Campanha Nacional pelo Direito à Educação

What Campanha Nacional pelo Direito à Educação does

The Campanha Nacional pelo Direito à Educação (Brazilian Campaign for the Right to Education), founded in 1999, is Brazil's broadest and most plural civil society advocacy network in the education field. Operating as a non-profit civil association (Instituto Campanha Nacional pelo Direito à Educação, legally constituted in 2011) headquartered in São Paulo, it articulates hundreds of civil society organizations — including school communities, social movements, unions, NGOs, university groups, student and youth organizations — across all 27 Brazilian states plus the Federal District via Regional Committees. A 12-member Directive Committee spanning early childhood, rural, secondary, and higher education, human rights, finance research, and teacher representation governs the agenda, while a 13-person national coordination team executes operations under General Coordinator Andressa Pellanda.

The Campaign's core products center on policy advocacy instruments rather than commercial technology: the CAQi/CAQ cost-per-student-quality mechanisms (developed since 2002, constitutionalized via EC 108/2020), the Projeto Euetu student-union mapping initiative (launched 2021, with WhatsApp chatbot reaching 1,098 students across 49 Amazon cities), the Mapeamento Educação sob Ataque (cataloguing 1,993 legislative propositions from 1989-2023), the De Olho nos Planos participatory education-plan portal, and the Eduquê and (In)visibilizadas podcast series. Distribution occurs through Regional Committees operating with state legislatures, city councils, prefectures, and judiciaries, plus international networks (CGE in 100+ countries, CLADE across Latin America, ReLus across Lusophone countries).

The organization does not sell products or services. Its revenue model consists of institutional grants from international foundations (Malala Fund, W.K. Kellogg Foundation, Oxfam Danmark, Porticus, CESE, European Union, Education Out Loud, Instituto C&A), project-based funding, and individual donations accepted through a public form. The Campaign explicitly maintains programmatic independence from funders and does not accept government resources. Go-to-market is community-led mobilization rather than commercial sales: biennial National Encounters, the annual Semana de Ação Mundial (SAM, mobilizing ~30,000 in 2026), UN forum participation, and 25+ years of accumulated institutional relationships with Brazilian Congress, federal agencies, and multilateral bodies.

Name

Campanha Nacional pelo Direito à Educação

Legal name

Instituto Campanha Nacional pelo Direito à Educação

Website

https://campanha.org.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Campanha Nacional pelo Direito à Educação is a Brazilian civil society advocacy network founded in 1999, articulating hundreds of education organizations across all 27 states via Regional Committees to defend public education rights through policy advocacy, mobilization, and legislative influence.

Ownership category

akta.pro rank

Product category

Education Rights Advocacy

NAICS

Human Rights Organizations (813311), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGABAE

Education Access & Quality (International Development)

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYEDADALAE

Education Sector Coordination, Clusters & Working Groups

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

SECONDARYEDADALAF

Education Partnerships for Equity, Inclusion & Gender

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

Keywords

• Education rights advocacy
• Civil society network
• Public education policy
• Education financing advocacy
• Policy research education

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Institutional Funding / Grants: The Instituto Campanha Nacional pelo Direito à Educação is a private non-profit civil association (associação civil de direito privado sem fins lucrativos) created in 2011. It receives institutional funding from international donors and foundations. The organization explicitly states it works with the principle of programmatic independence in relation to its supporters and does not accept influence or conditionality over its defense of public education.
2. Project-Based Funding: Funding from international development organizations (Malala Fund, W.K. Kellogg Foundation, Oxfam Danmark, Porticus, European Union, CESE) and partnerships for specific projects such as the Euetu project on student unions and the De Olho nos Planos initiative.
3. Individual Donations: The organization accepts individual donations of any amount through a public donation form to support defense of Brazilian education and expansion of educational rights.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

The Campanha Nacional pelo Direito à Educação is a civil society advocacy network that defends and promotes the right to public, free, quality, inclusive, secular, and universal education in Brazil. It articulates hundreds of civil society organizations across all 27 Brazilian states through Regional Committees and a Directive Committee, conducting political advocacy before legislative, executive, and judicial branches, producing policy knowledge (including the CAQi/CAQ cost-per-student mechanisms), mobilizing citizens through campaigns such as the Semana de Ação Mundial, and engaging in international solidarity through networks CGE, CLADE, and ReLus.

