Camp Wildfire
Camp Wildfire is a UK adults-only experiential event operator running sold-out summer weekends in a Kent forest that combine 100+ adventure activities with a music festival, sold direct-to-consumer from £299, and is expanding into winter day events and a sister brand.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Camp Wildfire does
Camp Wildfire, trading as Wildkind and operated by Adventure Camp Ltd (company number 09468289, incorporated in England and Wales), runs adults-only experiential events that combine 100+ adventure activities and skill workshops with a 50+ performance music festival programme. Founded in 2015 in an ancient forest near Sevenoaks, Kent, approximately 40 minutes from London, the company has hosted over 15,000 lifetime attendees and runs sold-out Summer weekends from £299 across three ticket tiers (Elementary, Standard, Dynamo) supported by a credit-based activity enrollment system. The operating model is direct-to-consumer: campwildfire.co.uk is the sole authorised ticket agent, with a built-in official Marketplace capturing a 5% fee on both sides of secondary ticket and accommodation resales, and an in-house online enrollment platform handling activity scheduling, favourites, and waitlists. Revenue is diversified across ticket sales, accommodation add-ons (pre-pitched dome tents, boutique camping, live-in vehicle pitches), merchandise via Wildkind Stores, spa and wellness sessions, car parking, interest-free payment plans, and site fees from third-party food and beverage traders; Winter Wildfire day events (from £95) and sister brand Camp Kindling extend the product surface beyond the Summer season. Supporting technology is largely third-party SaaS: Stripe for payments, Omnisend for email, and Intercom (with AI assistant 'Fin') for customer support. The company is bootstrapped, has not raised external funding, and operates with approximately 5 employees.
Camp Wildfire firmographics
Firmographics- Name
- Camp Wildfire
- Legal name
- Adventure Camp Ltd
- Website
- https://campwildfire.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Camp Wildfire is a UK adults-only experiential event operator running sold-out summer weekends in a Kent forest that combine 100+ adventure activities with a music festival, sold direct-to-consumer from £299, and is expanding into winter day events and a sister brand.
- Ownership category
- akta.pro rank
Camp Wildfire industry classification
Industry- Product category
- Festival & Adventure Camp Events
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Seasonal & Pop-Up Campsites (Event/Harvest/Temporary) (THAGAOAH)
- akta.pro secondary industry
- Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
Keywords
Where Camp Wildfire is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Camp Wildfire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from weekend event tickets. Multiple pricing tiers (Elementary, Standard, Dynamo) with prices starting from £299 for summer weekends. Interest-free payment plans available to spread cost over several months.
- Accommodation: Pre-pitched dome tents, boutique camping, and live-in vehicle pitches sold as add-ons to event tickets. All provided by third-party suppliers, with bookings handled by Adventure Camp Ltd as authorized agent. Payment required in full in advance.
- Marketplace Resale Commission: 5% marketplace fee charged on all secondary ticket and accommodation resales through the official platform. Both buyers and sellers pay the 5% fee. Sellers receive original purchase price minus fee.
- Merchandise and Uniform: Patrol shirts, neckers, hats, insignia, patches and badges sold through Wildkind Stores (on-site and online). Card-only purchases at the event.
- Spa and Wellness Treatments: Spa sessions and wellness treatments available as add-on purchases. Requires separate booking and payment beyond the base ticket.
- Extra Credits and Upgrades: Attendees can purchase additional activity credits or upgrade ticket tiers (e.g., Elementary to Standard, Standard to Dynamo) by paying the price difference.
