CABN

What CABN does

CABN Holdings Pty Ltd is a South Australian off-grid accommodation operator founded in 2017 by CEO Michael Lamprell. The company builds, owns (or co-owns), and rents architecturally designed eco-cabins across 8 South Australian destinations — including Barossa Valley, Kangaroo Island (Cape St Albans), McLaren Vale, Adelaide Hills (Hahndorf), Clare Valley, Kuitpo Forest, and Seppeltsfield — with an inventory of 39 unique stays spanning three product tiers: standard CABN (minimalist off-grid), CABN X (luxury off-grid with saunas, indoor fireplaces, full bathrooms and advanced solar battery systems), and CANVS (canvas pavilion-style). All units operate off-grid through solar panels with battery storage, rainwater collection, and supplemental gas; CABN X employs larger battery systems enabling modern appliances and reverse-cycle air conditioning. Properties are prefabricated off-site to minimize environmental impact, with several positioned on ecologically sensitive sites (e.g., 400 acres at Cape St Albans closed to the public for over 150 years until the 2025 opening, conducted under a Ngarrindjeri Elder blessing).

CABN runs a direct-to-consumer revenue model: bookings are processed exclusively via cabn.life (WooCommerce booking engine, Resly for payments) with no third-party OTA distribution. Pricing ranges from approximately $305/night for standard CABNs to $545–$595/night for CABN X, with mid-range CANVS units in between; ancillary fees include $50/adult and $30/child per extra guest per night, a $40 dog surcharge, and a $250 refundable bond. Gift vouchers (3-year validity, Afterpay-supported) and a dedicated corporate channel extend revenue mechanics. The customer base is fragmented across couples/solo travellers (primary), families and small groups, corporate retreats, and food/wine tourism segments, with sustained reported occupancy above 90%. An 'Experiences' marketplace (curated local tours, indigenous experiences with Kool Tours, e-bike, distillery and wellness activities) has been layered on as an additional product line.

The company is partially owned by Intrepid Group Pty Limited, an international experiential travel operator, which functions as strategic capital and provides distribution expertise. CABN is privately held with no public stock listing, has a corporate team of approximately 7 employees (operations are heavily outsourced), and reports no formal external funding rounds. PCI DSS, GDPR, and CCPA-compliant privacy and payment practices are maintained. The operating footprint remains entirely within South Australia with no international expansion disclosed.

Name

CABN

Legal name

CABN Holdings Pty Ltd

Website

https://cabn.life

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CABN designs, builds, and rents architecturally designed off-grid eco-cabins across 8 South Australian destinations. Operating three tiers (CABN, CABN X, CANVS) via a direct-to-consumer booking model, it serves couples, families, and corporate groups seeking nature-immersive short-stay accommodation.

Ownership category

akta.pro rank

Product category

Boutique eco-luxury cabin accommodation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Off-Grid & Eco-Sustainable Stays (THAMADAI)

akta.pro secondary industry

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)

Keywords

• Eco-friendly cabin accommodation
• Off-grid glamping stays
• Luxury cabin rentals
• Sustainable tourism accommodation
• Vineyard retreat lodging

Headquarters

HQ city

South Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Accommodation Bookings: Nightly accommodation rentals across three product tiers: standard CABN (minimal off-grid), CABN X (luxury off-grid with premium amenities including saunas, indoor/outdoor baths), and CANVS (eco-friendly pavilion style). Bookings available via direct website with real-time availability. Self-check-in from 3pm, checkout by 10am.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CABN operates off-grid, self-contained architecturally designed cabin accommodation across 8 South Australian locations, with 39 unique stays under three product tiers (CABN, CABN X, CANVS). Properties are powered by solar panels, rainwater collection, and gas bottles, and are located within premium wine regions and natural landscapes. Guests book directly through the company's website for nightly stays, with self-check-in/check-out processes and no WiFi policy encouraging nature immersion.

