Campus Colors
Campus Colors (operating as Team Fan Apparel) is a privately held, Illinois-based direct-to-consumer e-commerce retailer of officially licensed NCAA, NBA, NFL, NHL, and US Soccer fan merchandise including hoodies, t-shirts, hats, and drinkware, serving individual sports fans across the United States.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Campus Colors does
Campus Colors, legally operating as Team Fan Apparel, is a privately held direct-to-consumer e-commerce retailer of officially licensed sports apparel and merchandise headquartered in Illinois. The company sells fan gear across the NCAA (100+ universities including Alabama, Duke, Florida, Ohio State, and Notre Dame), NBA (all 30 teams), NFL (all 32 teams), NHL (all 32 teams), and US Soccer, with a product portfolio centered on gameday hooded sweatshirts, t-shirts, snapback and bar hats, stainless-steel tumblers and drinkware, plus digital gift cards starting at $10. Pricing is transaction-based, with items ranging approximately $30–$70 and free shipping on orders over $25; there is no subscription, membership, or recurring revenue component, and no mobile app. Distribution is entirely online via a Shopify-based storefront at teamfanapparel.com, supported by email newsletter capture and Facebook and Instagram social channels.
The business model is fundamentally a licensed-merch e-tailer competing in a market dominated by much larger players such as Fanatics and Rally House; the company's defensibility rests on its portfolio of league and university licenses rather than on proprietary technology or scale economies. Technology footprint is minimal, with no disclosed APIs, integrations, or AI/ML features, and headcount is approximately 10 employees. Marketing is conducted through organic social, email, and SEO-driven storefront traffic, with no enterprise, wholesale, or international channels described. Ownership is private with no parent company, no subsidiaries, no disclosed funding rounds, and no venture capital or private equity involvement indicated in the source data.
Campus Colors firmographics
Firmographics- Name
- Campus Colors
- Legal name
- Team Fan Apparel
- Website
- https://campuscolors.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Campus Colors (operating as Team Fan Apparel) is a privately held, Illinois-based direct-to-consumer e-commerce retailer of officially licensed NCAA, NBA, NFL, NHL, and US Soccer fan merchandise including hoodies, t-shirts, hats, and drinkware, serving individual sports fans across the United States.
- Ownership category
- akta.pro rank
Campus Colors industry classification
Industry- Product category
- Licensed Sports Apparel Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)
- akta.pro secondary industries
- Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)
Keywords
Campus Colors business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time transaction-based sales of officially licensed sports apparel and merchandise. Customers purchase individual items through the e-commerce platform with no recurring revenue component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Campus Colors product offering
Product offeringCore offering
Campus Colors (operating as Team Fan Apparel) runs a direct-to-consumer e-commerce storefront that sells officially licensed sports apparel and merchandise for NCAA, NBA, NFL, and NHL teams. The product mix centers on hooded sweatshirts, t-shirts, hats, and tumblers/drinkware carrying team logos, with prices generally ranging from approximately $30 to $70 and free shipping offered on orders over $25.
Product overview
Campus Colors operates Team Fan Apparel as an e-commerce platform offering officially licensed sports apparel and merchandise. The platform functions as a single unified online retail store rather than a modular platform architecture. Core offerings include Gameday Hooded Sweatshirts, Gameday T-Shirts, Team Hats, and Team Tumblers/Drinkware across NCAA, NBA, NFL, and NHL leagues. The product portfolio also includes gift cards as an add-on service. All products feature officially licensed team branding with free shipping available on orders over $25.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Fan Apparel / Campus Colors E-commerce Platform
Companies that use Campus Colors
Customer profileSegments1 record
Ideal customer profiles1 record
Campus Colors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Campus Colors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- NCAA (National Collegiate Athletic Association)coreLicensing partnership to sell officially licensed collegiate sports merchandise from over 100 universities including Alabama, Clemson, Duke, Florida, Georgia, Kansas, Kentucky, LSU, Michigan, Notre Dame, Ohio State, Penn State, and others.
- NBA (National Basketball Association)coreLicensing partnership to sell officially licensed NBA team merchandise including all 30 NBA teams (Atlanta Hawks through Washington Wizards).
- NFL (National Football League)coreLicensing partnership to sell officially licensed NFL team merchandise including all 32 NFL teams from Arizona Cardinals to Washington Commanders.
