Cambrils Park Resort

What Cambrils Park Resort does

Cambrils Park Resort is a privately held, family-oriented holiday resort operating under the legal entity CAMBRILS PARK RESORT, S.L.U. within the Spanish Grup Blasi / ROCA MUSCLERA conglomerate. Located on the Costa Daurada in Cambrils, Tarragona, Spain, the property runs seasonally (Season 2026: 30 April to 26 September) and offers 1-, 2- and 3-bedroom Mediterrània Apartments, Villa Bonita 2-bedroom villas, Bungalow Aloha 2-bedroom wooden bungalows, and adapted accessibility variants of each. On-site amenities include themed pool areas (Carib, Polinèsia, La Mediterrània), family entertainment with MiniClub and Baby Room, restaurants and a certified celiac-friendly gastronomy offer, a supermarket, takeaway, spa and fitness, bike rental, baby equipment rental and online check-in.

The resort runs a direct-to-consumer go-to-market via its multilingual website (Spanish, Catalan, English, French, Dutch, German), dedicated iOS/Android mobile app, phone reservations, and email newsletter, supplemented by social media, an editorial magazine and partnerships with PortAventura World, Autocars Plana (bus) and Aliance Transfer (airport transfers). Underlying technology consists of an external booking engine integrated with reservation management, online check-in, and a guest app; operations layer in smart energy management, LED lighting (>98%), a solar-charged electric vehicle fleet, a ~€200,000 ultrafiltration water-recycling station saving 55,000+ m³ per year, and smart recycling containers tied to guest rewards. The company holds ISO 9001, 14001 and 50001 certifications and is GDPR-compliant under parent ROCA MUSCLERA's ethics channel.

Revenue is generated primarily through nightly accommodation rentals (unit pricing, pay-as-you-go), supplemented by transaction-fee on-site services such as the spa (€10/person, €30/family), bike rental, kids' club activities and food and beverage. Ancillary revenue includes a €1.98 per-person-per-night city tax (max 7 nights), a refundable up to €200 security deposit, and travel insurance and PortAventura ticket upsells. The primary customer segment is European families with children, with a secondary segment of PortAventura-bound theme park visitors; no enterprise or B2B customer concentration is disclosed.

Name

Cambrils Park Resort

Legal name

CAMBRILS PARK RESORT, S.L.U.

Website

https://cambrilspark.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Cambrils Park Resort is a privately held, family-oriented holiday resort in Cambrils, Costa Daurada, Spain, operated by CAMBRILS PARK RESORT, S.L.U. within Grup Blasi. It rents apartments, villas and bungalows seasonally to European families, with themed pools, kids' clubs, F&B, spa and on-site sustainability infrastructure.

Ownership category

akta.pro rank

Product category

Vacation Resort Hospitality

NAICS

All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

akta.pro secondary industries

Family-friendly serviced apartments (THAMACAG), Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

Keywords

• Family vacation resort
• Holiday accommodation rentals
• Themed pool resort
• Family entertainment hospitality
• Mediterranean holiday park

Headquarters

HQ city

Cambrils

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Vacation Accommodation Rental: The primary revenue stream comes from renting vacation accommodations including apartments (Mediterrània with 1, 2, or 3 bedrooms), villas (Villa Bonita 2-bedroom), and bungalows (Bungalow Aloha 2-bedroom). Accommodations are fully equipped with kitchen, bathroom, terrace, air conditioning, and cleaning products. Some units are adapted for accessibility.
2. On-site Services: Additional revenue from on-site services including spa and wellness treatments (Fitness + Spa: 10€ per person / 30€ family pass), bike rentals, activity bookings, and entertainment programs. Baby equipment rentals (cribs, high chairs, bathtubs, bed barriers) available at reception.
3. Food & Beverage: Gastronomic offerings including restaurants (La Masia certified by the Catalan Celiac Association), supermarket, and take-away services within the resort.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cambrils Park Resort rents fully equipped family vacation accommodations—Mediterrània Apartments (1, 2, or 3 bedrooms), Villa Bonita (2-bedroom villas), and Bungalow Aloha (2-bedroom Polynesian-inspired bungalows), including adapted accessible units—on the Costa Daurada in Cambrils, Spain. Stays are bundled with on-site amenities including themed pools (Polinèsia, Carib, La Mediterrània), family entertainment and MiniClub/Baby Room programming, restaurants, supermarket and takeaway, Fitness + Spa, bike rentals, online check-in, mobile app reservations, and proximity-based ticketing for PortAventura World.

