CALCIATORIBRUTTI

What CALCIATORIBRUTTI does

CALCIATORIBRUTTI is an Italian football media company (legal entity: Bravi Ragazzi S.r.l.s.) headquartered in Torino, Italy. Founded in 2012, it operates a multi-platform sports media brand focused on football entertainment, publishing videos, articles, and blog posts distributed across Facebook (1.8 million followers), Instagram (3.5 million), TikTok (464,558), X/Twitter (284,653), and YouTube (81,000), reaching a combined audience of approximately 7.9 million followers. The company is staffed by a team of roughly 11–20 specialists in football and communication.

The core product is the CALCIATORIBRUTTI Media Platform, a content engine producing football editorial and video distributed across owned social channels. The company has extended its offering with two adjacent lines: Community Travel Experiences (organized trips to football destinations including Rio de Janeiro and Manchester) and Brand Communication Services, which cover end-to-end campaign workflows from needs analysis and creative proposal through editorial planning, content approval, and final reporting. Underlying technology is a standard social-media content distribution stack with no disclosed proprietary features, APIs, or integrations.

CALCIATORIBRUTTI generates revenue primarily through brand partnerships and sponsored content across betting, beverage, food, cinema, and other consumer product categories. The go-to-market is community-led: the company leverages its ~7.9M-follower audience as inventory to attract advertisers and runs structured collaboration projects with brands. Pricing and contract terms are not publicly disclosed, and no named customer logos, contract counts, or revenue figures are available in the source data.

Name

CALCIATORIBRUTTI

Legal name

Bravi Ragazzi S.r.l.s.

Website

https://calciatoribrutti.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian football media platform generating revenue from brand partnerships and sponsored content across a multi-channel social community of approximately 7.9 million followers, serving advertisers in betting, beverage, food, cinema, and consumer goods.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAKALAG

Digital, Social & Influencer Sponsorship Activations (Creator/Athlete Content, Social Series)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

SECONDARYMPACAHAJ

Short-Form Video for News, Sports & Highlights Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Short-Form Video Platforms

SECONDARYMPAAAHAK

Creator Partnerships & Sponsorship Sales (Brand Partnerships)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

Keywords

• Football media platform
• Sports content creation
• Brand partnership marketing
• Social media publishing
• Community engagement services

Headquarters

HQ city

Italy

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Partnerships and Sponsored Content: The company generates revenue by collaborating with brands to create sponsored content, editorial planning, and communication campaigns. They offer brand integration across their social media channels with a total audience of approximately 7.9 million followers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CALCIATORIBRUTTI is an Italian football media platform that produces and distributes editorial content — videos, articles, and blog posts — across its owned social media channels (Instagram, Facebook, TikTok, X, YouTube) to a combined audience of approximately 7.9 million followers. The company monetizes this audience by collaborating with brands on sponsored content, editorial planning, and communication campaigns spanning betting, beverage, food, cinema, and other product sectors. It additionally organizes community travel experiences to football destinations for its audience.

Product overview

CALCIATORIBRUTTI is a sports media company focused on football content, operating as a single unified platform rather than a modular product suite. The core offering is the CALCIATORIBRUTTI Media Platform, which publishes video content, articles, and blog posts distributed across social media channels (Facebook, YouTube, Instagram, X/Twitter, TikTok). The company also offers Community Travel Experiences (organized trips to football destinations) and Brand Communication Services (communication project collaboration with brands across betting, beverage, food, and cinema sectors). All offerings are centered around football entertainment and community engagement, with the media platform serving as the primary channel reaching over 7.9 million total followers.

Differentiator

Problem solved

Functional benefit

Products and services

• CALCIATORIBRUTTI Media Platform

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Calcionews24.com: Italian independent football digital publisher with strong social channels and brand partnership activity, often focused on viral/aggregated content. Direct competitor for Italian football fan eyeballs.
• Tuttomercatoweb: Long-running Italian football news/digital media brand with a strong social-media presence and brand partnerships. Competes for the same football fan attention and sponsorship euros.
• Cronache di Spogliatoio: Italian football storytelling creator brand with a sizable social-media following and brand partnerships. Closest cultural and functional peer — same niche, same country, same monetization model.
• Calciomercato.com: Major Italian football media outlet operating a website plus social channels covering transfers, news, and viral content — directly competes for the same Italian football fan audience and brand budgets.
• SPORTSbible (SportBible): UK-based social-first sports media brand built around viral football content and brand partnerships on Facebook/Instagram/TikTok. Closest international analogue by GTM and audience model.

Broad incumbents

• La Gazzetta dello Sport: Italy's flagship sports newspaper with a massive digital and social footprint covering Serie A and football personalities. Overlaps heavily on football audience and brand sponsorship inventory.
• Sky Sport Italia: Major Italian broadcaster with deep football rights and an associated digital media operation including social channels. Competes for both football-fan attention and brand-partnership budgets.
• Bleacher Report: Large social-first sports media network built on viral football content and creator-style storytelling. Compares as a scaled-up version of CALCIATORIBRUTTI's social-led sports publishing model.
• Goal.com (Goal Italia): Global football digital media network with a large Italian edition producing football news, videos, and social content. Comparable mix of editorial + social + brand partnership monetization.
• Mediaset Sport (SportMediaset): Italian broadcaster-owned sports media brand covering Serie A and Champions League with social channels monetized through sponsorships. Operates in the same football-media-and-sponsorship category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CB_Ignoranza
• YouTubeyoutube.com/@calciatori_brutti/featured
• Facebookfacebook.com/CALCIATORIBRUTTI
• Instagraminstagram.com/calciatoribrutti
• TikToktiktok.com/@calciatoribrutti
• LinkedInlinkedin.com/company/calciatori-brutti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CALCIATORIBRUTTI