Cafe Flora

What Cafe Flora does

The Flora Restaurant Group, doing business primarily as Cafe Flora, is a privately held, Seattle-based vegetarian restaurant group operating three distinct locations: the flagship Cafe Flora in Madison Valley (since 1991), The Flora Bakehouse in Beacon Hill, and Floret at Seattle-Tacoma International Airport. The group produces creative vegetarian cuisine emphasizing locally-sourced, organic, and sustainable ingredients, with offerings spanning full-service dining, weekend brunch, a craft cocktail program, neighborhood bakery and espresso (Stumptown), and airport formats including a full-service bar and a grab-and-go counter.

Revenue is generated through dine-in restaurant sales across the three locations, bakery and espresso sales at The Flora Bakehouse, airport sit-down and grab-and-go sales at Floret, private events and catering (including lunch boxes), gift card sales usable across all locations, and a members-only subscription box program at the bakery. Pricing is unit-based at the restaurant level; subscription boxes are the only recurring-revenue stream. Distribution is entirely direct-to-consumer through the physical storefronts; no online ordering, delivery platform, or consumer app is referenced.

The group serves four primary customer segments: vegetarian and vegan-conscious diners, airport travelers seeking healthy options, private events and catering customers, and the local Seattle community. It markets primarily through its own website, an e-newsletter, and earned media coverage in regional and travel publications. Ownership, leadership, and financial structure are not publicly disclosed, and there is no evidence of external investment or parent company control.

Name

Cafe Flora

Legal name

The Flora Restaurant Group

Website

https://cafeflora.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Cafe Flora is a privately held Seattle vegetarian restaurant group operating three locations: a Madison Valley flagship since 1991, the Flora Bakehouse in Beacon Hill, and Floret at SeaTac Airport. It serves vegetarian-conscious diners, airport travelers, and private event customers with locally-sourced menus, bakery items, and a subscription box program.

Ownership category

akta.pro rank

Product category

Vegetarian Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Plant-Based & Vegan Fast Casual (THAFABAK)

akta.pro secondary industries

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• Vegetarian restaurant
• Vegetarian cuisine
• Bakery and cafe
• Airport dining
• Catering services

Headquarters

HQ city

Seattle, Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Revenue: Revenue from sit-down dining at three locations: Cafe Flora (Madison Valley), Flora Bakehouse (Beacon Hill), and Floret (SeaTac Airport). Cafe Flora and Floret offer full-service restaurant experiences.
2. Grab-and-Go Counter: Quick-service counter at Floret (SeaTac Airport) offering grab-and-go options for time-pressed travelers.
3. Private Events and Catering: Booking of private parties and catering services including lunch boxes for groups and events.
4. Members-Only Subscription Boxes: Subscription box program offering members exclusive access to products from The Flora Bakehouse.
5. Gift Cards: Sale of gift cards for use across all Flora Restaurant Group locations.

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

The Flora Restaurant Group operates a portfolio of three vegetarian and plant-based dining establishments in Seattle, Washington: Cafe Flora (full-service vegetarian restaurant in Madison Valley, since 1991), The Flora Bakehouse (cafe and bakery in Beacon Hill offering pastries, breads, sandwiches, and Stumptown espresso), and Floret (full-service restaurant plus grab-and-go counter at SeaTac International Airport). The group creates vegetarian cuisine from locally-sourced, organic, and sustainable ingredients, and offers supplemental services including private events, catering, lunch boxes, gift cards, and members-only subscription boxes.

Product overview

Flora Restaurant Group operates a portfolio of vegetarian and plant-based dining establishments in the Seattle area. The core offerings include Cafe Flora (the flagship vegetarian restaurant in Madison Valley since 1991), Floret (airport dining at SeaTac with sit-down and grab-and-go options), and The Flora Bakehouse (a neighborhood cafe and bakery in Beacon Hill). The group also offers private event services, catering, lunch boxes, and members-only subscription boxes through its bakery brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Cafe Flora Full-service vegetarian restaurant in Seattle's Madison Valley neighborhood offering weekend brunch, lunch, and dinner in a light-filled dining room with outdoor patio. Features seasonally inspired craft cocktails and menu items made from locally-sourced, organic, and sustainable ingredients.
• The Flora Bakehouse Cozy cafe and bakery in Seattle's Beacon Hill neighborhood offering fresh-baked pastries and bread made with local, seasonal ingredients, sandwiches, and a full menu of Stumptown espresso drinks. Also offers catering and lunch boxes.
• Floret Vegetarian dining venue at Seattle-Tacoma International Airport offering two formats: a full-service sit-down restaurant with bar and a grab-and-go counter for time-pressed travelers.
• Private Events and Catering Private party booking services and catering offerings including lunch boxes for groups and events, available through Cafe Flora and The Flora Bakehouse.
• Members-Only Subscription Boxes Subscription box service offering members exclusive access to products from The Flora Bakehouse on a recurring basis.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• By Chloe: Plant-based fast-casual concept with multiple locations and a strong bakery/café component. Comparable to the Flora Bakehouse concept in particular (vegan pastries, sandwiches, espresso).

Regional players

• Real Food Daily: Los Angeles vegetarian restaurant group founded by a high-profile plant-based chef. Comparable on locally-sourced, organic vegetarian positioning in a different regional market.
• Cafe Sunflower: Atlanta-based vegetarian restaurant operating since 1994. Closely comparable on longevity, vegetarian specialization, and full-service format, though in a different metro.
• Plum Bistro: Seattle-based vegan restaurant and bar in the Capitol Hill neighborhood. Closest Seattle-specific peer — same city, similar vegan/vegetarian positioning, and overlapping customer base.

Direct peers

• Flower Child: Health-focused, vegetable-forward casual restaurant chain offering bowls, salads, and plant-based plates. Similar target customer (health-conscious diners) and menu philosophy to Cafe Flora.
• Loving Hut: International vegan restaurant chain. Comparable on strict plant-based menu focus and multi-format operating model (dine-in plus grab-and-go bakery/cafes).
• Cafe Gratitude: Plant-based, organic, locally-sourced full-service restaurant group. Strongest direct concept parallel to Cafe Flora's flagship — vegetarian fine-casual with similar ingredient ethos.
• Veggie Grill: Plant-based fast-casual restaurant chain with a similar vegetarian-first positioning and broad menu. Directly comparable to Cafe Flora's plant-forward, omnivore-optional concept.

Broad incumbents

• Sweetgreen: Large multi-unit salad/plant-forward chain. Comparable on ingredient sourcing ethos and healthy-dining positioning, though broader (not strictly vegetarian) and far larger in scale.
• True Food Kitchen: Multi-unit restaurant concept built around a vegetable-forward, seasonal menu. Comparable on the wellness/seasonal-locavore positioning though operates at a larger national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cafe-flora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafe Flora