Calistoga Motor Lodge & Spa

What Calistoga Motor Lodge & Spa does

Calistoga Motor Lodge & Spa is a privately held boutique hotel property located at 1880 Lincoln Avenue in Calistoga, California, at the head of Napa Valley's Silverado Trail. The property sits on 5 acres and operates 97 guestrooms and suites across three tiers (Retro Classic, Premium, and Two Bedroom Suites), three geothermal mineral pools fed by natural underground hot springs, the MoonAcre Spa & Baths, the Fleetwood Calistoga Italian/Mediterranean restaurant, and 8,900 sq ft of indoor and outdoor meeting and event space. Originally a 1946 roadside motel (previously known as Sunburst Calistoga), the property was substantially renovated by New York design firm AvroKO and reopened in 2017 as a retro-inspired boutique hotel; in 2023 it joined the JdV by Hyatt portfolio as the first Independent Collection hotel in Napa Valley, becoming bookable through Hyatt.com and the World of Hyatt loyalty program.

The company's revenue model combines pay-as-you-go room revenue with ancillary streams from spa services (massages, facials, and CBD-infused treatments priced $100-$340), food and beverage (breakfast, lunch, and dinner service at Fleetwood), and group bookings (weddings, corporate retreats, minimum 10-room blocks October-May). Distribution is hybrid: direct bookings through the property's own Synxis-powered website (with a 10% 'Book Direct and Save' incentive), Hyatt channels, and third-party platforms such as TripAdvisor. Pricing is dynamic by season, with bundled packages such as 'Sip Happens' (30% off with 14-day advance booking) and 'A Little Something Extra' (30% off stays of 3+ nights) used to smooth demand. The customer base is concentrated in leisure and wellness travelers (road trippers, Millennials and Gen Z, spa retreat guests), supplemented by corporate groups, weddings and social events, pet owners, and accessible travelers; no enterprise anchor accounts are disclosed.

The technology stack is operational rather than algorithmic: Synxis for reservations, SevenRooms for dining, SpaTime and Book4Time for spa scheduling, and Google Maps for destination wayfinding. The property's competitive differentiation rests on physical and locational assets (the natural geothermal hot springs, AvroKO design, award-winning spa), on Hyatt distribution post-2023, and on a curated ecosystem of complimentary tasting partnerships with local wineries (Tank Garage, James Cole, La Sirena, Benessere, Frog's Leap, Active Wine Adventures). Recognition includes AAA Three Diamond, TripAdvisor Travelers' Choice (2020, 2022), OpenTable Diners' Choice (2022), Sunset Travel Awards Best Roadside Lodging (2023), Great Wine Capitals Best of Wine Tourism (2019), and AHEAD Awards for hotel renovation (2018) and spa design (2019).

Name

Calistoga Motor Lodge & Spa

Legal name

Calistoga Motor Lodge & Spa

Website

https://calistogamotorlodgeandspa.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Calistoga Motor Lodge & Spa is a 97-room retro-inspired boutique hotel in Napa Valley offering geothermal mineral pools, the MoonAcre Spa, Fleetwood restaurant, and event space, serving leisure, wellness, and group travelers via direct, Hyatt, and OTA channels.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Spa

NAICS

Hotels (except Casino Hotels) and Motels (72111), Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Interior-Corridor Motor Inns (THAGAFAB)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Cabin & Cottage Campgrounds (THAMAJAD)

Keywords

• Boutique hotel lodging
• Spa massage services
• Wine country accommodations
• Wedding event venues
• Wellness retreat services

Headquarters

HQ city

Calistoga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Room Revenue: The primary revenue stream from 97 guestrooms and suites including Retro Classic Rooms, Premium Rooms, and Two Bedroom Suites. Room rates vary by season and room type, with check-in at 4pm and check-out at 11am.
2. Spa Services: MoonAcre Spa generates revenue through massage treatments ($200-$340), body treatments, facials ($205-$295), mineral baths ($100), and wellness classes. Spa open 7 days a week 9am-5pm, welcomes guests ages 16+.
3. Food & Beverage: Fleetwood Calistoga restaurant serves Italian and Mediterranean wood-fired cuisine. Offers breakfast (7am-11am daily), lunch (Fri-Sun 11:30am-3pm), and dinner (Sun-Thu 5pm-9pm, Fri-Sat 5pm-9:30pm). The restaurant features local craft beer, neighboring wines, and signature cocktails.
4. Package Sales: Special packages including 'SIP Happens' (30% off with 14-day advance), 'Lazy Mornings' (breakfast package), 'Book Direct and Save' (10% off), 'A Little Something Extra' (30% off 3+ nights), 'Mud, Bubbles & No Troubles' (spa package), and 'Love at First Sip' (romance package).
5. Group Events & Weddings: Meeting and event spaces totaling 8,900 sq ft including indoor/outdoor venues. Conference Room seats 35, Main Dining Room seats 50, Private Dining Room seats 6. Moon Room is 365 sq ft with 1,520 sq ft patio. Outdoor Event Pad is 1,200 sq ft accommodating up to 120 people. Wedding room blocks available October-May.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Calistoga Motor Lodge & Spa operates a 97-room retro-inspired boutique motor lodge and spa in Calistoga, Napa Valley, offering guest accommodations across Retro Classic Rooms, Premium Rooms, Two Bedroom Suites, and an ADA Queen Room. Core offerings include three geothermal mineral pools fed from natural underground hot springs, the MoonAcre Spa & Baths providing massages, facials, mud therapy, CBD treatments, and private geothermal clawfoot tubs, the Fleetwood Calistoga Italian/Mediterranean restaurant, and 8,900 sq ft of meeting and event space.

