Campus des Métiers et des Qualifications d'Excellence Tourisme Hôtellerie Restauration ✈️⛺️🍽🍷☀️

What Campus des Métiers et des Qualifications d'Excellence Tourisme Hôtellerie Restauration ✈️⛺️🍽🍷☀️ does

The Campus des M\u00e9tiers et des Qualifications d'Excellence Tourisme H\u00f4tellerie Restauration des Pays de la Loire is a publicly-funded French institutional network (dispositif national) created in August 2018 and co-managed by the Rectorat de Nantes and the Conseil r\u00e9gional des Pays de la Loire. Housed within ESTHUA - Institut National de Tourisme (INNTO France) at Universit\u00e9 d'Angers, it federates secondary schools, lyc\u00e9es professionnels, MFR, CFA, higher education institutions, THR businesses, professional federations (UMIH, GHR), OPCO (AKTO), CCI, and research actors to coordinate coherent training pathways from CAP to doctorate across Tourism, H\u00f4tellerie, and Restauration sectors in the Pays de la Loire region.

Its core products and activities are coordination-, event-, and content-oriented rather than commercial. Flagship outputs include the annual Assises R\u00e9gionales de la Formation et de l'Emploi en Tourisme (200+ participants at the 7th edition, 2024), the Printemps du Tourisme en Anjou (with Anjou Tourisme and Tourisme InnovationLab), the Campus Tour des M\u00e9tiers for teacher orientation, the D\u00e9couvre mon job en 2 min! regional video competition (4 editions, 2023-2026), teacher training programs registered in the Plan Acad\u00e9mique de Formation, the TOTEI manga collection (TOME 1 published November 2024, awarded Prix Livres & Savoirs 2025; TOME 2 published April 2026), and the IKIGA\u00cf digital training platform deployed as part of the DEFFINUM initiative under France Relance 2030. Technology is centered on the IKIGA\u00cf LMS-style platform with three dedicated spaces (Employment, Network, Training).

The business model is exclusively public: state and regional budgets fund the operating team of approximately 7 people led by Directrice Op\u00e9rationnelle S\u00e9verine Liothier, with Catherine Qu\u00e9rard (President of GHR) as President of the Campus. There is no commercial pricing model; the IKIGA\u00cf platform is free during experimentation, and TOTEI manga generates only minor direct sales through mail order and the ESPACES tourisme & loisirs magazine distribution channel. Membership in the network (Adh\u00e9sion 2026) is open to partner organizations but is a coordination mechanism rather than a revenue source. The entity is structurally non-commercial and does not seek investment, M&A, or public listing.

Name

Campus des Métiers et des Qualifications d'Excellence Tourisme Hôtellerie Restauration ✈️⛺️🍽🍷☀️

Legal name

Campus des Métiers et des Qualifications d'Excellence Tourisme Hôtellerie Restauration des Pays de la Loire

Website

https://campus-tourisme.univ-angers.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Campus des M\u00e9tiers et des Qualifications d'Excellence Tourisme H\u00f4tellerie Restauration des Pays de la Loire is a publicly-funded French institutional network, co-led by the Rectorat de Nantes and Conseil r\u00e9gional, that coordinates tourism, hospitality, and restaurant training from CAP to doctorate across the Pays de la Loire region.

Ownership category

akta.pro rank

Product category

Vocational Training Network Coordination

NAICS

Educational Services (611), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Major Extension & Outreach Missions (EDAHAAAG)

Keywords

• Vocational training network
• Hospitality education
• Tourism workforce development
• Regional training coordination
• Apprenticeship pathways

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Funding (State and Regional): The Campus is a publicly funded national device (dispositif national) co-porté (co-led) by the Académie (Rectorat de Nantes) and the Conseil régional des Pays de la Loire. It operates as part of France's national policy for Campus des Métiers et des Qualifications d'Excellence. No commercial revenue model is indicated; the organization is funded through public budgets and likely EU recovery funds (France Relance 2030 for DEFFINUM/IKIGAÏ).

