CAMPING LA ROSALEDA

What CAMPING LA ROSALEDA does

Camping La Rosaleda is a family-owned camping resort operating since August 13, 1999, on a single integrated site in Conil de la Frontera, Cádiz, Spain, approximately 1.5 km from the Atlantic coast beaches. The company offers three accommodation lines: 335 pitches for tents, caravans, and motorhomes (in small ~20m², medium ~50m², large 50-70m², and double >70m² sizes); 70 bungalows across multiple tiers (Classic, Comfort, Comfort Plus, Luxe, and Adapted variants for accessibility); and a newer line of eco-friendly Tiny Accommodations for 2-4 guests. On-site amenities include a restaurant, supermarket, swimming pool complex with children's water features, indoor and outdoor gyms, sauna, sports courts (paddle, volleyball, football, basketball), children's playground, laundry, free WiFi, and a seasonal animation/entertainment program covering aquagym, theatre, minidisco, archery, and crafts.

The business operates a direct-to-consumer go-to-market model, with bookings primarily processed through its own multilingual website (Spanish, English, French, German) integrated with the WebCamp reservation platform (provided by Thelis). The site supports real-time availability, dynamic pricing that varies by season and plot size, online deposit collection (50% standard, 30% for July-August), balance settlement on arrival, and self-service reservation modification/cancellation. Revenue is generated across five streams: pitch rental, bungalow rental, tiny accommodation rental, on-site F&B and retail (restaurant, supermarket, sauna, laundry), and facility access fees (day visitors, extra persons). Distribution is supported through organic social media (Facebook, Instagram, TikTok, YouTube), email newsletter, Trustindex-verified Google reviews, and the WebCamp marketplace; ADAC membership provides reach into German-speaking European campers.

The customer base is split across four personas: families with children (primary, supported by kids' animation and family pools), outdoor enthusiasts (caravanners, motorhomers, tent campers), sustainable/minimalist travelers (Tiny segment), and active/sports travelers. The campsite is open year-round, employs 18 staff, and is registered as CAMPING LA ROSALEDA S.L. (CIF B11460920) with no external investors, parent company, or public listing. No revenue, funding, M&A, or leadership change data is disclosed.

Name

CAMPING LA ROSALEDA

Legal name

CAMPING LA ROSALEDA S.L.

Website

https://campinglarosaleda.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Camping La Rosaleda is a family-owned camping resort in Conil de la Frontera, Cádiz, Spain, operating since 1999 with 335 pitches, 70 bungalows, and tiny accommodations, serving European families and outdoor leisure travelers via direct online booking through its multilingual website.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality & Campsite Resort Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Cabin & Cottage Campgrounds (THAGAOAD), Eco-Camps & Sustainable Camping Retreats (THAGAOAE)

Keywords

• Campsite accommodation
• Bungalow rentals
• Family camping
• Outdoor hospitality
• Caravan pitches

Headquarters

HQ city

Conil de la Frontera

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Parcel/Pitch Rental: The campsite earns revenue from renting 335 camping pitches to customers with caravans, motorhomes, campervans, and tents. Pricing varies by plot size (small ~20m², medium ~50m², large 50-70m², double ~70+m²) and season. Electricity consumption is included up to a threshold with excess charged at €0.55/kW.
2. Bungalow Rental: 70 bungalow units rented across multiple tiers (Classic, Comfort, Comfort Plus, Luxe, Luxe Adapted) with nightly or weekly rates. Rates include bed linen; towels are not included. A €70 credit card pre-authorization (security deposit) is collected. Electricity allowance varies by stay length and season.
3. Tiny Accommodation Rental: Tiny houses rented as minimalist accommodation for 2-4 people. Include air conditioning, furnished porch, private garden, bathroom, kitchenware, bed linen, and TV. Same €70 deposit and electricity policy as bungalows.
4. On-site Services and Retail: Revenue from on-site supermarket, restaurant (open 10:00-23:00, closed Mondays), sauna, laundry/dryer services, and optional extras such as extra tent supplements, visitor fees, and fridge/cooler rental managed through the restaurant.
5. Facility Access Fees: Day visitors (clients finishing their stay who wish to spend the day) pay adult or child supplement fees. Additional persons can be added to accommodations for a supplement (minimum 2-night stay in summer).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Camping La Rosaleda operates a family-owned coastal campsite resort offering 335 pitches (small, medium, large, double plots for tents, caravans, and motorhomes), 70 bungalows across multiple tiers (Classic, Comfort, Comfort Plus, Luxe, Luxe Adapted), and Tiny eco-friendly accommodations. The resort provides on-site amenities including restaurant, supermarket, swimming pool complex, gym, sauna, sports courts, animation/entertainment programs, and laundry facilities, supported by an integrated WebCamp online reservation system.

