Camping Stadspark

What Camping Stadspark does

Camping Stadspark is a private, single-site urban campsite operating on a 6-hectare parcel inside the historic Stadspark of Groningen, Netherlands, fully surrounded by water and located approximately 3.5 km from the city's Grote Markt. The business sells overnight accommodation directly to individual leisure travelers — hikers, cyclists, families, and festival-goers — through three core product tiers: standard touring pitches for motorhomes, caravans, folding trailers, and tents (with 130 power hookups of which 60 are paved for motorhomes, plus tent fields without electricity), five newly introduced Camping POD 400 wooden pods (€55/night, launched for the 2026 season), and seasonal or monthly long-stay subscriptions (€1,750 per full season for touring caravans; €550–€750/month). The GTM motion is direct-to-consumer via the company's own website reservation system and phone, with no third-party OTAs or channel partners, and demand is heavily event-driven through overnight packages aligned with concerts and festivals at the adjacent Stadspark venue (Summerstage, Hullabaloo, Rapalje, Liberation Festival).

The underlying operating model combines nightly pitch rental with a multi-revenue on-site ecosystem: the Eethuys Stadspark restaurant (seasonal lunch and dinner), the Snackhuys snack van (April–October), bicycle and E-Chopper rentals (with E-Chopperz as a third-party provider), an outdoor gym (Sporthuys), reformer pilates via partner De Backyard, and a pre-orderable breakfast service for concert visitors. There is no proprietary technology platform; infrastructure consists of standard campsite utilities (4–6A/1380W hookups, two sanitary buildings with hot showers and washing machines, WiFi) and a tri-lingual website. Pricing is transparently published with add-ons (electricity €4.50/night, extra tent €10, dog €2.50) and per-person surcharges for guests over 2.

The business operates seasonally with a main window of March 15 to October 31 and targeted winter camping weekends in November, February, and March. Headcount is 5 employees, there is no public listing, no funding rounds, no M&A activity, and no named institutional customers — the customer base is a fragmented long-tail of individual consumers. Revenue streams and customer mix are diversified across accommodation tiers, F&B, activities, and events, but aggregate reliance on the adjacent Stadspark event calendar creates indirect event-concentration risk.

Name

Camping Stadspark

Legal name

Camping Stadspark

Website

https://campingstadspark.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Camping Stadspark is a private 6-hectare urban campsite in the Groningen Stadspark (Netherlands) that rents nightly pitches, POD 400 wooden cabins, and seasonal pitches directly to individual leisure travelers, hikers, cyclists, and festival-goers visiting the adjacent Stadspark concert venue.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAOAA

Campgrounds & RV Parks (Developed Sites)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAMAJAB

Traditional Campgrounds (Tent & Mixed-Use)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAMAJAJ

Family & Recreation Campgrounds (Amenities/Activities Focus)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Urban camping pitches
• Wooden cabin rentals
• Seasonal pitch subscriptions
• Festival overnight stays
• On-site restaurant dining

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Nightly camping pitches: The primary revenue stream is nightly rental of camping pitches for motorhomes, caravans, folding trailers, and tents. Base rate covers 2 people. Add-ons include electricity (€4.50/night), additional car (€4.00), and extra tent (€10.00). Per-person surcharges apply for guests over 12 (€8.50), children 2-12 (€6.50).
2. Camping POD 400 wooden cabins: Five POD 400 wooden pods are available for nightly rental at €55.00 per night for 2 persons. Includes electricity, bunk beds, mattress, duvet cover, pillow, table, and chairs. Does not include toilet, kitchenette, insulation, or bedding.
3. Seasonal pitches: Seasonal pitches are sold as annual or monthly subscriptions: €1,750 per full season for touring caravans; low-season monthly at €550 (March-June, September, October); full-season monthly at €750 (July-August); motorhome monthly rate €750 year-round. Long-term camping capped at two months.
4. On-site restaurant (Eethuys & Snackhuys): The Eethuys restaurant serves lunch, dinner, and drinks on-site. The Snackhuys offers quick snacks and fries. These ancillary food & beverage operations add per-transaction revenue during the camping season.
5. Bicycle and e-chopper rental: Bicycles are rented at €12.50 per day (Dutch site) or €10 per day (English/German sites), based on availability. E-choppers are available via a third-party provider (E-Chopperz). These are ancillary rental services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Camping Stadspark operates a 6-hectare urban campsite in Groningen's Stadspark offering nightly and seasonal touring pitches for motorhomes, caravans, and tents, with 130 power hookups and 5 POD 400 wooden cabins. Revenue is supplemented by on-site food and beverage (Eethuys restaurant and Snackhuys), bicycle and E-chopper rentals, an outdoor gym, and reformer pilates, with dedicated concert overnight packages tied to events at the adjacent Stadspark venue.