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

The Campus is a publicly-funded regional network (dispositif national) that federates secondary schools, higher education institutions, training centers, businesses, professional federations, and public authorities across the Tourism, Hospitality, and Restaurant (THR) sectors in Pays de la Loire. It coordinates training pathways from CAP to doctorate, delivers teacher professional development, organizes flagship annual events (Assises Régionales, Printemps du Tourisme), runs the "Découvre mon job" video competition, and produces original outreach tools such as the TOTEI manga collection and the IKIGAÏ digital training platform.

Differentiator

Problem solved

Functional benefit

Brands

• TOTEI - Collection de Manga Tourisme Hôtellerie Restauration: A manga collection dedicated to promoting training and professions in hospitality and restaurant sectors, featuring real apprentices and professionals from the Pays de la Loire region. Volume 1 'Emy, apprentie en service!' won Prix Livres & Savoirs 2025.
• Découvre mon job en 2 min !
• Assises Régionales de la Formation et de l'Emploi en Tourisme
• Printemps du Tourisme en Anjou
• Campus Tour des Métiers
• Formation des Enseignants
• RTN Tourisme & Gastronomie

Products and services

• TOTEI Manga Collection (Tourisme Hôtellerie Restauration) A manga (Japanese-style comic) collection profiling real apprentices in hospitality service and culinary roles, used as an outreach and pedagogical tool to attract middle and high school students to THR careers. Sold directly by the Campus and via ESPACES tourisme & loisirs magazine.
• IKIGAÏ Digital Training Platform An online training and network platform developed with the DEFFINUM consortium for vocational training institutions in THR sectors. Provides recruitment resources, teacher/learner networking, and digitized course sharing with pedagogical tracking.
• Assises Régionales de la Formation et de l'Emploi en Tourisme Annual regional conference service that convenes training, employment, and economic actors in the THR sector to address skills, recruitment, and pedagogical innovation. Editions have included 200+ participants, 50+ learners, and 18-20 partners per event.
• Formation des Enseignants (Teacher Professional Development Program) Continuing professional development service for secondary school teachers in THR disciplines, covering AI applications, sustainable tourism, digital skills, and pedagogy. Delivered via distance and in-person sessions under the Plan Académique de Formation framework.
• Découvre mon job en 2 min! Regional Video Competition A regional video competition program that invites apprentices and employees to produce TikTok/Reels-style videos promoting THR careers, including coaching workshops led by filmmaker Marine Lemoine. Serves as both an outreach and professional image-promotion program.
• Campus Tour des Métiers A teacher orientation and discovery service that visits training institutions and partner businesses across Pays de la Loire to showcase THR training facilities, programs, and career pathways.
• Printemps du Tourisme en Anjou Annual spring event service co-organized with Tourisme InnovationLab and Anjou Tourisme, convening tourism, innovation, training, and research professionals to bridge research and industry practice.

Quantifiable outcome

• 200+ participants at 7th Assises Régionales (2024)
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered major, core, flagship and minor.

