Century 21 RiverStone
Century 21 RiverStone is a privately held Century 21 franchise brokerage serving North Idaho (Bonner County) with 25+ agents across three offices in Sandpoint, Priest River, and Ponderay, handling residential, waterfront, commercial, luxury, and land transactions alongside property management services.
- Company typePrivate
- Founded-
- HeadquartersSandpoint, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Century 21 RiverStone does
Century 21 RiverStone is a privately held residential and commercial real estate brokerage operating as a franchisee of Century 21 Real Estate LLC, serving North Idaho with three offices in Sandpoint (headquarters), Priest River, and Ponderay. The firm employs 25+ agents and provides transactional brokerage services across residential, waterfront, commercial, luxury, and land property types, supplemented by property management services and a dedicated luxury homes sub-brand (sandpointluxuryhomes.com). Its customer base consists primarily of individual buyers and sellers in the Bonner County secondary-home and primary-residential market, with the firm claiming the #1 brokerage position in Sandpoint and Bonner County from 2008 through 2021.
The business operates on a standard residential brokerage model, generating commission-based revenue on closed transactions with splits paid to producing agents. Supporting technology is limited to a public website featuring an IDX-integrated property search and a mortgage calculator, with no disclosed proprietary AI, data assets, or differentiated platform capabilities. The firm is co-owned by Margie Stevens, Eric Skinner, and Brent Stevens, and has earned the Century 21 CENTURION Award every year since 2009, a multi-year system recognition that places it in the top tier of the franchise's production ranking.
Strategically, Century 21 RiverStone's positioning rests on three pillars: local distribution density across Bonner County, sustained franchise-system recognition, and a modest service-extension stack (property management and luxury sub-brand). The firm does not appear to pursue technology-led differentiation, and its growth trajectory beyond 2021 is not documented in the available data, leaving the forward outlook dependent on broader North Idaho real estate cycle dynamics rather than identifiable company-specific initiatives.
Century 21 RiverStone firmographics
Firmographics- Name
- Century 21 RiverStone
- Legal name
- Century 21 RiverStone
- Website
- https://c21sandpoint.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Century 21 RiverStone is a privately held Century 21 franchise brokerage serving North Idaho (Bonner County) with 25+ agents across three offices in Sandpoint, Priest River, and Ponderay, handling residential, waterfront, commercial, luxury, and land transactions alongside property management services.
- Ownership category
- akta.pro rank
Century 21 RiverStone industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Century 21 RiverStone is headquartered
LocationHeadquarters
- HQ city
- Sandpoint
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Century 21 RiverStone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Commissions: Traditional real estate commission-based revenue from residential and commercial property transactions. Agents earn commissions on successful closings, with the brokerage operating under the Century 21 franchise brand. Services include property sales, listings, buyer representation, and property management.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Century 21 RiverStone product offering
Product offeringCore offering
Century 21 RiverStone is a privately held Century 21 franchise real estate brokerage serving North Idaho through offices in Sandpoint, Priest River, and Ponderay. The firm provides buyer and seller representation across residential, waterfront, commercial, bare land, and luxury home segments, along with property management and relocation services.
Product overview
Century 21 RiverStone is a traditional real estate brokerage firm offering property sales and representation services in Sandpoint and North Idaho. The company operates as a single-service model centered on real estate transactions rather than a technology platform. Its portfolio includes property search tools (Residential, Waterfront, Commercial, and Bare Land searches), luxury home services (Fine Homes & Estates, Luxury Homes Website), developments and gated communities listings, and supplementary tools (Mortgage Calculator, Relocation Packet, Property Management). The firm also maintains multiple office locations serving Sandpoint, Priest River, and Ponderay.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales & Representation
Companies that use Century 21 RiverStone
Customer profileSegments5 records
Ideal customer profiles5 records
Century 21 RiverStone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Century 21 RiverStone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Century 21 Real Estate LLCcoreMaster franchise relationship with Century 21 Real Estate LLC. The company operates as a Century 21 franchise, receiving brand recognition, marketing support, technology platforms, and access to the Century 21 referral network. In return, pays franchise fees and operates under Century 21 brand standards.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Century 21 RiverStone competitors and assessment
Company assessmentRegional players
- Idaho Real Estate Group (ERA Western Real Estate): Regional Idaho-based ERA franchise brokerage competing directly in North Idaho submarkets. Comparable as a competing franchise-affiliated brokerage with similar agent-based service model serving buyers and sellers in the Bonner County region.
