Caldwell Monument Co

What Caldwell Monument Co does

Caldwell Monument Company is a privately held, third-generation family-owned monument retailer founded in 1947 and headquartered in Kokomo, Indiana. The company designs, crafts, and installs custom granite memorials for families across north-central Indiana, including upright monuments, companion and single headstones, cremation memorials, bench memorials, mausoleums, flat and slant markers, and civic project monuments. Core technical capability centers on multi-technique granite engraving, including flat carving for lettering, shape carving for dimensional work, sculptural hand-carving, bas relief, and impact etching using diamond tools to create detailed imagery on polished granite surfaces. A five-step collaborative design process (Consultation, Design & Material Selection, Artwork & Approval, Craftsmanship, Delivery & Installation) underpins the custom offering, supported by in-house CAD design and on-site engraving at the Kokomo facility.

The business operates a direct-sales, showroom-based go-to-market model through three wholly owned branches: Kokomo (headquarters, home since the 1960s), Tipton (opened April 2013), and Logansport (acquired in 2015 from the former Billman Monument Company). Pricing is quote-based and not publicly disclosed, with gray granite as the entry-level material and imported or darker granites commanding premium pricing; custom elements such as portrait etchings, sculptural ornamentation, and memorial vases increase the price. Revenue is generated through one-time memorial sales plus professional installation and consultation services, with simple headstones requiring 2-3 months and custom monuments 6-9 months from order to installation. Customer acquisition relies on funeral home referrals, cemetery partnerships, and educational content marketing across the company's website and social media channels. The customer base is almost exclusively individual families (B2C) across counties including Howard, Tippecanoe, Cass, Miami, Fulton, Grant, Wabash, and Hamilton, with a secondary segment of civic and community organizations.

Name

Caldwell Monument Co

Legal name

Caldwell Monument Company

Website

https://caldwellmonument.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Caldwell Monument Company is a third-generation, family-owned granite monument retailer founded in 1947, designing and installing custom memorials for families and civic clients across north-central Indiana through showrooms in Kokomo, Tipton, and Logansport.

Ownership category

akta.pro rank

Product category

Monument and Memorial Products

NAICS

Dimension Stone Mining and Quarrying (212311)

SIC

Cut Stone & Stone Products (3281), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)

akta.pro secondary industry

Monuments, Statues & Memorials (THAJACAB)

Keywords

• Granite memorials
• Custom headstones
• Monument installation
• Cemetery markers
• Memorial craftsmanship

Headquarters

HQ city

Kokomo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Memorial Sales: One-time sale of custom granite memorials including upright monuments, slant markers, flat markers, companion headstones, family memorials, bench memorials, mausoleums, and cremation memorials. Pricing varies based on size, granite type (gray being most cost-effective, imported/dark colors more expensive), and customization elements. Simple headstones typically 2-3 months turnaround; custom monuments 6-9 months.
2. Professional Installation Services: Monument installation including foundation preparation, setting and leveling, alignment with surrounding markers, and ensuring proper drainage and long-term stability. Coordinates with cemetery staff for scheduling.
3. Design and Consultation Services: In-person and phone consultations to guide families through memorial selection, cemetery regulations compliance, material selection, personalization options, and future planning considerations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Caldwell Monument Company designs, fabricates, and installs custom granite memorials and headstones for families across north-central Indiana. The company's offerings span single, companion, and multi-person monuments; bench, cremation, mausoleum, and civic memorials; flat, bevel, and slant markers; and specialized creative designs. Each memorial is delivered through a five-step custom design process—Consultation, Design & Material Selection, Artwork & Approval, Craftsmanship, and Delivery & Installation—and finished with in-house engraving using flat carving, shape carving, sculptural carving, bas relief, and impact etching techniques.

Product overview

Caldwell Monument Company is a family-owned memorial and monument business serving Indiana families since 1947. The company offers a comprehensive portfolio of memorial products including upright monuments, companion headstones, single monuments, bench memorials, cremation memorials, mausoleums, markers, specialized creative memorials, and civic project monuments. The core offering is supported by a five-step custom design process (Consultation, Design & Material Selection, Artwork & Approval, Craftsmanship, Delivery & Installation) and professional engraving/carving services utilizing flat carving, shape carving, sculptural carving, bas relief, and etching techniques. Materials offered include granite (primary), marble, sandstone, basalt, bronze, and fieldstone.

