Campus Experience Fundación Real Madrid

What Campus Experience Fundación Real Madrid does

Campus Experience is a summer football camp program operated by Fundación Real Madrid (Real Madrid Foundation), a private nonprofit foundation domiciled in Madrid, Spain (Tax ID G81828493). It delivers football training combined with values-based education to children and adolescents aged 6 to 17, using the Real Madrid Foundation's proprietary methodology and conducted at professional-grade venues including Ciudad Real Madrid Valdebebas, Universidad Europea de Madrid, Universidad Politécnica de Valencia, and the Federación Andorrana de Fútbol training center.

The portfolio is organized around three core product lines: Campus Experience (standard program in half-day, full-day, and residential formats), Campus Experience MAX (high-intensity advanced program with reduced coach-to-participant ratios), and Campus Experience CON ALMA (adapted program for participants with disabilities aged 12-17). Pricing ranges from €55 per week on heavily subsidized municipal seats to €1,750 per week for the MAX residential tier. Programs are distributed through two channels: direct-to-consumer self-service registration via the campusexperiencermf.com website, and a municipal-partner channel where Spanish Diputaciones, Ayuntamientos, and Cabildos co-fund institutional seats at substantially reduced prices.

The business model is a seasonal, transaction-based unit-pricing model with no subscription or recurring revenue layer. Operational technology is standard web infrastructure with no proprietary platform, API, or AI/ML capability; third-party integrations are limited to marketing pixels (Meta, TikTok), analytics (Google, Adobe), a Zoho CRM, and Cookiebot consent tooling. Marketing relies on Real Madrid's owned social channels (TikTok, Instagram, YouTube, Facebook), blog content, and the Madridista Premium/Junior membership referral loop. Key partners include Adidas (official uniforms), Sanitas (accident insurance), Universidad Europea de Madrid, and Hotel Panorama Andorra for residential accommodation. Revenue, headcount, and Foundation budget support are not disclosed.

Name

Campus Experience Fundación Real Madrid

Legal name

FUNDACIÓN REAL MADRID

Website

https://campusexperiencermf.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Campus Experience Fundación Real Madrid is a nonprofit summer football camp program for children aged 6-17, run by the Real Madrid Foundation across Madrid, Andorra, Valencia, and 13+ subsidized Spanish municipalities, combining football training with values education at branded Real Madrid facilities.

Ownership category

akta.pro rank

Product category

Youth Sports Camps and Football Training

NAICS

Sports and Recreation Instruction (611620), Educational Services (611), Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYMPAKAJAL

Sports Boarding Schools & Residential Academies

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYMPAKAJAF

Goalkeeper/Pitching/Position-Specialty Training Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Youth football camps
• Sports education programs
• Summer camp services
• Values-based training
• Inclusive sports programs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Summer Football Camp Programs: Revenue generated from participant registration fees for various campus programs including Campus Experience (standard), Campus Experience MAX (advanced/intensive), and Campus Experience CON ALMA (adapted/inclusive). Programs are priced per week with different tiers based on modality (half-day, full-day, residential) and intensity level. Additional revenue comes from optional add-on services such as airport transfers, extended stay nights, official Adidas uniform upgrades, and campus protection plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Campus Experience Fundación Real Madrid operates summer football camps for children and youth aged 6 to 17, combining football training by Real Madrid Foundation coaches with bilingual values education using the Foundation's proprietary methodology. Programs are offered in half-day, full-day, and residential formats across flagship Madrid venues (Ciudad Real Madrid Valdebebas, Universidad Europea de Madrid), and in subsidized institutional formats across Spanish municipalities and Andorra. Pricing ranges from €395 to €1,750 per week, with institutional locations subsidized by local government partners.

