Cactus Beach

What Cactus Beach does

Cactus Beach Hotel & Bungalows is a 4-star beachfront all-inclusive resort located on the sea-side road of Stalis village in Crete, Greece, positioned between Malia and Hersonissos along the island's north coast. The property is the original hotel in the privately held Cactus Hotels Group (operated by THEOFILOS CHALKIADAKIS Societe Anonyme), which also operates Cactus Village, Cactus Bay, Cactus Royal, and Cactus Mare in the same Cretan cluster.

The hotel offers double rooms (21 sqm, up to 3 guests), family rooms with one bedroom (24 sqm, up to 4 guests), and family rooms with two bedrooms (32 sqm, up to 4 guests), alongside an all-inclusive package covering buffet breakfast, lunch, and dinner, snacks, and beverage service across four on-site dining venues: a main buffet restaurant, Trattoria Romantica (Italian), Taverna Paradise (Greek), and Pizzeria Paradise. Recreational infrastructure comprises three freshwater swimming pools with integrated children's pools, a water park with slides and a pirate boat, mini golf, a mini club for children aged 4–12, a six-day weekly animation program, and a Cretan market for local product showcases. Adjacent Cactus Royal provides spa and wellness facilities (indoor pool, steam bath, jacuzzi, massage, beauty treatments for guests 16+), and a conference facility supports meetings and events.

The business model combines direct-to-consumer booking through the property's website (reserve-online.net) and Cactus Hotels mobile app with third-party distribution via Booking.com, TUI, and HolidayCheck. Pricing is room-type-and-season-variable, with promotional levers including a Summer Escape Offer (up to 20% discount), WallBid reservation insurance (up to 10% extra discount), and a Members Club loyalty program offering 10% on signup. The customer base is dominated by European family leisure travelers, with couples as a secondary segment and corporate groups as a tertiary vertical using the conference facility. The property has accumulated sustained third-party recognition across HolidayCheck, Booking.com, TUI, Tourism Awards, and sustainability programs (Travelife Gold, Green Key), and publishes annual sustainability reports from 2016 through 2026.

Name

Cactus Beach

Legal name

THEOFILOS CHALKIADAKIS Societe Anonyme (CACTUS HOTELS)

Website

https://cactusbeach.gr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cactus Beach Hotel & Bungalows is a 4-star beachfront all-inclusive resort in Stalis, Crete, operated by THEOFILOS CHALKIADAKIS SA as the original property in the Cactus Hotels Group. It serves European family leisure travelers, couples, and corporate groups with accommodation, F&B, waterpark, spa, and conference facilities distributed via direct website, mobile app, and Booking.com/TUI OTAs.

Ownership category

akta.pro rank

Product category

Beachfront Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

akta.pro secondary industries

Beach & Island All-Inclusive Resorts (THAGAKAG), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Beachfront resort
• All-inclusive hotel
• Family accommodation
• Hotel spa services
• Conference events venue

Headquarters

HQ city

Stalis

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Room bookings for double rooms (21 sqm), family rooms 1 bedroom (24 sqm), and family rooms 2 bedrooms (32 sqm). Revenue generated through direct bookings and third-party OTA platforms.
2. All-Inclusive Package: All-inclusive holiday package including breakfast (07:00-10:00), lunch (12:00-14:00), dinner (18:00-21:00) buffet service, snacks (10:00-17:00), and beverages at bars (10:00-23:00).
3. Spa and Wellness Services: Spa services offered at Cactus Royal property including indoor pool, steam bath, jacuzzi, massage sessions, and beauty treatments (facial, manicure, pedicure) available for additional fee.
4. Additional Facilities and Services: Revenue from mini golf (fee-based), waterpark, conference room bookings, and other ancillary services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cactus Beach Hotel & Bungalows is a 4-star beachfront resort in Stalis, Crete, selling all-inclusive holiday packages that combine accommodation (Double Rooms, Family Rooms with 1 or 2 bedrooms), three buffet and à la carte dining venues, three freshwater swimming pools, a water park with slides and pirate boat, a Mini Club for children aged 4-12, a Mini Golf course, and a daily animation program. Guests also access spa and wellness services at the adjacent Cactus Royal property (indoor pool, steam bath, jacuzzi, massage, beauty treatments for guests 16+), and conference and event spaces for business meetings.

