Camp Lakewood

What Camp Lakewood does

Camp Lakewood Campground is a family-owned RV park and campground located in Effingham, Illinois, situated within one mile of the intersection of I-70 and I-57. The property operates year-round and offers 62 RV sites (58 of which are full-hookup with 30/50 amp electrical, sewer, water, and electric), three tiers of cabin rentals (a Super Deluxe 2-bedroom cabin sleeping six, a Deluxe 1-bedroom cabin sleeping four, and Rustic cabins), and tent camping sites. The campground is positioned on Lake Pauline, enabling kayak and canoe rentals and water-based recreation, and is one of six properties in the Kiefer Campgrounds family spanning Illinois, Indiana, Missouri, Tennessee, Kansas, and Oklahoma.

The business operates on a direct-to-consumer hospitality model, generating revenue primarily through nightly site and cabin rentals, supplemented by propane gas sales, a $10 water-fill service, and equipment rentals for lake access. Reservations are handled through a third-party booking platform (Newbook Cloud) embedded on the company website, supplemented by phone reservations and walk-in customers. The campground participates in the Good Sam RV membership discount program for customer acquisition and runs an active content marketing presence through a 'Did You Know?' blog (camping tips, recipes, pet travel), Instagram, Facebook, and YouTube.

The company employs 7 people and has no proprietary technology, patents, or AI capabilities disclosed. Marketing is content- and SEO-led, with no app, no API, and no documented pricing transparency — site and cabin rates are quote-based. The property has been under Kiefer Campgrounds ownership since 2014 and competes on highway accessibility, lakefront amenities, and the breadth of accommodation tiers from rustic tent camping to glamping-style cabins.

Name

Camp Lakewood

Legal name

Camp Lakewood Campground

Website

https://camplakewoodcampground.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Camp Lakewood Campground is a family-owned RV park in Effingham, Illinois, operating 62 RV sites, multi-tier cabins, and tent camping on Lake Pauline. As one of six Kiefer Campgrounds properties, it serves highway travelers, RV enthusiasts, and families seeking outdoor recreation in the US Midwest.

Ownership category

akta.pro rank

Product category

RV Park and Campground Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAOAA

Campgrounds & RV Parks (Developed Sites)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAMAJAD

Cabin & Cottage Campgrounds

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAMAJAH

Marina RV & Waterfront Campgrounds

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• RV park camping
• Cabin rentals
• Tent camping sites
• Family campground hospitality
• Outdoor recreation lodging

Headquarters

HQ city

Effingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Campsite and Cabin Rentals: Primary revenue stream from nightly rental of RV sites (with and without patios), various cabin types (Super Deluxe 2-bedroom, Deluxe 1-bedroom, and Rustic cabins), and tent camping sites. The campground offers year-round availability with different accommodation tiers to serve various customer preferences from basic tent camping to luxury glamping experiences.
2. Propane Sales: Propane gas sales at all Kiefer Campground locations, providing a convenient add-on service for RV customers.
3. Water Fill Services: Water tank fill service offered at $10 per fill for customers needing water access.
4. Equipment Rentals: Kayak and canoe rentals available for guests wanting to enjoy Lake Pauline.
5. Good Sam Membership Discounts: Acceptance of Good Sam RV membership discounts, which provides recurring member benefits while driving customer acquisition through the Good Sam network.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Camp Lakewood is a year-round family-owned RV park and campground in Effingham, Illinois, offering 62 RV sites (including 50 amp, sewer, water, electric, and pull-through big-rig options), three tiers of rental cabins (Super Deluxe 2-bedroom, Deluxe 1-bedroom, and Rustic), and tent camping sites. The property provides complementary amenities such as propane refueling, water-fill service, kayak and canoe rentals on adjacent Lake Pauline, and welcomes guests via online booking, phone reservations, and walk-in arrivals.

Product overview

Camp Lakewood Campground is a family-owned RV park and campground operated by Kiefer Campgrounds, offering multiple accommodation types including RV sites with 30/50 amp hookups (with and without patios), Super Deluxe Cabins (2-bedroom, sleeps 6), Deluxe Cabins (1-bedroom, sleeps 4), Rustic Cabins (sleeps 6), and tent camping sites. The campground provides amenities including propane gas sales, kayak and canoe rentals, and access to Lake Pauline for water activities. Located in Effingham, Illinois, the property is open year-round and situated within 1 mile of I-70 and I-57.

