Crowne Plaza Canberra

What Crowne Plaza Canberra does

Crowne Plaza Canberra is a full-service hotel property located in Canberra's CBD at 1 Binara Street, opposite Glebe Park in the Australian Capital Territory. The hotel is owned by Salter Brothers (Canberra) Hotel Pty Ltd (part of Salter Brothers Asset Management) and operated by InterContinental Hotels Group (IHG) under the Crowne Plaza brand and franchise/management agreement, with ownership transferring to Salter Brothers around 2019. The property offers accommodation across multiple room tiers (Superior, Deluxe Park View, Premium Park View, Deluxe Suites, Presidential Suite, and Family Accommodation), dining via Redsalt Restaurant, LUME BAR, and 24-hour In Room Dining, plus meetings and events infrastructure across six venues (The Glebe, Pods 1 & 2, The Crossings, Aquilla, Fireline, and LUME BAR) with capacity up to 150 guests, as well as a fitness centre, pool, and sauna.

The business serves three primary customer segments: business travelers (corporate and government visitors attending meetings at the nearby National Convention Centre), leisure travelers (families and couples drawn to Canberra attractions), and event organizers (conferences, weddings, and corporate functions). Ancillary services include accessible accommodation (5 accessible rooms), senior discounts (up to 20% off for guests 62+), and packaged stays (Family Getaway, Romance in the Capital, Stay & Dine). The hotel participates in IHG's loyalty ecosystem through IHG One Rewards (five-tier consumer program) and IHG Business Rewards (3 points per $1 on meetings/events).

Revenue is generated through three core streams: room accommodation (nightly rates across multiple tiers), food and beverage (restaurant, bar, in-room dining), and meetings/events (full-day delegate packages with $2,000 minimum spend). Distribution is hybrid: direct booking via the hotel website and IHG global platform, complemented by phone reservations, a corporate/group sales team, and gift voucher e-commerce. The hotel is marketed through its own website, an active blog, and organic social channels (Instagram, Facebook, Twitter). At 31 employees, the property operates as a single-asset hotel under IHG brand standards with no disclosed subsidiaries, no M&A activity, and no external funding.

Name

Crowne Plaza Canberra

Legal name

Crowne Plaza Canberra

Website

https://canberra.crowneplaza.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Crowne Plaza Canberra is a full-service IHG-branded hotel in Canberra CBD offering accommodation, dining, and meeting/event venues to corporate, government, and leisure travelers, with ownership held by Salter Brothers Asset Management. It serves business and convention visitors via the IHG global platform and loyalty programs.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Government & Civic Conference Hotels (THAGALAK)

Keywords

• Hotel accommodation services
• Meetings and events venues
• Hospitality dining services
• Corporate travel lodging
• Conference hotel facilities

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Accommodation: Primary revenue stream from hotel room bookings including various room types: Superior Rooms, Deluxe Park View Rooms, Premium Park View Rooms, Deluxe Suites, Presidential Suite, and Family Accommodation. Revenue generated through nightly stays with flexible rates and packages.
2. Food and Beverage: Revenue from Redsalt Restaurant dining (buffet breakfast, lunch, dinner), In Room Dining service, and LUME BAR. Includes special event dining such as Christmas Day Lunch and seasonal packages with dining credits.
3. Meetings and Events: Meeting and event venue rental including The Glebe, Pods 1 & 2, The Crossings, Aquilla, Fireline, and LUME BAR. Revenue from full-day delegate packages, corporate events, weddings, and festive celebrations with minimum spend requirements.
4. IHG One Rewards Program: Loyalty program generating repeat bookings with tiered membership benefits (Club, Silver Elite, Gold Elite, Platinum Elite, Diamond Elite) and exclusive member discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Crowne Plaza Canberra is a full-service hotel property in Canberra CBD offering overnight accommodation across multiple room categories (Superior, Deluxe Park View, Premium Park View, Deluxe Suites, Presidential Suite, and Family Accommodation), on-site food and beverage service through Redsalt Restaurant and In Room Dining, and dedicated meeting and event venues (The Glebe, Pods 1 & 2, The Crossings, Aquilla, Fireline, and LUME BAR). The property also operates a fitness centre, swimming pool, sauna, secure on-site parking, and participates in the IHG One Rewards and IHG Business Rewards loyalty programs.

Product overview

Crowne Plaza Canberra is an IHG-branded hotel property located in Canberra CBD offering a comprehensive hospitality service portfolio. The core offering comprises accommodation (various room types from Superior to Presidential Suite), dining (Redsalt Restaurant and In Room Dining), and meeting/event venues (The Glebe, Pods, Aquilla, Fireline, LUME BAR). The hotel markets specialized packages including Family Getaway, Romance in the Capital, Meet Reward & Escape, Stay & Dine, Seniors, and Accessible Accommodation packages. Loyalty programs include IHG One Rewards (five-tier membership) and IHG Business Rewards for corporate clients. The property is owned by Salter Brothers Asset Management and operated by InterContinental Hotels Group.

