Cala d'Or Playa Aparthotel

What Cala d'Or Playa Aparthotel does

Cala d'Or Playa Aparthotel, operated by the Spanish private company FALSTER S.A. (Tax ID A79069076), is a 3-star superior aparthotel located on the southeast coast of Mallorca in the Cala d'Or resort area, between Portocolom and the coastal village of Portopetro. The property is positioned for European families with children and couples seeking self-catering independence combined with hotel services, and offers three 50m² apartment tiers (Standard, Superior, and Superior Pool View), each with a fully equipped kitchen, terrace, and living/sleeping space. The on-site amenity mix is unusually broad for a 3-star superior property and includes a water park with slides, two outdoor pools, a restaurant serving buffet breakfast and à la carte dinner, a bar and snack bar, an air-conditioned gym, a free padel court, a children's playground, and age-segmented kids' entertainment programs (Mini Stars Club for ages 4-8 and Maxi Stars Club for ages 9-12, plus a nightly mini disco).

The hotel's technology stack is composed entirely of third-party platforms rather than in-house proprietary systems: a four-language direct-booking website (Spanish, English, German, French) built on Hotetec, online check-in via Civitfun, a 360-degree virtual tour via First View, and a digital food and beverage menu through AIPlanet. Sustainability infrastructure is a material capital feature, including a solar panel installation generating up to 100 kW of energy (co-funded at €150,000 by the EU NextGenerationEU program), electric car charging stations, water-saving measures, and a partnership with ILUNION Laundries for eco-efficient laundry operations.

Revenue is generated principally through nightly apartment rentals across the three tiers, supplemented by food and beverage (buffet breakfast, à la carte dinner, bar and snack bar operations), and ancillary paid services such as pool towel exchange (€2) and electric vehicle charging. Distribution is direct-to-consumer-led via the hotel's own website, with the Friends Club loyalty program (Silver tier offering a 5% web booking discount, free parking, late check-out, and free safe in superior apartments; Gold tier for guests with 5+ stays adding a 10% discount, free first breakfast, free laundry, and a 15% upgrade discount) used to drive direct repeat bookings. The operating entity is privately held with no disclosed funding rounds, no parent company, no subsidiaries, and no leadership changes on record, implying concentrated family or closely-held ownership within FALSTER S.A.

Name

Cala d'Or Playa Aparthotel

Legal name

FALSTER S.A.

Website

https://caladorplaya.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cala d'Or Playa Aparthotel is a 3-star superior aparthotel in Cala d'Or, Mallorca, operated by FALSTER S.A. It serves European families and couples with self-catering apartments, a water park, children's clubs, restaurant, and sustainability features including solar power and EV charging.

Ownership category

akta.pro rank

Product category

Aparthotel & Resort Accommodation

NAICS

Other Traveler Accommodation (72119), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Aparthotels (hotel-branded apartment stays) (THAMACAB)

akta.pro secondary industries

Serviced Apartments & Aparthotels (THAGAEAB), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Aparthotel accommodation
• Family resort services
• Apartment hotel rentals
• Holiday hospitality services
• Mediterranean hotel stays

Headquarters

HQ city

Cala d'Or

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Accommodation rentals: Apartment and hotel room rentals with varying tiers (Standard, Superior, Superior Pool View). Revenue generated from nightly stays with different pricing based on apartment type and season.
2. Food and Beverage: Restaurant services including buffet breakfast and à la carte dinner, bar service, and snack bar operations during daytime hours.
3. Ancillary services: Paid services including medical service, parking (though described as free subject to availability), late check-out, pool towel exchange (€2), electric car charging (paid service).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cala d'Or Playa Aparthotel operates a 3-star superior aparthotel on the southeast coast of Mallorca, renting self-catering apartments (Standard, Superior, and Superior with Pool View tiers) combined with hotel-style services. The property includes on-site dining (buffet breakfast and à la carte dinner), a bar/snack bar, two outdoor pools, a children's water park, fitness center, padel court, and supervised children's clubs (Mini Stars 4-8 years, Maxi Stars 9-12 years) with daily animation programming.

Product overview

Cala d'Or Playa is a 3-star superior aparthotel located on Mallorca's southeast coast, offering apartment-style accommodations designed for families and couples. The property operates as a self-contained resort with three apartment tiers (Standard, Superior, and Superior with Pool View) featuring fully equipped kitchens, plus extensive on-site amenities including a water park with slides, two outdoor pools, restaurant and bar facilities, fitness center, padel court, and comprehensive children's entertainment programs (Mini Stars Club 4-8 years, Maxi Stars Club 9-12 years, mini disco). The hotel provides sustainability-focused services including solar energy, water conservation, and EV charging. A loyalty program (Friends Club) offers Silver and Gold tiers with progressively enhanced benefits for returning guests.

Differentiator

Problem solved

Functional benefit

Brands

• Friends Club: Loyalty program with Silver and Golden status tiers offering benefits such as web booking discounts (5-10%), early check-in, late check-out, free parking, pool towels, and complimentary breakfast for Golden members

Products and services

• Standard Apartment

Quantifiable outcome

• Solar panels generate up to 100 kW of energy
• +1 more outcomes

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor.

• ILUNION LaundriesminorStrategic or Co-development PartnerLaundry service provider with industrial facilities featuring state-of-the-art technology, optimized operational processes, and quality control systems ensuring minimal water, electricity, and gas consumption. ILUNION employs over 5,500 people, more than 80% with disabilities, with quality certifications including ISO 9001, OHSAS 18001, and ISO 14001.
• Roig (Transfer Booking)minorChannel Partner/ Reseller/ DistributorAirport transfer booking partner through booking.roig.com with partnerID tracking for commission/referral relationship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Meliá Hotels International: Spain's largest hotel operator with multiple aparthotel and family-resort brands in Mallorca (Sol, Innside) at various star tiers. Directly comparable as a Mallorca aparthotel competitor with overlapping family-travel customer base.
• H10 Hotels: Spanish hotel chain with multiple properties in Mallorca catering to families and couples. Comparable as a Spanish incumbent with Mediterranean family-resort positioning and similar European customer base.
• Iberostar Hotels & Resorts: Spanish resort chain with family-oriented beachfront properties across the Balearics, including aparthotel-style offerings. Comparable as a Spanish family-resort incumbent competing for the same Mediterranean family tourist.
• Barceló Hotel Group: Major Spanish hotel chain with family resorts and aparthotels across the Mediterranean. Comparable as a broad incumbent in Spanish family-resort accommodation with overlapping Mallorca presence.

Direct peers

• THB Hotels: Mallorca-headquartered operator with multiple family and couples resorts across the Balearic Islands. Comparable as a Balearic family-resort peer with overlapping source markets and amenity profiles.
• Protur Hotels: Mallorca-based hotel chain with family-focused aparthotels and resorts in Cala Ratjada and Cala Bona. Highly comparable as a Balearic family-aparthotel operator targeting similar German and British family markets.
• BlueBay Hotels: Spanish hotel group with family-focused resorts and aparthotels across Mallorca and the Mediterranean. Comparable as a Spanish family-resort peer with overlapping aparthotel-style product.
• Sandos Hotels & Resorts: Spanish resort operator specializing in all-inclusive family properties in Mallorca and other Mediterranean destinations. Comparable as a family-resort specialist targeting similar European family demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CalaDOrPlayaApartamentos
• Instagraminstagram.com/cala_dor_playa
• LinkedInlinkedin.com/company/cala-d'or-playa-aparthotel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cala d'Or Playa Aparthotel