Differentiator

Problem solved

Functional benefit

Products and services

• Memorials for 3+ People Family monuments designed to represent multiple members of a family within a shared cemetery lot, featuring the family name prominently and allowing additional individual markers for future generations.
• Memorials for 2 (Companion Headstones) Companion monuments designed to memorialize two individuals, often spouses, available as upright monuments, slant markers, or flat markers.
• Memorials for 1 Individual Single monuments commemorating one individual, available as upright monument, slant marker, or flat grave marker.
• Bench Memorials Memorial benches serving as both a tribute and a place for reflection, often placed in cemeteries, gardens, or family plots.
• Cremation Memorials Granite memorials specifically crafted to hold the final remains of a loved one within the headstone itself, including cremation benches, upright tablet and base memorials, and columbarium/niche monuments.
• Mausoleum Memorials Large outdoor structure designed to house multiple burial chambers for family or community use.
• Markers Flat markers placed flush with ground, bevel markers sitting slightly above ground with gentle slope, and slant monuments with angled face for clear visibility.
• Specialized Creative Memorials Custom memorial designs incorporating unique artistic elements, ornamental features, and personalized artwork.
• Civic Projects Memorial monuments designed for community and civic purposes, including war memorials, community monuments, and public remembrance structures.
• Upright Monuments Traditional vertical granite tablet set upon a granite base, allowing greater design flexibility with additional space for inscriptions or artwork.
• Custom Design Process Five-step collaborative design process including consultation, design and material selection, artwork and approval, craftsmanship, and delivery and installation.
• Professional Monument Installation Monument installation including foundation preparation, setting and leveling, alignment with surrounding markers, and ensuring proper drainage and long-term stability.
• Headstone Engraving and Carving Services Professional engraving and carving services including flat carving, shape carving, sculptural carving, bas relief, and etching techniques.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, regional and local.

• Monument Builders of North America (MBNA)coreOthersProud member of leading monument industry association committed to excellence in memorial craftsmanship and business practices.
• American Institute of Commemorative Art (AICA)coreOthersProfessional association for memorial craftsmen with certification programs. Caldwell staff hold AICA and FAICA certifications.
• Cremation Association of North America (CANA)coreOthersAssociation serving cremation memorialization industry, supporting companies offering cremation-related memorial products.
• Monument Builders of Great LakesregionalOthersRegional association for monument builders in the Great Lakes region.
• Southern Monument Builders AssociationregionalOthersRegional association for monument builders in southern states.
• Association for Gravestone StudiesregionalOthersOrganization dedicated to the study and preservation of gravestones and memorials.
• Indiana Cemetery AssociationcoreOthersState association helping navigate Indiana cemetery regulations and connecting memorial professionals.
• Miami County Chamber of CommercelocalOthersLocal business chamber serving Miami County, Indiana.
• Tipton County Chamber of CommercelocalOthersLocal business chamber serving Tipton County, Indiana.
• Logansport Cass County Chamber of CommercelocalOthersLocal business chamber serving Logansport and Cass County, Indiana.
• Greater Kokomo Economic Development Chamber of CommercelocalOthersLocal business chamber serving Kokomo and Howard County, Indiana.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Coldspring: Large U.S. dimension stone producer and memorial manufacturer with quarries and fabrication facilities across multiple states. Broad incumbent in the same granite memorial category but operating at national scale with broader product and commercial construction exposure.
• Matthews International: Diversified industrial conglomerate with a significant cemetery products and memorialization segment (bronzeware, memorials, mausoleums). Broad incumbent offering overlapping capabilities but as part of a much wider portfolio including brand solutions and industrial technologies.

Direct peers

• Rock of Ages: Granite quarrier and manufacturer of granite memorials, headstones, and monuments sold through dealer and direct channels. Most directly comparable to Caldwell on product (custom granite memorials), end customer (families and cemeteries), and craftsmanship-driven value proposition, though operating at significantly larger scale.

Regional players

• Vetter Stone: Wisconsin-based dimensional stone quarrier and fabricator of dolomite and limestone building products. Regional player in the U.S. dimension stone space with comparable quarry-to-finished-fabrication vertical integration, though serving more architectural and landscape end markets.
• Eden Stone: Wisconsin limestone quarrier and fabricator producing dimensional stone for building, landscape, and custom applications. Comparable Midwest dimension stone producer with custom fabrication capability relevant to Caldwell's bench memorials and custom stone work.
• Buechel Stone: Wisconsin-based natural stone quarrier and fabricator supplying dimensional and architectural stone products. Regional dimension stone peer operating in an adjacent Midwest geography with overlapping fabrication capability though broader commercial building product focus.

Emerging players

• Eterneva: Modern cremation-focused memorial company turning ashes into diamonds and keepsakes. Emerging player intersecting Caldwell's cremation memorial segment with a contemporary DTC brand and e-commerce-first model that contrasts with Caldwell's showroom-led approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caldwell-monument-co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caldwell Monument Co