Caffe Amouri

What Caffe Amouri does

Caffe Amouri is an independent specialty coffeehouse and artisan roastery founded in 2010 in Vienna, Virginia, operating from a single flagship location at 107 Church St. NE. The company roasts all coffee in-house on Ambex roasters under a 10-day maximum freshness guarantee and sells a portfolio that includes a signature line, an Adventure Series of rare award-winning lots (Jamaica Blue Mountain, Kona, Cup of Excellence), and curated subscriptions.

Its revenue model spans six streams: retail coffee and drinks at the flagship shop; online sales through two Square storefronts and iOS/Android mobile apps; tiered prepaid coffee subscriptions (monthly/biweekly, 12oz and 5lb bags); paid consumer and professional classes at The Caffe Amouri Experience; B2B wholesale of beans to hotels, restaurants, coffee shops, grocery stores, offices, salons, food trucks, concert venues, and churches; and event catering for 10–100+ person functions.

The company is privately held, founder/family-owned with no institutional capital, and operates with approximately 11 employees. Differentiation rests on a credentialed staff (Certified Authorized SCA Trainers, Licensed Arabica Q Graders, SCA Certified Roasters, and Certified Baristas), SCA Premier Training Campus designation (since May 2018), consistent regional "Top Coffeehouse" awards across four regional publications, and Virginia Green sustainability recognition. Distribution is omnichannel but concentrated in the DC metro region.

Name

Caffe Amouri

Legal name

Caffe Amouri

Website

https://caffeamouri.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Caffe Amouri is an independent specialty coffeehouse and artisan roastery in Vienna, Virginia, serving retail consumers, wholesale B2B partners, and coffee professionals through in-store sales, subscriptions, classes, and a regional wholesale program.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery and Coffee Shop

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty coffee roastery
• Artisan coffee shop
• Coffee subscription service
• Wholesale coffee supply
• SCA coffee training

Headquarters

HQ city

Vienna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Coffee and Drinks: Direct sales of freshly roasted coffee beans and hand-crafted espresso-based drinks at the specialty coffee shop and roastery in Vienna, VA.
2. Coffee Subscriptions: Monthly or biweekly delivery of 12-ounce bags of freshly roasted coffee with 10-20% discounts for prepaying. Also offers 5-pound bulk bags with free shipping or Vienna delivery.
3. Educational Classes: Paid consumer and professional classes taught by SCA-certified trainers at The Caffe Amouri Experience. Classes include Espresso Essentials ($165), Milk Steaming & Latte Art ($175), Roasting Basics ($170), Coffee Processing ($95), and Mini Learning Sessions ($75).
4. Wholesale Coffee Sales: B2B wholesale of artisan-roasted beans to hotels, restaurants, coffee shops, grocery stores, offices, and other businesses. Includes full-service consultations and specialized training. Packaging available in 5 lb, 12 oz, 1 lb, and pre-ground tear-open packs.
5. Event Catering: Fresh-brewed coffee supply for events of 10 to 100+ people, including equipment loans (cambros), supplies, and cups.
6. Retail Online Sales: Online sales through Square storefronts with free shipping on orders over $50.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Caffe Amouri is an independent specialty coffeehouse and artisan roastery that roasts all of its coffee in-house using Ambex roasters and sells freshly roasted beans, hand-crafted espresso drinks, monthly/biweekly coffee subscriptions, and a curated Adventure Series of rare coffees (e.g., Jamaica Blue Mountain, Kona, Cup of Excellence). It complements retail with a wholesale program serving businesses and a paid SCA-certified education program for consumers and professionals at The Caffe Amouri Experience training lab.

Product overview

Caffe Amouri is an independent specialty coffeehouse and artisan roastery offering a unified portfolio centered on freshly roasted, high-quality coffee. The core offerings include an in-store coffee shop experience, direct-to-consumer coffee bean sales, and recurring coffee subscriptions. The company extends its value through educational services (consumer classes, professional training, mini learning sessions), a wholesale program for business partners, and an Adventure Series featuring rare award-winning coffees. A mobile app enables ordering and rewards. All offerings are tied together by the company's focus on quality roasting, community engagement, and sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• The Caffe Amouri Experience: A Specialty Coffee Association Premier Training Campus providing coffee education and training to professionals and consumers, opened in 2018.

