Canberra Rex Hotel

What Canberra Rex Hotel does

Canberra Rex Hotel is a privately held full-service hotel and serviced apartment property located at 150 Northbourne Avenue in Braddon, Canberra, Australian Capital Territory. The property offers 12 distinct accommodation categories ranging from standard King and Twin rooms through to specialty suites (Sauna, Steam, Spa, Imperial) and a Presidential Suite, alongside extended-stay and corporate-rate programs. It operates a portfolio of on-site food and beverage venues: The Howling Moon (Canberra's first rooftop bar), Swan & King cocktail lounge, Rex Brasserie/Rora Restaurant, in-room dining, and Lumi Café, supported by indoor heated pool, gymnasium, and 24-hour reception.

The hotel runs 900+ square metres of ground-floor event space comprising seven meeting rooms and two ballrooms, accommodating groups of five to 600 guests for corporate meetings, conferences, weddings, and social events. A dedicated events team handles bookings via direct enquiry and a Request for Proposal process. Wedding services are offered as a structured vertical with bespoke catering and use of multiple venue types.

The business model spans four revenue streams: nightly accommodation with seasonal and promotional pricing; venue hire and event catering; food and beverage sales across the venues; and a free membership program offering member-only discounts and benefits designed to drive direct bookings and repeat stays. Distribution is primarily direct-to-consumer through the hotel's own booking engine, phone reservations, and email, supplemented by event-driven enterprise sales. No third-party OTAs, no franchises, and no parent company are disclosed. The company appears to operate as a standalone Australian private business with no public listing or external investment on record.

Name

Canberra Rex Hotel

Legal name

Canberra Rex Hotel

Website

https://canberrarexhotel.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Canberra Rex Hotel is a privately held full-service hotel in Braddon, ACT, offering 12 room categories, four food and beverage venues including Canberra's first rooftop bar, and 900 sqm of event space for corporate, wedding, and leisure guests.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation
• Event venues
• Meeting spaces
• Wedding services
• Food and beverage

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation: Nightly room rentals across various room types including standard rooms, suites (Crown, King, Studio, Sauna, Steam, Spa, Imperial, Presidential), and extended stay options. Revenue generated from room rates with seasonal pricing and promotional discounts.
2. Event Spaces: Rental of 7 meeting rooms, 2 ballrooms (Grand Ballroom, Great Room), and venues for weddings and corporate events. Revenue from venue hire and custom catering packages for events of 5 to 600 guests.
3. Food & Beverage: On-site dining through Rex Brasserie (breakfast service), The Howling Moon rooftop bar, Swan & King cocktail lounge, and in-room dining. Revenue from food and beverage sales.
4. Membership Program: Free membership program offering exclusive member-only deals, discounts, free breakfast, priority upgrades, and early/late checkouts. Drives direct bookings and customer loyalty.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Canberra Rex Hotel is a hospitality property in Braddon, Canberra offering accommodation across 12 room and suite categories (from standard King/Twin rooms to specialty suites including Sauna, Steam, Spa, Imperial, and Presidential), on-site food and beverage venues (The Howling Moon rooftop bar, Swan & King cocktail lounge, Rex Brasserie, Rora Restaurant, Lumi Café, and in-room dining), and 900+ square metres of event space accommodating 5 to 600 guests. The hotel also provides wedding planning services, corporate rates, group rates, and extended stay programs.

Product overview

Canberra Rex Hotel & Serviced Apartments is a hotel property offering a portfolio of 12 distinct accommodation types ranging from standard King and Twin rooms to luxury specialty suites. Room categories include standard rooms (King Room, Twin Room, Easy Access), rooms with balconies (King Room with Balcony), and various suites (Crown Suite, Studio Suite, Sauna Suite, King Suite, Steam Suite, Spa Suite with Balcony, Imperial Suite, Presidential Suite). Specialty suites feature amenities such as private saunas, steam rooms, spa baths, and balconies. The hotel also operates food and beverage venues including The Howling Moon (rooftop bar), Swan & King (cocktail lounge), Rex Brasserie (restaurant), and In Room Dining service. Event facilities span 900 square metres across multiple venues (The Great Room, The Grand Ballroom, meeting rooms) accommodating 5 to 600 guests. Additional services include wedding planning, corporate rates, group rates, and extended stay accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• The Howling Moon: Canberra's first rooftop bar, located on Level 6, offering panoramic views, cocktails, dinner and bar snacks. Open Monday to Sunday from 4pm until late.
• Swan & King
• Rora Restaurant

