CA Montreuil 93

What CA Montreuil 93 does

CA Montreuil 93 (full legal name: Club Athlétique de Montreuil 93) is a French association loi 1901 non-profit athletics club founded in 1943 in Montreuil, Seine-Saint-Denis, and headquartered at 21 rue des Grands Pêchers, 93100 Montreuil. Governed by a Comité Directeur of up to 20 volunteers elected every four years (most recently November 23, 2024, with 296 of 493 members voting), the club is the most decorated athletics club in France with 20 national Interclubs championship titles since 1997. It serves a ~493-member base across competitive athletes (Cadet to Master), youth (École d'Athlétisme Jean Delbert, ages 5-12), running/fitness enthusiasts, and health-oriented adults (Nordic Walking, Athlé Santé-Running).

The club operates five facilities: Stade Jean-Delbert (Montreuil — headquarters and main stadium), Stade Jules Ladoumègue (Paris 19e), Stade Pershing (Paris 12e), Stade Charlëty (Paris, for jumps), and the dedicated Centre des Lancers de Bobigny for throws. Its technology stack is largely operational/partnership-driven rather than proprietary: the MonClub (Assoconnect) platform handles registration, planning, messaging, and notifications; an online boutique is operated via Springart (French sportswear); and a NOLIO digital coaching integration is bundled into a premium Running Club tier.

CA Montreuil 93 monetizes through three primary streams: (i) annual membership fees and tiered program subscriptions (€250-€400/year for Running and Nordic Walking, with family/renewal discounts; general athletics memberships at standard FFA-aligned rates); (ii) event organization revenue from major international competitions — Meeting de Montreuil (World Athletics Continental Tour Bronze label since 2009, 17th edition in 2026), Challenge Facoetti-Dahm (race walking, since 1959), DécaMontreuil (combined events), Les Foulées Jazy (road race), and Open de Montreuil (youth); and (iii) merchandise sales through the Springart partnership (~48 SKU boutique). Go-to-market is direct-to-consumer and community-driven: annual registrations open September 1, primarily via the website and MonClub mobile app, supplemented by in-person signups and word-of-mouth. Institutional partnerships with the FFA, LIFA, INSEP, World Athletics, Ville de Montreuil, and Conseil Départemental de Seine-Saint-Denis underpin the operational and financial base.

Name

CA Montreuil 93

Legal name

Club Athlétique de Montreuil 93

Website

https://cam93.org

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

51–100 employees

Short description

CA Montreuil 93 is a French non-profit athletics club founded in 1943, serving ~493 members in Montreuil and Paris through training programs, competitive athletics, and five purpose-built facilities. It generates revenue from annual membership subscriptions, internationally labeled events (Meeting de Montreuil, Challenge Facoetti-Dahm), and merchandise partnerships.

Ownership category

akta.pro rank

Product category

Athletics Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAD

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYTHAJAKAN

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

SECONDARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Athletics club services
• Running coaching programs
• Youth athletics training
• International athletics events
• Nordic walking programs

Headquarters

HQ city

Montreuil

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Annual Membership Fees: The club's primary revenue stream is annual membership fees (cotisations) charged to athletes and practitioners across all programs. Fees vary by program: general athletics membership (Cadet to Master) at standard rate, Running Club membership at €250 or €400 with NOLIO digital coaching, and Nordic Walking at €250/year. Family discounts apply (€20 off 2nd member, €30 off 3rd, €40 off 4th, €50 off 5th). Renewal discount of €20 for registrations completed before September 30.
2. Merchandise and Club Boutique: Club merchandise (clothing, apparel) sold through an online boutique powered by Springart, a French sportswear brand. Products include t-shirts, hoodies, jackets, caps, and sportswear for all body types, with approximately 48 articles available.
3. Event Organization Revenue: Revenue generated from organizing major athletics events including the Meeting de Montreuil (World Athletics Bronze label), Challenge Facoetti-Dahm, Foulées Jazy road race, DecaMontreuil, and Open de Montreuil. These events attract national and international athletes and generate income through entry fees and sponsorships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

CA Montreuil 93 is a French athletics club that delivers year-round athletics training and competition programs across all Olympic disciplines (sprint, middle-distance, long-distance, jumps, throws, race walking, combined events) for athletes from age 5 through masters, supported by professional coaching and five training facilities. It supplements training with specialized running programs (with NOLIO digital tracking), Nordic walking, Athlé Santé-Running for fitness, and a youth athletics school. The club also organizes internationally labeled athletics events (Meeting de Montreuil, Challenge Facoetti-Dahm, DécaMontreuil, Les Foulées Jazy, Open de Montreuil) and sells club-branded merchandise through a Springart-powered e-commerce boutique.

