Café MARIUS

What Café MARIUS does

Café Marius is an artisan coffee roaster headquartered in Aix-en-Provence, France, operating under SAS DOKADIS. The company roasts in small batches (with stated throughput capped at 50–100 kg per batch) and sells whole-bean and ground coffee alongside Nespresso-compatible capsules. Its assortment spans entry 250g bags at €5.90–€7.00 and a premium organic (BIO) 500g tier at €15.30–€15.50, with capsule boxes listed at €3.95–€4.15.

The company runs a direct-to-consumer e-commerce platform as its primary channel, with DPD parcel shipping handling fulfillment across metropolitan France. It has additionally opened a B2B route through a partnership with Office Café, extending the brand into workplace coffee distribution. The operation is small (6 employees) and geographically bounded to France, with no disclosed international distribution.

Revenue mechanics are based on unit sales of packaged roasted coffee and capsules through the DTC site and the Office Café B2B channel; the business carries no disclosed subscription program, no enterprise contracts, and no AI-driven personalization or demand forecasting layers. The brand positions itself on 40+ years of artisan roasting heritage and a curated origin profile set, targeting French consumers willing to pay a premium over commodity coffee for roast quality and organic certification.

Name

Café MARIUS

Legal name

SAS DOKADIS

Website

https://cafemarius.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Artisan coffee roaster in Aix-en-Provence, France, selling whole-bean, ground, and Nespresso-compatible capsule coffee directly to French consumers online and through a B2B workplace partnership via Office Café.

Ownership category

akta.pro rank

Product category

Artisan Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Artisan coffee roasting
• Specialty coffee beans
• Nespresso-compatible capsules
• Organic coffee retail
• Direct-to-consumer coffee

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of roasted coffee products (whole beans, ground coffee, capsules) to consumers and professionals through the company's e-commerce platform. Products are sold as one-time purchases with shipping to customer addresses in metropolitan France.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Café MARIUS sells artisan-roasted specialty coffee directly to consumers through its e-commerce store. The product line includes whole bean coffees, ground coffees, and Nespresso-compatible capsules sourced from multiple origins (Colombia, Brazil, Nicaragua, Honduras, Mexico, Ethiopia, India, Vietnam) with both standard blends and BIO/organic certified options. Each coffee is roasted individually using a slow, artisanal method in small batches of 50-100kg maximum to preserve aromatic complexity and ensure freshness.

Product overview

Café Marius is an artisan coffee roaster offering a portfolio of premium coffees across three product lines: whole bean coffees (café en grain), ground coffees (café moulu), and Nespresso-compatible capsules. The product range includes standard offerings (Le Corsé, Le Délicat, Le Moka, Italien) as well as a BIO/organic certified line (L'Harmonieux, L'Intense, L'Élégant, L'Expressif, and single-origin products from Honduras, Mexico). All coffees undergo slow, individual artisanal roasting. The company emphasizes freshness with no extended storage periods. Products are sold in 250g or 500g formats for beans and grounds, and boxes of 10 capsules for the capsule line.

Differentiator

Problem solved

Functional benefit

Products and services

• Café en Grain (Whole Bean Coffee) Artisan-roasted whole bean specialty coffee sold in 250g bags (standard origins) and 500g bags (premium BIO lines). The line includes blends and single-origin coffees: Le Corsé (Brazil/Nicaragua, intensity 9/10), Le Délicat (Colombia Supremo 100% Arabica, intensity 5/10), Italien (Ethiopia/Vietnam, intensity 10/10), Moka (Ethiopia Lekempti), Honduras BIO, Mexique BIO, plus premium BIO blends L'Harmonieux and L'Intense. Targeted at individual home consumers and professionals seeking origin-diverse, freshly roasted whole beans for automatic espresso machines and grinding at home.
• Café Moulu (Ground Coffee) Artisan-roasted pre-ground specialty coffee sold in 250g bags (standard origins) and 500g bags (premium BIO lines). The line mirrors the whole bean assortment in ground format: Le Corsé, Le Délicat, Italien, Moka, Honduras BIO, Mexique BIO, plus premium BIO blends L'Élégant and L'Expressif. Targeted at individual home consumers seeking freshly roasted ground coffee ready for immediate brewing without home grinding.
• Capsules de Café (Nespresso-Compatible Capsules) Artisan-roasted coffee in Nespresso-compatible capsules sold in boxes of 10. Standard capsules include Le Corsé (India/Nicaragua), Le Délicat (Nicaragua/Colombia), Le Moka (Ethiopia/Vietnam, intensity 7/10), and Le Déca' (decaffeinated, Brazil/Colombia). BIO organic and fair-trade capsules include Le Cuartago (Honduras/Ethiopia, intensity 8/10) and Le Cobéa. Standard box price €3.95; BIO capsules €4.15. Targeted at individual home consumers and office/professional users seeking single-serve artisan-quality coffee compatible with Nespresso machines.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Office CaféminorChannel Partner/ Reseller/ DistributorOffice Café is listed as a partner of Café Marius, providing coffee machines for businesses and professionals. This partnership complements Café Marius's coffee product offerings by enabling professional-grade coffee equipment solutions for B2B customers.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cafés Lugat: French online specialty coffee roaster selling freshly roasted single-origin and blended coffees direct-to-consumer, with a comparable small-batch artisanal narrative and multi-format offering.
• Kookabarra: French specialty coffee brand offering roasted beans and capsules direct-to-consumer with artisanal sourcing — same product format mix (beans, ground, capsules) and D2C distribution model.
• Belco: French specialty coffee importer and roaster supplying both retail and foodservice channels with traceable, organic-certified coffees. Comparable as a small-to-mid French specialty roaster with B2B and BIO positioning.
• L'Arbre à Café: Paris-based artisan micro-roaster distributing specialty coffees direct to consumer and to professionals, occupying the same farm-to-cup niche with strong origin storytelling similar to Café Marius.
• Café Piha: French online specialty coffee micro-roaster with single-origin focus and small-batch artisanal production, directly comparable in scale, narrative, and product offering.

Broad incumbents

• Carte Noire: Major mainstream French coffee brand (Jacobs Douwe Egberts) selling ground, bean, and capsule coffees across French retail. Overlaps with Café Marius in coffee retail and capsule categories but at mass-market scale.
• Nespresso: Dominant single-serve coffee capsule brand whose installed machine base creates the primary demand that Café Marius's compatible capsules are positioned to capture. Equivalent product format (capsule) but vastly larger scale and brand.
• Lavazza: Italian multinational coffee roaster with broad retail and foodservice presence across Europe, competing for the same premium-segment French consumer with both beans and capsule formats.

Regional players

• La Caféothèque: Paris-based specialty coffee roaster and barista school serving a similar artisanal, specialty-coffee consumer base in France, albeit with a hybrid retail/café+education model rather than pure e-commerce.

Others

• Office Café: French B2B coffee-machine operator already partnered with Café Marius; comparable as an adjacent/distribution partner operating in the same professional coffee supply ecosystem in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lecafemarius
• Instagraminstagram.com/_cafemarius_/?hl=fr
• LinkedInlinkedin.com/company/cafemarius

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Café MARIUS