Product overview

Campus Experience Fundación Real Madrid operates a portfolio of summer football camps and related programs for children and youth aged 6 to 17. The core offerings consist of three main programs: Campus Experience (standard camp for all skill levels in half-day, full-day, and residential formats), Campus Experience MAX (advanced intensive training for experienced players), and Campus Experience CON ALMA (adapted camp for participants with disabilities). These programs are delivered across multiple locations throughout Spain, including the flagship Ciudad Real Madrid Valdebebas and Universidad Europea de Madrid in Madrid, regional campuses in Andorra, Valencia, and Tarragona, and numerous subsidized institutional programs in smaller municipalities throughout Spain. All programs combine football training by Real Madrid Foundation coaches with values education, using the Foundation's proprietary methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Campus Experience: Standard summer camp program for children aged 6-17 offering football training and values education
• Campus Experience MAX
• Campus Experience CON ALMA

Products and services

• Campus Experience A summer football camp program for boys and girls aged 6 to 17, combining football training by Real Madrid Foundation coaches with educational and recreational activities focused on values such as respect, teamwork, and equality. Offered in half-day (€395/week), full-day (€625/week), and residential (€1,250/week) formats at flagship Madrid venues.
• Campus Experience MAX An advanced, high-intensity football camp for boys and girls aged 9 to 17 with prior football experience. Features reduced coach-to-participant ratios, additional training hours, and includes two official Adidas kits (white and black). Offered in full-day (€995/week) and residential (€1,750/week) formats at Universidad Europea de Madrid and Campos Municipales Villaviciosa de Odón.
• Campus Experience CON ALMA An adapted football camp promoting inclusion for boys and girls aged 12 to 17 with disabilities. Combines adapted football sessions with educational activities reinforcing values such as teamwork and motivation. Half-day program at Ciudad Real Madrid Valdebebas.
• Campus Experience Andorra Football camp held in Andorra from July 2-7 for boys and girls aged 7 to 17, in full-day (€550/week) and residential (€950/week) formats. Training venue at the Centre d'Entrenament de la FAF (Football Federation of Andorra) with accommodation at Hotel Panorama.
• Campus Experience Valencia Full-day football camp held in Valencia from July 20-24 at Universidad Politécnica de Valencia, for boys and girls aged 7 to 16.
• Campus Experience Velilla del Río Carrión (Institutional) Subsidized half-day camp held in Velilla del Río Carrión, Palencia from August 3-7, for ages 7-14. Original price €240 reduced to €100 via provincial/municipal funding.
• Campus Experience Ejea de los Caballeros (Institutional) Subsidized half-day camp held in Ejea de los Caballeros, Zaragoza from June 29-July 3, for ages 6-15, subsidized by Diputación de Zaragoza at €55.38.
• Campus Experience Calatayud (Institutional) Subsidized half-day camp held in Calatayud, Zaragoza from July 6-10, for ages 6-15, subsidized by provincial funding at €55.38.
• Campus Experience Macael (Institutional) Subsidized half-day camp held in Macael, Almería from June 22-26, for ages 7-14, subsidized at €140 by the Almería provincial government.
• Campus Experience Alcaudete (Institutional) Subsidized half-day camp held in Alcaudete, Jaén from June 29-July 3, for ages 7-14, subsidized at €75.
• Campus Experience Hermigua - La Gomera (Institutional) Subsidized half-day camp held in Hermigua, La Gomera from August 10-14, for ages 7-16, subsidized at €92 by the Cabildo Insular de La Gomera.
• Campus Experience O Carballiño (Institutional) Subsidized half-day camp held in O Carballiño, Ourense from June 29-July 3, for ages 7-15, subsidized at €160.
• Campus Experience Valencia de Don Juan (Institutional) Subsidized half-day camp held in Valencia de Don Juan, León from August 3-7, for ages 6-15, subsidized at €150 by multiple local sponsors.
• Campus Experience Segovia (Institutional) Subsidized half-day camp held in Segovia from August 3-7, for ages 7-14, subsidized at €190 by the Ayuntamiento.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core, regional and support.

