Cambridge Cycle Company
- Company typePrivate
- Founded2005
- HeadquartersPampisford, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Cambridge Cycle Company firmographics
Firmographics- Name
- Cambridge Cycle Company
- Legal name
- Cambridge Cycle Company
- Website
- https://cambridgecyclecompany.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cambridge Cycle Company industry classification
Industry- Product category
- Specialty Bicycle Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)
Keywords
Where Cambridge Cycle Company is headquartered
LocationHeadquarters
- HQ city
- Pampisford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cambridge Cycle Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Bicycle Sales: Retail sale of new bicycles including road bikes, mountain bikes, hybrid bikes, electric bikes, folding bikes, and kids bikes from brands such as Scott, Orbea, Gazelle, Ridgeback, Genesis, Tern, Frog, and Bianchi.
- Workshop Services and Repairs: Bicycle repair and servicing including puncture repairs, custom wheel building, hydraulic disc brake servicing, gear and brake adjustment, transmission replacement, and electric bike servicing. Fixed labour rates with parts charged separately.
- Bike Fitting Services: Professional bike fitting services offered through partnership with Maxwell Buchanan (Bucky Builds and Fits). Services include Standard Bike Fit (£225), TT/Triathlon Bike Fit (£299), and Pre-Purchase Bike Fits (£150).
- Accessories and Parts: Sale of cycling accessories including helmets, clothing, shoes, locks, lights, nutrition, pumps, and components such as brakes, gears, tyres, and wheels from numerous branded suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Service |
| Unit Pricing | Pay-as-you-go | Full Strip Down Service |
| Unit Pricing | Pay-as-you-go | E-Bike Service |
| Unit Pricing | Pay-as-you-go | Standard Bike Fit |
| Unit Pricing | Pay-as-you-go | TT/Triathlon Bike Fit |
| Unit Pricing | Pay-as-you-go | Pre Purchase Bike Fit - Can't Decide on Size? |
| Hybrid | Multi-year contract | Finance Option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Cambridge Cycle Company product offering
Product offeringCore offering
Cambridge Cycle Company is an independent bicycle retailer selling new bicycles, clothing, footwear, helmets, parts and accessories from brands such as Scott, Orbea, Gazelle, Genesis, Tern, Frog, Ridgeback and Bianchi. The business operates a two-floor showroom with a fully fitted on-site workshop offering repairs, servicing and custom wheel building, alongside a professional bike fitting service delivered in partnership with Maxwell Buchanan (Bucky Builds and Fits). Sales are supported by Click & Collect, UK-wide home delivery, finance options, and participation in multiple cycle-to-work salary sacrifice schemes.
Product overview
Cambridge Cycle Company operates as a traditional bicycle retailer offering a comprehensive portfolio of bikes and cycling products across multiple categories. The core offering centers on bicycles from major brands including Scott, Orbea, Gazelle, Genesis, Tern, Frog, Ridgeback, and Bianchi, with particular strength in electric bikes featuring various motor and battery configurations. Supporting the bike sales, the company provides workshop services (puncture repairs, custom wheel building, hydraulic servicing, transmission replacement), professional bike fitting through partner Bucky Builds and Fits, and online booking capabilities. Additional revenue streams include clothing, footwear, helmets, and parts/accessories. The business offers flexible payment options including finance packages (minimum £389), Cyclescheme salary sacrifice programs, and multiple cycle-to-work schemes. The company operates from a two-floor showroom in Pampisford with full workshop facilities and offers click & collect delivery option.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycles New bicycles across electric, road, mountain, hybrid, gravel/adventure, folding and kids categories from brands including Scott, Orbea, Gazelle, Genesis, Tern, Frog, Ridgeback and Bianchi; for commuter, leisure, sport, family and children cyclists.
- Cycling Clothing Cycling apparel including men's and women's jackets, gilets, shorts, legwear, gloves, mitts, sunglasses and socks.
- Cycling Footwear Cycling-specific shoes including MTB shoes, road shoes, socks, overshoes and footbeds for men and women.
- Cycling Helmets Protective cycling helmets in men's, women's and kids categories.
- Parts and Accessories Bicycle components and accessories including brakes, gears, drivetrain, forks, shocks, pedals, cleats, saddles, seatposts, tyres, tubes, wheels, lights, locks, pumps, nutrition, bags, body armour, tools, cleaning and lubricants.
- Workshop Services On-site bicycle repair and maintenance including puncture repairs, custom wheel building, spoke replacement, hydraulic disc brake servicing, gear and brake adjustment, custom bike setups, transmission replacement, race preps and electric bike servicing. Fixed labour: £75 standard service, £140 full strip down, £85 e-bike service, with parts charged additionally.
- Professional Bike Fitting Professional bike fitting delivered through partnership with Maxwell Buchanan (Bucky Builds and Fits), including Standard Bike Fit (£225/2hrs), TT/Triathlon Bike Fit (£299/2.5hrs) and Pre-Purchase Bike Fit (£150/1hr, up to 6 bikes for additional fee). Sessions include pre-fit questionnaire, cleat positioning, full fit report with photos, personalised extensions and wind tunnel-informed decisions.
Quantifiable outcome
- Fixed service pricing removes uncertainty - standard service £75, full strip down £140, e-bike service £85
Companies that use Cambridge Cycle Company
Customer profileSegments5 records
Ideal customer profiles3 records
Cambridge Cycle Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Cambridge Cycle Company partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- CycleschemecorePartnership allowing customers to purchase bikes and accessories through Cyclescheme salary sacrifice programme. Cyclescheme acts as an employee benefit allowing purchase of bikes from gross salary before tax, saving 25-39% on bike purchases. No credit check required and available to employees on probation.