Product overview

CA Montreuil 93 is a French athletics club offering a comprehensive portfolio of sports services centered around athletics training and competition. The core offering consists of athletics training programs across multiple disciplines (sprint, middle-distance, long-distance, jumps, throws, race walking, combined events) for youth and adults. The club provides specialized programs including Running coaching with NOLIO digital tracking, Athlé Santé-Running for fitness, and Nordic Walking for health. The club organizes major international athletics events including the Meeting de Montreuil (World Athletics Bronze label since 2009), Challenge Facoetti-Dahm (international race walking since 1959), DécaMontreuil (combined events), and Les Foulées Jazy road race. Additional services include youth development through the École d'Athlétisme Jean Delbert, an online merchandise store via Springart partnership, and digital membership management through Mon Club platform. The club has produced numerous elite athletes including European Champions and Olympic competitors.

Differentiator

Problem solved

Functional benefit

Brands

• Mon Club: Mobile application and web portal for athlete registration, training planning, messaging, and club management.
• Meeting International de Montreuil
• Challenge Facoetti-Dahm
• DecaMontreuil
• Les Foulées Jazy

Products and services

• Athletics Training Programs (Athlé Spécialités) Year-round athletics training programs covering all Olympic disciplines including sprint, middle-distance, long-distance, jumps, throws, race walking, and combined events, offered for athletes from Cadet to Master. Includes specialty training groups and competitive pathways, valid September 1 to August 31 each year.
• Running Club Structured running training for all levels from beginners to marathon runners, with three weekly sessions at Stade Pershing (Paris 12e), personalized coaching, practical advice, motivational group, exchange group, and participation in CAM93 events. Available in two formulas: basic (€250/year) and with NOLIO digital follow-up including training plan precision and performance tracking (€400/year).
• Athlé Santé-Running Health-focused fitness and running program for adults seeking to get back in shape, maintain fitness, or prepare for road races. Supervised by former elite athletes including Larbi Zeroual (former French 10,000m champion), targeting adults of all ages and fitness levels.
• Nordic Walking (Marche Nordique) Nordic walking practice conducted in nature across Montreuil parks (Parc des Beaumonts, Parc Montreau) and Bois de Vincennes. Led by certified instructor Youcef Djouadi, suitable for all fitness levels with an annual membership at €250/year.
• École d'Athlétisme Jean Delbert Youth athletics school introducing children aged 5-12 to the fundamentals of athletics (sprint, jumps, throws, endurance) in a fun, structured environment. Includes summer camp sessions with training from 10:00-11:30 followed by refreshments.
• Meeting de Montreuil International athletics meeting held annually at Stade Jean-Delbert since 2009. World Athletics Continental Tour Bronze label competition attracting elite athletes internationally, ranked among the top 20-30 athletics meetings worldwide. The 17th edition is scheduled for June 17, 2026.
• Challenge Facoetti-Dahm International race walking competition held annually since 1959 at Stade Jean-Delbert, with course through Grands-Pêchers district. Oldest race walking meeting in France held without interruption; awarded World Athletics Race Walking Tour Silver label. Features 20km senior and 10km U20 junior races and has attracted competitors from up to 20 nations.
• DécaMontreuil Combined events athletics meeting featuring decathlon and heptathlon competitions held at Stade Jean-Delbert. Originally named after Antoinette Nana-Djimou. Includes team-based decathlon (5-10 athletes per team across all 10 decathlon disciplines plus relay) and team heptathlon for U16 athletes.
• Les Foulées Jazy Annual road running event held at Parc Georges-Valbon (La Courneuve), featuring 5km, 10km, and Miles races with Bronze label route certification. Named after Michel Jazy, legendary athlete who was licensed at CA Montreuil 93 from 1956-1968.
• Open de Montreuil Local athletics competition open to Benjamin (U14) and Minimes (U16) categories. Includes track events, jumps, and relays with evening scheduling. The 2nd edition was held in 2024.
• Club Merchandise (La Boutique du Club) Online merchandise store in partnership with Springart, a French sports apparel brand (Troyes). Offers approximately 48-50 club-branded products including technical clothing, hoodies, jackets, caps, and athletic wear, with home delivery and free shipping over €100.

