Bryght Young Things

What Bryght Young Things does

Bryght Young Things (BYT.NYC) is a privately held creative production studio with offices in New York, California, and Portland that produces commercials, branded films, photo campaigns, and documentary content through a roster of represented commercial directors and a separate photography department (Photo Dept). The studio's director roster includes ten named directors — Daniel Navetta, Sandeep & Chadrick, Charlie Mysak, Rodney Lucas, Rayan Rey, Mikayla Gamble, Romain Laurent, Anna Pollack, Henry Busby, and Jonatán López — alongside dedicated stills photographers operating under the Photo Dept sub-brand. Daniel Navetta, the founder, is credited with a documentary that premiered at Tribeca in 2018 and was shortlisted by the International Documentary Association.

The studio's client base spans approximately 30 named enterprise brands including Nike, Apple, Google, Coca-Cola, Adidas, Uber, HBO, Spotify, GAP, Lululemon, Gatorade, Under Armour, Rocket Mortgage, Delta, Casper, McDonald's, Honda, BMW, Beats, Stella McCartney, Puma, G-Shock, Citroen, Saturdays, Brooks, Whoop, Amazon, John Hancock, Ad Council, and Square, distributed across athletic apparel, technology, beverages, automotive, financial services, media, and consumer goods. Commercial work is delivered through a four-region North American talent representation network — Talk Shop (East Coast), Hero Mgmt (West Coast), Nikki Weiss & Co (Midwest), and Revolver Films (Canada) — supplemented by direct brand relationships.

Revenue is generated via project-based professional services engagements under quote-based pricing that is not publicly disclosed. The studio employs approximately 10 people, is co-founded by Daniel Navetta (Founder) and Steve Cozzarelli (Head of Photography and Partner), has no disclosed external funding or parent company, and has been recognized through the Cannes Lions International Festival of Creativity.

Name

Bryght Young Things

Legal name

Bryght Young Things

Website

https://byt.nyc

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bryght Young Things is a privately held creative production studio in New York, California, and Portland that produces commercials, branded films, photo campaigns, and documentaries through a roster of represented directors for major global brand clients.

Ownership category

akta.pro rank

Product category

Commercial Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Sound Recording Industries (512), Photographic Services (54192)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

akta.pro secondary industries

Short-Form Documentaries (MPADADAC), Feature-Length Documentaries (MPADADAA)

Keywords

• Commercial production services
• Creative direction
• Photography production
• Documentary filmmaking
• Brand campaign production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Creative Services: Revenue generated through commercial photography, motion projects, and campaign work for major brand clients. Services are project-based with direct client relationships facilitated through talent representation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Bryght Young Things (BYT.NYC) is a creative production studio that delivers commercials, films, photography, and documentaries for major brands through a roster of represented directors and photographers. Services span campaign development, brand photography production, motion/direction work, and documentary-style storytelling, with project-based engagement delivered via direct brand relationships and regional talent representation agencies.

Product overview

Bryght Young Things (BYT.NYC) is a creative studio operating as a multi-location talent representation and production company with offices in New York, California, and Portland. The company offers two core offerings: a Directors Portfolio showcasing filmmakers and directors for commercial and documentary projects (including Daniel Navetta, Sandeep & Chadrick, Charlie Mysak, Rodney Lucas, Rayan Rey, Mikayla Gamble, Romain Laurent, Anna Pollack, Henry Busby, and Jonatán López), and a Photo Department providing stills photography and documentary companion imagery for campaigns. Through these talent divisions, the studio produces commercials, films, photo campaigns, and documentaries for global brands, with projects spanning Nike, Apple, Google, Adidas, and other major advertisers.

Differentiator

Problem solved

Functional benefit

Brands

• Photo Dept: Photography department of BYT featuring still photography work separate from the motion/direction work

Products and services

• BYT.NYC Creative Studio Platform Creative studio platform showcasing the studio's directors, photographers, and creative talent for commercials, films, photo, and documentary projects. The platform features portfolio work organized by director and includes a dedicated photo department section, serving as the studio's primary client-facing showcase.
• Directors Portfolio
• Photo Dept

Named customers30 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Talk ShopcoreChannel Partner/ Reseller/ DistributorEast Coast talent representation agency representing Bryght Young Things directors and photographers. Manages talent across photography and motion business segments in the Eastern United States region.
• Hero MgmtcoreChannel Partner/ Reseller/ DistributorWest Coast talent representation agency representing Bryght Young Things directors and photographers. Manages talent across photography and motion business segments in the Western United States region.
• MGMTcoreChannel Partner/ Reseller/ DistributorCanadian talent representation agency representing Bryght Young Things directors and photographers. Manages talent across photography and motion business segments in Canada.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smuggler: Director-led commercial production company representing award-winning filmmakers for global brand campaigns. Comparable to BYT on represented-talent model, premium commercial positioning, and Cannes Lions-tier client work.
• Pulse Films: Hybrid production and talent management company producing commercials, music videos, and branded content. Directly comparable to BYT on represented-directors model and brand-driven commercial work.
• Radical Media: Long-standing production company producing commercials, branded content, and documentaries for global brands. Comparable to BYT in talent-representation model, multi-discipline offering (film + photo), and blue-chip advertiser client base.
• Anonymous Content: Multi-disciplinary commercial production company representing directors and filmmakers for brand campaigns and long-form content. Closely comparable to BYT in that it pitches represented creative talent to major brand clients for commercials, documentaries, and branded storytelling.
• Tool of North America: US-based commercial production company representing directors for advertising campaigns. Comparable to BYT on represented-director model and blue-chip brand client roster.
• Prettybird: Creative production and talent representation company producing commercials, branded content, and music videos for major brands. Comparable to BYT in representing a curated roster of directors and producing premium ad campaigns.
• Biscuit Filmworks: Commercial production company representing a roster of directors for advertising campaigns and branded content. Directly comparable to BYT in offering represented directors for hire to brand clients.
• Arts & Science: Boutique production company representing directors and producing commercial and branded documentary work. Comparable to BYT's premium positioning, branded documentary orientation, and talent-representation GTM.

Broad incumbents

• Wieden+Kennedy (Content Studio): Major independent advertising agency with in-house content production capabilities, frequently the buyer of director and photographer services. Comparable to BYT as a counterparty in the same commercial production market; BYT pitches into agencies like W+K for brand campaigns.

Emerging players

• London Alley Entertainment: Production company known for high-profile music videos and brand campaigns with a represented-director roster. Comparable to BYT's combined motion + photo offering for major brand clients, though more music-video-weighted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/byt.nyc
• LinkedInlinkedin.com/company/bryght-young-things

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryght Young Things