Product overview

Camping Stadspark is a single-site urban campsite in Groningen offering accommodation across three tiers: basic touring pitches for motorhomes/caravans/tents (with optional electricity and seasonal subscriptions), premium Camping POD 400 wooden camping pods introduced in 2026, and event-timed concert overnight packages. On-site dining is provided through the Eethuys Stadspark restaurant (open seasonally for lunch and dinner) and the Snackhuys snack van (open April–October). Activity add-ons include E-Chopper tours, bicycle and e-scooter rental, an outdoor gym (Sporthuys) with reformer pilates via De Backyard, and breakfast/breakfast-box delivery. The campsite operates March through November, with targeted winter camping weekends in the off-season.

Differentiator

Problem solved

Functional benefit

Brands

• Eethuys Stadspark: Restaurant located on the campsite offering lunch, drinks, and dinner with seasonal menus
• Snackhuys Stadspark

Products and services

• Camping Pitches Nightly rental of touring pitches for motorhomes, caravans, folding trailers, and large tents. Includes access to 130 power hookups (4-6A/1380W), of which 60 are paved for motorhomes, plus tent fields JV and R without power. Base rate is €35.50 per night for 2 people, with add-ons for electricity, extra tents, pets, and additional guests.
• Camping POD 400 Wooden Cabins Nightly rental of five POD 400 wooden camping pods furnished for two persons at €55.00 per night. Each pod includes electricity, bunk beds, mattress, duvet cover, pillow, table, and chairs. No toilet, kitchenette, insulation, or bedding is provided. Dogs are welcome with advance registration.
• Seasonal Pitches Subscription-style seasonal pitch rental for touring caravans and motorhomes, sold as full-season (€1,750), monthly low-season (€550, March–June, September, October), monthly high-season (€750, July–August), and motorhome monthly (€750 year-round). Long-term camping is capped at two months.
• Concert Overnight Packages Overnight camping packages timed to concerts and festivals in the adjacent Stadspark venue (Summerstage, Rapalje, Hullabaloo). Includes access to Eethuys and Snackhuys during concert days and the option to pre-order breakfast at reception.
• Breakfast Service Pre-orderable breakfast served at reception for €12.50 per person, including 2 rolls (white, brown, or croissant), butter, sweet and savory toppings, and coffee, tea, milk, or juice.
• Eethuys Stadspark Restaurant On-site restaurant with terrace and greenhouse dining run by chefs Sander and Emile, serving fresh seasonal lunch, drinks, and dinner menus that change every 2–3 weeks. Open daily for lunch, drinks, and dinner in high season (May–September) and on limited days in low season, including special concert menus during Summerstage.
• Snackhuys Snack Van On-site snack van offering fries, snacks, and the Dutch egg ball, open Thursday to Sunday 17:00–20:00 from April through the first weekend of October, with extra Monday and Tuesday openings in September.
• E-Chopper Tours Electric chopper tours through the natural areas of Northern Netherlands, rented via partner E-Chopperz at the campsite reception. Requires a driver's license. Optional add-on packages include coffee/tea with cake (€10 per person), lunch (€12.50 per person), and a Chopperz dinner menu (€37.50 per person excluding drinks).
• Winter Camping Off-season weekend camping available from Friday 12:00 to Sunday 12:00 in February (from the 17th), the first two weeks of March, and the entire month of November. Primarily targets motorhome campers exploring Groningen during the off-season.
• Bicycle Rental Bicycles rented at the reception on a same-day availability basis for approximately €10–€12.50 per day. E-scooters are also available for rental for nature tours.
• De Backyard Reformer Pilates Outdoor reformer pilates studio operated by partner De Backyard in the Sporthuys area of the campsite, offering classes that combine fitness and relaxation for both camping guests and outside visitors.