Product overview

Cactus Beach Hotel & Bungalows is a 4-star beachfront resort in Stalis, Crete, operated as part of the Cactus Hotels Group. The product portfolio centers on all-inclusive holiday packages combining accommodation (Double Rooms, Family Rooms with 1-2 bedrooms), multiple dining venues (main buffet restaurant, Italian Trattoria Romantica, Taverna Paradise, Pizzeria Paradise), and recreational facilities (3 freshwater pools, water park with slides and pirate boat, mini golf, mini club for children ages 4-12, animation program). The resort offers spa services through the adjacent Cactus Royal property (indoor pool, steam bath, jacuzzi, massage, beauty treatments for guests 16+), conference and event spaces, and partnerships for golf and bike rentals. Digital services include an online booking system, mobile app, and loyalty program with special offers including seasonal discounts and reservation insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Cactus Royal Spa: Luxury spa and wellness center operated by Cactus Hotels Group, featuring indoor pool, steam bath, jacuzzi area, massage sessions, and beauty treatments.

Products and services

• Hotel Accommodation (Double Rooms and Family Rooms) Beachfront lodging in Stalis, Crete, with Double Rooms (21 sqm, up to 3 guests, garden view), Family Room 1 Bedroom (24 sqm, up to 4 guests), and Family Room 2 Bedrooms (32 sqm, up to 4 guests, two separate bedrooms with furnished balcony). Designed for families and leisure travelers visiting Crete.
• All-Inclusive Dining Program Buffet breakfast (07:00-10:00), lunch (12:00-14:00), dinner (18:00-21:00), snacks (10:00-17:00), and beverages at bars (10:00-23:00) included for resort guests across the Main Restaurant, Trattoria Romantica Italian Restaurant, Taverna Paradise Greek restaurant, and Pizzeria Paradise.
• Cactus Royal Spa and Wellness Spa services at Cactus Royal property including indoor pool, steam bath, jacuzzi, massage sessions, and beauty treatments (facial, manicure, pedicure), available for guests 16 and older at additional fee.
• Water Park and Swimming Pools Three freshwater swimming pools with two integrated children's pools, plus a water park featuring two large slides (one open, one closed) and a pirate boat in a 0.35m-deep children's pool, open daily 10:00-18:00 (seasonal).
• Mini Club (Children's Program) Children's club for ages 4-12 offering face-painting, painting lessons, beach games, themed days, mini disco, and singing shows.
• Mini Golf Mini golf course available for guests at the resort, offered on a fee basis.
• Conference and Events Conference room and event spaces available for booking meetings, workshops, and business events with full facilities and professional staff.
• Animation and Entertainment Program Daily entertainment program offered six days per week including archery, beach volleyball, water gymnastics, games, karaoke, dance shows, and comedy nights, delivered by a multilingual animation team.
• Crete Golf Club Partnership (Golf Experiences) Guest access to the 18-hole Crete Golf Club in Hersonissos, 24km from Heraklion airport, with clubhouse, pro-shop, restaurant, and professional coaching services.
• Bike Rentals and Tours Bicycle rental service offering road bikes, e-bikes, and e-MTB/MTB options, with route selection assistance and guided tours of Crete's landscapes.
• Members Club Loyalty Program Loyalty program granting 10% discount upon registration and exclusive benefits and special offers to returning guests.
• Online Booking System Online reservation system allowing guests to book rooms, check availability, and manage reservations online across all room types and promotional offers.
• Cactus Hotels Mobile App Cactus Hotels mobile application available on Google Play and Apple App Store providing quick access to hotel services for guests.

Quantifiable outcome

• The hotel has won multiple annual awards from HolidayCheck, Booking.com, TUI, and Tourism Awards demonstrating consistent service quality.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, minor and support.

