acqua Park Beach Resort: All-inclusive resort near Maceió with large water park, multiple restaurants, sports facilities, and family programming. Comparable as a beachfront leisure resort targeting similar family and couple segments.
• Best Western Premier Maceió: Upscale international-branded hotel in Maceió offering full-service accommodations, F&B, and event space. Comparable as a competing full-service property targeting similar business and leisure travelers.
• Ponta Verde Beach Flat: Upscale flats/apart-hotel in Maceió's Ponta Verde neighborhood offering suite-style accommodations with sea views, pools, and on-site services. Comparable as an alternative upscale lodging option in the same urban beachfront market.
• Hotel Brisa Tower: Maceió beachfront hotel offering full-service accommodations, restaurant, pool, and event facilities targeting leisure and business travelers. Comparable as a competitive upscale hotel in the same destination.

Emerging players

• Arraial d'Ajuda Eco Resort: Brazilian beachfront resort with themed accommodations, multiple F&B outlets, spa, and recreational programming. Comparable as a thematic beachfront leisure resort in another regional Brazilian destination.

Others

• Hotéis Ritz (parent brand / other properties): Sister properties under the Hotéis Ritz Alagoas brand portfolio, sharing operational standards and cross-promotion including Lontra Beach Club. Comparable as affiliated sister assets rather than direct competitors.

Regional players

• Meridional Hotel (Porto de Galinhas / Recife): Beachfront hotel operator in Pernambuco state with similar full-service accommodations, restaurant, pool, and business amenities. Comparable as a regional Northeast Brazil upscale operator, though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ritz-lagoa-da-anta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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