What Obelink does

Obelink (legal entity: Obelink Vrijetijdsmarkt; DBA: Obelink Kampeerwinkel) is a Dutch specialty retailer of camping and outdoor leisure equipment headquartered in Winterswijk, Netherlands. The company operates an omnichannel model anchored by a 72,500 m2 physical megastore—the largest of its kind in the region—and a full e-commerce platform at obelink.nl, supplemented by a multi-vendor marketplace where third-party sellers list products alongside Obelink's own inventory. Its assortment spans tents (from one-person to ten-person, plus inflatable, family, tunnel, and roof-top variants), caravan and camper accessories, awnings and front walls, camping furniture (chairs, tables, camping cabinets, kitchens), climate-control products (air conditioners, fans, cool boxes), and outdoor apparel/travel gear. The company also offers workshop-based tent repair services and operates outlet and Tweedekans (second-hand) channels.

Obelink runs an extensive private-label portfolio organized into multiple sub-brands, including Sleepwell (sleeping mats), Coolmove (compressor cool boxes), Travel (folding chairs), Ambassador (camping kitchens), and a family of folding-cabinet lines (Ravenna, Lucca, Avignon, Lazy, Turin, Nancy, Veneto, Alu Quick Black), alongside own-brand climate and kitchen appliances such as the CA-series split air conditioners, Camp Fan, PD-3820 bakplaat, and PD-3892 mini air fryer. Distribution combines retail distribution partnerships with major OEMs (Thule, Fiamma, Dometic, Coleman, Cadac, Bo-Camp, Westfield) with Obelink's own manufacturing/supply of private-label goods.

The business model is direct-to-consumer omnichannel retail with pricing anchored on a 'Laagste-prijs-garantie' (lowest price guarantee), free shipping above €50, periodic promotions, and a €5 newsletter welcome discount. Revenue streams include e-commerce product sales, in-store sales at the megastore, marketplace commissions from third-party sellers, and professional services (tent repair). Target customers are Dutch-speaking camping and outdoor enthusiasts across Benelux, segmented primarily into tent campers, caravan/camper owners, festival campers, beginner campers, and broader outdoor/travel enthusiasts. The company is privately held, employs 101–250 people, and maintains a 97% customer recommendation rate per Feedback Company reviews.

Name

Obelink

Legal name

Obelink Vrijetijdsmarkt

Website

https://obelink.nl

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Obelink is a Dutch specialty retailer operating a 72,500 m2 camping megastore in Winterswijk and the obelink.nl e-commerce platform, selling tents, caravan/camper accessories, awnings, camping furniture, climate-control gear, and outdoor equipment directly to Dutch-speaking camping and outdoor enthusiasts across Benelux.

Ownership category

akta.pro rank

Product category

Camping and Outdoor Leisure Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110), Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

akta.pro secondary industries

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Camping Furniture & Camp Kitchen Retail (CRAMAMAC), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Camping equipment retail
• Outdoor leisure goods
• Caravan accessories
• Camping furniture
• Tent retail

Headquarters

HQ city

Winterswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - E-commerce: Direct online sales of camping and outdoor equipment through obelink.nl, serving customers across the Netherlands and Benelux with home delivery.
2. Product Sales - Retail: In-store sales at the 72,500 m2 megastore in Winterswijk, where customers can view and purchase products directly.
3. Multi-Vendor Marketplace: Third-party sellers list products on the Obelink platform (indicated by 'Meerdere verkopers' - multiple sellers), with Obelink acting as marketplace operator.
4. Tent Repair Services: Workshop services for tent repairs mentioned as 'Onze werkplaats' (Our workshop) available by appointment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Obelink retails a comprehensive assortment of camping and outdoor leisure products, including tents, caravan and camper awnings, camping furniture, kitchen equipment, climate control solutions, and accessories, sold under both its private-label Obelink brand and third-party brands such as Coleman, Dometic, Thule, Fiamma, Bo-Camp, and Westfield. The company also operates an in-house workshop for tent repair services and runs a multi-vendor marketplace where third-party sellers list products alongside its own inventory.