Product overview

Campanha Nacional pelo Direito à Educação operates as a civil society advocacy network rather than a software product company. The organization provides a portfolio of programs and initiatives focused on education rights advocacy in Brazil, including: the CAQi/CAQ financing mechanism for calculating education quality costs; the Projeto Euetu for mapping student organizations; podcast content series (Eduquê and Invisibilizadas); a digital archive of advocacy resources; the Mapeamento Educação sob Ataque research tool documenting attacks on education; and the De Olho nos Planos monitoring platform. These offerings function as interconnected advocacy and mobilization tools rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• CAQi/CAQ (Custo Aluno-Qualidade) Policy advocacy mechanism that calculates the minimum per-student investment required in Brazilian public basic education to guarantee quality standards. CAQi (Custo Aluno-Qualidade Inicial) establishes minimum cost parameters while CAQ represents the standard for approaching developed-country educational quality. The mechanism was constitutionalized through EC 108/2020 and serves as a foundational instrument for Brazilian education financing policy.
• Projeto Euetu - Grêmios e Coletivos Estudantis Program initiative that maps and supports student unions and collectives in municipal and state public school networks in Brazil, with particular focus on Amazon-region states. The program promotes research and training on the right to education, anti-racism, gender equality, environmental justice, and Sustainable Development Goals (ODS), reaching 1,098 students via WhatsApp chatbot across 49 cities.
• Mapeamento Educação sob Ataque no Brasil Interactive monitoring and research platform documenting legislative propositions, existing laws, news, and case studies documenting attacks on Brazilian education. The platform covers topics including censorship, racism, militarization, and attacks on diversity, cataloguing 1,993 legislative propositions from 1988 to 2023.
• De Olho nos Planos Portal initiative to expand and pluralize public debate on education plan participation, providing reference documents and materials on participatory processes for developing state and municipal education plans in Brazil. Operated jointly with Ação Educativa, UNCME, Undime, ANPAE, and FNCE, with support from Instituto C&A, UNICEF, and Malala Fund.
• Eduquê Podcast Podcast series featuring 34+ episodes with academics and activists discussing current education topics in Portuguese, Spanish, and English. Covers issues ranging from Paulo Freire centenary to education privatization, climate education, and Lusophone cooperation, targeted at educators, activists, and policy stakeholders.
• (In)visibilizadas Podcast Podcast series detailing each study from the 'Agenda Infâncias e Adolescências Invisibilizadas' (Invisibilized Infancies and Adolescences Agenda), examining vulnerable populations including street children, migrants, those in socio-educational measures, rural family children, and indigenous children and adolescents.
• Acervo (Digital Archive) Digital repository containing presentations, academic articles, letters, declarations, documents, reports, guides, press materials, technical notes, policy positions, and other educational advocacy resources organized by the Campanha for public access.

Quantifiable outcome

• CAQi/CAQ constitutionalized through EC 108/2020, with CAQ now regulated under the Sistema Nacional de Educação (LC 220/2025)
• +7 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major and minor.