- Cycle SolutionscorePartner store accepting Cycle Solutions vouchers and providing quotes for this bike-to-work scheme.
- VivupcoreAccepts Vivup vouchers for the enjoy benefits cycle to work scheme.
- Bike2Work SchemecorePartner store of bike2workscheme.co.uk accepting vouchers from this bike-to-work scheme.
- Green Commute Initiative (GCI)coreFavoured partner that accepts GCI vouchers. GCI is preferred because they do not have an end of term final payment for customers and can set companies up over the phone, normally same day.
- Maxwell Buchanan (Bucky Builds and Fits)corePartnership with Maxwell Buchanan who runs Bucky Builds and Fits to offer professional bike fitting services at the shop. Every fit includes detailed report with photos and measurements, personalised exercise programmes, training tips and performance advice. Ideal for customers experiencing discomfort, lower back/neck pain, tingling hands, or changed riding goals.
- Book My Bike IncoreOnline bicycle workshop booking platform (bookmybikein.com) enabling customers to request services and make bookings online. Supports workshop operations by managing workload and minimising contact. Group ID 1722 identifies Cambridge Cycle Company on the platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cambridge Cycle Company competitors and assessment
Company assessmentEmerging players
- Canyon Bicycles: German direct-to-consumer premium bike brand selling road, mountain, gravel and e-bikes online globally. Represents the structural DTC threat to independent bike shop economics and overlaps on the premium end of the bike portfolio.
Direct peers
- Sigma Sports: Independent UK cycling retailer with a strong showroom plus global e-commerce presence, stocking premium and mainstream brands. Highly comparable premium positioning, brand mix and workshop plus fitting services.
- AW Cycles: Independent UK bike retailer offering bikes, accessories, workshop and Click & Collect. Comparable in size, omnichannel retail mix and independent positioning.
- Rutland Cycling: UK independent multi-brand bike retailer operating multiple showrooms alongside a large e-commerce site, offering bikes, accessories, workshop and fitting. Closely comparable in model, brand portfolio breadth, and omni-channel approach to Cambridge Cycle Company.
- Leisure Lakes Bikes: UK independent bike retailer with multiple stores and full online operations selling bikes, parts, clothing and workshop services. Similar scale-up path and multi-brand retail model to the subject company.
- Bicycle Chain: Long-established independent East Anglian bike retailer with showrooms and workshop services. Highly relevant regional comparable, especially given proximity to Cambridge and similar multi-brand independent positioning.
Broad incumbents
- Evans Cycles: UK's largest specialist cycling chain (Frasers Group) with national store footprint, online sales and Click & Collect. Direct competitor across bikes, accessories and workshop services, with far larger scale.
- Halfords: UK's largest cycling and motoring retailer with hundreds of stores, online sales and the Cyclescheme parent. Overlaps on bikes, accessories and workshop services but at significantly greater scale and broader category mix.
- Cycle Republic: UK cycling-focused retail chain owned by Halfords, with multiple high-street stores. Comparable product mix but greater scale, central buying power and broader geographic reach.
- Decathlon UK: Global sporting goods retailer with growing UK cycling range spanning budget to mid-tier bikes, accessories and workshop services. Competitor on price, footprint and convenience but with much broader sports category focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cambridge Cycle Company social profiles
Digital presenceCambridge Cycle Company compliance and trust
Trust signalCompliance1 record
Cambridge Cycle Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cambridge Cycle Company leadership team
Management profileNumber of profiles
Profiles1 record
Cambridge Cycle Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cambridge Cycle Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cambridge Cycle Company
What does Cambridge Cycle Company do?
Cambridge Cycle Company is an independent bicycle retailer selling new bicycles, clothing, footwear, helmets, parts and accessories from brands such as Scott, Orbea, Gazelle, Genesis, Tern, Frog, Ridgeback and Bianchi. The business operates a two-floor showroom with a fully fitted on-site workshop offering repairs, servicing and custom wheel building, alongside a professional bike fitting service delivered in partnership with Maxwell Buchanan (Bucky Builds and Fits). Sales are supported by Click & Collect, UK-wide home delivery, finance options, and participation in multiple cycle-to-work salary sacrifice schemes.
Is Cambridge Cycle Company a public or private company?
Cambridge Cycle Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cambridge Cycle Company founded?
Cambridge Cycle Company was founded in 2005. It employs 1 to 10 people.
Where is Cambridge Cycle Company based?
Cambridge Cycle Company is headquartered in Pampisford, United Kingdom, in the Europe region.
How does Cambridge Cycle Company make money?
Four revenue lines are on record. Bicycle Sales are the primary driver. The others are workshop Services and Repairs, bike Fitting Services and accessories and Parts.
Who are Cambridge Cycle Company's main competitors?
Canyon Bicycles is listed as an emerging player. Direct peers are Sigma Sports, AW Cycles, Rutland Cycling, Leisure Lakes Bikes and Bicycle Chain. Broad incumbents are Evans Cycles, Halfords, Cycle Republic and Decathlon UK.
Does Cambridge Cycle Company have an API?
No public API is recorded for Cambridge Cycle Company.
What industry is Cambridge Cycle Company in?
Cambridge Cycle Company's product category is Specialty Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes).