campus.swiss

What campus.swiss does

campus.swiss ag is a Zurich-based professional education provider founded in 2022 and operating as a subsidiary of SWISS MARKETING (SMC). It delivers certified training programs and individual courses in digital marketing, sales/consulting, and AI/megatrends to working professionals, career changers, and Swiss businesses, with hybrid delivery through in-person classes at its Nansenstrasse 5 headquarters and live online sessions via Microsoft Teams accompanied by recordings.

Its core catalog is anchored by two diploma programs — Dipl. Digital Marketing Professional (DMP, CHF 4,200, 14 modules, 3–4 months) and Dipl. Digital Marketing Specialist (DMS, CHF 5,400, 15 modules, 4–5 months) — both Swiss Marketing certified and EMC accredited. Around these sit standalone modules covering AI (KI Fundamental CHF 580, KI Advanced CHF 870), social media, email marketing, SEO/SEA, and analytics, plus a growing portfolio of federal exam preparation Lehrgänge (Eidg. Marketingfachleute, Verkaufsfachleute, Marketingleiter, Verkaufsleiter) and entry-level Junior Marketing/Sales Professional tracks. The proprietary my.campus.swiss platform supports learning materials distribution, course resource access, and student administration.

The business model is tuition-based professional services revenue: one-time fees per course or program, with installment payment (3 parts, CHF 60 fee) for courses over CHF 1,000, Swiss Marketing member discounts (CHF 300 off diploma, 20% off modules), and eligibility for SBFI federal subsidies of up to 50% on federal exam preparation. Go-to-market is direct-to-consumer via the website's self-serve enrollment flow, supplemented by a corporate/business training channel and a referral pipeline from the SWISS MARKETING membership. Trilingual coverage (DE/FR/IT) and Teams-based online delivery extend the addressable market across multilingual Switzerland, though the physical operating footprint is a single Zurich headquarters with a disclosed headcount of 5 employees.

Name

campus.swiss

Legal name

campus.swiss ag

Website

https://campus.swiss

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

campus.swiss ag is a Zurich-based professional education subsidiary of SWISS MARKETING (SMC) that delivers Swiss Marketing-certified digital marketing, sales, and AI diploma programs and modules to working professionals and Swiss businesses via hybrid in-person and online (Microsoft Teams) instruction.

Ownership category

akta.pro rank

Product category

Professional Education and Certification

NAICS

Educational Services (611), All Other Schools and Instruction (61169), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

akta.pro secondary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Professional education services
• Digital marketing training
• Certification programs
• Continuing education
• AI training courses

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Education Courses: campus.swiss generates revenue through tuition fees for its professional education programs. Programs range from single-module courses (e.g., KI Advanced at CHF 580) to comprehensive certification programs (e.g., Dipl. Digital Marketing Specialist at CHF 5,400). Swiss Marketing members receive discounts of CHF 300 or 20% on courses. Installment payment options (3 payments) are available for programs costing CHF 1,000 or more, with a CHF 60 processing fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

campus.swiss is a Swiss continuing education provider offering professional certification programs and individual courses in digital marketing, AI, sales, and consulting. Its core offerings are the Dipl. Digital Marketing Professional (DMP) and Dipl. Digital Marketing Specialist (DMS) diploma programs, alongside standalone modules covering AI, social media, email marketing, SEO, SEA, analytics, and federal exam preparation. Courses are delivered hybrid (in-person in Zurich and online via Microsoft Teams) and culminate in Swiss Marketing and EMC-recognized certifications.

Product overview

campus.swiss is a Swiss education and training platform offering professional certification programs and individual courses primarily in digital marketing. The core programs are the Dipl. Digital Marketing Professional (DMP) - a foundational course with 14 modules covering digital marketing basics - and the Dipl. Digital Marketing Specialist (DMS) - an advanced 15-module program building on DMP. Both are certified by Swiss Marketing and European Marketing Confederation (EMC). Individual modules covering topics like AI (Fundamental and Advanced levels), social media, email marketing, SEO, SEA, analytics, and storytelling can be taken as standalone courses or as part of the diploma programs. The platform also offers preparation courses for Swiss federal professional exams (Eidg. Marketingfachleute, Eidg. Verkaufsfachleute, etc.).