• Cactus VillagecoreOthersPart of the Cactus Hotels Group family of properties in Crete. Cactus Beach is the original/first hotel established among the group.
• Cactus BaycoreOthersSister property within the Cactus Hotels Group, a collection of hotels in the Stalis/Malia area of Crete.
• Cactus RoyalcoreOthersSister property offering spa and sports facilities (gym, fitness center, Spa) that Cactus Beach guests can access. Located on premises.
• Cactus MarecoreOthersPart of the Cactus Hotels Group portfolio of properties in Crete.
• WallBidminorStrategic or Co-development PartnerWallBid provides reservation insurance services offering up to 10% extra discount on bookings and insurance coverage for prepaid reservations.
• Crete Golf ClubminorGTM or Marketing PartnerOnly 18-hole golf course on Crete, located in Hersonissos, 24km from Heraklion airport. The hotel promotes golf experiences for guests as part of activity offerings.
• Grant Thornton GreecesupportImplementation/ SI/ Consulting PartnerAccounting service provider for the company. Data processor under GDPR compliance.
• SoftOnesupportImplementation/ SI/ Consulting PartnerAccounting software provider. Data processor under GDPR compliance.
• EpsilonsupportImplementation/ SI/ Consulting PartnerAccounting service provider. Data processor under GDPR compliance.
• EurotelsupportTechnology or IntegrationIT system support service provider. Data processor under GDPR compliance.
• Eyewide Digital MarketingsupportImplementation/ SI/ Consulting PartnerDigital marketing agency handling hosting, cloud services, and product/service promotion. Website developer. Data processor under GDPR compliance.
• MicrosoftsupportTechnology or IntegrationCloud hosting provider. Data processor under GDPR compliance.
• MAKATOUNAKIS GMBHsupportImplementation/ SI/ Consulting PartnerPhysical security service provider. Data processor under GDPR compliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TUI Magic Life: TUI's own-brand all-inclusive club resorts across the Mediterranean, including Greece, representing the same family all-inclusive category with deeper integration into TUI's distribution—TUI is also one of Cactus Beach's key distribution partners.
• Blue Palace Resort & Spa: Luxury 5-star beachfront resort in Elounda, Crete, representing a higher-tier beachfront lodging option in Crete that competes for some of the same premium family and couple segments as Cactus Beach.

Direct peers

• Mitsis Hotels: Greek family-owned group operating multiple all-inclusive and 4-5 star beachfront resorts across Crete, including properties near Heraklion and Hersonissos, competing directly with Cactus Beach in the family all-inclusive segment.
• Lyttos Beach Hotel: Large family-oriented beachfront all-inclusive resort near Hersonissos, Crete, with extensive pools, dining venues, and kids' amenities—competing head-to-head with Cactus Beach for Northern European family package business.
• Aldemar Hotels & Spa: Greek hotel group with all-inclusive beachfront resorts in Crete (including Hersonissos area), overlapping family all-inclusive and Mediterranean package-holiday distribution channels.
• Creta Maris Beach Resort: 4-5 star all-inclusive beachfront resort in Hersonissos, Crete, targeting families and couples with multi-restaurant, multi-pool, and entertainment-driven offerings—directly overlapping Cactus Beach's positioning and geography.
• Agapi Beach Hotel: 4-star premium all-inclusive resort in Amoudara, Crete, with strong family and sustainability positioning, comparable room configuration, and similar European package-tour distribution mix.
• Star Beach Village: All-inclusive family resort and waterpark complex in Hersonissos, Crete, with similar family amenities, pools, animation programs, and proximity to the Stalis/Malia/Hersonissos corridor.
• Gouves Bay by Orion: 4-star all-inclusive family beachfront hotel in Gouves, North Crete, targeting the same Central/Northern European family package market as Cactus Beach.

Regional players

• Maris Hotels & Spa (Crete): Crete-focused hotel group operating family-friendly all-inclusive and half-board properties on the North Coast, comparable in scale, target customer, and product mix to Cactus Beach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDk-FXe3FbbniBPz3XgHmVw
• Facebookfacebook.com/CactusBeachHotel
• Instagraminstagram.com/cactusbeachcrete
• LinkedInlinkedin.com/company/cactus-beach

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cactus Beach