Med Playa
- Company typePrivate
- Founded1967
- HeadquartersGirona, Spain
- Headcount101–250
- GTM typeB2C
- OfferingServices
Med Playa firmographics
Firmographics- Name
- Med Playa
- Legal name
- MED PLAYA MANAGEMENT, SL
- Website
- https://medplaya.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Med Playa industry classification
Industry- Product category
- Beach Resort Hospitality
- NAICS
- Traveler Accommodation (7211), Food Services and Drinking Places (722), Restaurants and Other Eating Places (72251)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industry
- Beach & Island All-Inclusive Resorts (THAGAKAG)
Keywords
Where Med Playa is headquartered
LocationHeadquarters
- HQ city
- Girona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Med Playa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Hotel Accommodation: Core revenue from renting hotel rooms across 15 beach hotels in Spain. Customers can book via direct website, call centre, or hotel reception. Revenue is primarily room revenue, with pricing ranging from approximately €108 to €241 per night depending on hotel, season, and room type.
- Food & Beverage (Restaurants and Bars): On-site restaurants (Ondina, Al Fresco, Il Castello, Vistamare, Agir Springs Diner, La Costa) and bars (Skyline Rooftop Bar, Rooftop Bar at Agir Springs) are open to the public and generate additional revenue beyond accommodation. The All Inclusive programme is a significant revenue upsell, adding food, beverage, and snack services to the room rate.
- All Inclusive Board Upgrade: Guests can upgrade to All Inclusive (breakfast, lunch, dinner, snacks, beverages from 10:00 to 23:00, and ice cream). This is a premium upsell on top of the base room rate, available at select hotels across all destinations.
- Ancillary Services and Extras: Revenue from extra services including additional baggage allowances on airport transfers, upgrades, and restaurant outlets (discounted for loyalty programme members). The company also offers a paid transfer service via Beniconnect for guests not qualifying for the free shuttle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Room-only bookings at published starting rates ranging from €108 to €241 per night |
| Subscription | Annual | MedPlaya Amigo! loyalty programme discounts of 5%, 7%, or 15% on direct bookings |
| Subscription | Pay-as-you-go | All Inclusive board upgrade adding meals, snacks, and beverages from €108/night range |
| Subscription | Pay-as-you-go | Seasonal promotional discounts of 10–15% via promo codes |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Med Playa product offering
Product offeringCore offering
Med Playa operates a portfolio of 15-16 beachfront hotels across five Spanish coastal regions (Costa Brava, Costa Dorada, Costa de Barcelona, Costa Blanca, and Costa del Sol), selling accommodation, dining, and All Inclusive package holidays focused on the family leisure segment. The company also runs a tiered loyalty programme, an airport transfer service, a flight+hotel dynamic packaging engine, and a B2B travel agency distribution channel.
Product overview
MedPlaya operates a portfolio of 16 beach hotels across five Spanish coastal destinations (Costa Brava, Costa Dorada, Costa Blanca, Costa del Sol, and Costa de Barcelona). The core offering is hotel accommodation with various meal plans (room only, bed & breakfast, half board, full board, and All Inclusive). Additional services include the MedPlaya Amigo! loyalty program with tiered benefits, Flight + Hotel packages, and airport transfers. Properties feature family-oriented amenities through the MedPlaya Family sub-brand with dedicated children's programming (MedKids), family rooms, and splash parks. On-site dining includes multiple restaurant concepts and rooftop bars. The company also operates MedPlaya Management Services division for hotel management operations.
Differentiator
Problem solved
Functional benefit
Brands
- MedPlaya Amigo!: Loyalty and rewards program offering discounts and exclusive benefits to returning guests across three membership tiers: Holiday Friends, BFFs, and Soulmates.
- MedKids
- Meddy
Quantifiable outcome
- 3 hotels ranked in the top 10% of properties worldwide on Tripadvisor (Travellers' Choice Awards 2026)
- +2 more outcomes
Companies that use Med Playa
Customer profileSegments4 records
Ideal customer profiles3 records
Med Playa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Med Playa partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Beniconnect S.L.U.coreBeniconnect S.L.U. is MedPlaya's airport transfer partner, providing the Economy Connect Shuttle service for guests staying 6+ nights in Benidorm. The service operates from Alicante Airport, available 24 hours/day (April–October) and 07:00–23:50 (November–March). For shorter stays, paid transfer options are available. The service is booked through MedPlaya's website and confirmed by Beniconnect directly.
- Agua KMZerominorAgua KMZero provides water filtration systems installed in several MedPlaya hotels, enabling the company to offer filtered drinking water without single-use plastic bottles. This partnership supports the Be Green, Be MedPlaya sustainability initiative and reduces plastic waste.
- BREEAMcoreBREEAM is the world's leading sustainability assessment method for masterplanning projects, infrastructure and buildings. MedPlaya hotels (Pez Espada, Riviera, Flamingo Oasis, Riudor, Regente, Rio Park, The Agir Springs) hold BREEAM certification, one of the most prestigious international green building ratings.