- Food and Beverage: Multiple bars and food villages on-site provided by third-party traders. Revenue flows to traders; Camp Wildfire earns from site fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Elementary Ticket - 60 Activity Credits |
| One time/ perpetual license | Pay-as-you-go | Standard Ticket - 120 Activity Credits |
| One time/ perpetual license | Pay-as-you-go | Dynamo Ticket - Unlimited Activity Credits + Priority Enrollment |
| One time/ perpetual license | Pay-as-you-go | Summer 2026 Weekend Tickets |
| One time/ perpetual license | Pay-as-you-go | Winter 2026 Day Tickets |
| One time/ perpetual license | Pay-as-you-go | Car Parking |
| Transaction based/ take rate | Pay-as-you-go | Marketplace Fee |
| Subscription | Monthly | Interest-Free Payment Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Camp Wildfire product offering
Product offeringCore offering
Camp Wildfire operates adults-only multi-format experiential events that combine adventure activities (100+) with live music, DJs, comedy, and camping in an ancient forest near Sevenoaks, Kent. The flagship Summer event is sold via tiered tickets (Elementary, Standard, Dynamo) tied to a credit-based activity enrollment system, with a Winter Wildfire day event in central London as a seasonal extension. Revenue also flows from accommodation add-ons, merchandise, spa treatments, a 5% commission on the in-house ticket resale Marketplace, and interest-free payment plans.
Product overview
Camp Wildfire is a multi-format experiential event business offering adults-only festival experiences. The core product is the Summer Camp event combining adventure activities with music festival entertainment, sold through a tiered ticket system (Elementary, Standard, Dynamo) with a credit-based activity enrollment system. Supporting products include Winter Wildfire (seasonal winter event), The Marketplace (official ticket resale platform), Wildkind Stores (merchandise), Boutique Camping (premium accommodation), Spa & Wellness Sessions, and flexible Payment Plans. The company operates as a trading name of Adventure Camp Ltd, with events held in Sevenoaks, Kent.
Differentiator
Problem solved
Functional benefit
Products and services
- Camp Wildfire Summer Weekend Multi-day adults-only summer festival combining 100+ adventure activities, 50+ live music and entertainment performances, and camping in an ancient forest near Sevenoaks, Kent. Sold in tiered ticket formats (Elementary 60 credits, Standard 120 credits, Dynamo unlimited credits with priority enrollment). Weekend 1 runs 28-31 Aug 2026 and Weekend 2 runs 4-7 Sep 2026, both starting from £299.
- Winter Wildfire Day Event Single-day winter event held at Euston, London, featuring festive activities including wreath making, Christmas bauble workshops, and seasonal entertainment. Day 1 on 5 Dec 2026 and Day 2 on 6 Dec 2026, tickets from £95.
- The Marketplace (Official Ticket Resale Platform) In-house built community platform for buying and selling spare tickets and accommodation between attendees. Uses automated queue-based matching with 48-hour offer windows for buyers; charges a 5% fee to both buyers and sellers. Only opens once primary ticket releases are sold out.
- Wildkind Stores (Merchandise) On-site and online merchandise store selling patrol shirts, neckers, hats, insignia, patches, and badges. Card-only purchases at the on-site event store.
- Boutique Camping & Accommodation Add-Ons Premium accommodation upgrade add-ons including pre-pitched dome tents, boutique camping, and live-in vehicle pitches. Sold as add-ons to event tickets, provided by third-party suppliers and booked via Adventure Camp Ltd as authorized agent; payment required in full in advance.
- Spa & Wellness Sessions On-site spa sessions and wellness treatments sold as add-on purchases requiring separate booking and payment beyond the base event ticket.
- Interest-Free Payment Plans Interest-free and fee-free monthly instalment plans available at checkout for tickets, accommodation, and travel. Down payment followed by automatic payments on agreed dates, with a 48-hour grace period for failed payments.
Quantifiable outcome
- Over 15,000 happy campers have attended since 2015
- +2 more outcomes
Companies that use Camp Wildfire
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Camp Wildfire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Camp Wildfire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreThird-party payment provider used for secure payment services in relation to all transactions on the online checkout. Processes Visa, Mastercard, and American Express payments. Critical infrastructure for the direct-to-consumer e-commerce model.
Scale indicators6 records
Recent moves5 records
Expansion highlights3 records
Camp Wildfire competitors and assessment
Company assessmentBroad incumbents
- Boomtown Fair: Large UK festival with immersive themed environments, street performance, and camping. Comparable in combining adventure/immersive storytelling with music festival infrastructure, but operates at materially larger scale and broader demographic.
