Cámara Cívica

What Cámara Cívica does

Cámara Cívica is a Madrid-based civic education platform that combines political content with pop culture references to make civic engagement accessible. It operates the Liceo Cívico, a WordPress-based learning management system selling online courses (such as "Diez enfoques para descifrar la política" at €17.50) on political analysis taught through cinema, series, and other cultural formats, and runs Cervecívica, in-person discussion events held in bars that mix politics, philosophy, and pop culture over drinks. The business is structured as a sole proprietorship owned by Manuel Jesús Rodríguez Morillo (CEO, political consultant, and communicator), with a team of approximately 8 employees and registered office at C/ Montera 32, Madrid.

Revenue derives from three streams: one-time online course and infoproduct sales through the Liceo Cívico e-commerce site (Stripe, PayPal, credit/debit cards, bank transfer); professional services consulting in political communication and social innovation for social organizations, companies, and public entities; and sponsored social innovation projects. Notable projects include Hateblockers (a youth community against online hate speech), Amal-IA (a Romani history AI chatbot built with FAKALI), and the "We Move Europe!" voter turnout campaign, which won the 2025 ACOP Prize for Best Digital Strategy. Distribution is concentrated in Spain via the company website, a multi-author blog (Divulgación Política), social channels (YouTube, X, Instagram, Facebook), Luma for event registration, and direct email contact for consulting inquiries.

Name

Cámara Cívica

Legal name

Manuel Jesús Rodríguez Morillo

Website

https://camaracivica.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cámara Cívica is a Madrid-based sole proprietorship that sells low-priced online political-education courses through its WordPress-based Liceo Cívico platform and runs in-person Cervecívica events, targeting Spanish-speaking citizens, nonprofits, and public entities seeking accessible civic engagement content.

Ownership category

akta.pro rank

Product category

Civic Education and Political Communication Services

NAICS

Civic and Social Organizations (81341), Social Advocacy Organizations (8133), Public Relations Agencies (54182)

akta.pro industry

PRIMARYEDAAAFAC

Civic Education & Community Engagement (Voting, Local Government)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYBPAGAFAJ

Democracy, Voting Rights & Civic Participation Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYEDAAAEAI

Civic, Citizenship & Community Engagement Education

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

SECONDARYBPAGALAK

Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

Keywords

• Civic education
• Political communication
• Online political courses
• Social innovation consulting
• Civic engagement events

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Course Sales: One-time purchase of online courses and infoproducts including methodologies and teaching support documents. Courses delivered digitally through the Liceo Cívico platform.
2. Political Consulting Services: Consultancy services for social organizations, companies and public entities to connect with citizens through innovative projects and political communication strategies.
3. Social Innovation Projects: Collaborative projects including Hateblockers (youth community against hate speech), Amal-IA (Romani AI chatbot), and We Move Europe! campaign. Funded or sponsored by partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cámara Cívica runs an online civic education platform (Liceo Cívico) that teaches political concepts through pop culture references such as cinema, television, and anime, and sells individual courses as one-time digital purchases. It also runs in-person Cervecívica debate events in bars and delivers political communication consulting plus bespoke social innovation projects (Hateblockers, Amal-IA, We Move Europe!) for social organizations, companies, and public entities in Spain.

Product overview

Cámara Cívica operates as a civic education platform combining digital and in-person offerings. The core products include Liceo Cívico (online courses), Cervecívica (in-person events), and Divulgación Política (blog content). Course products include "Diez enfoques para descifrar la política" and "Política Pop," which teach political concepts through pop culture analysis. Social innovation projects include Hateblockers (anti-hate community), Amal-IA (Romani history chatbot), and We Move Europe! (voter engagement campaign).

Differentiator

Problem solved

Functional benefit

Products and services

• Liceo Cívico Online learning platform offering self-paced courses on politics taught through pop culture elements such as cinema, television, and anime, targeting citizens seeking accessible civic education in Spanish.
• Diez enfoques para descifrar la política Online course on the Liceo Cívico platform teaching political concepts through the analysis of movies and series, structured around 11 lessons covering ten different political frameworks for individual citizens aged 18+.
• Política Pop Online course teaching politics through the analysis of cinema and television series, hosted on the Liceo Cívico platform for individual learners seeking pop-culture-driven political education.
• Cervecívica In-person debate events held in bars in Spain that combine politics, philosophy, and pop culture, where participants discuss the political themes of films and series over drinks; registration is self-serve via the Lu.ma event platform.
• Divulgación Política (Blog) Digital publication featuring political analysis articles covering geopolitics, elections, international conflicts, and pop culture commentary, with hundreds of articles available to the general public.
• Hateblockers Community project for young people against online hate speech and fake news, created and supported by Cámara Cívica as part of its social innovation portfolio.
• Amal-IA Romani AI chatbot developed with FAKALI to help users learn about the history of the Romani People, delivered as a conversational web experience.
• We Move Europe! Digital civic engagement campaign encouraging voter turnout in European elections with creative, pop-culture-flavored messaging, recognized with the Premio ACOP 2025 for Best Digital Strategy.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• NO8DOminorStrategic or Co-development PartnerCollaborating organization listed on Cámara Cívica's partners section.
• Junta de Andalucía (MINISPRES)minorStrategic or Co-development PartnerRegional government entity collaborating with Cámara Cívica on social projects.
• LAAABminorStrategic or Co-development PartnerCollaborating organization listed on Cámara Cívica's partners section.
• FAKALIminorStrategic or Co-development PartnerOrganization behind Amal-IA, the first Romani AI chatbot. Cámara Cívica collaborated on this social innovation project to promote Romani History awareness through AI technology.
• HateblockerscoreStrategic or Co-development PartnerYouth community against online hate and fake news. Cámara Cívica created and supports this initiative as part of their social innovation projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Common Sense Media: US-based nonprofit providing media literacy and civic education resources at scale. Overlaps with Cámara Cívica's mission of accessible civic education but operates as a broad incumbent with a much larger resource base.
• Change.org: Global civic engagement platform for petitions and citizen campaigns. Operates in the same civic engagement space but at vastly greater scale, providing digital tools for citizen participation that overlap with Cámara Cívica's advocacy projects.

Direct peers

• iCivics: US-based nonprofit providing online civic education courses, games, and curricula for the general public. Direct peer given its online civic education course catalog, which mirrors Liceo Cívico's core offering.
• Generation Citizen: Nonprofit providing civic education and youth participation programs with both digital and in-person components. Direct peer given its hybrid online/offline civic education delivery model serving similar youth and adult audiences.
• Fundación Civio: Spanish independent nonprofit focused on civic transparency, government accountability, and investigative journalism. Comparable in scale, mission, and Spanish-market focus as a civic-engagement organization combining research, advocacy, and public education.

Regional players

• Fundación porCausa: Spanish foundation focused on investigative journalism and social analysis. Regional peer operating in the Spanish civic/communications space with comparable mission-driven nonprofit structure and content-led engagement.

Emerging players

• Ashoka Spain: Spanish arm of global social innovation network Ashoka, supporting changemakers. Comparable as a mission-driven Spanish social innovation ecosystem with similar project-based structure and overlapping civic themes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CamaraCivica
• YouTubeyoutube.com/c/camaracivica
• Facebookfacebook.com/CamaraCivica
• Instagraminstagram.com/camaracivica
• LinkedInlinkedin.com/company/c%C3%A1mara-c%C3%ADvica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cámara Cívica