Change.org
- Company typePrivate
- Founded2007
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What Change.org does
Change.org, PBC is a Public Benefit Corporation headquartered in San Francisco that operates the world's largest online petition platform, founded in 2007 and wholly owned by the Change.org Foundation, a US-based nonprofit. The platform enables individual activists, nonprofits, and advocacy organizations to create petitions, gather signatures, and reach government officials and decision makers, with 585+ million registered users globally, 2,000+ new petitions created daily, 500,000+ signatures collected daily, and 1,000+ decision makers notified daily. The technology stack includes a signature collection and email verification system, an AI-assisted petition creation tool, video update integration with YouTube and Vimeo, and a curated decision-maker network. The company operates in 27+ countries with multilingual support across 20+ languages, and has been active in Germany since 2012 with 27 million local registered users.
The business model is freemium and contribution-based: petition creation and signing are free for all users, with revenue generated through optional recurring memberships/contributions from individual supporters and paid petition promotion services that help petition starters reach a broader audience. Change.org is not venture-capital-backed in any current round, is funded entirely by user contributions, and has been structurally insulated from external equity control since its 2014 restructuring as a Public Benefit Corporation under nonprofit foundation ownership. The company has raised approximately $72 million cumulatively across disclosed rounds between 2012 and 2017 (most recent: $30M Series C led by Greylock in May 2017), and has executed three acquisitions — PetitionSpot (2012), Versa (2015), and Louder (2015) — to extend campaign and supporter engagement capabilities.
Go-to-market is product-led and community-led: users self-serve to create petitions in approximately two minutes, share campaigns organically through social channels (Instagram, X, Facebook, TikTok), and mobilize grassroots supporters using platform-provided tools. Customer segments include individual activists and citizens (primary) and nonprofits/advocacy organizations (secondary). The company has not publicly disclosed revenue, ARR, or detailed financial performance, and does not maintain a public API, SDK, or partner integration ecosystem beyond social login and embedded video players.
Change.org firmographics
Firmographics- Name
- Change.org
- Legal name
- Change.org, PBC
- Website
- https://change.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Change.org is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Change.org business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Membership/Contributions: Users can become supporters/funders of Change.org through monthly contributions to sustain the platform's operations and maintain its independence as a nonprofit-owned organization
- Petition Promotion: Users can promote individual petitions to reach a broader audience on the platform, helping petition starters find more supporters
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free petition creation and signing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Change.org product offering
Product offeringCore offering
Change.org operates the world's largest online petition platform, enabling anyone to create a petition in approximately two minutes, collect verified signatures from a global audience of 585M+ users, and reach government officials via its Decision Maker Network. The platform provides AI-assisted petition drafting, signature verification through email confirmation, and tools for petition starters to share updates, reach media, and engage decision makers.
Product overview
Change.org is a single, unified petition platform — the world's largest civic technology platform for social change. The core offering is the Change.org petition platform, which allows users to start petitions (with optional AI-assisted creation in approximately two minutes), gather signatures from a large audience, reach government officials in their network, and share updates with supporters. No separate modules, sub-products, or add-on tiers were identified in the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Change.org Petition Platform
- Change.org Membership (Monthly Contributions)
- Petition Promotion
- AI Petition Creation Assistant
Quantifiable outcome
- 500,000+ signatures collected daily across the platform
- +3 more outcomes
Companies that use Change.org
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Change.org technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Change.org partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights4 records
Change.org competitors and assessment
Company assessmentDirect peers
- Avaaz: Avaaz is a global civic advocacy platform that runs online petitions, campaigns, and direct outreach to decision makers across 194 countries. It is the closest direct competitor to Change.org in scale, mission, and operating model.
- Care2: Care2 operates a petitions and activism platform serving individuals and nonprofits to drive social and environmental campaigns. Now part of Points of Light, it competes head-to-head with Change.org for grassroots petition starters and nonprofit customers.
- MoveOn.org: MoveOn is a major U.S. civic engagement and petition-driven advocacy organization with a large member base. It overlaps with Change.org on petition-based campaigns targeting policymakers and competes for the same individual-activist segment.
- SumOfUs: SumOfUs is an international consumer and corporate accountability campaign organization that runs online petitions targeting corporate and government decision makers. It mirrors Change.org's petition-to-decision-maker model with a tighter issue focus.
- iPetitions: iPetitions is one of the longest-running online petition platforms and offers free and paid petition hosting with decision-maker delivery. It competes with Change.org for individual petition starters, particularly in the UK and Europe.
Regional players
- 38 Degrees: 38 Degrees is a UK-based grassroots campaigning platform that runs petitions and direct-to-MP campaigns for over a million members. It is the leading Change.org analogue in the UK market with similar petition mechanics and decision-maker targeting.
Emerging players
- Action Network: Action Network is an organizing platform for nonprofits, advocacy groups, and political campaigns offering petitions, email blasts, and donor tools. It overlaps with Change.org on the nonprofit and advocacy organization customer segment with a more CRM-oriented product.
- NationBuilder: NationBuilder provides a civic engagement and political organizing platform with petitions, fundraising, and constituent management tools. It is adjacent to Change.org but skewed toward political campaigns, nonprofits, and brands running structured advocacy programs.
- New/Mode: New/Mode is a civic-tech company that provides petition, advocacy, and campaign tools to nonprofits, labor unions, and political organizations. It competes with Change.org for the nonprofit customer segment with a B2B SaaS rather than consumer-led model.
Broad incumbents
- Bonterra: Bonterra (formerly Network for Good and Salsa Labs) is a larger nonprofit and fundraising software suite that includes advocacy and petition capabilities. It serves the same nonprofit and advocacy customer base as Change.org's B2B motion with a broader CRM/fundraising product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Change.org social profiles
Digital presenceChange.org financial estimates
Financial estimateRevenue estimate
Valuation estimate
Change.org leadership team
Management profileNumber of profiles
Profiles12 records
Change.org funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Change.org M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Change.org
What does Change.org do?
Change.org operates the world's largest online petition platform, enabling anyone to create a petition in approximately two minutes, collect verified signatures from a global audience of 585M+ users, and reach government officials via its Decision Maker Network. The platform provides AI-assisted petition drafting, signature verification through email confirmation, and tools for petition starters to share updates, reach media, and engage decision makers.
Is Change.org a public or private company?
Change.org is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Change.org founded?
Change.org was founded in 2007. It employs 251 to 500 people.
Where is Change.org based?
Change.org is headquartered in San Francisco, United States, in the North America region.
How does Change.org make money?
Two revenue lines are on record. Membership/Contributions are the primary driver. The others are petition Promotion.
Who are Change.org's main competitors?
Direct peers on record are Avaaz, Care2, MoveOn.org, SumOfUs and iPetitions. 38 Degrees is listed as a regional player. Emerging players are Action Network, NationBuilder and New/Mode. Bonterra is listed as a broad incumbent.
Does Change.org have an API?
No public API is recorded for Change.org.