Product overview

Obelink is a Dutch outdoor camping retail company operating a 72,500 m2 megastore in Winterswijk and online store, selling a comprehensive range of camping and outdoor equipment. The product portfolio includes their own brand products (Obelink Sleepwell sleeping mats, Obelink Coolmove compressor cool boxes, Obelink CA-series split air conditioners, Obelink Camp Fan ventilators, Obelink campingkasten folding camping cabinets in multiple series including Ravenna, Lucca, Avignon, and Lazy lines, Obelink campingkeukens camping kitchens, and various kitchen appliances like the Obelink PD-series griddles and air fryers) alongside third-party branded camping gear including tents, caravan accessories, awnings, outdoor clothing, and outdoor travel equipment. The company also operates an outlet and second-hand (Tweedekans) product channel.

Differentiator

Problem solved

Functional benefit

Brands

• Obelink Sleepwell: Sleeping mats and sleep products brand
• Obelink Coolmove
• Obelink Travel
• Obelink Store Luxe
• Obelink Ambassador
• Obelink Ravenna
• Obelink Avignon

Products and services

• Obelink Sleepwell Sleeping Mats Self-inflating sleeping mats for camping, available in 10 cm thickness and single and duo sizes, sold under the Obelink private label.
• Obelink Coolmove Compressor Koelbox Compressor cool boxes under the Obelink Coolmove brand, offered in 15L, 30L, 40L, 41 Duo, 50L, and 65L capacities and compatible with 12V, 24V, and 230V power sources.
• Obelink CA-Series Split Air Conditioning Units Split air conditioners for vehicles, including the CA-3000 (820W cooling) and CA-5000 (1465W cooling with heating function), sold under the Obelink own brand.
• Obelink Campingkasten (Folding Camping Cabinets) Folding camping storage cabinets in multiple series including Ravenna, Lucca, Avignon, Lazy, Nancy, Veneto, Alu Quick, and Turin Quick, sold under the Obelink own brand.
• Obelink Campingkeukens (Camping Kitchens) Modular camping kitchen units including the Ambassador and Rodeo Luxe models, sold under the Obelink own brand for outdoor cooking with work surfaces and storage.
• Obelink Kitchen Appliances (PD-Series Griddles and Mini Airfryer) Compact electric griddle plate (PD-3820) and mini airfryer (PD-3892) sold under the Obelink own brand for campsite cooking.
• Obelink Travel Klapstoel and Strandstoelen (Camping and Beach Chairs) Foldable camping chairs and low-seat beach chairs including Beach 101 and Playa models, sold under the Obelink own brand.
• Obelink Caravan Awnings and Front Walls Obelink Shady caravanluifel, Sol Front XL Deluxe voorwanden, Soleil Plus Window tentluifel, and Outdoor Sunroof TC caravanluifel sold under the Obelink own brand.
• Tenten (Camping Tents) Multi-person camping tents from 1- to 10-person sizes, including dome, tunnel, pop-up, bell, cotton, inflatable, blackout, family, party, and roof-top tent variants, stocked from third-party brands.
• Voortenten (Caravan and Camper Awnings) Full, travel, seasonal, 4-season, and inflatable caravan and camper awnings, plus bus tents and rear-tailgate tents, sold through Obelink's retail and e-commerce channels.
• Caravan & Camper Accessoires Vehicle accessories for caravans and campers including roof hatches (Fiamma), roof air conditioners (Dometic), bike carriers (Thule), and related installation and maintenance items.
• Kampeermeubelen (Camping Furniture) Range of camping chairs, tables, benches, cabinets, kitchens, footrests, and accessories from brands including Obelink, Bo-Camp, and Westfield.
• Tent Repair Workshop Service In-house workshop ('Onze werkplaats') providing tent repair services by appointment at the Winterswijk megastore.
• Multi-Vendor Marketplace Marketplace platform on obelink.nl where third-party sellers list camping and outdoor products alongside Obelink's own inventory (indicated by 'Meerdere verkopers').
• Giftcards and Outlet / Tweedekans (Second-Chance) Products Obelink gift cards, an outlet section, and a 'Tweedekans' (second-chance) channel selling returned or refurbished camping and outdoor products.