- NHL (National Hockey League)coreLicensing partnership to sell officially licensed NHL team merchandise including all 32 NHL teams from Anaheim Ducks to Winnipeg Jets.
Recent moves4 records
Expansion highlights4 records
Campus Colors competitors and assessment
Company assessmentBroad incumbents
- Dick's Sporting Goods: Largest US sporting goods retailer, carrying a broad assortment of licensed team apparel, hats, and fan gear across all major US leagues in addition to equipment. Overlaps with Campus Colors in the fan-apparel category.
- Champs Sports: Foot Locker-owned sporting goods and licensed team apparel retailer with national brick-and-mortar and e-commerce. Competes with Campus Colors on officially licensed NBA, NFL, and NCAA apparel at scale.
Direct peers
- Fanatics: The dominant officially licensed sports merchandise retailer in the US, holding master e-commerce licenses with the NFL, NBA, MLB, NHL, and many NCAA schools. Directly competes with Campus Colors on team apparel, hats, and fan gear across all four leagues Campus Colors covers.
- FansEdge: DTC e-commerce retailer specializing in officially licensed sports apparel and fan merchandise across NCAA, NFL, NBA, MLB, and NHL. Nearest comparable to Campus Colors in pure-play, online-only, multi-league licensed model.
- Rally House: Multi-sport licensed sports merchandise retailer operating a regional chain of stores plus e-commerce, carrying officially licensed gear for NCAA, NFL, NBA, MLB, and NHL teams. Closely comparable in product mix (hoodies, t-shirts, hats, drinkware) and league breadth.
- Lids: Specialty retailer of officially licensed sports headwear and apparel with both physical stores and a strong DTC e-commerce presence. Overlaps directly with Campus Colors on team hats, snapbacks, and licensed fan apparel across NCAA, NBA, NFL, and NHL.
- College Football Store: E-commerce-focused retailer of officially licensed NCAA apparel and merchandise across a broad set of universities. Closely comparable to Campus Colors in collegiate fan apparel SKU breadth and DTC-only operating model.
Others
- Woot (Amazon): Amazon-owned daily deals retailer that periodically sells licensed sports apparel and fan gear. An indirect competitor for value-oriented fan merchandise shoppers but not a direct head-to-head due to non-specialized assortment.
Emerging players
- BreakingT: Officially licensed sports apparel brand selling trend-driven, game- and player-specific t-shirts and hoodies across major US leagues. Comparable to Campus Colors as a DTC-first, licensed-only operator but differentiated by exclusive on-trend product drops.
- Mitchell & Ness: Officially licensed sports heritage apparel brand owned by Fanatics, specializing in throwback jerseys, snapback hats, and premium fan apparel across NBA, NFL, MLB, and NCAA. Overlaps with Campus Colors on premium officially licensed fan apparel and headwear.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Campus Colors social profiles
Digital presenceCampus Colors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campus Colors leadership team
Management profileNumber of profiles
Campus Colors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campus Colors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campus Colors
What does Campus Colors do?
Campus Colors (operating as Team Fan Apparel) runs a direct-to-consumer e-commerce storefront that sells officially licensed sports apparel and merchandise for NCAA, NBA, NFL, and NHL teams. The product mix centers on hooded sweatshirts, t-shirts, hats, and tumblers/drinkware carrying team logos, with prices generally ranging from approximately $30 to $70 and free shipping offered on orders over $25.
Is Campus Colors a public or private company?
Campus Colors is a private company. It is classified as unknown and is currently operating.
When was Campus Colors founded?
Campus Colors was founded in -1. It employs 1 to 10 people.
How does Campus Colors make money?
One revenue line is on record: product Sales.
Who are Campus Colors's main competitors?
Broad incumbents on record are Dick's Sporting Goods and Champs Sports. Direct peers are Fanatics, FansEdge, Rally House, Lids and College Football Store. Woot (Amazon) is listed as an others. Emerging players are BreakingT and Mitchell & Ness.
Does Campus Colors have an API?
No public API is recorded for Campus Colors.
What industry is Campus Colors in?
Campus Colors's product category is Licensed Sports Apparel Retail. Its primary akta.pro industry code is CRAMAOAE, Fan Apparel & Wearables Retail (Licensed), with a secondary code of CRAMAOAF, Team & League Branded Merchandise Retail (Non-Apparel). Its NAICS code is 458 and its SIC code is 5600.