Cafe Flora
Cafe Flora is a privately held Seattle vegetarian restaurant group operating three locations: a Madison Valley flagship since 1991, the Flora Bakehouse in Beacon Hill, and Floret at SeaTac Airport. It serves vegetarian-conscious diners, airport travelers, and private event customers with locally-sourced menus, bakery items, and a subscription box program.
- Company typePrivate
- Founded1991
- HeadquartersSeattle, Washington, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cafe Flora does
The Flora Restaurant Group, doing business primarily as Cafe Flora, is a privately held, Seattle-based vegetarian restaurant group operating three distinct locations: the flagship Cafe Flora in Madison Valley (since 1991), The Flora Bakehouse in Beacon Hill, and Floret at Seattle-Tacoma International Airport. The group produces creative vegetarian cuisine emphasizing locally-sourced, organic, and sustainable ingredients, with offerings spanning full-service dining, weekend brunch, a craft cocktail program, neighborhood bakery and espresso (Stumptown), and airport formats including a full-service bar and a grab-and-go counter.
Revenue is generated through dine-in restaurant sales across the three locations, bakery and espresso sales at The Flora Bakehouse, airport sit-down and grab-and-go sales at Floret, private events and catering (including lunch boxes), gift card sales usable across all locations, and a members-only subscription box program at the bakery. Pricing is unit-based at the restaurant level; subscription boxes are the only recurring-revenue stream. Distribution is entirely direct-to-consumer through the physical storefronts; no online ordering, delivery platform, or consumer app is referenced.
The group serves four primary customer segments: vegetarian and vegan-conscious diners, airport travelers seeking healthy options, private events and catering customers, and the local Seattle community. It markets primarily through its own website, an e-newsletter, and earned media coverage in regional and travel publications. Ownership, leadership, and financial structure are not publicly disclosed, and there is no evidence of external investment or parent company control.
Cafe Flora firmographics
Firmographics- Name
- Cafe Flora
- Legal name
- The Flora Restaurant Group
- Website
- https://cafeflora.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cafe Flora is a privately held Seattle vegetarian restaurant group operating three locations: a Madison Valley flagship since 1991, the Flora Bakehouse in Beacon Hill, and Floret at SeaTac Airport. It serves vegetarian-conscious diners, airport travelers, and private event customers with locally-sourced menus, bakery items, and a subscription box program.
- Ownership category
- akta.pro rank
Cafe Flora industry classification
Industry- Product category
- Vegetarian Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Plant-Based & Vegan Fast Casual (THAFABAK)
- akta.pro secondary industries
- Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)
Keywords
Where Cafe Flora is headquartered
LocationHeadquarters
- HQ city
- Seattle, Washington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cafe Flora business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Revenue: Revenue from sit-down dining at three locations: Cafe Flora (Madison Valley), Flora Bakehouse (Beacon Hill), and Floret (SeaTac Airport). Cafe Flora and Floret offer full-service restaurant experiences.
- Grab-and-Go Counter: Quick-service counter at Floret (SeaTac Airport) offering grab-and-go options for time-pressed travelers.
- Private Events and Catering: Booking of private parties and catering services including lunch boxes for groups and events.
- Members-Only Subscription Boxes: Subscription box program offering members exclusive access to products from The Flora Bakehouse.
- Gift Cards: Sale of gift cards for use across all Flora Restaurant Group locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in menu items |
Distribution channels3 records
Marketing channels3 records
Cafe Flora product offering
Product offeringCore offering
The Flora Restaurant Group operates a portfolio of three vegetarian and plant-based dining establishments in Seattle, Washington: Cafe Flora (full-service vegetarian restaurant in Madison Valley, since 1991), The Flora Bakehouse (cafe and bakery in Beacon Hill offering pastries, breads, sandwiches, and Stumptown espresso), and Floret (full-service restaurant plus grab-and-go counter at SeaTac International Airport). The group creates vegetarian cuisine from locally-sourced, organic, and sustainable ingredients, and offers supplemental services including private events, catering, lunch boxes, gift cards, and members-only subscription boxes.
Product overview
Flora Restaurant Group operates a portfolio of vegetarian and plant-based dining establishments in the Seattle area. The core offerings include Cafe Flora (the flagship vegetarian restaurant in Madison Valley since 1991), Floret (airport dining at SeaTac with sit-down and grab-and-go options), and The Flora Bakehouse (a neighborhood cafe and bakery in Beacon Hill). The group also offers private event services, catering, lunch boxes, and members-only subscription boxes through its bakery brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Cafe Flora Full-service vegetarian restaurant in Seattle's Madison Valley neighborhood offering weekend brunch, lunch, and dinner in a light-filled dining room with outdoor patio. Features seasonally inspired craft cocktails and menu items made from locally-sourced, organic, and sustainable ingredients.
