CAMPBELL AND COVINGTON ORTHODONTICS

Name

CAMPBELL AND COVINGTON ORTHODONTICS

Legal name

Campbell Covington & Icenhour

Website

https://campbellandcovingtonorthodontics.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Early Interceptive Orthodontics (Phase I) (HLABABAF), Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Braces and aligners
• Dental orthodontics
• Clear aligner therapy
• Interceptive orthodontics

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces and clear aligner treatments. Patients pay for comprehensive treatment plans, likely through payment plans or financing options. Treatment ranges 12-24 months with appointments every 6-10 weeks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Campbell and Covington Orthodontics is a private orthodontic practice that diagnoses and treats malocclusion and bite issues in children and adults. The practice delivers comprehensive orthodontic treatment plans including traditional self-ligating metal braces (Damon System), clear ceramic braces (Damon Clear), Spark clear aligners, and early interceptive treatment for children ages 6-8, all rendered directly by three board-certified orthodontists across three physical offices in the Wilmington, NC area.

Product overview

Campbell and Covington Orthodontics is a dental practice offering orthodontic treatment services. The practice provides four main treatment offerings: Traditional Metal Braces using the Damon System with self-ligating brackets and passive slide technology; Clear Ceramic Braces (Damon Clear) which are virtually invisible ceramic alternatives; Clear Aligners including Spark aligners made with TruGEN material for patients seeking discreet treatment; and Early Interceptive Treatment for children ages 6-8 to address developmental orthodontic concerns. All treatments are provided by three board-certified orthodontists at three office locations in the Wilmington, NC area.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces (Damon System) Self-ligating metal braces using the Damon System, which applies gentle forces designed to protect teeth and gum health with a passive slide mechanism that does not require elastic ties. Most cases range 12-24 months with routine visits every 6-10 weeks.
• Clear Ceramic Braces (Damon Clear) Transparent ceramic brackets by Damon Clear that are virtually invisible with no metal clips or elastic ties, providing an aesthetic alternative to metal braces for patients seeking less visible orthodontic treatment.
• Spark Clear Aligners Clear aligners made with TruGEN material offering comfort, clarity, stain resistance, advanced force retention, and better tooth surface contact. Each aligner set is worn about 7 days until treatment completion.
• Early Interceptive Treatment Preventative orthodontic treatment for children ages 6-8 to address developmental issues such as crossbites, underbites, extreme crowding, impacted permanent teeth, jaw development concerns, and constricted airways, intended to reduce the need for more invasive treatment later.

Quantifiable outcome

• Most cases range between 12-24 months of treatment time
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company that bypasses in-person orthodontic visits. Competes with Campbell and Covington's Spark aligner offering for entry-level malocclusion patients seeking convenience and lower price.

Broad incumbents

• Heartland Dental: Large dental support organization that provides back-office services to affiliated dental practices, some offering orthodontics. A potential acquirer or competitive threat in the regional dental services market.
• Aspen Dental: Large multi-site DSO offering orthodontic services as part of a broader general dentistry portfolio. Overlaps with Campbell and Covington in clear aligner and limited orthodontic offerings but does not specialize in comprehensive orthodontics.
• Pacific Dental Services: Dental support organization supporting general and specialty practices including orthodontics. Represents the DSO model that increasingly competes with independent orthodontic clinics for both patients and clinical staff.

Direct peers

• Smiles Orthodontics (regional Wilmington/Carolina practice): Comparable independent orthodontic practice offering braces and clear aligners to children and adults. Similar service mix and patient demographic to Campbell and Covington, and a likely direct competitor for Wilmington-area patients.
• Ricci Orthodontics: Independent orthodontic practice offering Damon-style braces and Invisalign/Spark-style clear aligners. Comparable in size, technology stack, and clinical scope to a regional orthodontic clinic.

Others

• Invisalign (Align Technology): Align Technology's Invisalign is the dominant clear aligner brand and a key supplier/competitor to orthodontic practices. Campbell and Covington's Spark aligner choice positions them against Invisalign-provider practices in the same catchment area.
• American Association of Orthodontists: Professional association governing orthodontic credentials and best practices, including the ABO board certification held by Campbell and Covington's doctors. Relevant for benchmarking clinical standards and referral patterns.
• Ormco (Damon System manufacturer): Manufacturer of the Damon System self-ligating bracket platform used as a core technology at Campbell and Covington. Relevant as a key supplier and ecosystem partner whose product roadmap shapes the practice's clinical capabilities.

Regional players

• Orthodontic Specialists of Carolina: Multi-location orthodontic group serving the Carolinas. Comparable in operating model (multi-doctor, multi-location) and patient demographic to Campbell and Covington, with potential geographic overlap in southeastern North Carolina.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CCIsmiles
• Instagraminstagram.com/CandCsmiles
• LinkedInlinkedin.com/company/campbell-and-covington-orthodontics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAMPBELL AND COVINGTON ORTHODONTICS