Product overview

Camping La Rosaleda is a family-owned campsite resort in Conil de la Frontera, Cádiz, Spain, operating since 1999. The business offers a diversified accommodation portfolio consisting of 335 campsite pitches (small, medium, large, and double plots for tents, caravans, and motorhomes), 70 bungalows in multiple tiers (Luxe, Confort, Classic, Plus with various accessibility options), and Tiny Accommodations (eco-friendly minimalist houses). The property operates year-round with on-site facilities including a restaurant, supermarket, swimming pool complex with children's water features, gym and sauna, sports courts (pádel, volleyball, football, basketball), entertainment/animation program, laundry facilities, and free WiFi. The campsite primarily serves families seeking beach and nature-based vacations in the Costa de la Luz region.

Differentiator

Problem solved

Functional benefit

Products and services

• Bungalow Luxe Premium single-floor bungalow featuring a 1.50 cm double bed, 1 bedroom with bunk beds, separate sofa bed, independent kitchen with 4 burners, fully equipped bathroom, air conditioning, and a private garden with porch. Bed linen included; towels not included.
• Bungalow Luxe Adapted Accessible premium bungalow designed for wheelchair users with barrier-free bathroom, 1.50 cm double bed, bunk beds, separate sofa bed, and all standard Luxe amenities including air conditioning and private garden.
• Bungalow Comfort Single-floor comfort bungalow with blinds, 4-burner kitchen, 1.50 cm double bed, 1 bedroom with 2 single beds (0.90 cm), air conditioning, and private garden. Towels not included.
• Bungalow Comfort Adapted Accessible comfort bungalow with barrier-free bathroom, 1.50 cm double bed, bunk beds, and sofa bed. Designed for guests with mobility needs.
• Bungalow Classic Economical bungalow with small refrigerator, 2-burner kitchen, blackout curtains, 1.35 cm double bed, and 2 single beds (0.80 cm). Corner sofa bed included.
• Bungalow Classic with Attic Two-story bungalow with open attic floor accessed by staircase, 2-burner kitchen, 1.35 cm double bed downstairs, 2 single beds (0.80 cm) on first floor, and blackout curtains.
• Bungalow Plus Mid-range bungalow with 1.35 cm double bed and 1 bedroom with 2 single beds (0.80 cm). Standard amenities include air conditioning and private garden.
• Tiny Accommodation Minimalist eco-friendly tiny houses built with certified wood and low environmental impact materials. Accommodates 2-4 people with air conditioning, furnished porch, private garden, bathroom, kitchenware, microwave, bed linen, TV, toaster, and coffee maker. Optimized for efficient energy consumption. Bed linen and towels both included.
• Small Plot (Parcela Pequeña) 20 m² plot suitable for small tents, maximum 2 people. Car not included. Electricity: 10 kW/day included in mid/high season, 5 kW/day in low season.
• Medium Plot (Parcela Mediana) Less than 50 m² plot suitable for tents, no vehicles allowed. Maximum 4 people. Own electricity point included.
• Large Plot (Parcela Grande) 50-70 m² plot suitable for motorhomes and medium-sized caravans, maximum 6 people, includes car. Electricity 10 kW/day in Medium III and High season, 5 kW/day in other seasons.
• Double Plot (Parcela Doble) Over 70 m² plot suitable for motorhomes and larger caravans, maximum 8 people, one car included. Electricity 10 kW/day in Medium III and High season.
• Caravan/Motorhome Pitches Pitches equipped with electrical connections and ample space for caravans and motorhomes. Strategic locations provide privacy and tranquility with access to toilet facilities, showers, laundry, water supply, and drainage.
• Entertainment and Animation Program Seasonal entertainment program including aquagym, musical shows, minidisco, theater, comedy, archery, crafts, and activities for children from age 4 and adults. The animation team provides daily shows during the summer season and long weekends.
• Camping La Rosaleda Resort (Original Opening) Family-owned campsite resort offering 335 pitches, 70 bungalows, and Tiny accommodations with on-site facilities (restaurant, supermarket, pool, gym, sauna, sports courts, animation program) located 1.5 km from Conil de la Frontera's beaches in Cádiz, Spain.

