Nolio
Nolio is a French cloud-based training management platform serving 4,500 coaches and 55,000 endurance athletes, clubs, and federations with workout planning, device synchronization across 20+ integrations, performance analytics, and a training plan marketplace via tiered subscriptions.
- Company typePrivate
- Founded-
- HeadquartersSeyssinet-Pariset, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Nolio does
Nolio is a French cloud-based training management platform founded in 2019 and headquartered in the Grenoble area (Seyssinet-Pariset), serving endurance sports coaches, clubs, federations, and individual athletes. The platform provides workout planning, performance analytics, athlete management, and integrated coach-athlete messaging, with automatic bidirectional synchronization to 20+ GPS watches, bike computers, indoor trainers, and health platforms including Garmin, Suunto, Polar, Coros, Apple Watch, Wahoo, Zwift, Strava, Whoop, and Oura. Technical architecture comprises a web application, native iOS and Android apps, a public REST API with OAuth 2.0 and webhooks, and a Model Context Protocol (MCP) server for AI agent integration, all hosted on AWS Paris with HDS (Hébergeur de Données de Santé) certification for health data compliance.
The company operates a hybrid B2C/B2B marketplace business model. Athletes access a free tier or pay €6.90/month for premium features (workout planning, HRV analysis, API access). Coaches subscribe on a tiered model ranging from €19.90/month (Starter, 3 athletes) to €39.90/month (Pro, 30 athletes with reduced marketplace fees). Clubs pay €29.90-€49.90/month for multi-coach administration. A training plan marketplace with 722+ plans from certified coaches generates commission revenue (1.6-33% depending on coach tier), processed via Stripe. Distribution leverages partnerships with French and Swiss national sports federations (FFAthlétisme, FFCyclisme, FFAviron, FFVoile, FFCO, Swiss Canoe, Swiss Rowing) plus regional leagues, complemented by content marketing via a blog and the Secrets d'Endurance podcast. The company is bootstrapped with a €70,000 share capital, operates with approximately 14 employees, and has reached 4,500 coaches and 55,000 athletes on the platform.
Nolio firmographics
Firmographics- Name
- Nolio
- Legal name
- NOLIO
- Website
- https://nolio.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nolio is a French cloud-based training management platform serving 4,500 coaches and 55,000 endurance athletes, clubs, and federations with workout planning, device synchronization across 20+ integrations, performance analytics, and a training plan marketplace via tiered subscriptions.
- Ownership category
- akta.pro rank
Nolio industry classification
Industry- Product category
- Sports Training Management Software
- NAICS
- Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)
- akta.pro secondary industries
- Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Strength & Conditioning Personal Training (HSADAAAB), Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)
Keywords
Where Nolio is headquartered
LocationHeadquarters
- HQ city
- Seyssinet-Pariset
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Nolio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Athlete Subscriptions: Free tier for athletes with premium paid tier (€6.90/month) offering advanced features including planning, questionnaires, cycles, notes, customized metrics, HRV analysis, record access, customizable debrief, and API access.
- Coach/Club Subscriptions: Three-tier subscription model for coaches: Starter (€19.90/month, 3 athletes), Classic (€29.90/month, 25 athletes + 1 premium), Pro (€39.90/month, 30 athletes + 2 coaches + 5 premium). Additional athletes at €1.50/month up to 50 then €1/month. Additional coaches at €12/month. Club plans starting at €49.90/month.
- Marketplace Commission: Nolio takes a commission on training plans sold through the marketplace. Fees range from 33% (Starter) down to 25% (Classic) and 1.6% (Pro) for training plans, plus 2.9%/2%/1.6% athlete subscription fees respectively.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free athlete account with core tracking features |
| Subscription | Monthly | Premium athlete features for individual athletes |
| Subscription | Monthly | Entry-level coach subscription |
| Subscription | Monthly | Mid-tier coach subscription with premium athlete inclusion |
| Subscription | Monthly | Professional coach subscription with advanced features |
| Subscription | Monthly | Club Starter for sports associations |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Nolio product offering
Product offeringCore offering
Nolio is a cloud-based training management platform for endurance sport coaches, clubs, federations, and athletes. It centralizes workout planning, structured training programs, two-way synchronization with more than 20 GPS watches and bike computers, performance analytics, athlete-coach messaging, and a marketplace where third-party coaches publish and monetize training plans to athletes.
Product overview
Nolio is a comprehensive training management platform for endurance athletes, coaches, and sports clubs. The platform operates as a unified ecosystem comprising a core web/mobile application for workout planning, performance analysis, and athlete management; a Workout Builder for creating structured training sessions; a Marketplace connecting athletes with certified coaches for training plans; and a Public API for developers and AI agents to integrate training data. The platform integrates with 20+ connected devices (watches, bike computers, indoor trainers, health platforms) for automatic data synchronization. Subscription tiers serve athletes (free basic, €6.90/month Premium), coaches (€19.90-39.90/month Starter to Pro), and clubs (€0.50-49.90/month).
