Camargue Autrement

What Camargue Autrement does

Camargue Autrement is a French experiential tourism operator headquartered in Le Grau-du-Roi, in the Occitanie region, founded in 2010 and operating with a lean team of approximately 5 employees. The company runs two core excursion products - a half-day 3h30 4x4 safari and a parallel 3h00 electric bike tour - both of which traverse the Camargue landscape visiting bull and horse breeding ranches (manades), rice paddies, marshes, the medieval city of Aigues-Mortes, and the Mas du Notaire winery for regional and AOC wine tastings. Guest group sizes are intentionally capped at 8 persons for intimacy, and pricing is set per person (€59/adult for the 4x4 and €49/adult for the electric bike, with discounted child rates).

The business model is direct-to-consumer tourism with online booking via the Elloha platform, supported by multi-language (French, English, Spanish) website assets, downloadable brochures, gift cards, and earned-media coverage on TF1, France 2, BFMTV plus a sustained Guide du Routard listing since 2011. A parallel B2B 'Groups & Professionals' service line extends the same experiences to corporate events, seminars, school trips and associations with quadri-lingual guide capacity (FR/EN/ES/DE) and a maximum capacity of 120 pax, departing from five regional points (Le Grau-du-Roi, La Grande Motte, Aigues-Mortes, Arles, Saintes-Maries-de-la-Mer).

Monetization is per-booking (one-time consumer pricing) with enterprise group bookings layered on top. The company holds a portfolio of regional and national quality certifications (Qualité Tourisme, Qualité Tourisme Occitanie, Sud de France, Site Remarquable du Goût) and is a charter signatory of the Syndicat Mixte pour la Protection et la Gestion de la Camargue Gardoise, with a stated commitment to CO2 emission compensation since inception. Individual operations run seasonally (March-November), while the corporate group business operates year-round.

Name

Camargue Autrement

Legal name

CAMARGUE AUTREMENT

Website

https://camargue-autrement.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Camargue Autrement is a French experiential tourism operator founded in 2010 in Le Grau-du-Roi that runs half-day 4x4 safaris and electric-bike excursions in the Camargue region for individual travelers, families, and corporate groups of up to 120 persons.

Ownership category

akta.pro rank

Product category

Guided Eco-Tourism Excursions

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD)

akta.pro secondary industries

Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Safari & Game Drives (Land-Based) (THAAAEAC)

Keywords

• Guided nature tours
• Safari excursions
• Electric bike tours
• Regional wine tastings
• Corporate group events

Headquarters

HQ city

Le Grau-du-Roi

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Safari 4x4 Tours: Half-day (3h30) guided 4x4 safari excursions in Camargue with visits to herds, marshes, rice fields, medieval Aigues-Mortes, and wine tasting at Mas du Notaire. Pricing is per person with tiered pricing for adults and children.
2. Electric Bike Excursions: Half-day (3h00) guided electric bike tours including regional product tastings and 5 AOC wine tastings. Pricing is per person with free admission for children 0-5 years.
3. Group & Professional Services: Customized safari experiences for corporate groups, seminars, school excursions, associations, incentives, and special events. Multi-language guides (French, English, Spanish, German) available from multiple departure points. Max capacity 120 pax for both 4x4 and electric bike options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Camargue Autrement operates guided half-day 4x4 safaris and electric bike excursions through the Camargue region, taking visitors to manades (bull and horse ranches), marshes, rice fields, pink flamingo habitats, the medieval city of Aigues-Mortes, and a wine tasting at the bicentenary Mas du Notaire featuring five AOC wines and regional products such as AOC bull sausage and fougasse d'Aigues-Mortes. The company also delivers customized group and corporate excursion packages with multilingual guides in French, English, Spanish, and German, accommodating up to 120 persons across multiple regional departure points.

Product overview

Camargue Autrement operates as a tourism excursion company offering two core safari experiences: the 4x4 Safari excursion (3h30 half-day) and the Electric Bike Excursion (3h00 half-day). Both products share similar itineraries through the Camargue region, including visits to manades (bull and horse ranches), flamingo observation, and regional culinary tastings. The company also provides a Groups & Professionals service module that customizes these experiences for corporate events, school groups, and private celebrations with multilingual guides and capacity up to 120 persons. Gift cards are offered as an add-on for both core products.

Differentiator

Problem solved

Functional benefit

Brands

• Camargue Autrement Vélo Électrique: Electric bike excursion service offering half-day tours with regional product tastings and wine AOC tastings

Products and services

• Safari 4x4 Excursion

Quantifiable outcome

• Group size limited to 8 people per excursion for personalized experience
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Syndicat Mixte pour la Protection et la Gestion de la Camargue GardoisecoreStrategic or Co-development PartnerSigned a quality charter with the Joint Association for Protection and Management of Camargue in Gard. Part of the Ambassadeurs du Patrimoine et de la Biodiversité network committed to preserving natural heritage and transmitting knowledge to visitors.
• EllohacoreTechnology or IntegrationOnline booking platform provider for reservations. Integrated into website for direct booking of safaris and excursions.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Viator: Large experience-booking marketplace (Tripadvisor-owned) that distributes third-party tour operators. Direct channel competitor for online booking of regional excursions in southern France.
• GetYourGuide: Global OTA and marketplace for tours, attractions, and experiences. Camargue Autrement lists via Elloha/Tripadvisor which compete against GetYourGuide's tour inventory for the same tourist eyeballs.
• Voyageurs du Monde: Premium French travel agency specializing in tailor-made and experiential travel. Comparable on the customized, sustainability-positioned experiential-trip value proposition, though at much higher price points.
• Allibert Trekking: Major French operator of guided adventure and multi-activity trekking packages. Competes for the same eco-conscious experiential traveler segment with broader geographic coverage.
• Terres d'Aventure: Established French adventure travel company offering guided nature, wildlife, and multi-activity tours across Europe and beyond. Comparable on guided adventure-trip model and target traveler, though at significantly larger scale.

Direct peers

• Manade Bon: Camargue bull-breeding ranch (manade) that offers on-site visits and discovery tours, overlapping with Camargue Autrement's manade-based itinerary stops and cultural immersion offering.
• Camargue Quad Safari: Direct competitor operating 4x4 and quad safari excursions in the Camargue region with similar itineraries (manades, marshes, Aigues-Mortes). Closest comparable peer in the same niche geography.

Regional players

• Provence Escapades: Regional operator running small-group excursions and wine tours in Provence and Luberon. Overlaps on half-day guided tours with regional product tastings, but focused on Provence rather than Camargue.
• Les Cabanes de Camargue: Regional Camargue eco-tourism operator offering nature-based accommodations and guided experiences. Comparable on the eco-responsible, nature-immersion positioning within the same geographic footprint.

Emerging players

• Evaneos: Online marketplace connecting travelers with local travel agents for customized, off-the-beaten-path experiences. Comparable on the authentic, local-expert-led nature-experience positioning and direct-to-consumer digital model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8HCLsbyW762moi0d5RwdBw
• Facebookfacebook.com/camargueautrementsafari
• LinkedInlinkedin.com/company/camargue-autrement
• Instagraminstagram.com/camargueautrementsafari

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camargue Autrement