CADENATRES

What CADENATRES does

Cadenatres was a Mexican over-the-air broadcast television channel that operated on Canal 28 from 2010 to 2018 under the ownership of Grupo Imagen Multimedia, a diversified Mexican media conglomerate. The channel provided general entertainment and informational programming to Mexican households via a free-to-air terrestrial broadcast signal, reaching audiences without requiring cable or satellite subscription. Its business model was implicitly advertising-based, monetizing viewership through ad sales, consistent with the standard Mexican broadcast television revenue mechanics. Distribution was limited to a single domestic channel (Canal 28) in Mexico, with supplementary social media presence on Facebook, YouTube, and Twitter for audience engagement. The company operated with a lean headcount of approximately 10 employees.

In 2018, after 8 years of operation, Grupo Imagen Multimedia discontinued the Cadenatres brand and transitioned the Canal 28 frequency to Excélsior Televisión, a news-focused channel positioned to compete on timeliness of news delivery. The current cadenatres.com.mx domain functions as a transition notice thanking stakeholders and redirecting audiences to the successor Excélsior TV brand. As a result, Cadenatres has no active operations, no current products, no disclosed revenue, and no independent technology stack; the entity is operationally closed and its broadcast license has been repurposed by the parent group.

Name

CADENATRES

Legal name

Cadenatres

Website

https://cadenatres.com.mx

Company type

Private

Founded year

2010

Operating status

Closed

Headcount range

1–10 employees

Short description

Cadenatres was a Mexican over-the-air broadcast television channel that operated on Canal 28 from 2010 to 2018 under Grupo Imagen Multimedia. It served Mexican households with general programming before being replaced by Excélsior Televisión.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Television broadcasting
• Broadcast media
• Television programming
• Media production
• Free-to-air television

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

CADENATRES was a Mexican free-to-air broadcast television channel that operated under the brand Canal 28 as part of Grupo Imagen Multimedia for approximately 8 years (2010-2018). The channel delivered general-interest television programming to Mexican households and was subsequently replaced on the same frequency (Canal 28) by Excélsior Televisión.

Product overview

Cadenatres is a Mexican television broadcasting company. Their primary product offering is the television channel formerly known as Cadenatres (Canal 28), which has transitioned to become Excélsior Televisión Canal 28. The channel operates as a news-focused broadcast television service under the Grupo Imagen Multimedia umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadenatres Canal 28 Free-to-air Mexican broadcast television channel operating on Canal 28, offering general-interest programming to viewers across Mexico for approximately 8 years before ceasing operations.
• Excélsior Televisión Canal 28 Successor free-to-air Mexican broadcast television channel that took over the Canal 28 frequency from CADENATRES in 2018 and continues to broadcast news and general-interest programming.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grupo Imagen MultimediacoreOthersCadenatres was owned and operated by Grupo Imagen Multimedia for 8 years. The relationship was a parent-subsidiary corporate structure where Cadenatres was part of the Grupo Imagen Multimedia television portfolio. Grupo Imagen Multimedia has now transitioned the Canal 28 slot to Excélsior Televisión, marking the end of the Cadenatres brand on this frequency.

Recent moves3 records

Expansion highlights1 record

Regional players

• Multimedios Televisión: Mexican broadcast group with strong regional footprint in northern Mexico and national cable distribution. Comparable as a mid-sized free-to-air broadcaster operating multiple channels in the same Mexican broadcast market.

Direct peers

• Excélsior Televisión: Mexican broadcast television channel that directly replaced Cadenatres on Canal 28 under Grupo Imagen Multimedia. Operates the same frequency and similar national over-the-air news-focused model, making it the most direct successor peer.
• Imagen Televisión: Free-to-air Mexican broadcast network and direct sibling of Cadenatres under Grupo Imagen Multimedia. Operates a national over-the-air channel with news and entertainment programming, making it the closest operational and structural comparator.
• Canal Once: Mexican public free-to-air broadcast channel operated by Instituto Politécnico Nacional. Comparable as a national over-the-air broadcast network in Mexico, particularly to Cadenatres' later news-and-information positioning on Canal 28.

Broad incumbents

• Azteca Trece: Flagship broadcast channel of TV Azteca, one of Mexico's two historically dominant over-the-air broadcast groups. Directly comparable as a national free-to-air network competing for audience and advertising spend in the same Mexican broadcast market.
• Canal 5 (Televisa): Second national broadcast channel of TelevisaUnivision in Mexico. Comparable as a free-to-air broadcast network competing for the same Mexican household audience and advertising budgets as Cadenatres.
• Las Estrellas: Flagship national broadcast network of TelevisaUnivision in Mexico. Comparable as a free-to-air, mass-reach general-entertainment broadcaster competing for the same Mexican household audience that Cadenatres targeted on Canal 28.
• Azteca 7: Second national broadcast channel of TV Azteca. Comparable as a free-to-air broadcast network in Mexico targeting national household audiences with a mix of entertainment and information programming.

Market position

Strengths2 records

Weaknesses2 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/cadenatres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CADENATRES