Differentiator

Problem solved

Functional benefit

Products and services

• RV Sites Overnight RV camping sites with 30/50 amp electrical hookups, full sewer/water/electric hookups, and pull-through configurations for big rigs; available with or without patio. 62 total RV sites are offered, 58 with full sewer connections.
• Super Deluxe Cabin (2 Bedroom) Two-bedroom cabin sleeping up to 6 guests with private bunk room, private queen room, linens provided, electric, heating, air conditioning, WiFi, kitchenette, coffee maker, microwave, mini fridge, TV with Roku, full bath with shower, picnic table, pots and pans, fire ring, and pet-friendly accommodations.
• Deluxe Cabin (1 Bedroom) One-bedroom cabin sleeping up to 4 guests with pet-friendly amenities for travelers preferring an upgraded glamping experience.
• Rustic Cabin Basic cabin sleeping up to 6 guests with one room, bunk bed, double bed, table and chairs, ramp access, and no bathroom facilities, aimed at budget-conscious traditional campers.
• Tent Camping Individual tent camping sites on grass surrounded by trees with electric and water hookups, providing a traditional outdoor camping experience with pet-friendly access.
• Propane Gas Sales On-site propane refueling available to RV and camping guests for convenient fuel access during their stay.
• Kayak and Canoe Rentals Watercraft rentals available for guests who want to enjoy Lake Pauline, the on-property lake adjacent to the campground.
• Water Fill Service Water tank fill service available at $10 per fill for RV and camping customers requiring fresh water tank refills during their stay.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kiefer CampgroundscoreStrategic or Co-development PartnerParent company that owns and operates Camp Lakewood along with 5 other campgrounds. Family owned and operated since 2014. Provides centralized booking, marketing, and operational support across all properties. Cross-promotional network of RV parks and campgrounds spanning multiple states including Illinois, Indiana, Missouri, Tennessee, Kansas, and Oklahoma.
• Good SamcoreGTM or Marketing PartnerRV camping brand providing membership discounts at participating campgrounds. Good Sam members receive discounted rates at Camp Lakewood. This partnership drives customer acquisition through the established Good Sam network of RV campers across the US and Canada.
• Terre Haute CampgroundminorStrategic or Co-development PartnerSister Kiefer Campground property located off exit 11a on I-70 in Terre Haute, Indiana. Part of the cross-promotional network.
• Meramec CampgroundminorStrategic or Co-development PartnerSister Kiefer Campground located 60 miles from St. Louis off Interstate 44 in Sullivan, Missouri. Part of the cross-promotional network.
• Knoxville CampgroundminorStrategic or Co-development PartnerSister Kiefer Campground located off I-75 in Clinton, Tennessee. Part of the cross-promotional network.
• Salina CampgroundminorStrategic or Co-development PartnerSister Kiefer Campground located 20 minutes from Downtown Salina, Kansas. Part of the cross-promotional network.
• Archway RV ParkminorStrategic or Co-development PartnerSister Kiefer Campground located off I-57 and I-64 in the region. Part of the cross-promotional network.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Hipcamp: Online marketplace connecting campers with private campsites, RV sites, glamping, and cabin stays. Competes for the same outdoor-accommodation demand but via a different distribution/booking model.
• Harvest Hosts: Membership network of unique overnight stays (wineries, farms, attractions) targeting self-contained RV travelers. Partial overlap with Camp Lakewood's RV traveler base via adjacent booking channel rather than directly competitive campsites.

Broad incumbents

• Thousand Trails: Membership-based RV resort network with 80+ properties across the U.S. Directly competes for extended-stay RV travelers with full-hookup sites and amenity-rich resort settings similar to Camp Lakewood.
• Sun Outdoors: Large-scale RV resort and vacation community operator with 170+ locations across the U.S. Provides the same RV sites + cabin + amenity mix but with significantly broader geographic reach and capital base.
• Kampgrounds of America (KOA): The largest franchised network of campgrounds in North America with ~500+ properties. Overlaps directly on RV sites, cabin/glamping, tent sites, and Good Sam-style loyalty but at vastly greater scale across all U.S. regions.

Others

• Good Sam Club: North America's largest RV membership and discount network that drives customer acquisition to Camp Lakewood. Not a direct competitor but a key ecosystem partner that influences where RV travelers stay.

Direct peers

• Archway RV Park: Sister Kiefer Campgrounds property off I-57/I-64 in Mt. Vernon, Illinois. Functionally identical operating model to Camp Lakewood within driving distance of the Effingham location.
• Terre Haute Campground: Sister Kiefer Campgrounds property off I-70 in Terre Haute, Indiana. Operates the same brand, technology stack, and operational playbook as Camp Lakewood, making it the most directly comparable peer.
• Meramec Campground: Sister Kiefer Campgrounds property off I-44 in Sullivan, Missouri. Operates within the same network with shared brand, booking, and operational standards as Camp Lakewood.
• Yogi Bear's Jellystone Park: National franchise of family-focused camp resorts offering RV sites, cabins, and recreation programming. Closely comparable to Camp Lakewood's family/RV + cabin + amenity positioning and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kiefercampgrounds8389/videos
• Facebookfacebook.com/camplakewoodcampground
• Instagraminstagram.com/kiefercampgrounds1
• LinkedInlinkedin.com/company/camp-lakewood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Lakewood