Differentiator
Problem solved
Functional benefit
Products and services
- Nolio Platform Core web and mobile platform that lets endurance sport coaches, clubs, and athletes plan workouts, sync with GPS devices, analyze performance, and communicate in one place. Designed for coaches running paid coaching businesses, clubs and federations managing rosters, and athletes following structured training plans.
- Nolio Workout Builder Tool for designing structured workouts and training plans, used by coaches to program sessions that are then pushed to athletes' connected GPS devices. Targeted at certified coaches, clubs, and athletes building training plans.
- Nolio Mobile App Native mobile applications for athletes and coaches to view training plans, sync GPS workouts, receive messages from coaches, and review performance analytics on the go. Targeted at endurance athletes and the coaches managing them.
- Nolio Public API Public REST API that exposes Nolio's training, athlete, and workout data to third-party developers, with OAuth 2.0 authentication and webhook event delivery. Includes an MCP server for AI agent access. Targeted at developers, integrators, and AI products that need to read or write Nolio training data.
- Nolio Marketplace Marketplace where third-party coaches publish and sell training plans (722+ listed) to athletes, with Nolio earning a commission on transactions. Targeted at endurance athletes looking for structured plans and at coaches looking to monetize programming beyond 1:1 coaching.
- Nolio Club Management Club-tier functionality that centralizes administration of multiple coaches and athletes under a single organization, with shared communication, roster oversight, and federation-grade compliance. Targeted at sports clubs, associations, and federations managing group rosters.
- Sportif Premium Premium athlete subscription that unlocks advanced training, analytics, and marketplace features beyond the free Sportif tier. Targeted at individual endurance athletes who want richer performance insight and access to paid training plans.
Quantifiable outcome
- 4,500 coaches and 55,000 athletes trust Nolio for training management
- +3 more outcomes
Companies that use Nolio
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Nolio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability4 records
Feature8 records
Nolio partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core and flagship.
- FFAthlétisme (French Athletics Federation)coreOfficial federation partnership. FFAthlétisme officially works with Nolio for athlete training management, providing credibility among the French athletics community.
- FFCyclisme (French Cycling Federation)coreOfficial federation partnership with French cycling federation for athlete training management.
- FFAviron (French Rowing Federation)coreOfficial federation partnership for rowing athlete training management.
- FFVoile (French Sailing Federation)coreOfficial federation partnership for sailing athlete training management.
- FFCO (French Council of Orientering)coreOfficial federation partnership for orienting athlete training management.
- Swiss CanoecoreNational federation partnership for canoe/kayak athlete training management.
- Swiss RowingcoreNational federation partnership for rowing athlete training management.
- Ligue Triathlon OccitanieflagshipRegional federation partnership for triathlon athlete training management in the Occitanie region of France.
- HexagoneflagshipSports club partnership for athlete training management.
- VCVBflagshipSports club partnership for training management.
- Ibex OutdoorflagshipOutdoor sports brand partnership.
- Le Coaching du CoureurflagshipCoaching business partnership offering training services on Nolio.
- StripecorePayment processing partner. Stripe handles all payment processing, fund conservation, and acts as co-data controller for payment-related data. Nolio does not store banking credentials. All financial transactions processed through Stripe's secure infrastructure.
- AWS (Amazon Web Services)coreCloud infrastructure partner. AWS servers located in Paris, France (HDS certified) host all Nolio data including training sessions and multimedia files.
- GarmincoreGPS watch and device integration. Automatic import of activities (GPS routes, heart rate, power, cadence, pace) and export of structured workouts to Garmin devices.
- SuuntocoreGPS watch integration. Automatic import of activities and export of structured workouts to Suunto devices.
- PolarcoreGPS watch and heart rate monitor integration. Imports activities, HRV, sleep, VO2 max, weight, blood oxygen data.
- CoroscoreGPS watch integration popular with trail and ultra runners. Automatic import of activities and export of structured workouts.
- StravacoreActivity tracking and social network integration. Import of activities from Strava into Nolio training plans.
- ZwiftcoreVirtual cycling and running platform integration. Import of indoor training sessions and export of structured workouts to Zwift.
- Apple WatchcoreApple smartwatch integration via mobile app. Imports workouts, GPS routes, heart rate, sleep, VO2 max, weight, and exports structured workouts.
- WahoocoreBike computer and smart trainer integration (KICKR). Imports rides and exports structured workouts.
- WhoopflagshipRecovery band integration. Imports completed activities and recovery metrics (Oura Recovery, sleep, RMSSD).
- OuraflagshipSmart ring integration for sleep and recovery tracking. Imports heart rate, Oura Recovery, sleep, RMSSD, blood oxygen data.
- Concept2flagshipIndoor rowing machine (PM5) integration. Imports rowing sessions and supports history import.
- FitbitflagshipFitness tracker integration. Imports activities, sleep, weight, and body fat data.
- WithingsflagshipConnected health device integration. Imports activities, heart rate, sleep, weight, and body fat data.
