Centro Acustico Meridionale

What Centro Acustico Meridionale does

Centro Acustico Meridionale S.r.l. (C.A.M.) is a Puglia-based audioprosthetic retailer and hearing healthcare services provider founded in 2001 by brothers Antonio and Sergio Storelli in Martina Franca, Italy. The company distributes and fits hearing aids from major OEMs — Beltone, Interton, Oticon, and Phonak — across endoauricular (IIC, CIC, ITE) and retroauricular (BTE, RIC) form factors, and supplies the Ponto bone-anchored acoustic system with wireless smartphone/TV/PC connectivity for severe and pediatric cases. C.A.M. also manufactures custom otoprotectors for industrial, musician, hunting, swimming, and sleep use cases.

The company operates 4 owned acoustic centers (Martina Franca HQ, Taranto, Grottaglie, Noci) and an extended network of 30+ partner consultation points (pharmacies, optical shops, medical studios, orthopedic shops) across the Puglia region. Revenue is generated from hardware sales of hearing aids and accessories, professional fitting and rehabilitation services (PC-based audiogram-driven device configuration), ongoing audioprosthetic maintenance, custom otoprotector sales, and state-funded provisioning through ASL (Local Health Authority) and INAIL reimbursement channels. Free services — including hearing screening, in-center consultations, and home visits for immobilized patients — function as top-of-funnel conversion mechanisms.

C.A.M. is accredited by Italy's Ministry of Health (ECM certification), is registered as an ASL and INAIL supplier, and holds membership in A.N.A.P. and F.I.A. professional associations. The business is family-owned and operated, with multiple Storelli family members in technical and administrative roles, and 14–16 total employees (2021). Geographic scope is exclusively regional — Puglia only — and the company does not disclose financial results.

Name

Centro Acustico Meridionale

Legal name

CAM Centro Acustico Meridionale S.r.l.

Website

https://camcentroacusticomeridionale.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Centro Acustico Meridionale is a family-owned Puglia-based audioprosthetic retailer that sells, fits, and services hearing aids (Beltone, Interton, Oticon, Phonak) and custom otoprotectors via 4 owned centers and 30+ partner consultation points across southern Italy.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYHLAKAMAI

Audiology & Hearing Services (ENT-Affiliated)

Healthcare & Life Sciences/Specialist Medical Practice/Otolaryngology (ENT)

SECONDARYCRACANAL

Hearing Enhancement / Assistive Listening Audio Devices

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Audio & Headphones (Speakers, Earbuds, Home Audio)

Keywords

• Hearing aid sales
• Audioprosthetic services
• Custom ear protection
• Hearing rehabilitation
• Auditory healthcare

Headquarters

HQ city

Martina Franca

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hearing Aid Sales and Application: Sale and fitting of hearing aid devices (endoauricular IIC/CIC/ITE and retroauricular BTE/RIC models) along with Ponto bone-anchored systems. Revenue is generated from the sale of devices, which can be covered fully or partially by the Italian National Health Service (SSN) or INAIL for eligible patients.
2. Audioprothetic Assistance and Maintenance: Ongoing fitting, regulation, cleaning, and periodic check-up services for hearing aids. Provided at all 4 main centers and over 20 consultation points. Home assistance provided free of charge for immobilized patients.
3. SSN and INAIL Provisioning: Supply and application of hearing aids with costs covered by the National Health Service or INAIL for entitled beneficiaries, simplifying access for patients who qualify for state-funded assistance.
4. Accessories and Consumables: Sale of hearing aid accessories including wireless streamers, batteries (ZA zinc-air, color-coded by size), wax filters, cleaning kits (spray, drying boxes, disinfectant capsules), and ear hygiene products.
5. Custom Otoprotectors: Sale of custom-made ear protection devices: industrial noise protectors, amplified hunting/shooting plugs, musician monitors, waterproof plugs for swimming, and sleep plugs. All made to measure using ear impressions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

C.A.M. Centro Acustico Meridionale sells, fits, and maintains hearing aid devices (endoauricular IIC/CIC/ITE and retroauricular BTE/RIC models, plus the Ponto bone-anchored acoustic system) and custom-made otoprotectors for industrial, musical, aquatic, hunting, and sleep use. The company also delivers audioprosthetic services including hearing tests, personalized device fitting, auditory rehabilitation, device maintenance, home assistance for immobile patients, and ASL/INAIL state-funded hearing aid provisioning across Puglia.