- Glastonbury Festival: The UK's flagship multi-format festival, blending music, theatre, circus, wellness, and family programming with extensive on-site camping. Comparable to Camp Wildfire at a conceptual level (multi-activity festival with camping) but operates at massively larger scale and as a non-profit.
Direct peers
- End of the Road Festival: Boutique independent UK music and arts festival in Dorset with on-site camping. Comparable to Camp Wildfire as a small-scale, adult-skewing festival experience with limited capacity and curated programming.
- Shambala Festival: Independent UK four-day festival in Leicestershire combining music, arts, and activist programming with on-site camping. Closely comparable to Camp Wildfire in operating as a values-driven, independent, small-to-medium UK festival with multi-format programming.
- Latitude Festival: Multi-format UK summer festival combining music, comedy, theatre, dance, and family activities with on-site camping. Directly comparable to Camp Wildfire's 'festival plus activities' positioning, at larger scale, operated by Festival Republic.
- Camp Bestival: UK-based family camping + music festival hybrid operated by Festival Republic. Closest direct peer to Camp Wildfire due to its combination of multi-day camping, on-site activities for attendees, live music programming, and tiered ticket offerings, though it skews toward family audiences rather than adults-only.
- Green Man Festival: Independent UK music, arts, and science festival held in the Welsh Brecon Beacons with camping. Comparable in its mix of music and diverse non-musical programming (talks, workshops, family areas), and similar in scale and independent-operator positioning to Camp Wildfire.
- Wilderness Festival: Premium UK boutique festival in Oxfordshire offering music, food, arts, wellness, and outdoor experiences with on-site camping. Comparable to Camp Wildfire in the upscale experiential-festival niche, with a similar demographic of affluent adult attendees.
Regional players
- Secret Solstice: Iceland-based boutique music and adventure festival offering glacier parties, volcano excursions, and midnight sun programming. Comparable to Camp Wildfire in combining adventure activities with a music festival in a natural setting, but serving a different geography.
Emerging players
- Burning Man: US-based annual experimental community and arts event with on-site camping, participatory activities, and self-organized programming. Conceptually aligned with Camp Wildfire's adult experiential community ethos, though at vastly larger scale and different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Camp Wildfire social profiles
Digital presenceCamp Wildfire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camp Wildfire leadership team
Management profileNumber of profiles
Camp Wildfire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camp Wildfire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camp Wildfire
What does Camp Wildfire do?
Camp Wildfire operates adults-only multi-format experiential events that combine adventure activities (100+) with live music, DJs, comedy, and camping in an ancient forest near Sevenoaks, Kent. The flagship Summer event is sold via tiered tickets (Elementary, Standard, Dynamo) tied to a credit-based activity enrollment system, with a Winter Wildfire day event in central London as a seasonal extension. Revenue also flows from accommodation add-ons, merchandise, spa treatments, a 5% commission on the in-house ticket resale Marketplace, and interest-free payment plans.
Is Camp Wildfire a public or private company?
Camp Wildfire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Camp Wildfire founded?
Camp Wildfire was founded in 2015. It employs 1 to 10 people.
Where is Camp Wildfire based?
Camp Wildfire is headquartered in London, United Kingdom, in the Europe region.
How does Camp Wildfire make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are accommodation, marketplace Resale Commission, merchandise and Uniform, spa and Wellness Treatments, extra Credits and Upgrades and food and Beverage.
Who are Camp Wildfire's main competitors?
Broad incumbents on record are Boomtown Fair and Glastonbury Festival. Direct peers are End of the Road Festival, Shambala Festival, Latitude Festival, Camp Bestival, Green Man Festival and Wilderness Festival. Secret Solstice is listed as a regional player. Burning Man is listed as an emerging player.
Does Camp Wildfire have an API?
No public API is recorded for Camp Wildfire.
What industry is Camp Wildfire in?
Camp Wildfire's product category is Festival & Adventure Camp Events. Its primary akta.pro industry code is THAGAOAH, Seasonal & Pop-Up Campsites (Event/Harvest/Temporary), with a secondary code of THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus). Its NAICS code is 721214 and its SIC code is 7000.