• Rede Lusófona pelo Direito à Educação (ReLus)coreStrategic or Co-development Partner · 1 January 2016Initiated and co-founded in Porto, Portugal in 2016. The Lusophone Network includes organizations from Angola, Brazil, Cabo Verde, Guinea-Bissau, Portugal, São Tomé and Príncipe, and Timor-Leste — representing all Portuguese-speaking countries across four continents.
• Campanha Latino-Americana pelo Direito à Educação (CLADE)coreStrategic or Co-development Partner · 1 January 2004Co-founded in 2004 as a plural coalition of civil society organizations defending public education quality, free and state-provided, for all in Latin America. The Campaign served on the CLADE Directive Committee from 2004–2012 and rejoined 2016–2020.
• Campanha Global pela Educação (CGE)coreStrategic or Co-development Partner · 1 January 1999Founded in 1999 as the Brazilian Campaign for the Right to Education. The Campaign led the CGE's Directive Committee from its founding until 2011. CGE is the primary global social force for monitoring and pressuring signatory governments of the Education for All treaty, spanning 100+ countries.
• UNESCO CCNGO (Consulta Coletiva das ONGs para a Educação 2030)majorStrategic or Co-development PartnerThe Campaign participates in the UNESCO collective of NGOs for Education 2030, a key mechanism for civil society contribution to SDG 4 and the global education agenda, spanning 300+ national, regional, and international NGOs.
• GT Agenda 2030 (Grupo de Trabalho da Sociedade Civil para a Agenda 2030)majorStrategic or Co-development PartnerThe Campaign participates in the Civil Society Working Group for the 2030 Agenda, coordinating ~40 member organizations covering all 17 SDGs, producing annual Light Reports and advocating with the Brazilian state and UN.
• UNICEFmajorStrategic or Co-development PartnerUNICEF supports Campaign projects including the International Seminar on Education for Ethnic-Racial Relations (SETA project) and various initiatives for children's rights and education quality.
• UNESCO BrasilmajorStrategic or Co-development PartnerUNESCO Brazil is a project partner on education initiatives including the International Seminar on Education for Ethnic-Racial Relations (SETA project), co-hosted with Enap, UNICEF, and CLADE.
• ONU Mulheres (UN Women Brazil)majorStrategic or Co-development PartnerUN Women Brazil partners with the Campaign on gender equality and education initiatives, including the RMIG (Rede de Meninas e Igualdade de Gênero).
• Ação EducativacoreStrategic or Co-development PartnerMember of the Directive Committee and key project partner, co-implementing the De Olho nos Planos initiative and Gênero e Educação initiative with the Campaign, supported by Malala Fund.
• Project SETA (Sistema de Educação para uma Transformação Antirracista)coreStrategic or Co-development PartnerCoalition the Campaign integrates, focused on anti-racist education transformation. The Campaign presented the Euetu project experience at the SETA International Seminar on Education for Ethnic-Racial Relations.
• UBES (União Brasileira dos Estudantes Secundaristas)majorStrategic or Co-development PartnerNational secondary student organization, partner in the Euetu project on student unions (grêmios), supporting the mapping and strengthening of student participation in school governance.
• Instituto de Desenvolvimento e Direitos Humanos (IDDH)majorStrategic or Co-development PartnerIDDH made an oral declaration on human rights education at the UN Human Rights Council in Geneva on behalf of the NGO Working Group on Education and Learning in Human Rights, co-signed by the Campaign.
• Coletivo RPU BrasilmajorStrategic or Co-development PartnerCivil society coalition created in 2018 to monitor and advocate on UN recommendations to Brazil through the Universal Periodic Review (RPU). The Campaign co-founded this collective and participates in annual meetings at the UN House in Brasília.
• Coalizão Anti-Austeridade e pela Revogação da EC 95 (Direitos Valem Mais)majorStrategic or Co-development PartnerAnti-austerity coalition created in 2017 that the Campaign co-created and participates in, campaigning against constitutional spending ceiling EC 95 and for social rights.
• De Olho nos PlanosmajorStrategic or Co-development PartnerJoint initiative with Ação Educativa, UNCME, Undime, ANPAE, FNCE, supported by Instituto C&A and UNICEF, to strengthen participatory processes in the construction of State and Municipal Education Plans.
• Rede Nacional Primeira Infância (RNPI)majorStrategic or Co-development PartnerThe Campaign participates in the RNPI, a network of civil society organizations, government, private sector, and multilateral organizations working on early childhood policies for children up to six years of age.
• Plataforma DhESCA BrasilmajorStrategic or Co-development PartnerNational articulation of social movements and civil society organizations developing actions for promotion, defense, and reparation of economic, social, cultural, and environmental human rights.
• RMIG (Rede de Meninas e Igualdade de Gênero)majorStrategic or Co-development PartnerNetwork of entities and organizations constituting an autonomous space for anti-machista, anti-racist, non-LGBTQIA+phobic articulation, promoting girls' rights and active participation in processes of change for a violence-free society.
• Consórcio Global sobre Privatização da Educação e Direitos Humanos (PEHRC)majorStrategic or Co-development PartnerThe Campaign and ReLus are members of the Global Consortium on Privatization in Education and Human Rights (PEHRC), an international coalition fighting privatization in education globally. Published the Abidjan Principles in 2019.
• Association for Childhood Education International (ACEI) — Country LiaisonsminorStrategic or Co-development PartnerThe Campaign represents Brazil in the ACEI Country Liaisons network, which gathers information on early childhood education practices and policies across nations and shares them with the ACEI community.
• Comitê Brasileiro de Direitos Humanos e Política ExternamajorStrategic or Co-development PartnerBrazilian Human Rights and Foreign Policy Committee created in 2005 to strengthen citizen participation and democratic control over Brazilian foreign policy on human rights. The Campaign participates as a member.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• RESULTS (UK): UK-based advocacy organization focused on ending poverty through citizen engagement on education, health, and economic policy. Highly comparable citizen-advocacy model with strong parliamentary-influence track record, though smaller in scale and focused on UK/global advocacy.