Products and services

• In-Store Coffee Shop Specialty coffee shop on historic Church Street in Vienna, VA serving freshly roasted coffee beans and hand-crafted espresso-based drinks roasted in-house on Ambex roasters. Open daily for pickup.
• Coffee Subscriptions Monthly or biweekly delivery of freshly roasted 12-ounce coffee bags (Roaster's Choice or Your Choice varieties), with bulk 5-pound bag subscriptions offering free shipping or Vienna delivery. Discounts available for prepay.
• Wholesale Coffee Program B2B wholesale supply of artisan-roasted coffee to hotels, restaurants, coffee shops, grocery stores, offices, hair salons, food trucks, concert venues, and churches. Includes full-service consultations and specialized barista training with packaging in 5 lb, 12 oz, 1 lb, and pre-ground tear-open packs.
• Consumer Coffee Classes Paid hands-on classes for coffee enthusiasts covering espresso extraction, milk steaming, latte art, roasting basics, and coffee processing, taught by SCA Certified Baristas in small groups (class limit 4–6 participants).
• Mini Learning Sessions One-hour interactive sessions limited to six participants focused on observing techniques, tasting samples, and learning espresso calibration, milk steaming, profile roasting, and pour-over methods.
• Professional Training Classes SCA-certified professional training delivered to wholesale partners and coffee professionals covering brewing, espresso calibration, milk steaming, drink crafting, and latte art, taught by Certified Authorized SCA Trainers.
• Adventure Series Coffees Curated offering of rare and award-winning specialty coffees including Jamaica Blue Mountain, Kona, and Cup of Excellence coffees, distinguished by scarcity, processing methods, or exceptional cup quality.
• Event Catering Fresh-brewed coffee supply for events of 10 to 100+ people, including equipment loans (cambros), supplies, cups, sleeves, and cream/sugar provisions for clients.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Vienna Business Association (VBA)minorOthersProud member of the Vienna Business Association, a local business organization focused on growing business and building community in Vienna, VA.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Counter Culture Coffee: Durham, NC-based specialty coffee roaster with an SCA-recognized training center and wholesale + cafe model; the closest comparable in combining third-wave roasting, education, and direct trade.
• Stumptown Coffee Roasters: Portland-born third-wave specialty roaster with retail cafes, direct trade sourcing, and wholesale; highly comparable archetype of a roastery-cafe premium brand.
• Blue Bottle Coffee: Oakland-origin third-wave specialty roaster with cafes and DTC subscriptions; shares the freshness-focused, single-origin specialty positioning and cafe-as-roastery model.
• La Colombe Coffee Roasters: Philadelphia-based specialty roaster operating cafes, wholesale, and DTC subscriptions across the East Coast; directly comparable as a regional specialty roaster-cafe competing in the same Mid-Atlantic corridor.
• Ceremony Coffee Roasters: Annapolis, MD-headquartered specialty roaster with cafes and a strong training ethos serving the Mid-Atlantic; directly comparable given regional proximity, cafe-plus-roastery model, and education emphasis.
• Verve Coffee Roasters: Santa Cruz-based specialty roaster with cafes, an education-focused brand, and direct trade; comparable on roastery-cafe operations plus consumer/professional training emphasis.
• Intelligentsia Coffee: Chicago-based third-wave specialty roaster known for direct trade, barista training programs, and cafe/roastery hybrid model; directly comparable on roasting, education, and cafe operations.
• George Howell Coffee: Specialty roaster focused on rare, competition-grade single-origin coffees with cafe presence and educational content; closely comparable to Caffe Amouri's Adventure Series positioning.
• Onyx Coffee Lab: Arkansas-based specialty roaster recognized for competition-grade coffees, training programs, and cafe/roastery hybrid; directly comparable on quality positioning and educational content.

Broad incumbents

• Peet's Coffee: Established Bay Area specialty coffee chain with broad retail, wholesale, and DTC operations; operates in the same premium specialty category but at vastly larger scale and without Caffe Amouri's boutique/education focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/caffe-amouri

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caffe Amouri