Caffe Bene Mongolia
Caffe Bene Mongolia is the master franchisee for the Korean Caffe Bene coffee brand in Mongolia, operating 40+ retail coffee and dessert shops across Ulaanbaatar and Darhan, supported by an in-house roasting facility and a centralized 6,000 sqm logistics operation.
- Company typePrivate
- Founded2013
- HeadquartersUlaanbaatar, Mongolia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Caffe Bene Mongolia does
Caffe Bene Mongolia (Caffe Bene Mongolia ХХК) is the master franchisee for the South Korean Caffe Bene coffee brand in Mongolia, established in 2013 and headquartered at Bldg 5, Hunnu 2222, Khan Uul, Ulaanbaatar. It operates approximately 40 retail branches concentrated in Ulaanbaatar and Darhan, plus a single high-traffic branch in Zamiin-Uud, located inside shopping malls (Hunnu Mall, Maxmall, Metro Mall), department stores (Nomin, E-Mart, Ulaanbaatar Department Store), and standalone commercial buildings. Core products include espresso-based coffee beverages, non-coffee drinks (teas, frappenos, smoothies, bubble teas), and Korean-style desserts (bingsu, waffles, panini, Italian gelato). The technology backbone is an in-house roasting facility — Mongolia's largest — running a 13-step production process including Q-grader batch tasting and a Master Roaster Assistant tracking system, executing a proprietary 'First Roast, Then Blend' method on beans sourced directly from Brazil's IPANEMA farm plus Bolivia, Papua, and New Guinea.
The business model is a franchised retail coffee chain: the company earns retail sales revenue through its branches, franchise fees and royalties from franchisees, and benefits from centralized supply, logistics (6,000 sqm integrated center), marketing, training via the Bene Cup Coffee College, and ordering systems. Customer segments are horizontal — general consumers of all ages in urban Mongolia seeking a European-style cafe environment. Production capacity is sized at 1,008,000 kg of roasted coffee per year (equivalent to 25.2 million cups), well above current system throughput, signaling infrastructure headroom for continued unit growth. The company has no disclosed institutional shareholders, no public listing, and operates as a privately held ХХК (limited liability company) under brand license from Caffe Bene International (South Korea).
Caffe Bene Mongolia firmographics
Firmographics- Name
- Caffe Bene Mongolia
- Legal name
- Caffe Bene Mongolia ХХК
- Website
- https://caffebene.mn
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caffe Bene Mongolia is the master franchisee for the Korean Caffe Bene coffee brand in Mongolia, operating 40+ retail coffee and dessert shops across Ulaanbaatar and Darhan, supported by an in-house roasting facility and a centralized 6,000 sqm logistics operation.
- Ownership category
- akta.pro rank
Caffe Bene Mongolia industry classification
Industry- Product category
- Specialty Coffee Shop Chain
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where Caffe Bene Mongolia is headquartered
LocationHeadquarters
- HQ city
- Ulaanbaatar
- HQ country
- Mongolia
- HQ region
- Asia
Offices39 records
Markets served
Caffe Bene Mongolia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Coffee Shop Sales: Revenue generated from direct retail sales of coffee, beverages, desserts, and food items across 40+ franchise branches in Ulaanbaatar and Darhan.
- Franchise Fees and Royalties: Income from franchising the Caffe Bene brand to franchisees, including initial franchise fees and ongoing royalties from franchise operations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Caffe Bene Mongolia product offering
Product offeringCore offering
Caffe Bene Mongolia operates a franchise coffee shop chain of approximately 40 branches in Ulaanbaatar and Darhan, selling specialty coffee beverages, non-coffee drinks, and Korean-style desserts. The company roasts its own coffee beans using a proprietary 'First Roast, Then Blend' methodology and sources directly from Brazil's IPANEMA farm and other origins. It also operates Mongolia's largest coffee roasting facility with 1,008,000 kg annual capacity and provides franchise support infrastructure including site selection, training, and operations assistance.
Product overview
Caffe Bene Mongolia operates a multi-brand coffee shop franchise network with approximately 40 locations across Ulaanbaatar and Darkhan. The core offering consists of coffee beverages (espresso-based drinks), non-coffee beverages (teas, frappenos, smoothies, bubble teas), and Korean-style desserts (bingsu, paninis, waffles, gelato). Premium sub-brands include Caffe Bene Roastery (flagship roasting concept) and Caffe Fonte Roastery (logistics-integrated roast house). The franchise program provides barista training through their Bene Cup Coffee College, automated ordering systems, and comprehensive operational support to franchisees.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Menu Espresso-based coffee beverages including Americano, Espresso, Espresso Con Panna, Espresso Macchiato, Affogato, Caffe Latte, Cappuccino, Caramel Macchiato, Caffe Mocha, White Mocha, and Vanilla Latte, sold across 40+ branches to individual consumers.
