What Call a Pizza Berlin does

Call a Pizza Berlin, legally Call a Pizza Marketing GmbH, is a German pizza home-delivery franchise operator established in 1985 and headquartered in Berlin. It serves individual consumers across multiple German cities including Berlin, Hamburg, and Munich, operating through a franchise network of independently owned delivery stores under the Call a Pizza brand. Its stated positioning is as one of the original pizza home-delivery pioneers in Germany, with over 30 years of continuous operation.

The core offering is direct pizza and food delivery to consumers, ordered through three primary digital channels: the company website (call-a-pizza.de), dedicated iOS and Android mobile applications, and a voice-assistant-based ordering flow branded CaP Easy Order. Supporting product surface includes the VIP customer loyalty program with points and coupons, a healthy-eating sub-brand called CaP-Vital, a children's craft activities sub-brand called CaP Kids Bastelküche, and a coupon/gutschein system. Ancillary operations include Kaffee Vita Berlin, a coffee roasting and sales venture launched in October 2015 and co-located at the franchise headquarters. Public marketing channels include the website, monthly newsletter, YouTube channel, and active franchise recruitment.

The business model is fundamentally transaction-based: revenue is generated through direct pizza and food delivery sales to consumers at the store level, with the marketing GmbH functioning as the brand, marketing, and franchise-support entity. The company is privately held with no disclosed institutional investors, parent company, or external funding rounds, and operates exclusively within Germany.

Name

Call a Pizza Berlin

Legal name

Call a Pizza Marketing GmbH

Website

https://callapizza.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Call a Pizza Berlin is a German pizza home-delivery franchise founded in 1985, serving individual consumers in Berlin, Hamburg, Munich, and other German cities via website, mobile apps, and a voice-ordering assistant under the Call a Pizza Marketing GmbH entity.

Ownership category

akta.pro rank

Product category

Pizza Delivery

NAICS

Limited-Service Restaurants (722513), Mobile Food Services (72233)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Pizza delivery service
• Food delivery
• Online food ordering
• Franchise restaurant
• Mobile ordering

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Pizza Sales: Revenue from direct pizza and food delivery sales to consumers through online ordering, mobile apps, and phone orders at individual store locations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Call a Pizza operates a franchise-based pizza and food home-delivery service in Germany, established in 1985. Customers order freshly prepared pizzas and food items through the company website, iOS/Android mobile apps, or the CaP Easy Order voice assistant, with delivery fulfilled by independently owned franchise stores in Berlin, Hamburg, Munich, and other German cities.

Product overview

Call a Pizza is a pizza delivery service operating as a franchise system since 1985, offering online ordering through multiple channels. The core product is pizza delivery with fresh ingredients. The main ordering platforms include the website (web ordering), CaP Easy Order (voice assistant ordering), and CaP Mobile Apps (iOS and Android). Additional offerings include the VIP loyalty program for repeat customers, CaP-Vital (healthy eating options), CaP Kids Bastelküche (children's activities), Kaffee Vita Berlin (coffee brand), a franchise system for partners, and a newsroom for press information. The company operates primarily in Germany with stores in Berlin, Hamburg, Munich, and other German cities.

Differentiator

Problem solved

Functional benefit

Brands

• CaP Easy Order: Voice assistant ordering system for pizza delivery
• CaP Kids Bastelküche
• CaP Vital
• CaP Newsroom
• VIP Program

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Kaffee Vita BerlinminorOthersCoffee venture located at the headquarters of Call a Pizza Franchise GmbH in Berlin since October 2015. Provides fresh roasted coffee at the company's office location.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Uber Eats: Global on-demand food delivery aggregator active in Germany. Competes for delivery demand and exerts commission pressure on Call a Pizza's franchisees when they list on the platform.
• Lieferando (Just Eat Takeaway): Germany's leading online food delivery aggregator/platform. Not a direct restaurant, but mediates a large share of delivery orders for Call a Pizza and competing chains — a critical channel and competitive force.
• Pizza Hut Germany: Global pizza QSR incumbent operating in Germany across dine-in, takeaway and delivery. Broad menu and brand portfolio mean it competes with Call a Pizza on delivery occasions while serving a wider set of foodservice occasions.

Emerging players

• Flink: Berlin-headquartered Q-commerce operator delivering groceries and prepared food in minutes. Adjacent threat to Call a Pizza for convenience-driven meal occasions, particularly in dense German urban markets like Berlin and Munich.
• Wolt: Growing European delivery platform with a strong German presence, competing for the same end-customer occasions as Call a Pizza's franchise stores while raising restaurant-side commission pressure.

Direct peers

• Joey's Pizza Service: German pizza delivery franchise with multi-city coverage, comparable target customer (home-delivery pizza consumers) and a similar franchise-led GTM to Call a Pizza.
• Hallo Pizza: One of Germany's longest-established pizza delivery franchise networks, directly comparable in heritage, franchise structure and German geographic footprint to Call a Pizza.
• Domino's Pizza Germany: Direct pizza QSR competitor in Germany with national delivery, mobile ordering and franchise model. Operates in the same German cities (Berlin, Hamburg, Munich) and competes head-to-head on pizza delivery occasions with Call a Pizza.

Regional players

• Tele Pizza: European-origin pizza delivery brand with German operations; comparable in product and channel mix (phone/web/online ordering) to Call a Pizza, though with a smaller domestic footprint.
• Smiley's Pizza: German pizza delivery franchise with regional concentration; comparable franchise-driven GTM and pizza delivery menu, but smaller national footprint than Call a Pizza.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCPRHi95JbhgJQUtj-s9f5vQ/videos
• LinkedInlinkedin.com/company/call-a-pizza-berlin

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Call a Pizza Berlin