• AdidascoreOEM/ Whitelabel/ Licensing PartnerOfficial equipment supplier providing all uniforms and sportswear for participants. Programs include Adidas-branded kits: 1 kit (half-day/full-day), 2 kits (residential), 2 kits in white and black (MAX programs). Additional Adidas merchandise available as optional purchase.
• Universidad Europea de MadridcoreStrategic or Co-development PartnerMain venue for Campus Experience MAX residential program and Campus Experience residential programs. Provides sports facilities (natural and artificial grass football fields) and on-campus student residence accommodation with TV rooms, laundry, dining hall, and 24-hour security.
• Ciudad Real Madrid (Valdebebas)coreStrategic or Co-development PartnerPrimary training venue for Campus Experience programs. Largest sports complex built by a football club with 12 state-of-the-art football fields, locker rooms, training rooms, medical center, and service areas. Participants train in same environment as Real Madrid players.
• Federación Andorrana de Fútbol (FAF)regionalStrategic or Co-development PartnerAndorra campus training venue. Centre d'Entrenament de la FAF in Santa Coloma provides professional training facilities for the Andorra-based Campus Experience program.
• Hotel Panorama AndorraregionalChannel Partner/ Reseller/ DistributorAndorra residential campus accommodation provider. Hotel in Andorra la Vella with panoramic valley views, buffet restaurant, wellness area with heated pool, jacuzzi, and gym. Provides shared rooms with private bathrooms, air conditioning, and Wi-Fi.
• SanitassupportOthersPrivate health insurance provider for accident coverage. All participants are covered by accident insurance including medical assistance for injuries during activities, emergency medical transport, hospitalization coverage, and civil liability during activities.
• Universidad Politécnica de ValenciaregionalStrategic or Co-development PartnerValencia campus venue. Modern sports facilities within the university campus provide football training grounds for the Valencia location program.
• Ayuntamientos and Diputaciones (Spanish Municipal/Provincial Governments)regionalChannel Partner/ Reseller/ DistributorMultiple institutional partnerships with Spanish local governments who co-fund subsidized summer programs for local youth. Partner municipalities include Velilla del Río Carrión, Astudillo, Ejea de los Caballeros, Calatayud, Macael, Alcaudete, Torreperogil, Alhama de Murcia, Hermigua-La Gomera, O Carballiño, Valencia de Don Juan, and Segovia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMG Academy: Premium multi-sport training and boarding academy offering residential sports instruction to youth globally; adjacent rather than direct overlap, but operates in the same premium residential youth sports training segment.
• LaLiga Grassroots Programs: The LaLiga-run network of football schools and grassroots programs across Spain; broader portfolio but overlapping mission (youth football development) and serving the same Spanish family demographic.
• Nike Football Camps: Large-scale multi-club youth football camp operator in the US and internationally sponsored by Nike; comparable sports-instruction offering and target demographic but broader and less brand-exclusive.

Direct peers

• Paris Saint-Germain Academy: PSG's international youth football academy and summer camp program with residential and day options, similar in using an elite-club brand and methodology to monetize youth football training globally.
• FC Barcelona Summer Camps: Operates the closest direct competitor — elite-club branded football summer camps for youth globally, leveraging La Masia methodology and Barcelona's brand. Directly comparable in target customer (youth/families), product (multi-tier residential/full/half-day football training), and pricing.
• Manchester City Football Schools: Elite-club branded international football coaching camps operating across multiple countries, comparable to Campus Experience in target audience (youth 6-17), brand-driven value proposition, and residential/full-day program structure.
• Juventus Soccer Schools: International network of branded football training programs and summer camps operated by Juventus, directly comparable in target demographic, club-brand-driven curriculum, and multi-country footprint.
• Bayern Munich FC Campus: Bayern Munich's youth football programs and summer camps targeting children and teens with elite-club branded methodology, comparable customer base and training-led value proposition.
• Atlético de Madrid Camps: Spanish LaLiga club operating domestic youth football camps and academy programs; directly competes in the same Spanish market and customer demographic as Campus Experience.
• Chelsea FC Foundation Soccer Schools: Premier League club-branded youth football camps delivered internationally with residential and day formats, closely mirroring Campus Experience's brand-anchored positioning and program structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@campusexperiencerealmadrid2723
• Facebookfacebook.com/Realmadrid.Summer.Experience
• Instagraminstagram.com/campusexperience
• TikToktiktok.com/@campus_experience_frm
• LinkedInlinkedin.com/company/campusexperience-fundaci-n-realmadrid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campus Experience Fundación Real Madrid