Product overview

Centro Acustico Meridionale (C.A.M.) is a hearing healthcare company offering a comprehensive portfolio of hearing aids, accessories, and professional services across Puglia, Italy. The core product portfolio includes custom endoauricular hearing aids (IIC, CIC, ITE models), behind-the-ear devices (BTE, RIC models), and the Ponto bone-anchored hearing system. The company distributes four major hearing aid brands: Beltone, Interton, Oticon, and Phonak. Supporting accessories include wireless streaming systems for smartphones/TV/PC, Soft Band Ponto for children, hygiene products, earwax filters, and batteries. The company also provides custom ear protection products for industrial use, shooting/hunting, musicians, swimmers, and sleep. Professional services encompass hearing rehabilitation/fitting, free hearing assessments, online hearing tests, device assistance/maintenance, and ASL/INAIL supply services for National Health Service coverage. The company operates 4 main centers (Martina Franca, Taranto, Grottaglie, Noci) and over 20 consultation points throughout Puglia.

Differentiator

Problem solved

Functional benefit

Products and services

• Apparecchi Acustici Endoauricolari (IIC, CIC, ITE) Custom-made in-canal hearing aids (IIC Invisible In Canal, CIC Completely In Canal, ITE In The Ear) for mild to severe hearing loss, offering nearly invisible design and 360-degree open sound experience.
• Apparecchi Acustici Retroauricolari (BTE, RIC) Behind-the-ear hearing aids (BTE and RIC Receiver In Canal models) that are lightweight with reduced dimensions, providing natural listening experience for moderate to severe hearing loss.
• Ponto - Bone-Anchored Hearing System Advanced bone-anchored acoustic system with tri-directional strategy, anti-feedback shield, and wireless connectivity to smartphones, landline, TV, and computers, for patients needing superior sound quality in difficult listening environments.
• Custom Industrial Otoprotectors Custom-made industrial earplugs classified as Personal Protective Equipment, made from non-toxic biocompatible materials in soft resin, rigid resin, or soft silicone for workers in noisy environments.
• Amplified Hunting/Shooting Earplugs Custom hearing protection for hunters and shooters with digital electronic circuit that simultaneously reduces gun noise and amplifies environmental sounds such as wing beats and animal calls.
• Musician Earplugs and Monitors Custom-made earplugs and monitors for musicians, DJs, and concert audiences with special filters that uniformly attenuate all frequencies to preserve sound quality while protecting hearing.
• Swimming/Water Sports Earplugs Custom soft silicone earplugs anatomically shaped to prevent otitis, mycosis, and water-related ear problems during swimming and aquatic activities.
• Sleep Noise-Blocking Earplugs Custom-made sleep earplugs with anatomical shape and soft silicone coating for maximum comfort and total noise isolation during rest.
• Audioprosthetic Fitting and Auditory Rehabilitation Service PC-based personalized fitting service optimizing hearing aid functions based on individual audiogram, age, lifestyle, and hearing needs, including initial fitting and follow-up regulation phases.
• Hearing Aid Maintenance and Home Assistance Service Comprehensive hearing aid assistance service including adjustment, review, cleaning, and periodic check-ups at all C.A.M. centers, with free audioprosthetic home assistance for immobilized patients.
• Free Hearing Evaluation Service Free preliminary hearing assessment and audiometric examination provided at C.A.M. acoustic centers and partner consultation points across Puglia.
• Online Hearing Test Tool Interactive 11-step online hearing evaluation allowing users to assess their hearing perception through scenario-based questions covering workshop, station, construction site, restaurant, and street environments.
• ASL/INAIL State-Funded Hearing Aid Provisioning Supply and application of hearing aids with costs covered by the Italian National Health Service (SSN) or INAIL for eligible individuals entitled to state-funded assistive device provision.

