Camping-car Magazine

What Camping-car Magazine does

Camping-car Magazine is the flagship publication of EDICAMP, a privately held French media company headquartered at 5 avenue de la République, Paris. The company operates Camping-car.com, a content-led digital portal positioned as the leading press outlet for camping-car (motorhome) and van enthusiasts in France, alongside a companion print magazine. The platform aggregates editorial content (news, vehicle tests, equipment reviews, podcasts, videos), a marketplace of 2,074+ classified listings for new and used vehicles, a database of 7,532+ service areas and campings across France and Europe, 29,727+ technical specification sheets, an official used-vehicle pricing service (Cote Officielle de l'Occasion), a professional dealer directory, and tourism content tied to partner networks such as France Passion and Camping-Car Park.

The underlying technology is a website-based digital platform with an integrated CMS for articles, classifieds, service area directory, and technical specifications database — conventional publishing technology with no disclosed AI/ML capabilities, APIs, or integrations. Content distribution spans the website, an email newsletter, podcasts, video, industry event coverage, and SEO-optimized organic search; subscriptions and merchandise are sold through boutique.edicamp.com. The company maintains active partnerships with Camping-Car Park, France Passion, Obelink (sponsored content), and the broader EDICAMP media network (L'Officiel des terrains de camping, Camping France, Les plus beaux campings).

The business model is a hybrid of three revenue streams: recurring print and digital subscriptions to Camping-Car Magazine, advertising and digital marketing solutions (display, sponsored content, geolocated/contextual ads, social, video, newsletters) sold to manufacturers, dealers, and service providers in the leisure vehicle sector, and transaction-based fees from classified advertisements. The platform serves a primary consumer segment of camping-car and van enthusiasts and hobbyists, a secondary segment of vehicle buyers and sellers, and a tertiary B2B segment of leisure vehicle industry advertisers — using a content-led go-to-market motion anchored by brand heritage from the print magazine.

Name

Camping-car Magazine

Legal name

Société EDICAMP

Website

https://camping-car.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Camping-car Magazine, operated by EDICAMP in Paris, publishes Camping-car.com and a print magazine serving as the leading French media platform for motorhome and van enthusiasts, combining editorial content, technical databases, classifieds, and advertising solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Magazine Subscriptions: Print and digital subscriptions to Camping-Car Magazine, the leading publication for camping-car and van enthusiasts in France.
2. Advertising and Digital Marketing: Display advertising, sponsored content, geolocated or contextual advertising solutions, social media, videos, and newsletters offered to businesses in the leisure vehicle sector.
3. Classified Ads and Service Fees: Small ads (petites annonces) for buying and selling camping-cars, vans, and related equipment, generating transaction-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Camping-car Magazine operates a French-language digital portal (camping-car.com) and associated print magazine targeting camping-car, motorhome, and van enthusiasts. The platform delivers editorial content including vehicle reviews, industry news, and travel ideas; a directory of over 7,500 service areas and campings; more than 29,700 technical specification sheets; an official used vehicle pricing service; a classified marketplace for buying and selling vehicles; and digital advertising solutions for brands in the leisure vehicle sector.