- Windermere Real Estate: Pacific Northwest-focused real estate franchise with strong presence in Idaho and Washington. Comparable as a competing franchise network targeting the same lifestyle/resort buyer pool in the inland Northwest, including lake and mountain markets.
- John L. Scott Real Estate: Pacific Northwest regional brokerage with footprint in Idaho. Comparable as an agent-led brokerage competing for the same North Idaho residential, waterfront, and luxury buyer pool from a regional base.
Broad incumbents
- Keller Williams Realty: Largest real estate franchise in North America by agent count, with an agent-collaborative model similar to Century 21 RiverStone's stated team approach. Competes for the same residential and luxury buyer/seller pool in regional markets.
- Sotheby's International Realty: Luxury-focused global real estate brand competing in the high-end segment. Directly comparable to Century 21 RiverStone's Fine Homes & Estates and sandpointluxuryhomes.com offerings for premium waterfront and estate buyers in resort markets.
- Coldwell Banker: National real estate franchise with strong luxury and residential brokerage operations. Comparable as a Century 21 competitor offering similar agent-led service across price points, with luxury home specialization that overlaps with Century 21 RiverStone's niche.
- RE/MAX: Global real estate franchise network with a comparable agent-based brokerage model serving residential, luxury, and commercial segments. Directly comparable as a competing national franchise system with presence in North Idaho markets.
- Berkshire Hathaway HomeServices: National real estate franchise focused on residential and luxury brokerage. Competes directly with Century 21 for both everyday residential sellers and high-net-worth relocators in lifestyle markets like North Idaho.
Direct peers
- eXp Realty: Cloud-based, low-overhead real estate brokerage rapidly expanding agent count nationwide. Comparable as an alternative brokerage model competing for the same agent talent pool and seller mindshare, particularly appealing to producers in regional markets.
- Compass: Tech-forward national real estate brokerage that has expanded into lifestyle and resort markets. Directly comparable as a competing agent-based brokerage pursuing luxury and relocation buyers, with a heavier technology and marketing investment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Century 21 RiverStone social profiles
Digital presenceCentury 21 RiverStone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century 21 RiverStone leadership team
Management profileNumber of profiles
Profiles7 records
Century 21 RiverStone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century 21 RiverStone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century 21 RiverStone
What does Century 21 RiverStone do?
Century 21 RiverStone is a privately held Century 21 franchise real estate brokerage serving North Idaho through offices in Sandpoint, Priest River, and Ponderay. The firm provides buyer and seller representation across residential, waterfront, commercial, bare land, and luxury home segments, along with property management and relocation services.
Is Century 21 RiverStone a public or private company?
Century 21 RiverStone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Century 21 RiverStone founded?
Century 21 RiverStone was founded in -1. It employs 11 to 50 people.
Where is Century 21 RiverStone based?
Century 21 RiverStone is headquartered in Sandpoint, United States, in the North America region.
How does Century 21 RiverStone make money?
One revenue line is on record: real Estate Commissions.
Who are Century 21 RiverStone's main competitors?
Regional players on record are Idaho Real Estate Group (ERA Western Real Estate), Windermere Real Estate and John L. Scott Real Estate. Broad incumbents are Keller Williams Realty, Sotheby's International Realty, Coldwell Banker, RE/MAX and Berkshire Hathaway HomeServices. Direct peers are eXp Realty and Compass.
Does Century 21 RiverStone have an API?
No public API is recorded for Century 21 RiverStone.
What industry is Century 21 RiverStone in?
Century 21 RiverStone's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.