Cronache di spogliatoio S.p.A.

What Cronache di spogliatoio S.p.A. does

Cronache di spogliatoio S.p.A. is an Italian digital sports media company founded in 2019 and registered as a journalistic publication (testata giornalistica) at the Tribunal of Florence on July 1, 2020. The company operates a direct-to-consumer media platform anchored by its website (cronachedispogliatoio.it) and distributed across YouTube, Facebook, Twitter/X, Instagram, TikTok, and Spotify, reaching approximately 10 million unique users and 66 million monthly interactions. Its core editorial product is exclusive long-form football journalism — most notably the signature "Lettera" (Letter) format featuring first-person narratives and interviews with professional footballers (e.g., Raphaël Varane, Donyell Malen, Alexis Saelemaekers, Roberto D'Aversa) — published in Italian across categories including Lettere, Approfondimenti, and Reportage.

Building on this editorial base, the company has extended into live sports broadcasting, securing exclusive YouTube rights for three major international competitions: the Supercoppa di Spagna (locked in through 2027 across three editions), the Copa del Rey final, and the Carabao Cup final. Flagship 2024 Supercoppa coverage generated 45 million-plus total views across 128 content pieces and a peak of 121,000 simultaneous devices during the Real Madrid vs Barcelona final. The business model is entirely free, ad-supported — brand advertising is placed during live broadcasts and across digital channels, with no subscription or paywall. Emanuele Corazzi serves as Direttore responsabile (editor-in-chief), and the company is privately held as an Srl (Società a responsabilità limitata) with 36 employees headquartered in Florence, Italy.

Name

Cronache di spogliatoio S.p.A.

Legal name

Cronache di Spogliatoio S.r.l.

Website

https://cronachedispogliatoio.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Cronache di spogliatoio is an Italian digital sports media company that produces exclusive football journalism (signature "Lettera" player interviews) and live YouTube broadcasts of the Supercoppa di Spagna, Copa del Rey, and Carabao Cup, monetizing free content through advertising to Italian and international football audiences.

Ownership category

akta.pro rank

Product category

Digital Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Digital sports media
• Football journalism
• Live sports streaming
• Exclusive interviews
• Sports broadcasting rights

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: Brand advertising placed within video content during broadcasts, with brands planning video spots within advertising breaks during live sports broadcasts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cronache di spogliatoio is a digital sports journalism company that produces and distributes Italian-language football content, including exclusive long-form player interviews (the "Lettere" format), in-depth reportage, and original analysis published on its website and across social media. It complements this editorial offering with free live streaming of major international football competitions (Supercoppa di Spagna, Copa del Rey, Carabao Cup) on its YouTube channel, monetized through advertising.

Product overview

Cronache di spogliatoio S.p.A. operates as a digital sports media company offering two integrated products: a core sports journalism platform featuring exclusive football interviews, reportage, and long-form content published on its website and across social media channels (Facebook, Twitter/X, Instagram, TikTok, Spotify), and a complementary live sports broadcasting service via its YouTube channel that streams exclusive free-to-air coverage of international football competitions including the Supercoppa di Spagna, Copa del Rey, Carabao Cup, and FIFA Club World Cup.

Differentiator

Problem solved

Functional benefit

Products and services

• Cronache di spogliatoio (Sports Journalism Platform) A digital sports journalism platform featuring exclusive long-form interviews with professional footballers (the "Lettere" format), in-depth reportage, and original analysis published in Italian on the website and distributed across social media channels, targeting Italian football enthusiasts.
• Live Sports Broadcasting (YouTube) Exclusive free-to-air live streaming of major international football competitions including the Supercoppa di Spagna (Spanish Super Cup), Copa del Rey (King's Cup), Carabao Cup (English League Cup), and FIFA Club World Cup, broadcast live on the company's YouTube channel for Italian and global audiences.

Quantifiable outcome

• 66 million monthly interactions and 10 million unique users reached
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AIC Onlus (Associazione Italiana Calciatori)coreGTM or Marketing PartnerCollaboration for fundraising campaign to support South African football development. Cronache di spogliatoio partnered with AIC Onlus to finance donation of materials and knowledge to South Africa, specifically supporting the Bazuka FC project in Lwandle townships where there is only one football field for 32 teams.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tifo Football: YouTube-native football analysis and storytelling channel producing animated tactics, documentaries, and club histories. Closely comparable to Cronache di spogliatoio in its free, ad-supported model and reliance on YouTube as primary distribution for long-form football content.
• The Athletic: Digital-first sports journalism platform built on exclusive in-depth reporting and player interviews. Comparable editorial strategy centered on long-form storytelling and player access, though operating on a subscription rather than advertising model.
• Copa90: YouTube-native football storytelling channel producing documentaries, player features, and fan culture content. Closely comparable to Cronache di spogliatoio in its free distribution model, YouTube-first presence, and long-form storytelling approach.
• GOAL: Global digital football media brand producing news, features, and video across web and social. Comparable in its multi-platform distribution strategy, football-focused editorial approach, and reliance on ad-supported monetization.
• Calciomercato: Leading Italian digital football news platform with multi-channel presence (web, social, video). Direct competitor targeting the same Italian football enthusiast audience with news, transfers, and exclusive interview content.
• Tuttosport: Historic Italian sports daily with strong digital operations, focused on football coverage, transfer news, and exclusive interviews. Directly competes with Cronache di spogliatoio for the Italian football journalism audience.

Regional players

• Movistar Plus+: Spanish pay-TV and streaming platform holding domestic Copa del Rey and Supercopa de España rights. Relevant as the incumbent rights holder whose distribution decisions affect the addressable rights pool Cronache di spogliatoio can secure for Italian-language broadcasts.

Broad incumbents

• DAZN: Global sports streaming platform holding major European football rights including Serie A. Represents the subscription incumbent model against which Cronache di spogliatoio's free YouTube offering is positioned, and a likely competitor for future digital rights acquisitions.
• Sky Sport Italia: Italian arm of Sky's sports broadcasting operation holding major Serie A and UEFA football rights. Represents the incumbent pay-TV competitor for both audience attention and rights acquisition in the Italian market.
• La Gazzetta dello Sport: Italy's most established sports media brand, with digital operations covering football news, exclusive interviews, and live coverage. Competes with Cronache di spogliatoio for the same Italian football audience and advertiser base, but operates a much wider portfolio across print, web, and apps.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CronacheTweet
• YouTubeyoutube.com/channel/UCfmCGVXfpAMSi4PP8kqWlbA
• Facebookfacebook.com/cronachedispogliatoio
• Instagraminstagram.com/cronache_di_spogliatoio
• TikToktiktok.com/@cronache_di_spogliatoio?
• LinkedInlinkedin.com/company/cronache-di-spogliatoio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cronache di spogliatoio S.p.A.