Products and services

• King Room Standard guest room offering timeless classic neutral colours, Rex Cloud king bed, dedicated work desk, and easy access shower with hand spray framed by floor to ceiling tiles. Designed for business and leisure guests seeking essential comfort.
• Twin Room Guest room featuring Rex Cloud twin king beds, dedicated work desk and lamp, and easy access shower with hand spray framed by floor to ceiling tiles. Suitable for colleagues, friends, or family traveling together.
• King Room with Balcony Contemporary room featuring oversized Rex Cloud king bed, spacious modern bathroom with walk-in shower, designer amenities, 40 LCD flat screen TV, complimentary Wi-Fi, and private balcony access.
• Crown Suite Serenity-focused suite with calming décor, entrance foyer with luggage drop, separate lounge sitting room with LCD television, Rex Cloud King bed, and appointed bathroom with walk-in shower, vanity, and separate toilet. Accommodates up to 3 guests.
• Easy Access Room Accessible guest room with timeless classic neutral colours and furnishings, and the Rex Cloud king bed. Designed for guests with mobility requirements.
• Studio Suite Classical suite blending classic design with luxurious detailing, featuring separate sitting area with LCD television, Rex Cloud King bed, and spacious bathroom with Carrera marble tiles and rainforest showers. Accommodates maximum 2 people.
• Sauna Suite Sophisticated suite with separate sitting area, LCD television, Rex Cloud King bed, and private sauna in the bathroom.
• King Suite Newly renovated suite featuring luxurious marble bathroom, plasma TV, King Rex Cloud Bed, Manhattan single bed, separate sitting area with plasma TV, sofa, and work desk. Accommodates up to 3 guests with murphy bed.
• Steam Suite Spacious suite with separate sitting area, LCD television, Rex Cloud King bed, and bathroom featuring spacious shower incorporating private steam room for two.
• Spa Suite with Balcony Classical suite with classic design elements, separate sitting area, LCD television, Rex Cloud King bed, and spacious bathroom featuring Carrera marble tiles, double vanity, rainforest showers, spa bath for two with LCD television, and private balcony access.
• Imperial Suite Sophisticated suite offering space and privacy, with separate sitting area featuring LCD television, lounge, armchair, built-in work station, Rex Cloud King bed with another LCD television, and expansive bathroom with spacious shower and private sauna.
• Presidential Suite Magnificent largest and most luxurious suite with formal entrance, wet bar, dining room seating eight, separate study with fireplace, living room, pantry, powder room, large master bedroom with walk-in dressing room, and bathroom featuring Jacuzzi bathtub, rainforest showers, and separate toilet. Includes private balcony access.
• The Howling Moon (Rooftop Bar) Canberra's first rooftop bar located on Level 6 at 150 Northbourne Avenue Braddon, offering panoramic views, cocktails, dinner, and bar snacks. Open daily from 4pm until late, available for exclusive hire.
• Swan & King (Cocktail Lounge) Capital's finest cocktail lounge inspired by King Ludwig II, featuring classic and custom cocktails, local wines, spirits, and decadent snacks. Open Friday and Saturday from 4pm, available for exclusive hire up to 100 guests.
• Rex Brasserie Hotel restaurant serving breakfast daily from 6.30-9.30am Monday to Friday and 7.30-10am Saturday, Sunday and Public Holidays. Available for guests and locals.
• In Room Dining Seasonal menu for dining within guest rooms or suites, available Monday to Sunday from 5:00pm-10:00pm. Ideal for travellers, impromptu meetings, or private dining.
• The Great Room Flexible event space with built-in bar, LED coloured ceiling lights, opulent high ceiling, column-free visibility, and own foyer. Accommodates 350 guests banquet style and 600 theatre style. Can be divided into five separate event spaces.
• The Grand Ballroom

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotel Realm: Boutique full-service hotel in Barton/Kingston, Canberra, with multiple on-site F&B venues and substantial event/wedding facilities. Comparable in offering a luxury-leaning independent hotel experience with strong F&B and event revenue streams in the same ACT market.
• Rydges Canberra: Full-service hotel in the Canberra market offering accommodation, F&B venues, and event/conference facilities. Directly comparable in market, scale tier, and product mix (rooms + meetings + weddings), making it the closest like-for-like competitor in the same catchment.
• QT Canberra: Design-led boutique hotel in Canberra offering premium rooms, signature F&B (e.g., Capitol Bar & Grill), and event spaces. Comparable as a style-forward full-service hotel targeting the same design-conscious corporate and leisure segments.
• Peppers Gallery Hotel Canberra: Heritage boutique hotel in the heart of Canberra operating under the Peppers brand, with event facilities and F&B. Comparable as a heritage-style independent-feel full-service hotel offering weddings, conferencing, and accommodation.
• Pavilion on Northbourne: Full-service hotel located on the same Northbourne Avenue corridor in Dickson/Braddon, offering accommodation, F&B, and conferencing. Directly comparable in geography, target market, and product mix — effectively the closest street-level competitor.
• Adina Apartment Hotel Canberra: Apartment-style accommodation in central Canberra targeting extended-stay corporate and government travellers. Comparable in serving the same corporate/extended-stay demand pool that the Rex targets with its Extended Stays and Corporate Rates programmes.
• Ovolo Nishi: Boutique design hotel in Canberra's NewActon precinct with strong F&B (Monster Kitchen & Bar) and event spaces. Comparable as an independent design-led full-service property chasing the same lifestyle/business traveller in the ACT.

Broad incumbents

• Hyatt Hotel Canberra: Heritage luxury hotel in Canberra operating as a Park Hyatt, with extensive event and F&B offerings. Comparable in being a heritage-style property with significant event infrastructure and luxury suites, but operates under a global luxury flag with deeper distribution.
• Novotel Canberra: Mid-scale flagged hotel in central Canberra offering rooms, F&B, and meeting facilities. Comparable in core rooms+events proposition but with global distribution and loyalty reach that this independent property lacks.
• Crowne Plaza Canberra: Internationally flagged full-service hotel in central Canberra with broad F&B and meeting facilities. Comparable in core product (full-service rooms + events) but benefits from a global loyalty programme and distribution that an independent cannot match.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/canberra-rex-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canberra Rex Hotel