- EcostarscoreEcostars awards 'eco-stars' based on environmental impact per stay. MedPlaya holds Ecostars certifications across all 15 hotels: Gold (Flamingo Oasis, Río Park, Regente, Esmeraldas), Silver (Alba Beach, Bali, Riudor, Calypso, Riviera Costa del Sol, Monterrey), and Bronze (The Agir Springs, Pez Espada, Santa Mónica, Sant Eloi).
- The Fork (ElTenedor)minorThe Fork (online restaurant reservation platform) is integrated with select MedPlaya restaurants (Pizzeria Vistamare at Hotel Vistamar, Restaurante La Costa at Agir Springs Hotel) for public diner bookings. This drives external footfall to hotel F&B outlets.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Med Playa competitors and assessment
Company assessmentBroad incumbents
- Meliá Hotels International: Largest Spanish hotel operator with broad global footprint across luxury, resort, and city segments. Overlaps significantly with MedPlaya on Spanish coastal/resort product but is materially larger and more diversified.
- NH Hotel Group: Major Spanish-headquartered hotel operator with broad European footprint and an Iberian leisure offering. Operates in the same geographies and customer pool as MedPlaya but skews more urban/business than resort.
Direct peers
- Iberostar Hotels & Resorts: Spanish-origin beach resort chain with a flagship family-tourism proposition and growing all-inclusive portfolio in Spain, the Caribbean, and Mediterranean. Directly comparable on Spanish coastal presence and family positioning.
- RIU Hotels & Resorts: Spanish family-owned chain operating beachfront and all-inclusive resorts globally, with a strong Mediterranean/Spanish coastal footprint. Highly comparable to MedPlaya on geography, family-leisure focus, and all-inclusive model.
- Barceló Hotel Group: Spanish family-owned operator with a Royal Hideaway luxury line and a major all-inclusive resort portfolio across Spain and Mexico. Comparable on Spanish heritage, beach/all-inclusive model, and family ownership structure.
- Evenia Hotels: Spanish mid-sized chain concentrated in Mediterranean coastal Spain (especially Costa Dorada and Costa Brava) with all-inclusive and family products, almost identical in geographic mix to MedPlaya.
- Best Hotels: Spanish family-run coastal hotel group with properties concentrated in Costa Dorada and Costa Brava. Directly comparable family-owned, mid-tier beach positioning to MedPlaya.
- Senator Hotels & Resorts: Spanish mid-market chain with strong Andalusian/Costa del Sol presence and explicit family/kids-club programming. Directly comparable on Spanish coastal all-inclusive family positioning.
- H10 Hotels: Spanish family-run chain with concentrated portfolio across Spanish coastal destinations (Costa del Sol, Costa Dorada, Balearics). Closely comparable to MedPlaya on geography, segment mix, and mid-tier coastal positioning.
Emerging players
- PortAventura Hotels: Theme-park-anchored resort operator in Salou/Costa Dorada, where MedPlaya's Hotel Calypso also operates. They compete for the same family-theme-park segment in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Med Playa social profiles
Digital presenceMed Playa compliance and trust
Trust signalCompliance5 records
Med Playa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Med Playa leadership team
Management profileNumber of profiles
Med Playa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Med Playa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Med Playa
What does Med Playa do?
Med Playa operates a portfolio of 15-16 beachfront hotels across five Spanish coastal regions (Costa Brava, Costa Dorada, Costa de Barcelona, Costa Blanca, and Costa del Sol), selling accommodation, dining, and All Inclusive package holidays focused on the family leisure segment. The company also runs a tiered loyalty programme, an airport transfer service, a flight+hotel dynamic packaging engine, and a B2B travel agency distribution channel.
Is Med Playa a public or private company?
Med Playa is a private company. It is classified as family owned and is currently operating.
When was Med Playa founded?
Med Playa was founded in 1967. It employs 101 to 250 people.
Where is Med Playa based?
Med Playa is headquartered in Girona, Spain, in the Europe region.
How does Med Playa make money?
Four revenue lines are on record. Hotel Accommodation is the primary driver. The others are food & Beverage (Restaurants and Bars), all Inclusive Board Upgrade and ancillary Services and Extras.
Who are Med Playa's main competitors?
Broad incumbents on record are Meliá Hotels International and NH Hotel Group. Direct peers are Iberostar Hotels & Resorts, RIU Hotels & Resorts, Barceló Hotel Group, Evenia Hotels, Best Hotels, Senator Hotels & Resorts and H10 Hotels. PortAventura Hotels is listed as an emerging player.
Does Med Playa have an API?
No public API is recorded for Med Playa.
What industry is Med Playa in?
Med Playa's product category is Beach Resort Hospitality. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAGAKAG, Beach & Island All-Inclusive Resorts. Its NAICS code is 7211 and its SIC code is 7000.