Campingnavigator

What Campingnavigator does

Campingnavigator BV, founded in 1983 (originally as Kosmos Campingwijzer) and headquartered in Heemskerk, Noord-Holland, Netherlands, operates an online campsite directory and travel-content platform serving European campers and campsite owners. The core product is the multilingual (Dutch, German, English, Danish, French, Italian, Spanish) web platform campingnavigator.com, which lists more than 7,900 campsites across 27+ European countries with searchable filters by country, region, vacation type, and theme (cycling, hiking, golf, wellness, 50+). Supporting products include 350+ free downloadable regional camping guides, themagidsen (themed guides), the Ontdek Magazine (12 digital issues per year plus an annual print edition), an email newsletter, and the BestDeal campingcard discount program.

The platform is populated and refreshed through a network of freelance regional camping consultants who visit campsites across Europe to verify information, capture photos, and sign promotion contracts. Technology is conventional: a web-based directory, faceted search, a downloadable PDF library, and email marketing infrastructure; no native mobile application or public API is offered. The data flywheel is human-driven rather than automated, leaning on annual physical inspections rather than algorithmic ingestion.

Campingnavigator monetizes through three primary revenue streams: (1) annual subscription promotion packages (Plus, Professional, Premium) sold to campsite owners for preferred positioning on the website and in downloadable guides; (2) transaction-based commissions from the BestDeal card program at partner campsites; and (3) recurring revenue from digital publishing (Ontdek Magazine and newsletter sponsorships). The company is privately held by Peter Doornekamp, who took over ownership in 2019, and operates with approximately 12-20 employees plus freelancers and field consultants. No external venture capital or private equity backing is indicated.

Name

Campingnavigator

Legal name

Campingnavigator BV

Website

https://campingnavigator.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Campingnavigator operates a multilingual European campsite directory listing 7,900+ campgrounds across 27+ countries, serving Dutch and German-speaking campers via website, downloadable guides, and the BestDeal discount card, while monetizing campsite owners through tiered promotion subscriptions.

Ownership category

akta.pro rank

Product category

Online Camping Directory and Travel Content Platform

NAICS

All Other Traveler Accommodation (721199)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYTHAMAJAB

Traditional Campgrounds (Tent & Mixed-Use)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAGAOAA

Campgrounds & RV Parks (Developed Sites)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

Keywords

• Camping directory platform
• Campsite listings
• Camping travel guides
• Camping discount card
• Outdoor travel content

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Campsite Promotion Packages: Campsite owners pay for promotional packages (Plus, Professional, Premium) that guarantee preferred positioning on the website and in downloadable guides throughout the calendar year. Also includes short-term online campaign activations.
2. BestDeal Card Commission: Revenue from the BestDeal campingcard system where cardholders get discounts at partner campsites, generating commission or referral fees
3. Digital Publishing: Revenue from digital magazine (Ontdek Magazine) published 12 times per year, plus annual paper edition. Also downloadable theme guides and region guides.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Campingnavigator operates an online campsite directory and discovery platform covering more than 7,900 campsites across 27+ European countries, available in 7 languages. For consumers (campers), the core offering is a free searchable website plus more than 350 downloadable regional camping guides, theme guides, and the Ontdek Magazine (annual print plus 12 monthly digital issues). For campsite owners, the company sells annual promotional subscription packages and the BestDeal discount card program to drive bookings from Dutch and German-speaking campers.

Product overview

Campingnavigator is an online camping directory platform that aggregates information on more than 7,900 campings across Europe. The core offering is the website platform (campingnavigator.com) which provides searchable camping listings by country, region, and vacation type. The product portfolio includes more than 350 free downloadable regional camping guides (Campinggidsen), specialized theme guides (Themagidsen), the annual printed and monthly digital Ontdek Magazine, an email newsletter (Nieuwsbrief), and the Best-Deal discount card program. The platform is available in seven languages and reaches over 7 million Dutch-speaking visitors annually with approximately 160,000 weekly camping enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• BestDeal Card: A camping discount card offering deals at partner campsites across Europe, originally from the Kosmos Campingwijzer era.