Quantifiable outcome

• 97% customer recommendation rate
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• ThuleminorOthersThule is featured as a top brand sold at Obelink, including products such as caravanluifels (awnings) and fietsendragers (bike carriers). Obelink serves as a retailer distributing Thule products to end consumers.
• FiammaminorOthersFiamma is listed among the top brands at Obelink. Products include dakluiken (roof hatches) and related accessories. Obelink acts as a retail distributor for Fiamma products.
• DometicminorOthersDometic products including FreshJet dakairco's (roof airconditioners) and related accessories are sold through Obelink's retail and e-commerce channels.
• ColemanminorOthersColeman is featured as a top brand at Obelink, selling tents, sleeping bags, and camping equipment.
• CadacminorOthersCadac gas barbecues and cooking equipment including Safari Chef 30 and Grillo Chef 40 are featured as bestsellers and promotional items at Obelink.
• Bo-CampminorOthersBo-Camp outdoor and camping furniture products including campingkasten (campingkast) and campingkeukens are sold through Obelink.
• WestfieldminorOthersWestfield camping furniture is listed among the top brands available at Obelink.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bol.com: Dutch general marketplace with significant camping and outdoor assortment including tents, awnings, and camping furniture; a major competitive threat via breadth, price, and logistics scale, particularly competing with Obelink's e-commerce and marketplace model.
• Decathlon: Global sporting goods retailer with broad assortment across camping, outdoor, and sports; comparable in selling tents, camping furniture, and accessories to consumers, but operates at vastly larger scale and across many more verticals than Obelink's camping-focused niche.
• INTERSPORT: Global sporting goods retailer with stores in the Netherlands carrying tents, camping gear, and outdoor apparel; broader assortment and footprint than Obelink but overlaps meaningfully in core camping categories.

Emerging players

• Bikester: European online cycling and outdoor retailer selling bikes, accessories, and adjacent outdoor gear; partial overlap with Obelink's outdoor and travel segment, particularly for caravan and outdoor recreation customers.

Direct peers

• SportScheck: German sporting goods multichannel retailer with stores and e-commerce selling tents, camping, and outdoor equipment; comparable omnichannel sporting goods specialist with overlapping category mix.
• Bergfreunde: European online outdoor and camping retailer selling tents, sleeping systems, backpacks, and camping equipment; comparable pure-play e-commerce competitor in adjacent German-speaking markets.
• Bever: Historic Dutch outdoor and camping retailer with omnichannel presence selling tents, sleeping gear, hiking equipment, and apparel; the most direct historical competitor to Obelink in the Benelux camping specialty segment.
• CAMPZ: German/Dutch-headquartered online retailer specializing in camping, outdoor, and hiking gear with product overlap across tents, awnings, camping furniture, and accessories; competes directly with Obelink's e-commerce channel in the Benelux market.
• Snowleader: French outdoor and camping e-commerce retailer offering tents, camping furniture, sleeping gear, and accessories; comparable online specialist with similar target customer and category focus.
• Cotswold Outdoor: UK-based outdoor specialty retailer with omnichannel stores selling tents, sleeping systems, camping furniture, and apparel; directly comparable specialty outdoor retailer operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ObelinkBV
• Facebookfacebook.com/ObelinkBV
• Instagraminstagram.com/obelink
• Pinterestnl.pinterest.com/obelink
• LinkedInlinkedin.com/company/obelink-vrijetijdsmarkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obelink