Canine CellMates
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Canine CellMates firmographics
Firmographics- Name
- Canine CellMates
- Legal name
- Second Leash on Life, Inc.
- Website
- https://caninecellmates.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Canine CellMates industry classification
Industry- Product category
- Social Rehabilitation Services
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industry
- Animal Shelters & Rescue Operations (AFAEALAB)
Keywords
Where Canine CellMates is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Canine CellMates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Private Donations: Individual donations are the primary funding source for Canine CellMates. One-time donations range from $10 to $500+, with monthly recurring donation options from $5 to $100 per month.
- Corporate Sponsorships: Corporate sponsorship packages that include logo placement on website, marketing materials at events, adoption kit materials, Facebook/Twitter recognition, and 'Sponsor of the Month' designation.
- Dog Adoptions: Adoption fees of $300 per dog cover the cost of training, vetting, microchipping, spay/neuter, and heartworm prevention. Dogs are selected from Fulton County Animal Control.
- Merchandise Sales: Sale of calendars ($20), t-shirts ($15), ornaments ($9), and branded merchandise. Also Paws in the Pantry supplies like collars, harnesses, leashes, crate beds, and cleaning products.
- Event Fundraising: OG Paws for Cocktails fundraiser at Park Tavern, Pizza With A Purpose at California Pizza Kitchen (20% of check donated), and various community events throughout the year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Adoption Fee |
| Subscription | Pay-as-you-go | One-Time Donations |
| Subscription | Monthly | Monthly Recurring Donations |
| Unit Pricing | Pay-as-you-go | Paws in the Pantry Supplies |
| Unit Pricing | Pay-as-you-go | Vet Care Sponsorship |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Subscription | Annual | Corporate Sponsorship |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Canine CellMates product offering
Product offeringCore offering
Canine CellMates is a 501(c)(3) nonprofit that runs a 10-week in-custody jail dog training program at Fulton County Jail, pairing shelter dogs from Fulton County Animal Control with incarcerated men who train them using positive reinforcement/clicker methods. Graduates are adopted to families, and released inmates receive aftercare support including job placement, housing assistance, and mentorship. The organization also operates the Beyond The Bars out-of-custody program launched in 2021.
Product overview
Canine CellMates operates as a unified social rehabilitation program combining shelter dog rescue with inmate transformation. The core offering consists of three interconnected programs: the In-Custody Jail Dog Training Program (10-week training at Fulton County Jail pairing shelter dogs with inmates), the Beyond The Bars out-of-custody program (launched 2021 for post-release training), and the Aftercare Program (providing job placement, housing, and mentorship support to released inmates). Additional services include dog adoption coordination placing trained graduates into homes, volunteer opportunities spanning 11 different teams, corporate sponsorship packages, merchandise sales (calendars, t-shirts, ornaments), and direct donation programs. The organization also offers an Educational Speaker Series bringing external presenters to teach life skills. Dogs selected from Fulton County Animal Control undergo temperament testing and 9-10 weeks of obedience training before graduating as canine good citizens available for adoption.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Custody Jail Dog Training Program
- Beyond The Bars Program
- Dog Adoption Services
- Aftercare Program
- Branded Merchandise
Quantifiable outcome
- Over 300 men have participated in the Canine CellMates programs since 2013
- +4 more outcomes
Companies that use Canine CellMates
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Canine CellMates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Canine CellMates partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Fulton County Sheriff's Department and Fulton County JailcoreCore operational partnership providing the facility for the Canine CellMates program. The Sheriff's Department and Jail provide the environment where shelter dogs are paired with inmate handlers for the 10-week training program. This partnership enables the rehabilitation component of the program.
- Fulton County Animal Control (FCAS)coreSource of shelter dogs for the program. Dogs are selected from this high-volume, open intake county shelter after temperament testing determines suitability for the program. Dogs facing euthanasia are prioritized.
- Georgia Justice ProjectmajorLegal advocacy organization that Canine CellMates connected with to help program participant Mario with his legal battle. The Georgia Justice Project agreed to take his case, which was a significant milestone in his rehabilitation journey.
- Mercedes-BenzmajorFeatured Canine CellMates in their 'Greatness Lives Here' initiative as one of 50+ grassroots organizations positively impacting local Atlanta neighborhoods. Featured in Atlanta Journal Constitution inspired video series and honored the organization for community impact.
- Ahimsa HouseminorJoint fundraiser partner for the OG Paws for Cocktails event at Park Tavern, raising funds for two Atlanta-based organizations serving both people and animals.
- California Pizza Kitchenminor'Pizza With A Purpose' program where 20% of checks are donated to Canine CellMates on the first Thursday of every month at all Atlanta locations including Perimeter Terraces, Lenox Mall, Atlantic Station, North Point Mall, Forum at Peachtree, and Pinestraw.
- Park TavernminorVenue partner for OG Paws for Cocktails annual fundraiser featuring live music, silent and live auction, emcee, and celebrity appearances.