• Entreprises dans la CitémajorGTM or Marketing Partner · 1 January 2024Corporate social responsibility and civic engagement organization. Co-organizer of the Découvre mon job en 2 min! regional video competition, contributing to youth outreach and professional image promotion.
• GIP FORINVAL, GIP FIPAN, GIP FCIP de LillecoreStrategic or Co-development Partner · 1 January 2023Public Interest Groups part of the IKIGAÏ digital platform consortium. FORINVAL, FIPAN, and FCIP Lille contribute to platform development, pedagogical content integration, and deployment within vocational training networks.
• Campus TIH (Tourisme International Hôtellerie), Campus TIHDF, GIP FORINVAL, GIP FIPAN, GIP FCIP de Lille, Wudo, BPI Campus, CoverManager France, Hosco JobscoreStrategic or Co-development Partner · 1 January 2023IKIGAÏ platform pilot consortium members including other Campus des Métiers (TIH, TIHDF), vocational training GIPs, community solution providers (Wudo), BPI Campus, reservation software provider CoverManager France (formerly Guestonline), and hospitality jobs platform Hosco Jobs.
• Tourisme InnovationLab (Anjou TourismLab)majorStrategic or Co-development Partner · 1 January 2022Tourism innovation laboratory in Anjou. Co-organizes the annual Printemps du Tourisme en Anjou event with the Campus, bridging innovation, research, and industry practice.
• Anjou TourismemajorGTM or Marketing Partner · 1 January 2022Regional tourism development agency for Anjou. Co-organizer of the Printemps du Tourisme en Anjou; provides platform for tourism research-industry dialogue and regional tourism promotion.
• INNTO France (Instituts Nationaux de Tourisme)flagshipStrategic or Co-development Partner · 1 January 2021National coordination body for tourism institutes in France. ESTHUA is the French INNTO institution. INNTO France coordinates international tourism education cooperation, referenced in the RTN's 5-action plan for international development.
• ESTHUA - Institut National de Tourisme (INNTO France)coreStrategic or Co-development Partner · 1 August 2018ESTHUA, as the 'établissement support' (supporting institution), houses the Campus and provides administrative, academic, and logistical infrastructure. Directed by Jean-René Morice (also President of INNTO France), it connects the Campus to national and international tourism education networks.
• Rectorat de Nantes (Académie de Nantes)coreStrategic or Co-development Partner · 1 January 2018Co-leader of the Campus alongside the Conseil régional. Represents the academic/educational authority (Ministry of National Education), providing pedagogical oversight, teacher training frameworks (Plan Académique de Formation), and alignment with national education policy.
• Conseil régional des Pays de la LoirecoreStrategic or Co-development Partner · 1 January 2018Co-leader of the Campus alongside the Rectorat. Provides regional funding, economic development alignment, and connects the Campus to regional tourism strategy and priorities.
• UMIH (Union des Métiers et des Industries de l'Hôtellerie)flagshipGTM or Marketing Partner · 1 January 2018National hospitality industry union. UMIH regional branches (UMIH Région Pays de la Loire, UMIH Loire-Atlantique) are key partners for the Découvre mon job video competition, events, and industry-professional bridge activities. Catherine Quérard, President of GHR (formerly UMIH leadership), serves as President of the Campus.
• GHR Grand Ouest (Groupement des Hôtelleries et Restaurations de France)flagshipGTM or Marketing Partner · 1 January 2018Regional branch of the hospitality-restaurant federation. Co-organizer of the Découvre mon job competition and Assises Régionales. President Catherine Quérard serves as President of the Campus, ensuring direct industry voice in governance.
• AKTO (Opérateur de Compétences des Services à Forte Employabilité)majorChannel Partner/ Reseller/ Distributor · 1 January 2018OPCO (skills operator) for service industries. Provides funding for apprenticeship and professional training, connects member companies to the Campus network, and supports skills development initiatives in THR sectors.
• CPNE.HCR (Commission Paritaire Nationale pour l'Emploi des Hôtellerie, Cafés et Restaurants)majorStrategic or Co-development Partner · 1 January 2018National joint employment committee for the hospitality sector. Partnered on the TOTEI manga project; represents industry-employee consensus on employment, training, and career development in THR.
• RESO France / RESO 44 (Réseau des Écoles de Tourisme)majorStrategic or Co-development Partner · 1 January 2018Network of tourism schools. Partnered on the TOTEI project and Découvre mon job competition; facilitates exchange between higher education tourism institutions and the Campus network.
• Fédération Régionale MFR des Pays de la LoiremajorChannel Partner/ Reseller/ Distributor · 1 January 2018Regional federation of MFR (Maisons Familiales Rurales) agricultural and rural training centers. Provides access to MFR training sites and student populations; partners on Campus events and TOTEI manga outreach.
• CCI Maine et Loire (Chambre de Commerce et d'Industrie)majorChannel Partner/ Reseller/ Distributor · 1 January 2018Regional chamber of commerce and industry. Sylvain Dourneau, responsible for THR sector at CCI Maine et Loire, serves as pilot of Campus de la Gastronomie; connects businesses to Campus initiatives.
• Fédération Nationale des Transports de Voyageurs Pays de la LoireminorStrategic or Co-development Partner · 1 January 2018National federation of passenger transport companies (regional branch). Partnered on Campus Tour 2023/2024, showcasing tourism transport careers and industry needs to teachers and career counselors.
• AftralminorChannel Partner/ Reseller/ Distributor · 1 January 2018Professional training organization for transport and logistics. Hosted Campus Tour 2023 visit at its Sainte-Luce-sur-Loire facility, presenting passenger transport training and career pathways.
• Académie de NantescoreStrategic or Co-development Partner · 1 January 2018Academic authority covering Pays de la Loire. Represents the Ministry of National Education regionally; supports teacher training, pedagogical innovation, and alignment between education policy and industry needs. Mentioned in Assises 2026 partner list.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• AFTRAL: Major French professional training organization for transport and logistics; a documented Campus Tour partner. Adjacent to THR via passenger transport and represents an analogous 'sector-specific vocational training coordinator' model.