Product overview

Cambrils Park Resort is a family-oriented holiday resort located in Cambrils, Costa Daurada, Spain. The resort operates on a seasonal basis (April-September) and offers a portfolio of vacation accommodation products including Apartments (Mediterrània), Villas (Villa Bonita), and Bungalows (Aloha), available in 1-3 bedroom configurations including adapted options for mobility access. The resort provides integrated guest services encompassing themed pools and water areas, family entertainment and children's activities (MiniClub, Baby Room), gastronomy and dining options, spa and wellbeing services, active life and fitness facilities, and practical guest services including online check-in, mobile app, booking management, and transfer services. The resort also features sustainability initiatives and proximity to PortAventura World theme park.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediterrània Apartments Bright and functional Mediterranean-style apartments available with 1, 2, or 3 bedrooms, fully equipped with kitchen, bathroom, terrace, air conditioning, and cleaning products; some units adapted for accessibility. Targeted at families and couples seeking self-catering Mediterranean beach holidays.
• Villa Bonita Colorful single-storey 2-bedroom villas surrounded by vegetation with large gardens, recently renovated and fully equipped. Targeted at families seeking more spacious, garden-style accommodation on the resort.
• Bungalow Aloha Polynesian-inspired single-storey wooden bungalows with 2 bedrooms and a large terrace offering an exotic and comfortable themed stay experience. Targeted at families and couples looking for a distinctive themed accommodation.
• Themed Pools (Polinèsia, Carib, La Mediterrània) Three distinct themed pool areas (Polinèsia, Carib, La Mediterrània) featuring family-friendly pools, children's pools, and relaxing swimming zones. Targeted at resort guests as part of the on-site amenity experience.
• Family Entertainment Program (MiniClub & Baby Room) Family entertainment offering including creative workshops, family shows, MiniClub programming for children 4-12 years, and Baby Room facilities for ages 0-3. Targeted at resort guests as an included amenity for family stays.
• Fitness + Spa Combined fitness and spa service including spa, massage, and outdoor wellbeing experiences in harmony with the environment, with access priced at 10 EUR per person or 30 EUR for a family pass. Targeted at resort guests seeking relaxation and wellness during their stay.
• Gastronomy (Restaurants, Supermarket & Takeaway) On-site dining services including the La Masia restaurant (certified by the Catalan Celiac Association), a resort supermarket, and takeaway options. Targeted at resort guests for in-stay meals and grocery needs.
• Active Life (Gym, Fitness Classes & Bike Rental) Active life services including gym access, guided fitness classes, outdoor sports areas, and bike rental at reception. Targeted at resort guests seeking fitness and outdoor activity options.
• Airport Transfer Service (Aliance) Exclusive airport shuttle transfer service from Barcelona and Reus airports to the resort, operated in partnership with Aliance. Targeted at arriving resort guests as a paid complement to their stay.
• Travel Insurance Travel insurance offering for holiday protection. Targeted at resort guests seeking coverage for their stay.
• PortAventura World Access (Tickets & Transport) Ticketing and transport access service for PortAventura World attractions including PortAventura Park, Ferrari Land, and Caribe Aquatic Park, supplemented by Autocars Plana bus service from stops near the resort. Targeted at resort guests visiting the nearby theme park complex.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Grup BlasicoreStrategic or Co-development PartnerParent company of Cambrils Park Resort with over 50 years of experience as a leader in tourism, family, and sport sectors. Grup Blasi manages multiple resort properties including Sanguli Salou and Mediterranean Sport, providing operational expertise, brand strength, and strategic direction for all group properties.
• PortAventura WorldcoreGTM or Marketing PartnerMajor theme park destination 10 minutes from the resort, jointly promoted for combined holiday and adventure experiences. The resort offers ticket sales for PortAventura Park, Ferrari Land, and Caribe Aquatic Park, plus dedicated bus transportation via Autocars Plana.
• Aliance TransferminorChannel Partner/ Reseller/ DistributorExclusive airport transfer service partner providing shuttle transportation from Barcelona and Reus airports to the resort, complementing the guest arrival experience.
• Autocars PlanaminorChannel Partner/ Reseller/ DistributorBus service operator connecting the resort to PortAventura World with stops near the property on Avinguda de la Diputació, enabling guests to visit the theme park without a car.
• ROCA MUSCLERA, S.L.U.coreStrategic or Co-development PartnerParent company of Grup Blasi and management entity for the Ethics Channel/whistleblowing system in compliance with Law 2/2023, handling reports of regulatory breaches and internal policy violations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marriott Vacation Club (Marriott Bonvoy): Large-scale vacation rental and timeshare operator with multi-bedroom family units globally. Provides a benchmark for branded family-oriented whole-home vacation rental operations.
• Club Med Spain: International all-inclusive family resort brand with Spanish locations (e.g., Club Med Magna Marbella). Competes for the same European family all-inclusive segment with stronger brand recognition and broader geographic reach.
• PortAventura World: Adjacent destination resort and theme park operator offering its own on-site hotels (including family-focused options) plus Ferrari Land and Caribe Aquatic Park. Part demand partner, part competitive incumbent for park-adjacent family stays.
• Center Parcs Europe: European operator of forest-based family holiday villages with self-catering cottages, pools, and activity programming. Closest international analogue to the integrated family-village model Cambrils Park delivers on the Mediterranean coast.

Regional players

• Playa Montroig Camping & Resort: Family camping and bungalow resort on the Costa Daurada near Cambrils. Directly comparable product (family bungalows, pools, entertainment) in the same regional catchment.
• Golden Bahia de Tossa & Spa: Family-focused resort on the Costa Brava, comparable in size and family-first positioning, serving a similar European family demographic but in a different Catalan coastal submarket.

Direct peers

• MedPlaya Hotels: Spanish hotel group operating family-oriented hotels and apartments on the Costa Daurada near Salou and Cambrils. Competes directly for European family package-holiday demand in the same geography.
• Alannia Resorts: Spanish family-oriented holiday resort chain with bungalow/apartment accommodations, themed pools, and kids' entertainment. Competes for Spanish and broader European family demand with a similar product architecture.
• Sangulí Salou: Sister resort under Grup Blasi on Costa Daurada targeting family vacationers with similar apartment/bungalow accommodations, themed pools, and entertainment programs. Direct portfolio peer with overlapping customer base and shared operational playbook.

Emerging players

• EuroParcs: European operator of holiday parks with family bungalows and on-site amenities. Compares on integrated family resort model and European family demographic, though with a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cambrils-park-resort

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cambrils Park Resort