Product overview

Calistoga Motor Lodge & Spa is a retro-inspired boutique motor lodge and spa property in Napa Valley offering a unified hospitality experience across accommodations, dining, wellness, and events. The property features multiple room types (Retro Classic Rooms with camper-inspired decor, Premium Rooms with elevated amenities, and Two Bedroom Suites), the Fleetwood Calistoga restaurant serving Italian/Mediterranean cuisine, MoonAcre Spa offering geothermal mineral treatments, three geothermal mineral pools, and over 8,900 sq ft of meeting/event space. Additional offerings include wellness classes, wedding packages, special promotional offers, pet-friendly accommodations, and wine partnership experiences. The property joined JdV by Hyatt in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Retro Classic Rooms Retro-inspired guest rooms featuring camper-van style decor with vintage fabrics, bold carpets, and quirky art. Includes 1 King (250 sq ft, sleeps two), 2 Queen (350 sq ft, sleeps four), and Camper King Studio (450 sq ft, sleeps four with convertible table bed). Pet-friendly accommodations available ($100 fee for up to 2 dogs with dog beds, water/food bowls, and treats).
• Premium Rooms Elevated guest rooms with stylish, spacious design featuring locally sourced furnishings, handmade bathroom tile, leather headboard pillows, and views of Mayacamas Mountains. Options include 1 King with Terrace/Balcony (315 sq ft, sleeps two), Premium King upstairs with valley views, and 2 Queen Premium with Terrace/Balcony (363 sq ft, sleeps four). Not pet-friendly.
• Two Bedroom Suites Spacious suites designed for wine country escapes featuring large patios or balconies, luxurious soaking tubs, extra living space, freestanding tubs with bold navy tile, and modern mid-century inspired design with retro flair. Built for multi-guest stays including families and wedding parties.
• ADA Queen Room Accessible guest room featuring accessible entry, ADA bathrooms with bench, handrails, and adjustable handheld shower nozzle, lever handles, lowered closet, and ADA phone upon request. All property amenities including mineral pools and spa are ADA accessible with pool lifts and accessible routes.
• MoonAcre Spa & Baths Hip, modern spa modeled after classic Calistoga bathhouses offering massages (60min from $200, 90min from $300), facials (60min from $215), body treatments, mud therapy, CBD-infused treatments using broad spectrum organic hemp oil, private clawfoot tubs with geothermal waters, mud painting experiences, and a co-ed steam room. Open 7 days a week 9am-5pm, welcomes guests ages 16+.
• Wellness Classes Private and group wellness offerings including Yoga (Hatha, Vinyasa, Restorative, Power), Pilates, Meditation, Boot Camp, Boxing, Guided Bike & Hike, and Aqua Zumba. Pricing from $180 per session for 1-2 people, $360 for 3-6 people, $504 for 6-10 people, up to $720 for 11-15 people. 20% gratuity added. 48 hours notice required.
• Fleetwood Calistoga Restaurant Italian and Mediterranean wood-fired inspired cuisine in a casual setting open to guests and locals. Offers breakfast (7 days 7-11am), lunch (Fri-Sun 11:30am-3pm), and dinner (Sun-Thu 5-9pm, Fri-Sat 5-9:30pm). Features local craft beer, neighboring Napa Valley wines, and signature cocktails. Reservations via SevenRooms platform.
• Meeting & Event Spaces Indoor and outdoor venues totaling 8,900 sq ft including Conference Room (682 sq ft, 35 seats), Main Dining Room (578 sq ft, 50 seats), Private Dining Room (227 sq ft, 6 seats), Moon Room (365 sq ft, with adjacent 1,520 sq ft patio), and Outdoor Event Pad (1,200 sq ft, accommodating up to 120 people). Group rates available for 10+ rooms with discounts on room rate, chef-curated menu, and complimentary amenities.
• Wedding Packages Wine country wedding venue offerings for rehearsal dinners, welcome receptions, post-wedding brunches, and ceremonies. Includes customizable menus by Fleetwood Restaurant, spa packages at MoonAcre for the wedding party, and room blocks for wedding guests (available October-May).