Differentiator

Problem solved

Functional benefit

Brands

• IHG One Rewards: IHG's loyalty rewards program available to hotel guests.
• Redsalt Restaurant
• LUME BAR

Products and services

• Crowne Plaza Canberra Accommodation Hotel accommodation services offering various room types including Superior Rooms, Deluxe Park View Rooms, Premium Park View Rooms, Deluxe Suites, Presidential Suite, and Family Accommodation options with panoramic park views in Canberra CBD.
• Redsalt Restaurant On-site dining restaurant offering buffet breakfast, à la carte dining, and special event menus including Christmas Day lunch and festive celebrations.
• In Room Dining 24-hour room service dining allowing guests to enjoy meals and beverages in the comfort of their rooms.
• Meeting and Events Venues Event spaces including The Glebe, Pods 1 & 2, The Crossings, Aquilla, Fireline, and LUME BAR suitable for conferences, meetings, weddings, and special events with capacity up to 150 guests.
• The Fitness Centre Hotel fitness facilities including a recently revamped gym, swimming pool, and sauna for guest wellness and recreation.
• Family Getaway Package Accommodation package for families including breakfast, kids package, and parking with access to nearby attractions like Questacon, National Zoo & Aquarium, and National Dinosaur Museum.
• Romance in the Capital Package Romantic getaway package including accommodation, breakfast, wine, and cocktails for couples seeking a romantic experience.
• Meet, Reward & Escape Package Meeting and events package with exclusive value adds on full day delegate packages for business events until December 2026.
• Stay & Dine Package Accommodation package including overnight stay and daily $100 dining credit redeemable on food and beverages at the hotel.
• Seniors Offer Discount package offering up to 20% off flexible accommodation rates for guests 62 years and older or valid senior card holders.
• Accessible Accommodation Accessible rooms with wheelchair features, assistive listening devices, and priority services for guests with disabilities, including 5 accessible rooms with 2 double beds.
• IHG One Rewards Hotel rewards program with five tiers (Club, Silver Elite, Gold Elite, Platinum Elite, Diamond Elite) offering points for stays and exclusive member discounts.
• IHG Business Rewards Business rewards program offering 3 points per $1 spent on meetings and events, redeemable for reward nights and digital rewards.
• Gift Vouchers Online gift vouchers for hotel accommodation, dining, and experiences, purchased through the Voucher Cart platform.

Quantifiable outcome

• Save up to 30% on accommodation with Advance Purchase booking
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered community, core and minor.

• University of Canberra CapitalscommunityStrategic or Co-development Partner · 1 October 2017Partnership with University of Canberra Capitals for the 2017-18 Women's National Basketball League (WNBL) season. Crowne Plaza Canberra supported the local sporting team as a community partnership, with the team playing home games at National Convention Centre located 2 minutes from the hotel.
• InterContinental Hotels Group (IHG)coreStrategic or Co-development PartnerIHG operates Crowne Plaza Canberra under a management/franchise agreement. The hotel is part of IHG's portfolio of over 5,000 hotels in nearly 100 countries, benefiting from global distribution, loyalty program (IHG One Rewards), and brand standards.
• Salter Brothers Asset Management Pty LimitedcoreOthersSalter Brothers (Canberra) Hotel Pty Ltd owns Crowne Plaza Canberra. The property is managed and operated by IHG while owned by Salter Brothers Asset Management.
• ACT GovernmentminorStrategic or Co-development PartnerACT Government supported the 'Canberra: more than inclusive, more than accessible' campaign for accessible tourism in the region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hyatt Hotel Canberra: Direct peer in Canberra CBD — historic luxury hotel with similar proximity to government precincts and convention venues. Comparable full-service offering targeting corporate, government, and leisure travelers in the same competitive set.
• Crowne Plaza Hunter Valley: Sister Crowne Plaza property under the same IHG brand in Australia, sharing brand standards, IHG One Rewards distribution, and operational playbooks — useful comparability for revenue management and event packaging strategies.
• QT Canberra: Boutique lifestyle hotel in Canberra CBD competing for the same corporate event, government, and leisure demand as Crowne Plaza. Comparable meeting and event facilities with a differentiated design-led positioning.
• Novotel Canberra: Accor-branded full-service CBD hotel competing directly with Crowne Plaza for business, government, and conference attendees. Similar midscale-upscale positioning and meeting venue offering in Canberra.
• Avenue Hotel Canberra: Canberra CBD apartment-style hotel competing in the upscale accommodation market with similar corporate and government traveler segments.
• Hotel Realm Canberra: Boutique CBD hotel with strong F&B and event venue positioning, competing for the same corporate events, weddings, and weekend leisure market in Canberra.

Emerging players

• Ovolo Nishi Canberra: Boutique design-led hotel in Canberra CBD targeting a younger corporate and creative segment; competes for design-conscious travelers and smaller corporate events that would otherwise consider Crowne Plaza.

Regional players

• ibis Styles Canberra: Accor midscale hotel in Canberra competing for value-conscious government contractors, conference attendees, and leisure travelers who would otherwise consider Crowne Plaza's lower-rate inventory.

Broad incumbents

• Marriott Canberra: Global brand full-service hotel in Canberra, part of Marriott Bonvoy network. Direct competition in the same CBD business and conference segment, with stronger international loyalty reach.
• Hilton Canberra: International brand full-service hotel in Canberra, part of a global Hilton network. Competes for the same premium CBD corporate, government, and convention demand but with broader Hilton Honors loyalty distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CrownePlazaCanb
• Facebookfacebook.com/CPCanberra
• Instagraminstagram.com/crowneplazacanberra
• LinkedInlinkedin.com/company/crowne-plaza-canberra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowne Plaza Canberra