Product overview

CABN is a South Australian off-grid accommodation operator offering 39 unique stays across 8 locations. The portfolio comprises three distinct product tiers: standard CABN (minimalist off-grid eco-cabins), CABN X (luxury elevated experience with saunas, indoor fireplaces, full bathrooms, and premium amenities), and CANVS (eco-friendly pavilion-style canvas accommodation). Additional offerings include pet-friendly stays, outdoor bath experiences, accessibility-focused All Access CABNs, and curated Experiences packages. All properties operate off-grid using solar power, rainwater, and gas. Bookings are managed through WooCommerce with Resly payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• CABN: Minimalist off-grid experience packed with essentials, powered by rainwater, gas bottles and solar battery system.
• CABN X
• CANVS

Products and services

• CABN

Quantifiable outcome

• 90%+ annual occupancy rate across properties

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Kool ToursminorStrategic or Co-development PartnerIndigenous tour operator partnership offering cultural experiences that help share the history and cultural significance of Kangaroo Island and Cape St Albans with CABN guests. Working relationship established following Ngarrindjeri Elder blessing ceremony.
• Intrepid TravelminorStrategic or Co-development PartnerCABN is working with Intrepid Travel to offer Indigenous experiences at Cape St Albans, combining CABN accommodation with cultural tourism offerings.
• Ngarrindjeri Elder Mark KoolmatriecoreStrategic or Co-development PartnerCultural partnership with Ngarrindjeri Elder Mark Koolmatrie for blessing ceremonies and Indigenous interpretation at Cape St Albans. Ngarrindjeri women blessed the site before opening, highlighting the history and cultural significance of Kangaroo Island and Cape St Albans.
• Wanderlust WillungaminorGTM or Marketing PartnerExclusive Barossa Valley Tour partnership offering curated experiences bookable through the CABN website. Tour operated by Wanderlust Willunga for CABN guests staying in Barossa region.
• BikeAboutminorGTM or Marketing PartnerE-bike tour operator for 'A Taste of Hahndorf' Gourmet Food & Wine experience, a 5-hour tour visiting four premium locations in Adelaide Hills. Partnered experience bookable through CABN experiences page.
• Stanley Bridge TavernminorGTM or Marketing PartnerLocal hospitality partner providing CABN Hahndorf guests with a complimentary bottle of local beer or wine with any main meal purchased for lunch or dinner. Benefits featured in 3-Day Hahndorf Immersion itinerary.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• AutoCamp: US outdoor hospitality brand offering Airstreams and design-led cabins in premium nature locations (Yosemite, Cape Cod, Russian River). Comparable premium positioning, design-led cabins, and experience-driven direct-booking model.
• Unyoked: Australian off-grid tiny cabin rental company operating across NSW, Victoria and other states. Closest direct competitor to CABN — same off-grid, no-WiFi, nature-immersed cabin model targeting couples and urban escapees in premium rural settings.
• Getaway: US off-grid tiny cabin operator founded with a near-identical thesis to CABN: small architect-designed cabins within 1-2 hours of major cities for digital detox. Highly comparable on product concept, customer profile and direct-to-consumer booking model.
• Collective Retreats: Luxury outdoor hospitality operator with curated tent and cabin stays in iconic US destinations. Comparable premium pricing ($400-$1,000/night), destination-driven real estate model and curated guest experiences.
• Wildman Wilderness Lodge: Australian wilderness lodge in the Northern Territory offering accommodation in remote nature settings with safari-style experiences. Comparable on remote nature-immersed Australian accommodation category.
• Under Canvas: US luxury glamping and safari-tent operator located adjacent to national parks (Yellowstone, Yosemite, Glacier). Comparable premium wilderness accommodation positioning and experiential product structure.
• Jamala Wildlife Lodge: Australian boutique lodge offering unique overnight wildlife experiences at the National Zoo & Aquarium. Comparable experience-led, premium-priced Australian accommodation concept combining nature and curated stays.

Regional players

• Longitude 131°: Ultra-luxury wilderness lodge near Uluru operating in a different geography (Central Australia) with similar remote nature, premium pricing and design-led experiential positioning. Useful as a pricing/premium tier comparable.

Broad incumbents

• G'Day Group: Largest Australian accommodation operator (caravan parks, hotels, resorts under Discovery Parks, BIG4, etc.). Comparable as an established Australian accommodation platform though focused on mainstream parks/hotels rather than off-grid boutique cabins.
• Intrepid Group: Parent/strategic shareholder and one of the world's largest adventure-travel operators across tours, accommodation and experience brands. Comparable as a broader experiential-travel incumbent whose distribution and capital CABN can leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cabn.life
• LinkedInlinkedin.com/company/cabn
• Instagraminstagram.com/cabn.life

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CABN