Woot
Woot is an Amazon-owned daily deals e-commerce platform founded in 2004, selling discounted consumer products across 7 categories to deal-seeking US shoppers through its website, mobile apps, and Shirt.Woot custom apparel sub-brand.
- Company typePrivate
- Founded2004
- HeadquartersCarrollton, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Woot does
Woot is an online direct-to-consumer daily deals platform operating as a wholly-owned subsidiary of Amazon since its 2010 acquisition. Founded in 2004 in Carrollton, Texas, the company pioneered the flash-sale e-commerce model, originally offering one discounted product per day until stock sold out or midnight Central Time. Today the platform runs multiple simultaneous deals across seven product categories — Electronics, Computers, Home & Kitchen, Tools & Garden, Sports & Outdoors, Grocery & Household, and Shirt — and supports sub-brands Shirt.Woot (community-designed custom apparel via Derby competitions) and Sellout.Woot (clearance and closeout inventory). Special events called Woot-Offs feature rapid-fire deal launches every 30 minutes.
The company's core technology is a transactional e-commerce platform integrated with Amazon infrastructure: authentication via Login with Amazon, payment processing through Amazon Pay, and Prime-member free shipping benefits. Woot also operates a developer API (developer.woot.com) for programmatic access to deal data, a mobile app on iOS and Android with push-notification deals, and an active community forum at forums.woot.com. Revenue is generated through two streams: direct product sales of discounted consumer merchandise and a CJ Affiliate-powered affiliate program paying 2-10% commissions depending on category (10% for shirts, 4% general, 2% computers/electronics). The customer base is exclusively deal-seeking US consumers, with geographic operations confined to the contiguous 48 US states for main deals and limited international shipping for Shirt.Woot. Headcount is 51-100 employees and revenue is not publicly disclosed.
Woot firmographics
Firmographics- Name
- Woot
- Legal name
- Woot.com LLC
- Website
- https://woot.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Woot is an Amazon-owned daily deals e-commerce platform founded in 2004, selling discounted consumer products across 7 categories to deal-seeking US shoppers through its website, mobile apps, and Shirt.Woot custom apparel sub-brand.
- Ownership category
- akta.pro rank
Woot industry classification
Industry- Product category
- Online Discount Retail
- NAICS
- Department Stores (45511), General Merchandise Retailers (455), Department Stores (455110)
- SIC
- Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Mid-Tier Department Stores (Family Value / Budget-Conscious) (CRAGACAE)
- akta.pro secondary industry
- Dollar Party, Seasonal & Celebrations Stores (CRAEAAAJ)
Keywords
Where Woot is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Woot business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Product Sales: Woot generates revenue through direct product sales at discounted prices. The platform sells electronics, computers, home goods, tools, sports equipment, apparel, and grocery items with time-limited deals. Products are sourced from various manufacturers and sold at significant discounts from reference prices.
- Affiliate Commissions: The Woot Affiliate Program pays commissions to third-party referrers. Commission rates vary by category: 2% for Computers and Electronics, 4% for Everything else, and 10% for Shirt products. Affiliates post links to Woot deals and earn commissions on resulting sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Daily Deals - One-time purchase products at discounted reference prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Woot product offering
Product offeringCore offering
Woot operates as an online daily deals e-commerce platform that sells limited-time discounted products across seven categories: Electronics, Computers, Home & Kitchen, Tools & Garden, Sports & Outdoors, Grocery & Household, and Shirt. The company runs its own storefront at Woot.com (and Shirt.Woot for custom apparel), offers special rapid-fire 'Woot-Off' deal events, and integrates with Amazon Prime for shipping benefits and Amazon Pay for checkout.
Product overview
Woot operates a multi-platform daily deals ecosystem comprising Woot.com (its core daily deals site), Shirt.Woot (custom t-shirt marketplace), and Sellout.Woot (clearance section). The main platform offers limited-time deals across seven product categories: Electronics, Computers, Home & Kitchen, Tools & Garden, Sports & Outdoors, Grocery & Household, and Shirt. Deals are time-limited with quantities while supplies last, and Prime members receive free shipping benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Woot.com Daily Deals Woot's main daily deals platform offering limited-time deals across seven product categories including Electronics, Computers, Home & Kitchen, Tools & Garden, Sports & Outdoors, Grocery & Household. Products are sold at significant discounts from reference prices, with deals expiring at midnight CT or upon stock depletion. Amazon Prime members receive free Standard shipping.