- DecathlonflagshipAffordable connected devices (Kalenji, Van Rysel, Kiprun brands) integration for GPS watches and bike computers.
- EXRflagshipIndoor rowing app with virtual worlds integration. Imports rowing outings to training schedule.
- BrytonflagshipGPS bike computer integration. Exports structured workouts and imports completed rides.
- HammerheadflagshipNext-generation GPS cycling computer (Karoo) integration. Imports rides and exports structured workouts.
- ZeppflagshipHealth ecosystem behind Amazfit watches. Imports heart rate, sleep, weight, fat rate, steps, calories, RMSSD data.
- KinomapflagshipVideo-powered indoor training platform. Imports indoor workout sessions to training plan.
- KlimatflagshipWeather data integration to enrich workouts with temperature, humidity, wind, and perceived conditions.
- HealthfitflagshipiOS app exporting Apple Health data to training platforms. Enables Apple Watch workout sync to Nolio.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Nolio competitors and assessment
Company assessmentEmerging players
- intervals.icu: Free, community-driven training analytics platform popular with self-coached endurance athletes. Partial overlap in athlete-tracking and device-sync functionality, primarily serving individual athletes rather than coaches.
- Xert: Cycling-focused training software with fitness-curve modeling and workout planning. Partial overlap in structured workouts and performance analytics for cycling athletes and coaches.
- Runalyze: Run-specific training analytics platform with recovery and fitness metrics. Some overlap in performance analytics and coach/athlete training analysis, but more focused on running and self-coached athletes.
Broad incumbents
- Strava: Global consumer fitness tracking platform with social, route, and basic training features. Overlaps on athlete-side activity tracking and sync, but not built primarily for coach-led structured workout delivery.
- Garmin Connect: Native Garmin device ecosystem for activity tracking, training load, and workout delivery. Overlaps on device sync and structured workouts, but tied to Garmin hardware and not a coach-led platform.
Direct peers
- SportTracks: Multi-sport training software with workout planning, performance analysis, and device integration. Direct competitor offering a comparable product suite for endurance athletes and coaches.
- TrainingPeaks: Endurance coaching and training-planning platform serving coaches and athletes across triathlon, cycling, and running. Most direct comparable in category, business model, and target customer (coaches managing multiple athletes).
- Today's Plan: Endurance coaching platform with training plan management, performance analytics, and athlete monitoring. Direct competitor in the coach-athlete training management category.
- Final Surge: Coaching platform for endurance coaches and athletes with workout planning, calendar management, and device sync. Direct competitor in the same niche of coach-led endurance training management.
Others
- Komoot: Route planning and outdoor navigation platform popular with endurance athletes. Adjacent ecosystem participant rather than a direct coaching-platform competitor, but reaches a similar audience for outdoor sports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Nolio social profiles
Digital presenceNolio compliance and trust
Trust signalCompliance1 record
Nolio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nolio leadership team
Management profileNumber of profiles
Profiles1 record
Nolio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nolio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nolio
What does Nolio do?
Nolio is a cloud-based training management platform for endurance sport coaches, clubs, federations, and athletes. It centralizes workout planning, structured training programs, two-way synchronization with more than 20 GPS watches and bike computers, performance analytics, athlete-coach messaging, and a marketplace where third-party coaches publish and monetize training plans to athletes.
Is Nolio a public or private company?
Nolio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nolio founded?
Nolio was founded in -1. It employs 11 to 50 people.
Where is Nolio based?
Nolio is headquartered in Seyssinet-Pariset, France, in the Europe region.
How does Nolio make money?
Three revenue lines are on record. Athlete Subscriptions are the primary driver. The others are coach/Club Subscriptions and marketplace Commission.
Who are Nolio's main competitors?
Emerging players on record are intervals.icu, Xert and Runalyze. Broad incumbents are Strava and Garmin Connect. Direct peers are SportTracks, TrainingPeaks, Today's Plan and Final Surge. Komoot is listed as an others.
Does Nolio have an API?
Yes. Nolio provides a REST API for developers and AI agents to read and push training data bidirectionally. Available capabilities include: Workouts (read, create, update, delete sessions and competitions, read training data); User (read user info, access athlete data); Metrics (read and update HRV, VO2, FTP, PMA, FCMax, weight and other metrics); Records (read personal bests and records); Notes (read notes); Files (upload files). Access is protected by OAuth 2.0 authorization-code flow. Developers can also receive webhooks for real-time events (planned/completed workouts, metrics). Documentation available on GitHub. MCP (Model Context Protocol) server for AI agents is mentioned as 'Coming soon'. Developer documentation is at github.com/NolioApp/NolioAPI-Documentation.
What industry is Nolio in?
Nolio's product category is Sports Training Management Software. Its primary akta.pro industry code is MPAKAJAH, Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming), with a secondary code of MPAKAJAD, Strength, Conditioning & Speed/Agility Training Facilities. Its NAICS code is 611620 and its SIC code is 7997.