Differentiator

Problem solved

Functional benefit

Brands

• campus.swiss: Competence platform for professional education and certification

Products and services

• Dipl. Digital Marketing Professional (DMP) Foundational certified diploma program teaching digital marketing basics including SEO, SEA, content marketing, email marketing, social media, analytics, and AI fundamentals. Designed for individuals beginning or advancing their digital marketing career.
• Dipl. Digital Marketing Specialist (DMS) Advanced certified diploma program covering 15 modules in specialized digital marketing topics including project management, advanced digital strategy, e-commerce, programmatic advertising, storytelling, analytics, and AI. Designed for experienced professionals seeking specialist-level certification.
• KI Fundamental (AI Fundamental) Entry-level AI standalone course covering artificial intelligence basics, generative AI, current AI platforms/applications, and practical AI productivity examples. Designed for beginners seeking AI literacy.
• KI Advanced (AI Advanced) Advanced AI course covering AI application development, ethics, generative AI, machine learning techniques, prompt engineering, and launching own AI projects. Designed for professionals with foundational AI knowledge.
• Organic Social Media Advanced Advanced social media course covering influencer marketing, crisis management, reputation building, trendjacking, social listening, and chatbot technologies. Designed for marketers seeking specialized organic social media skills.
• Social Media Advertising Advanced Advanced paid social advertising course covering A/B testing, bid strategies, ad scheduling, server-side tracking, cross-device tracking, event tracking, and algorithm training. Designed for performance marketing professionals.
• E-Mail Marketing Advanced

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• SWISS MARKETING (SMC)coreStrategic or Co-development Partnercampus.swiss ag is a company of SWISS MARKETING (SMC). This affiliation provides brand credibility, industry recognition, and a pipeline of potential students through Swiss Marketing's member network. Swiss Marketing members receive exclusive discounts on all campus.swiss programs (CHF 300 discount on diploma programs; 20% discount on individual courses). The partnership involves co-branding of certifications (SWISS MARKETING certified) and shared educational standards.
• European Marketing Confederation (EMC)coreStrategic or Co-development PartnerThe European Marketing Confederation provides accreditation for campus.swiss programs, enabling graduates to receive the European EMC certification in addition to the Swiss Marketing certification. This partnership adds cross-border credibility and European recognition to campus.swiss diplomas. The DMS program is currently in the EMC accreditation process.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klubschule Migros: Largest Swiss adult continuing education provider, with broad marketing, digital, and professional certificate courses delivered across multiple Swiss cities. Comparable target audience and continuing-education positioning, though at significantly larger scale.
• Digicomp: Swiss continuing education provider offering digital, IT, and marketing courses with hybrid delivery in German and French. Directly comparable to campus.swiss on customer base (Swiss working professionals), delivery format, and course portfolio.
• b-brainomedia: Swiss digital marketing training provider offering seminars, certifications, and in-house corporate training. Directly comparable to campus.swiss on marketing-specific continuing education and corporate upskilling in Switzerland.
• Fernfachhochschule Schweiz (FFHS): Swiss distance-learning university offering remote-access professional education programs in business and marketing. Directly comparable on hybrid/online delivery model and Swiss professional credentials.
• Kalaidos Fachhochschule: Swiss private university with continuing professional education in business and marketing. Comparable to campus.swiss on credentialed continuing education for working professionals in the German-speaking Swiss market.
• EB Zürich: Zurich-based adult education institution offering professional certificates and continuing education including marketing and sales tracks. Overlaps with campus.swiss on Swiss professional credentials and federal exam preparation pathways.
• HWZ Hochschule für Wirtschaft Zürich: Swiss private university of applied sciences in business and marketing offering continuing education and certification programs. Comparable on credentialed marketing/digital education for working professionals in Switzerland.

Broad incumbents

• ZHAW School of Management and Law: Major Swiss public university with continuing education in marketing, sales, and digital transformation. Overlaps with campus.swiss on Swiss professional education but operates as a much larger institution with degree-granting authority.
• LinkedIn Learning: Global online learning platform with extensive digital marketing and AI course libraries at low subscription price points. Competes with campus.swiss at the entry-level and modular course segment, though it lacks Swiss federal credentialing.

Regional players

• WISS Schulen für Wirtschaft Informatik Sicherheit: Swiss vocational and continuing education school offering business, marketing, and digital courses, including federal diploma preparation. Comparable on credentialed professional education, with operations primarily in German-speaking Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/campus-swiss
• Instagraminstagram.com/campus.swiss
• TikToktiktok.com/@campus.swiss?is_from_webapp=1&sender_device=pc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about campus.swiss