- State Pardons and Paroles BoardminorState board that Canine CellMates reached out to regarding program participant Mario's release. Board involvement was part of the aftercare/reentry support provided to inmates.
- Stubby's HeroesminorGuest speaker organization that educated Fulton County inmates about BSL/Breed Specific Legislation and why it's wrong. Founder Johanna Falber-Mcvay spoke to handlers about important dog issues.
- Pitties In The CityminorGuest speaker organization featured in Canine CellMates Educational Series, providing canine education content for inmate handlers.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Canine CellMates competitors and assessment
Company assessmentBroad incumbents
- ASPCA: One of the largest U.S. animal welfare organizations, with nationwide shelter, adoption, and rescue programs. Comparable as a broad incumbent in animal rescue and adoption, though at vastly greater scale and without an inmate-rehabilitation focus.
- Best Friends Animal Society: National animal welfare nonprofit operating the largest sanctuary for animals and running adoption programs nationwide. Comparable as a broad incumbent in the shelter/rescue and adoption space where Canine CellMates operates, though without the inmate-rehabilitation component.
Direct peers
- Freedom Tails (Operation Freedom Paws): California-based nonprofit that trains shelter dogs as service dogs for veterans, incarcerated individuals, and others with disabilities. Comparable prison/rescue crossover model with a similar adoption-plus-training mission.
- Warrior Canine Connection: Maryland-based nonprofit that pairs service dogs-in-training with wounded warriors in inpatient and outpatient settings, including correctional-style structured programs. Comparable because it uses a structured dog-training curriculum as a therapeutic/rehabilitative intervention for an at-risk population.
- Puppies Behind Bars: New York-based nonprofit that trains inmates to raise service dogs for wounded veterans and first responders. Operates the same prison-dog dual-benefit model in multiple correctional facilities, making it the closest direct comparable to Canine CellMates' in-custody program.
- Tender Loving Canines: San Diego-based nonprofit that trains service dogs for veterans and others with disabilities, including programs in correctional facilities. Directly comparable prison-to-service-dog model with positive-reinforcement training methodology similar to Canine CellMates'.
Regional players
- Atlanta Humane Society: Long-standing Atlanta-area animal welfare nonprofit offering adoption, training, and community programs. Comparable regional shelter/rescue operator with a dog-training curriculum that overlaps Canine CellMates' obedience-training component.
- LifeLine Animal Project: Atlanta-based nonprofit contracted to manage Fulton County Animal Control and DeKalb County Animal Services. Comparable because it is both a regional peer and the direct source of the dogs Canine CellMates trains.
Emerging players
- Stubby's Heroes: Smaller nonprofit focused on pit-bull advocacy and education, including work with correctional audiences on breed-specific legislation. Comparable niche player that participates in Canine CellMates' educational programming and targets a similar rescue/advocacy niche.
Others
- Georgia Justice Project: Atlanta-based legal advocacy nonprofit serving individuals with criminal records. Listed as a partner of Canine CellMates for reentry support; comparable as an adjacent reentry/social-services provider rather than an animal-welfare competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Canine CellMates social profiles
Digital presenceCanine CellMates compliance and trust
Trust signalCompliance1 record
Canine CellMates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canine CellMates leadership team
Management profileNumber of profiles
Profiles1 record
Canine CellMates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canine CellMates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canine CellMates
What does Canine CellMates do?
Canine CellMates is a 501(c)(3) nonprofit that runs a 10-week in-custody jail dog training program at Fulton County Jail, pairing shelter dogs from Fulton County Animal Control with incarcerated men who train them using positive reinforcement/clicker methods. Graduates are adopted to families, and released inmates receive aftercare support including job placement, housing assistance, and mentorship. The organization also operates the Beyond The Bars out-of-custody program launched in 2021.
Is Canine CellMates a public or private company?
Canine CellMates is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Canine CellMates founded?
Canine CellMates was founded in 2013. It employs 1 to 10 people.
Where is Canine CellMates based?
Canine CellMates is headquartered in Atlanta, United States, in the North America region.
How does Canine CellMates make money?
Five revenue lines are on record. Private Donations are the primary driver. The others are corporate Sponsorships, dog Adoptions, merchandise Sales and event Fundraising.
Who are Canine CellMates's main competitors?
Broad incumbents on record are ASPCA and Best Friends Animal Society. Direct peers are Freedom Tails (Operation Freedom Paws), Warrior Canine Connection, Puppies Behind Bars and Tender Loving Canines. Regional players are Atlanta Humane Society and LifeLine Animal Project. Stubby's Heroes is listed as an emerging player. Georgia Justice Project is listed as an others.
Does Canine CellMates have an API?
No public API is recorded for Canine CellMates.
What industry is Canine CellMates in?
Canine CellMates's product category is Social Rehabilitation Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of AFAEALAB, Animal Shelters & Rescue Operations. Its NAICS code is 81291 and its SIC code is 8300.