Quantifiable outcome

• 335 camping pitches and 70 bungalows across multiple accommodation types
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

One partnership is on record.

• WebCamp (Thelis)coreTechnology or IntegrationWebCamp (operated by Thelis) provides the integrated online reservation and booking management system used on Camping La Rosaleda's website. This platform handles real-time availability, booking confirmation, dynamic pricing, deposit collection, and reservation modification/cancellation workflows. It serves as the primary booking infrastructure for the campsite's direct-to-consumer online sales channel.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alannia Resorts: Spanish operator of multi-accommodation holiday resorts (bungalows, pitches, glamping, water parks, animation) — a domestic direct competitor with similar family-focused amenity breadth.
• EuroParcs: European holiday park operator with bungalows, lodges and pitches across the Netherlands, Germany and Belgium. Comparable diversified accommodation model targeting middle-class family holidays with on-site facilities.
• Vacanceselect: European operator/aggregator of family campgrounds and holiday parks across France, Italy, Spain and Croatia with pitches and bungalows — a direct comparator in the cross-border family camping segment.
• Huttopia: European network of nature-based campsites and glamping villages offering canvas tents, chalets and tiny cabins across France, Spain and beyond. Closely comparable to La Rosaleda's mix of pitches, premium bungalows and eco-Tiny accommodations targeting families and nature travellers.
• Sunêlia: French network of premium campgrounds with pitches, mobile homes and chalets, entertainment programs and pool complexes — directly comparable family resort positioning in southern Europe.
• Roan: European mobile-home and camping holidays operator focused on premium family resorts across southern Europe. Comparable pitch-plus-bungalow family resort model with similar inbound European demand.
• Yelloh! Village: French chain of premium campgrounds with pitches, mobile homes and cottages, water parks, kids' clubs and animation programs — directly overlapping with La Rosaleda's premium family resort positioning.
• Camping Village: Italian chain of Mediterranean campgrounds offering pitches, bungalows and mobile homes with pools, restaurants and animation — a southern European competitor with similar scale and family orientation.

Broad incumbents

• KOA (Kampgrounds of America): North America's largest campground franchisor with developed RV/tent sites, cabins and resort-style amenities. Functions as a global benchmark and broad incumbent in the developed campground category rather than a direct southern-European competitor.

Others

• Camping & Co: Spanish online booking platform and marketplace for European campgrounds (similar to WebCamp). Relevant as an enabling distribution channel and indirect competitor for direct bookings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@campinglarosaleda
• Facebookfacebook.com/campingrosaleda
• Instagraminstagram.com/larosaledacamping
• TikToktiktok.com/@campinglarosaleda
• LinkedInlinkedin.com/company/camping-la-rosaleda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAMPING LA ROSALEDA