- The Flora Bakehouse Cozy cafe and bakery in Seattle's Beacon Hill neighborhood offering fresh-baked pastries and bread made with local, seasonal ingredients, sandwiches, and a full menu of Stumptown espresso drinks. Also offers catering and lunch boxes.
- Floret Vegetarian dining venue at Seattle-Tacoma International Airport offering two formats: a full-service sit-down restaurant with bar and a grab-and-go counter for time-pressed travelers.
- Private Events and Catering Private party booking services and catering offerings including lunch boxes for groups and events, available through Cafe Flora and The Flora Bakehouse.
- Members-Only Subscription Boxes Subscription box service offering members exclusive access to products from The Flora Bakehouse on a recurring basis.
Companies that use Cafe Flora
Customer profileSegments4 records
Ideal customer profiles4 records
Cafe Flora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cafe Flora partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Cafe Flora competitors and assessment
Company assessmentEmerging players
- By Chloe: Plant-based fast-casual concept with multiple locations and a strong bakery/café component. Comparable to the Flora Bakehouse concept in particular (vegan pastries, sandwiches, espresso).
Regional players
- Real Food Daily: Los Angeles vegetarian restaurant group founded by a high-profile plant-based chef. Comparable on locally-sourced, organic vegetarian positioning in a different regional market.
- Cafe Sunflower: Atlanta-based vegetarian restaurant operating since 1994. Closely comparable on longevity, vegetarian specialization, and full-service format, though in a different metro.
- Plum Bistro: Seattle-based vegan restaurant and bar in the Capitol Hill neighborhood. Closest Seattle-specific peer — same city, similar vegan/vegetarian positioning, and overlapping customer base.
Direct peers
- Flower Child: Health-focused, vegetable-forward casual restaurant chain offering bowls, salads, and plant-based plates. Similar target customer (health-conscious diners) and menu philosophy to Cafe Flora.
- Loving Hut: International vegan restaurant chain. Comparable on strict plant-based menu focus and multi-format operating model (dine-in plus grab-and-go bakery/cafes).
- Cafe Gratitude: Plant-based, organic, locally-sourced full-service restaurant group. Strongest direct concept parallel to Cafe Flora's flagship — vegetarian fine-casual with similar ingredient ethos.
- Veggie Grill: Plant-based fast-casual restaurant chain with a similar vegetarian-first positioning and broad menu. Directly comparable to Cafe Flora's plant-forward, omnivore-optional concept.
Broad incumbents
- Sweetgreen: Large multi-unit salad/plant-forward chain. Comparable on ingredient sourcing ethos and healthy-dining positioning, though broader (not strictly vegetarian) and far larger in scale.
- True Food Kitchen: Multi-unit restaurant concept built around a vegetable-forward, seasonal menu. Comparable on the wellness/seasonal-locavore positioning though operates at a larger national scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cafe Flora social profiles
Digital presenceCafe Flora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cafe Flora leadership team
Management profileNumber of profiles
Cafe Flora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cafe Flora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cafe Flora
What does Cafe Flora do?
The Flora Restaurant Group operates a portfolio of three vegetarian and plant-based dining establishments in Seattle, Washington: Cafe Flora (full-service vegetarian restaurant in Madison Valley, since 1991), The Flora Bakehouse (cafe and bakery in Beacon Hill offering pastries, breads, sandwiches, and Stumptown espresso), and Floret (full-service restaurant plus grab-and-go counter at SeaTac International Airport). The group creates vegetarian cuisine from locally-sourced, organic, and sustainable ingredients, and offers supplemental services including private events, catering, lunch boxes, gift cards, and members-only subscription boxes.
Is Cafe Flora a public or private company?
Cafe Flora is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cafe Flora founded?
Cafe Flora was founded in 1991. It employs 51 to 100 people.
Where is Cafe Flora based?
Cafe Flora is headquartered in Seattle, Washington, United States, in the North America region.
How does Cafe Flora make money?
Five revenue lines are on record. Dine-in Restaurant Revenue is the primary driver. The others are grab-and-Go Counter, private Events and Catering, members-Only Subscription Boxes and gift Cards.
Who are Cafe Flora's main competitors?
By Chloe is listed as an emerging player. Regional players are Real Food Daily, Cafe Sunflower and Plum Bistro. Direct peers are Flower Child, Loving Hut, Cafe Gratitude and Veggie Grill. Broad incumbents are Sweetgreen and True Food Kitchen.
Does Cafe Flora have an API?
No public API is recorded for Cafe Flora.
What industry is Cafe Flora in?
Cafe Flora's product category is Vegetarian Restaurants. Its primary akta.pro industry code is THAFABAK, Plant-Based & Vegan Fast Casual, with a secondary code of THAFADAL, Health-Focused Cafes (Organic/Vegan/Wellness). Its NAICS code is 722511 and its SIC code is 5810.