Direct peers

• Ação Educativa: Long-standing Brazilian education NGO and member of the Campaign's Directive Committee. Co-implements the De Olho nos Planos and Gênero e Educação initiatives with the Campaign, with overlapping advocacy, research, and gender-equality focus.
• Rede Lusófona pelo Direito à Educação (ReLus): Lusophone network for the right to education co-founded by the Campaign in 2016, covering all Portuguese-speaking countries. Sister network with the same advocacy and coalition model, focused on Lusophone geography.
• ActionAid Brasil: Brazilian branch of the international ActionAid federation, focused on poverty, education, and women's rights. Member of the Campaign's Directive Committee and a direct peer in combining civil society advocacy with international development funding.
• Plataforma DhESCA Brasil: National Brazilian articulation of social movements and civil society organizations for economic, social, cultural, and environmental rights. Partner of the Campaign and a direct peer in civil society advocacy for ESC rights.
• Global Campaign for Education (CGE): Global civil society coalition for education rights spanning 100+ countries, co-founded alongside the Campaign in 1999. Most direct functional peer at the global level — same advocacy model, same Global Week of Action (SAM) mobilization.
• Todos pela Educação: Brazilian multi-stakeholder education movement focused on policy indicators and advocacy, comparable in scale and national influence but with a more public-sector/indicator-driven model rather than civil-society grassroots.
• Campanha Latino-Americana pelo Direito à Educação (CLADE): Latin American civil society coalition for the right to education, co-founded by Campanha Nacional in 2004. Operates the same coalition/advocacy/playeroad model across Latin America and is the most direct structural peer of the Campaign.

Broad incumbents

• Save the Children: Major international child-rights NGO with substantial education policy and advocacy programs across 100+ countries. Comparable in scale, international reach, and donor-supported advocacy model, though with a broader child-rights rather than education-rights focus.
• Education International: Global federation of teachers' unions representing over 32 million educators in 178 countries. Overlapping advocacy on education rights, financing, and policy, with a broader union-centric mandate compared to the Campaign's civil-society focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubesoundcloud.com/podcasts-campanha
• LinkedInlinkedin.com/company/campanha-educacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Campanha Nacional pelo Direito à Educação