• Sporthuys Outdoor Gym On-site outdoor gym with trainer-supervised open sessions Monday, Tuesday, Wednesday, and Thursday evenings and Friday and Saturday mornings. Personal training is available by appointment with trainers Michael and Lisa.
• Sanitary Facilities Two on-site toilet buildings with hot water, showers, and chemical toilet disposal, including a child-friendly second building. Washing machines and dryers available at €5 each. Hot water, showers, and WiFi are included in the camping price.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• E-ChopperzminorStrategic or Co-development PartnerE-Chopperz is a third-party provider of electric chopper scooter tours in Groningen and Drenthe. Camping Stadspark serves as a rental/tour departure point for E-Chopperz tours. Guests can rent e-choppers at the campsite reception. Add-on packages include coffee/tea with cake (€10/p.p.), lunch packages (€12.50/p.p.), and Chopperz menu dining (€37.50/p.p. excluding drinks).
• De IJsscheppersminorOthersDe IJsscheppers is an artisan scoop ice cream vendor featured at the campsite reception during warm summer days. Ice cream is sold at the reception as an ancillary offering.
• De BackyardminorStrategic or Co-development PartnerDe Backyard operates an outdoor reformer pilates studio in the 'backyard' area of the campsite. The studio offers pilates lessons that campers and non-campers can attend, creating an additional wellness activity at the campsite.
• Tuinland (Peizerweg)minorOthersTuinland garden center at Peizerweg 91 serves as the recommended free parking location for festival/concert attendees staying at the campsite. Parking is free on weekdays (open 08:30-21:00) and weekends (Sat 08:30-18:00, Sun 11:00-17:00).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Knaus Camping: German camping chain operating developed campsites with touring pitches, rental accommodation, and on-site amenities. Comparable in developed-site pitch product and integrated on-site leisure stack.
• Vacansoleil: European camping holiday operator offering tent, mobile home, and lodge stays at campsites. Comparable in target customer (Dutch/European family campers) and product mix (lodge-style on-site accommodation).
• TUI Camping: TUI's Dutch camping holiday brand offering packaged camping stays across Europe. Comparable in targeting Dutch families seeking short outdoor breaks and competing for the same booking pool.
• Molecaten: Dutch chain of family-focused campsites and holiday parks. Comparable in family-amenity orientation, seasonal Dutch outdoor stays, and pitch + rental cabin product mix.
• Suncamp: Dutch camping holiday specialist that books campsites and mobile homes across Europe. Comparable as a competing distribution channel and competitor for the same Dutch/European camper guest traveling to Camping Stadspark or comparable sites.

Others

• ACSI: European camping data and booking platform publishing campsite guides and lead generation. Comparable because it is a primary discovery channel that directs campers to or away from individual campsites like Camping Stadspark.
• ANWB Camping: Dutch mobility association's camping info and booking platform for member campers. Comparable because it is a primary distribution and discovery channel that competes for the same Dutch camper guest.

Broad incumbents

• Landal GreenParks: Large Dutch-owned chain of holiday parks with broad lodging and on-site amenities. Comparable in family-oriented outdoor stays with bundled activities, though at significantly larger scale.
• EuroParcs: Dutch holiday park group operating multiple branded parks with pitches, lodges, and on-site F&B/activities. Comparable business model combining accommodation with on-site leisure revenue layers.
• Roompot: Major Dutch holiday park operator with parks across the Netherlands and Belgium. Comparable as a much larger incumbent capturing the same Dutch family short-break market that Camping Stadspark serves.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/campingstadspark
• LinkedInlinkedin.com/company/camping-stadspark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camping Stadspark