- Shirt.Woot
Companies that use Woot
Customer profileSegments1 record
Ideal customer profiles1 record
Woot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Woot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreAmazon acquired Woot in 2010 as an independent subsidiary. Woot operates under Amazon's corporate umbrella but maintains its own brand identity and operations. The integration includes Amazon Pay for transactions, Amazon login authentication, Prime membership benefits for free shipping, and access to Amazon's logistics infrastructure.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Woot competitors and assessment
Company assessmentDirect peers
- Tanga: Tanga runs daily deals and flash sales on consumer goods across multiple categories with deep discounts — overlapping Woot's category mix (electronics, home, apparel) and deal-seeking audience.
- Groupon: Groupon operates one of the largest daily deals and local experience marketplaces globally, offering time-limited deals across multiple consumer categories — directly comparable to Woot's flash-sale e-commerce model and deal-seeking customer base.
- Zulily: Zulily runs a flash-sale e-commerce model featuring limited-time events across apparel, home, and family categories — closely aligned with Woot's time-limited, multi-category deal approach and discount value proposition.
- Meh: Meh is a daily deals e-commerce site founded by Woot's original founder Matt Rutledge, operating an essentially identical 'one deal a day' model — the most direct functional and conceptual peer to Woot's original daily-deal mechanic.
- 1Sale: 1Sale is a daily deals site offering limited-time flash sales across electronics, home goods, apparel, and toys — directly comparable to Woot's multi-category, time-limited discount format.
Broad incumbents
- Overstock: Overstock is a large discount e-commerce retailer offering closeout and overstock inventory across furniture, home goods, and apparel at markdown prices — comparable value proposition but broader catalog and physical-ish scale than Woot.
- RetailMeNot: RetailMeNot is a large digital coupon and deals platform connecting consumers to discounts across thousands of retailers — operates in the deals-discovery space comparable to Woot but at broader, multi-retailer scale.
- TJX Companies: TJX (TJ Maxx, Marshalls, HomeGoods) is the largest off-price retailer selling discounted apparel and home goods through treasure-hunt shopping experiences — shares the discount value proposition and surprise-driven merchandising with Woot, though at massive physical scale.
Emerging players
- Slickdeals: Slickdeals is a community-driven deals aggregation platform where users surface and vote on discounts across retailers — adjacent to Woot's deals-driven model but acts as a traffic funnel rather than a direct seller.
Regional players
- Wayfair: Wayfair is a large US e-commerce home goods retailer running daily deals and clearance events on furniture and home furnishings — partial overlap with Woot's Home & Kitchen category and daily-deal cadence, though focused exclusively on home.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Woot social profiles
Digital presenceWoot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woot leadership team
Management profileNumber of profiles
Profiles8 records
Woot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woot
What does Woot do?
Woot operates as an online daily deals e-commerce platform that sells limited-time discounted products across seven categories: Electronics, Computers, Home & Kitchen, Tools & Garden, Sports & Outdoors, Grocery & Household, and Shirt. The company runs its own storefront at Woot.com (and Shirt.Woot for custom apparel), offers special rapid-fire 'Woot-Off' deal events, and integrates with Amazon Prime for shipping benefits and Amazon Pay for checkout.
Is Woot a public or private company?
Woot is a private company. It is classified as corporate owned and is currently operating.
When was Woot founded?
Woot was founded in 2004. It employs 51 to 100 people.
Where is Woot based?
Woot is headquartered in Carrollton, United States, in the North America region.
How does Woot make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are affiliate Commissions.
Who are Woot's main competitors?
Direct peers on record are Tanga, Groupon, Zulily, Meh and 1Sale. Broad incumbents are Overstock, RetailMeNot and TJX Companies. Slickdeals is listed as an emerging player. Wayfair is listed as a regional player.
Does Woot have an API?
Yes. Woot offers a developer API for programmatic access to its platform. Developers can request API keys through the Woot developer portal. The API enables third-party developers to build applications that interact with Woot's deal and product data. Developer documentation is at developer.woot.com.
What industry is Woot in?
Woot's product category is Online Discount Retail. Its primary akta.pro industry code is CRAGACAE, Mid-Tier Department Stores (Family Value / Budget-Conscious), with a secondary code of CRAEAAAJ, Dollar Party, Seasonal & Celebrations Stores. Its NAICS code is 45511 and its SIC code is 5311.