Others

• UMIH (Union des Métiers et des Industries de l'Hôtellerie): National hospitality industry union and a flagship Campus partner (co-organizing DMJ and Assises). Not a peer in training delivery, but a key industry federation whose scope overlaps with the Campus's served constituency.
• GHR - Groupement des Hôtelleries et Restaurations de France: National hospitality-restaurant federation whose president (Catherine Quérard) also serves as President of the Campus. Co-organizer of DMJ and Assises events; an industry-voice counterpart rather than a training peer.
• AKTO (Opérateur de Compétences): OPCO for service industries including hospitality; a major Campus partner that funds apprenticeship and professional training. Adjacent ecosystem actor that influences training financing rather than delivering training directly.

Direct peers

• RESO France (Réseau des Écoles de Tourisme): National network of tourism schools and a direct partner of the Campus on the TOTEI manga project and DMJ competition. Comparable activity of federating higher-education tourism institutions and bridging them with industry.
• Campus des Métiers et des Qualifications Tourisme International Hôtellerie (Campus TIH): Direct peer as another French Campus des Métiers covering the tourisme-hôtellerie sector and a co-pilot of the IKIGAÏ digital platform consortium under DEFFINUM. Operates the same national CMQ model, federating secondary-to-higher education training and industry partners.
• INNTO France (Instituts Nationaux de Tourisme): National coordination body for French tourism institutes; the Campus's supporting establishment ESTHUA is the French INNTO institution. Operates the closest functional overlap (tourism training coordination, international cooperation) and is explicitly co-referenced in the RTN's 5-action plan.
• Campus TIHDF (Tourisme International Hôtellerie Hauts-de-France): Regional counterpart Campus des Métiers covering tourisme-hôtellerie in Hauts-de-France and a documented IKIGAÏ pilot consortium partner. Directly comparable model, sector scope, and federal coordination role.

Broad incumbents

• AFPA (Agence nationale pour la formation professionnelle des adultes): France's largest national vocational training operator across many sectors, including hospitality. Operates at much greater scale and geographic breadth than the Campus but serves an overlapping audience of vocational learners, apprentices, and career-changers in similar occupations.
• CCI France (Chambres de Commerce et d'Industrie - réseau formation): National network of Chambers of Commerce running regional training programs; the Campus partners with CCI Maine et Loire on the 'Campus de la Gastronomie'. Broader and more generalist than the Campus but shares a regional training-coordination mission and employer-bridging role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCg7yVDeKl8Z9L0wE8cwkQOA
• Facebookfacebook.com/campustourismepaysdelaloire
• LinkedInlinkedin.com/company/campus-des-metiers-et-des-qualifications-excellence-tourisme-hotellerie-restauration
• Instagraminstagram.com/campustourismepdl
• TikToktiktok.com/@campusdesmetierstourisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campus des Métiers et des Qualifications d'Excellence Tourisme Hôtellerie Restauration ✈️⛺️🍽🍷☀️