Products and services

• Campingnavigator Website Platform Online camping directory and search platform covering more than 7,900 campsites across Europe, available in Dutch, German, English, Danish, French, Italian, and Spanish, with search and filtering by country, region, vacation type (mountain, wooded, nature, country, urban, watery), and themes (cycling, hiking, golf, wellness, 50+ travelers, accommodations).
• Campinggidsen (Camping Guides) More than 350 free downloadable regional camping guides available in Dutch, German, and English, covering various European destinations and regions for camper self-service trip planning.
• Themagidsen (Theme Guides) Specialized downloadable guides for specific camper themes such as cycling and hiking, available exclusively in Dutch language, targeted at activity-focused campers.
• Ontdek Magazine Annual printed magazine published in December, complemented by 12 monthly digital editions, featuring camping stories, destination highlights, and caravan and camper reviews for European camping enthusiasts.
• Nieuwsbrief (Newsletter) Email newsletter providing regular camping tips, destination recommendations, and platform updates, used as a recurring engagement channel for camper subscribers.
• Best-Deal (Campingcard discount program) Discount program offering benefits at hundreds of campsites across Europe; features a digital and printable camping card valid for unlimited use without an expiration year, originally launched in the Kosmos Campingwijzer era.
• Campsite Owner Promotion Packages (Plus, Professional, Premium) Three annual subscription promotion packages (Plus, Professional, Premium) sold to European campsite owners, guaranteeing preferred positioning on the website throughout the calendar year; also includes short-term online campaign activations.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Camping La Torre Del SolcoreOthers · 1 January 1983Premium campsite partner in Spain (Costa Dorada) featured prominently on the platform. Offers BestDeal discounts to cardholders during low season. Family camping resort with direct beach access, heated lagoon pools, and extensive animation programs.
• Komfort-Campingpark BurgstallercoreOthers · 1 January 1983Featured campsite in Austria (Carinthia) at Millstätter See. Offers BestDeal discounts including on yellow pitches. Family camping with special children's animation, pony rides, and beach access. Renowned for creative sanitary facilities.
• Camping MohrenhofcoreOthers · 1 January 1983Featured campsite in Germany (Bavaria) in Romantic Franken region. Experience camping with wakeboard attraction, adventure golf, and farm experiences. Offers BestDeal discounts. Located 10km from A7 motorway as ideal transit stop.
• Camping Seiser AlmcoreOthers · 1 January 1983Featured campsite in Italy (South Tyrol) at the foot of the Dolomites. Terrace camping with outdoor pool (28 degrees) and restaurant. Offers panoramic views of the Schlern mountains. Suitable for both summer and winter holidays.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pitchup.com: Pitchup is a pan-European online booking platform for campsites, glamping sites, and holiday parks. It is the most direct comparison to Campingnavigator as it also aggregates campsite listings and offers booking transactions across Europe.
• Suncamp holidays: Suncamp is a Dutch online travel agent focused on camping holidays at European campsites, comparable to Campingnavigator in the Dutch market for booking-driven camping travel.
• Vacansoleil: Vacansoleil is a Dutch holiday provider offering camping and mobile-home bookings across European campsites. It overlaps with Campingnavigator in serving Dutch-speaking campers booking European camping holidays.
• Eurocampings (CampingEurope): Eurocampings aggregates campsites across Europe with detailed information, photos, and reviews. It is a direct competitor in the cross-border campsite directory and information space.
• Camping.info: Camping.info is a major German-language European camping directory with campsite reviews and detailed information. It is comparable to Campingnavigator as a campsite information and discovery platform serving European campers.
• ACSI (Auto Camper Service International): ACSI operates the leading European camping card and campsite directory, covering 9,000+ inspected campsites. It directly overlaps Campingnavigator in inspection-led campsite content and the camping discount card concept (BestDeal).
• Allcamps: Allcamps is a Dutch-based online booking platform specialising in camping holidays across Europe, serving the same Dutch and German camper audience as Campingnavigator.

Emerging players

• Coolcamping: Coolcamping is a UK-based platform curating unique and boutique camping/glamping sites. It is comparable as a themed campsite discovery platform but smaller and focused on UK glamping rather than pan-European traditional camping.

Broad incumbents

• Booking.com (camping/holiday parks): Booking.com lists campsites and holiday parks as part of its broader accommodation OTA, competing with Campingnavigator for European camping bookings with much larger SEO, brand, and capital resources.

Regional players

• Campings.com (Atout France affiliated): Campings.com is a French-market campsite booking platform. It is comparable as a regional campground directory and booking site but primarily serves French campers rather than Dutch-speaking audiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/campingnavigator

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campingnavigator