Quantifiable outcome

• 20 French championship titles since 1997, making it the #1 athletics club in France
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• SpringartcoreGTM or Marketing PartnerSpringart is a French sportswear brand born on the athletics track, designing and manufacturing technical sportswear in France (Troyes). The partnership provides CA Montreuil 93 with a white-label online boutique (springart.cc/collections/ca-montreuil-93) offering ~48 club-branded products including t-shirts, hoodies, jackets, and accessories. Springart handles inventory, fulfillment, and home delivery, with free shipping over €100. This partnership enables the club to offer merchandise without managing its own e-commerce operation.
• Crédit MutuelminorGTM or Marketing PartnerCrédit Mutuel is shown as a club partner in the General Assembly materials, indicating a sponsorship or support relationship with the club.
• ColasminorGTM or Marketing PartnerColas logo appears as a partner of CA Montreuil 93 in General Assembly materials, indicating a sponsorship or support relationship.
• World AthleticscoreStrategic or Co-development PartnerWorld Athletics grants the Meeting de Montreuil its Continental Tour Bronze label status, and the Challenge Facoetti-Dahm its Race Walking Tour Silver label. These labels position the club's events among globally recognized athletics competitions and attract international athletes and media attention.
• NOLIOcoreTechnology or IntegrationNOLIO is a digital coaching and training tracking application partnered with the Running Club membership (Formule Club + NOLIO at €400/year). The partnership enables personalized training plans, performance tracking, and athlete-coach communication. NOLIO is described as a powerful tool for structured, methodical, and effective road running progression.
• Fédération Française d'Athlétisme (FFA)coreChannel Partner/ Reseller/ DistributorThe FFA is the national athletics federation through which CA Montreuil 93 operates as an affiliated club. The club participates in FFA competitions (Interclubs, national championships), and athletes obtain FFA licenses through the club. The club's president sits on the FFA Committee Director.
• Ville de MontreuilcoreGTM or Marketing PartnerThe City of Montreuil has a convention/agreement with CA Montreuil 93, providing support as one of the department's flagship sports clubs. Mayor Patrice Bessac attended the 2024 General Assembly.
• Conseil Départemental de Seine-Saint-Denis (93)coreGTM or Marketing PartnerThe Seine-Saint-Denis General Council signed a convention with CA Montreuil 93 supporting it as the flagship athletics club of the department, with specific obligations around youth engagement, high-level performance, and event organization (originally the 15km Internationaux de la Courneuve). Vice-President Belaïde Bedreddine attended the 2024 General Assembly.
• Ligue d'Ile-de-France d'Athlétisme (LIFA)coreChannel Partner/ Reseller/ DistributorThe regional athletics league for Ile-de-France. CA Montreuil 93 participates in LIFA-organized competitions and leagues. Club president Jean-Claude Vollmer sits on the LIFA Committee Director.
• INSEP (Institut National du Sport, de l'Expertise et de la Performance)coreStrategic or Co-development PartnerThe INSEP (National Institute of Sport, Expertise and Performance) is a key institutional partner. Multiple club athletes and coaches have ties to INSEP: Nicolas Dupuy is a Master 2 student in High-Performance Sport Optimization at INSEP, Inès Rhaiem is a sports management graduate student there, Xavier Dallet works as Director of Education at INSEP, and club coaches including Alain Frérot and François Chiron operate expert training groups at INSEP/Stade Pershing.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Athlé 91: Élite athletics club in Essonne (Île-de-France), competing directly in the same regional and national championships as CA Montreuil 93. Comparable scale and program structure (youth through elite).
• Clermont Auvergne Athlétisme: Historic French athletics club based in Clermont-Ferrand, regularly competing in Interclubs N1/Élite. Comparable model of competitive team athletics with broad community engagement.
• SCO Sainte-Marguerite Marseille: One of France's historic elite athletics clubs based in Marseille, consistently competing for top positions in the Interclubs championship. Same model of multi-discipline training, competitive teams, and event hosting.
• US Saint-Eloi Montpellier: Major athletics club in southern France, competing at the national elite level. Same multi-discipline coaching model and member-organization structure as CA Montreuil 93.
• Lille Métropole Athlétisme: Top-tier French athletics club serving the Lille metropolitan area. Competes in the same Interclubs Élite division and shares the multi-discipline training model. Comparable membership scale and event-organization footprint.
• Entente Franconville Césame Val d'Oise (EFCVO): French elite athletics club that ended CA Montreuil 93's 14-year championship streak in 2011 and remains its primary rival in the Championnat de France des Clubs Élites. Directly comparable membership/competition model and geographic scope (Île-de-France).

Emerging players

• ASPIRE Academy: Qatar's national sports academy offering integrated elite training across multiple disciplines. Conceptually comparable as a multi-discipline, high-performance athletics training organization, though operating at a much larger scale with national-state backing.

Broad incumbents

• Fédération Française d'Athlétisme (FFA): National governing body for athletics in France, of which CA Montreuil 93 is an affiliated club. Operates the Interclubs championship system and licensing pathway that anchors the club's competitive model.
• INSEP (Institut National du Sport, de l'Expertise et de la Performance): France's national elite sport training institute and a core institutional partner of CA Montreuil 93. Several club coaches operate expert training groups there, providing the institutional framework the club leverages for elite athlete development.

Others

• Nike Oregon Track Club: US-based elite professional athletics training group affiliated with Nike. Comparable in the sense of being a branded, elite-coaching-anchored training hub for top-tier athletes, but operates under a professional/commercial model rather than a non-profit membership club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/CaMontreuil93
• YouTubeyoutube.com/user/CAMontreuil93
• Facebookfacebook.com/camontreuil93
• LinkedInlinkedin.com/company/camontreuil93
• Instagraminstagram.com/camontreuil93

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CA Montreuil 93