Product overview

Camping-car Magazine operates Camping-car.com, a comprehensive digital portal for motorhome and van enthusiasts, encompassing both the online platform and associated print magazine. The product portfolio centers on the Camping-car.com web portal, which provides aggregated content including news articles (Actualités), vehicle tests (Essais), a searchable database of 7,532+ service areas across France and Europe (Aires de Services), a used vehicle classified marketplace with 2,074+ listings (Petites Annonces), official used vehicle pricing (Cote Officielle), and 29,727+ technical specification sheets. Supporting offerings include Podcasts for audio content, a professional directory (Annuaire des Pros), and digital advertising solutions for industry brands. The Camping-car Magazine print publication complements the digital platform, providing detailed vehicle reviews and industry coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping-Car Magazine (Print Subscription) The flagship print magazine of EDICAMP, covering detailed vehicle tests, new product releases, equipment reviews, and industry news for camping-car, motorhome, and van enthusiasts. Available as an annual subscription to consumers in France.
• Camping-car.com Digital Portal The flagship digital platform of EDICAMP and the central online resource for the French recreational vehicle community. The portal aggregates news, vehicle tests and reviews, a service areas directory with 7,500+ entries, 29,700+ technical specification sheets, used vehicle pricing, podcasts, videos, and travel content aimed at camping-car, motorhome, and van enthusiasts in France.
• Petites Annonces (Classified Ads Marketplace) An online classified ads marketplace embedded in Camping-car.com that allows individuals and dealers to list new and used camping-cars, vans, and motorhomes for sale. Supports transaction-based revenue through listing fees and provides buyers with a dedicated search and discovery experience for the French recreational vehicle market.
• Digital Advertising Solutions B2B advertising packages sold to manufacturers, dealers, and service providers in the leisure vehicle sector. Offers include Display IAB units, sponsored editorial content, geolocated or contextual advertising, social media placements, video, and newsletter ad units, enabling advertisers to reach the qualified audience of camping-car and van enthusiasts.

Quantifiable outcome

• 7532+ service areas and campings catalogued
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Camping-Car ParkcoreStrategic or Co-development PartnerCamping-Car Park partners with the platform to list their service areas for camping-cars. Multiple new aire openings are featured on the site, including locations in Pouilly-sous-Charlieu and Vielle-Aure.
• France PassioncoreStrategic or Co-development PartnerThe France Passion network enables camping-carists to stay at local producers ( wineries, farms) for free. Featured on the platform's tourism section highlighting wine regions like Petite Camargue.
• EDICAMP Network (L'Officiel des terrains de camping, Camping France, Les plus beaux campings)minorOthersThe EDICAMP network includes related camping and outdoor platforms: L'Officiel des terrains de camping, Camping France, and Les plus beaux campings, providing cross-promotional opportunities and extended reach.
• ObelinkminorGTM or Marketing PartnerObelink partnered with Camping-car.com to provide equipment recommendations and sponsored content for the 'Top 10 des meilleurs équipements pour gagner de l'espace' article.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• La Centrale: Major French used-vehicle marketplace. Comparable as a competing channel for used camping-car and van transactions, with overlapping audience of recreational vehicle buyers.
• L'Argus: France's leading used-vehicle valuation catalog. Directly comparable because Camping-car Magazine's 'Cote Officielle de l'Occasion' mirrors L'Argus's official used-pricing authority, and both monetize the French automotive information market.
• Le Bon Coin: France's largest general classifieds platform with a substantial motorhome/RV listings section. Directly competes with Camping-car Magazine's 'Petites Annonces' for vehicle buyers/sellers and dealer lead generation.

Others

• France Passion: Network enabling free overnight stays at farms, wineries, and producers. Strategic partner of Camping-car Magazine, featured in its tourism section, making it a comparable RV travel ecosystem player.
• Camping-Car Park: Network operator of paid motorhome service areas across France. Ecosystem participant and explicit strategic partner of Camping-car Magazine, providing supply data that feeds the platform's 7,532+ service area directory.
• Obelink: Large European RV accessories and equipment retailer. Explicit GTM partner of Camping-car Magazine (sponsored 'Top 10 equipment' content), representing an adjacent monetizable channel into RV owners.

Broad incumbents

• Caradisiac: One of France's largest automotive media sites with editorial reviews, news, and a marketplace. Comparable as a broad incumbent capturing RV/motorhome content and listings audience that overlaps with Camping-car Magazine's enthusiast readers.
• Auto Moto: Established French automotive magazine and website. Broad incumbent covering vehicle reviews and news with overlap on van and motorhome categories that compete for the same enthusiast audience.
• Routard: Iconic French travel guide publisher. Broad incumbent in French travel/leisure media with audience overlap on camping-car tourism content and complementary advertising inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/camping-car-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camping-car Magazine