Quantifiable outcome

• AAA Three Diamond rating for lodging quality and cleanliness
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• JdV by HyattcoreChannel Partner/ Reseller/ DistributorCalistoga Motor Lodge and Spa joined the JdV by Hyatt portfolio as the first Independent Collection hotel in Napa Valley. The property is bookable through Hyatt channels including Hyatt.com and the World of Hyatt loyalty program, where guests can earn and redeem points.
• Tank Garage WinerycoreGTM or Marketing PartnerGuests of Calistoga Motor Lodge receive complimentary tastings at Tank Garage Winery, Napa Valley's 'coolest winery' located in a vintage gas station and garage. Partnership provides exclusive value-add for hotel guests.
• James Cole WinerycoreGTM or Marketing PartnerGuests receive complimentary tasting during visits. Great people, great music, great vibes, and great wine. Partnership provides exclusive value-add for hotel guests.
• La Sirena WineminorGTM or Marketing PartnerSmall production winery based in Calistoga producing 2,500 cases annually. Hotel helps guests book tastings. Partnership supports local wine ecosystem.
• Gamling & McDuckminorGTM or Marketing PartnerWinery partnership for Chenin Blanc and Cabernet Franc. Hotel provides referral for guests interested in wine tasting experiences.
• Benessere VineyardsminorGTM or Marketing PartnerSmall, family-owned boutique winery specializing in Italian varietals. Listed on hotel's destination page for guest recommendations.
• Frogs Leap WineryminorGTM or Marketing PartnerFamily-owned winery dedicated to sustainable principles. Listed on hotel's destination page for guest recommendations.
• Active Wine AdventuresminorGTM or Marketing Partner5-Star-rated private wine tour operator offering Wine Adventures, Custom Wine Tours, Art & Wine, Hike & Wine experiences. Regional Winner of 2020 Best of Wine Tourism Award from Great Wine Capitals.
• Donavan's Wellness SolutionscoreImplementation/ SI/ Consulting PartnerProvider of wellness class instructors for complimentary Aqua Zumba and Yoga classes offered to hotel guests on weekends. Partnership enables wellness programming.
• Calistoga Pet ClinicminorOthersLocal veterinary clinic conveniently located nearby for pet emergencies. Open Monday through Friday. Referral partnership for dog-friendly guests.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Carneros Resort and Spa: Napa Valley luxury resort with spa, multiple dining outlets, and event space; comparable wine-country leisure guest with stronger group/wedding positioning.
• Calistoga Spa Hot Springs: Mineral-pool-driven lodging in Calistoga targeting wellness and family leisure travelers; directly comparable amenity mix and customer base.
• Dr. Wilkinson's Hot Springs Resort: Historic Calistoga property built around geothermal mineral pools and mud-bath treatments; competes directly for the same wellness/spa-driven leisure guest.
• Indian Springs Resort & Spa: Calistoga hot-springs resort with mineral pools, spa treatments, and casual lodging—overlapping wellness and outdoor pool amenities for the same wine-country leisure traveler.
• Solage Calistoga (Auberge Resorts Collection): Calistoga-based luxury resort with geothermal pool experience, spa, and wine-country leisure focus; the most direct like-for-like competitor in the same micro-market and customer segment.
• North Block Hotel: Boutique hotel in Yountville with on-site spa and dining; same Napa Valley leisure and experiential-travel segment with overlapping design-forward positioning.

Broad incumbents

• Auberge Resorts Collection: Parent of Solage and operator of multiple Napa-adjacent luxury resorts; broad incumbent that competes through superior scale, capital, and cross-property loyalty.
• Hyatt (JdV by Hyatt brand): Brand parent and distribution partner; JdV by Hyatt's lifestyle portfolio provides both affiliate upside (distribution, loyalty) and competitive threat via neighboring JdV properties.
• The Meritage Resort and Spa: Larger Napa Valley resort with full-service spa, multiple restaurants, and substantial event space; competes primarily in group/meetings and wedding segments where Calistoga Motor Lodge has lighter inventory.

Regional players

• Hotel Healdsburg: Boutique wine-country hotel in neighboring Healdsburg with spa and farm-to-table dining; competes for the same Northern California leisure traveler without directly overlapping Calistoga's hot-springs niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/calistoga-motor-lodge

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calistoga Motor Lodge & Spa