Companies that use Caffe Bene Mongolia
Customer profileSegments1 record
Ideal customer profiles2 records
Caffe Bene Mongolia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Caffe Bene Mongolia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IPANEMA (Ipanema Farm)coreSpecial supply agreement with Brazil's largest coffee farm IPANEMA for direct sourcing of coffee beans. Under this 'Farm to Table' system, Caffe Bene oversees bean quality for each branch. Direct sourcing enables freshest, highest quality coffee at competitive prices.
- Caffe Bene Global NetworkcoreGlobal coffee shop network franchise spanning 10+ countries including South Korea (original), USA, China, Japan, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Saudi Arabia, Cambodia, and Mongolia. Global operations since 2008.
Scale indicators6 records
Recent moves15 records
Expansion highlights5 records
Caffe Bene Mongolia competitors and assessment
Company assessmentDirect peers
- A Twosome Place: Korean specialty coffee chain with cafe-and-dessert positioning (bingsu, waffles, gelato) that closely mirrors Caffe Bene Mongolia's product mix. Direct competitor in Asian franchise coffee shop category.
- Ediya Coffee: Korea's largest coffee chain by store count with a similarly franchise-heavy model and broad beverage menu. Comparable on unit economics, franchise support infrastructure, and competitive positioning in Asian coffee markets.
- Dal.komm Coffee: Korean coffee chain with franchise-driven expansion across Asia. Comparable as a Korean-origin specialty coffee franchise operator pursuing similar mall-and-shopping-center footprint strategies.
- Hollys Coffee: Korean coffee chain operating internationally under franchise models in Asia. Comparable on in-store roasting, broad beverage/dessert menu, and cross-border franchise expansion playbook.
- Pascucci: Italian-origin coffee chain with extensive Asian franchise footprint and roastery-cafe model. Comparable to Caffe Bene Mongolia's vertically integrated roastery-cafe concept and franchise internationalization approach.
- Caffe Bene International (South Korea): South Korean parent and global licensor of the Caffe Bene brand, operating 1,000+ branches globally. Direct comparison for franchise economics, brand standards, and supply chain architecture that Caffe Bene Mongolia inherits.
- Tom N Toms: Korean-origin coffee chain with international franchise presence across Asia and the Middle East. Direct peer in the franchise-driven Korean specialty coffee category that competes for similar mall-based locations.
Broad incumbents
- Starbucks: Global incumbent in specialty coffee retail with broad product portfolio. Comparable on store-level operations and beverage category leadership; competes with Caffe Bene for prime urban retail real estate.
- Costa Coffee: UK-based international coffee chain with broad geographic presence and franchise/operated hybrid models. Comparable as a broader incumbent operating in similar franchise formats globally.
Emerging players
- Blue Bottle Coffee: Specialty coffee roaster-cafe operator with premium positioning and vertically integrated roasting. Relevant peer on the roasting-quality and cafe-experience axes that differentiate Caffe Bene Roastery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Caffe Bene Mongolia social profiles
Digital presenceCaffe Bene Mongolia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caffe Bene Mongolia leadership team
Management profileNumber of profiles
Profiles1 record
Caffe Bene Mongolia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caffe Bene Mongolia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caffe Bene Mongolia
What does Caffe Bene Mongolia do?
Caffe Bene Mongolia operates a franchise coffee shop chain of approximately 40 branches in Ulaanbaatar and Darhan, selling specialty coffee beverages, non-coffee drinks, and Korean-style desserts. The company roasts its own coffee beans using a proprietary 'First Roast, Then Blend' methodology and sources directly from Brazil's IPANEMA farm and other origins. It also operates Mongolia's largest coffee roasting facility with 1,008,000 kg annual capacity and provides franchise support infrastructure including site selection, training, and operations assistance.
Is Caffe Bene Mongolia a public or private company?
Caffe Bene Mongolia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caffe Bene Mongolia founded?
Caffe Bene Mongolia was founded in 2013. It employs 11 to 50 people.
Where is Caffe Bene Mongolia based?
Caffe Bene Mongolia is headquartered in Ulaanbaatar, Mongolia, in the Asia region.
How does Caffe Bene Mongolia make money?
Two revenue lines are on record. Retail Coffee Shop Sales are the primary driver. The others are franchise Fees and Royalties.
Who are Caffe Bene Mongolia's main competitors?
Direct peers on record are A Twosome Place, Ediya Coffee, Dal.komm Coffee, Hollys Coffee, Pascucci, Caffe Bene International (South Korea) and Tom N Toms. Broad incumbents are Starbucks and Costa Coffee. Blue Bottle Coffee is listed as an emerging player.
Does Caffe Bene Mongolia have an API?
No public API is recorded for Caffe Bene Mongolia.
What industry is Caffe Bene Mongolia in?
Caffe Bene Mongolia's product category is Specialty Coffee Shop Chain. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 5810.