Quantifiable outcome

• 30,000+ patients served over 20 years
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ASL (Azienda Sanitaria Locale) – PugliacoreStrategic or Co-development PartnerC.A.M. is an accredited and registered supplier in the ASL (Local Health Authority) supplier register, enabling provision of hearing aids funded by the Italian National Health Service for entitled patients.
• INAIL (Istituto Nazionale Assicurazione Infortuni sul Lavoro)coreStrategic or Co-development PartnerC.A.M. is registered as a supplier in the INAIL (National Institute for Workplace Injury Insurance) register, enabling provision of hearing aids covered by INAIL for work-related hearing loss.
• NO VASALUS S.R.L. – Officina Ortopedica – Sanitaria (Ginosa, TA)minorChannel Partner/ Reseller/ DistributorPartner consultation point in Ginosa (TA), providing hearing screening and referral services for C.A.M. patients.
• Ottica Del Drago (Palagiano, TA)minorChannel Partner/ Reseller/ DistributorOptical shop partner consultation point in Palagiano (TA), offering hearing screening referrals to C.A.M.
• Farmacie, Ottiche, Parafarmacie, and Studi Medici – Puglia (30+ locations)minorChannel Partner/ Reseller/ DistributorOver 30 partner consultation points including pharmacies, optical shops, parapharmacies, and medical studios across the Puglia region (Francavilla Fontana, Manduria, Locorotondo, Cisternino, Castellana Grotte, Fasano, Sammichele di Bari, Mottola, Laterza, Pulsano, Massafra, Talsano, Villa Castelli, Martina Franca, Palagianello, Castellaneta). These partners refer patients to C.A.M. for hearing assessments and device fitting.
• A.N.A.P. (Associazione Nazionale Audioprotesisti Professionali)minorOthersC.A.M. staff members are registered with A.N.A.P., the National Association of Professional Hearing Aid Specialists, adhering to its professional values and principles.
• F.I.A. (Federazione Italiana Audioprotesisti)minorOthersC.A.M. staff members adhere to the ethical principles of F.I.A. (Italian Federation of Hearing Aid Specialists), a professional body governing audioprosthetic practice in Italy.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• GN Hearing: Danish hearing aid manufacturer and parent of Beltone and Interton — two brands distributed by C.A.M. Comparable as a global incumbent upstream supplier whose branded retail and wholesale channels partly overlap with C.A.M.'s service model.
• Sonova: Swiss global hearing solutions company and parent of the Phonak brand — one of the hearing aid brands C.A.M. distributes. Comparable as an incumbent in the broader hearing aid value chain (manufacturing, branded retail, cochlear implants) though Sonova is upstream/parallel rather than a direct retail competitor.
• Starkey Hearing Technologies: US-based privately held hearing aid manufacturer and global brand. Comparable as an incumbent in the same product category C.A.M. serves, with overlapping distribution through independent hearing care professionals and direct-to-consumer channels.
• WS Audiology (Widex / Sivantos): Formed by the merger of Widex and Sivantos, a global hearing aid manufacturer (Widex, Signia, Rexton brands). Comparable as an incumbent manufacturer whose hearing aids reach consumers through independent retailers like C.A.M.
• William Demant: Danish hearing healthcare group and parent of Oticon (including Oticon Medical / Ponto bone-anchored systems). Comparable as an incumbent manufacturer-supplier whose products C.A.M. fits, and which also owns retail chains (Audika, Hearing Care Network) that compete at retail.

Direct peers

• Amplifon: Italy-headquartered global leader in hearing aid retail and audiology services with thousands of points of sale worldwide. Directly comparable to C.A.M. as a multi-brand hearing aid retailer offering fitting, aftercare, and NHS/insurance-funded provision; however, Amplifon operates at vastly greater scale and across multiple countries.
• AudioNova: European hearing aid retail chain with operations in Italy and other markets. Directly comparable to C.A.M. as a multi-brand hearing aid retailer serving patients with fitting, aftercare, and NHS-funded provision at similar scale.
• Audika: French-headquartered hearing aid retail chain owned by Demant, with presence across multiple European countries. Directly comparable to C.A.M. as a multi-brand hearing aid retailer offering fitting, aftercare, and NHS/insurance-funded provision at similar customer-facing service intensity.

Emerging players

• Cochlear Limited: Australian-headquartered implantable and bone-anchored hearing solutions company that acquired Oticon Medical (the Ponto system C.A.M. fits). Comparable as a specialized player in the bone-conduction hearing segment C.A.M. serves through its pediatric and severe-loss Ponto offering.

Others

• MED-EL: Austria-headquartered implantable hearing solutions company specializing in cochlear implants and bone-conduction systems. Comparable as an adjacent enabling supplier in the severe and pediatric hearing loss segment C.A.M. addresses via its Ponto offering, rather than a direct retail competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/centro-acustico-meridionale

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Acustico Meridionale