Immobilière Cannes Marina Guy Hoquet

What Immobilière Cannes Marina Guy Hoquet does

Immobilière Cannes Marina Guy Hoquet (operating as ICM) is a privately-held French real estate agency headquartered in Mandelieu-la-Napoule on the Côte d'Azur, founded in 1978 as the original sales agent for the 4,500-unit Cannes Marina residential development. The company offers a full spectrum of property services including residential sales and rentals, property management, commercial real estate brokerage, viager (life annuity) sales, seasonal and furnished rentals, new-development marketing, and marina berth transactions. It serves individual homeowners, buyers, tenants, and small commercial clients primarily in the French Riviera catchment, with a secondary property management branch in Aubenas.

The business operates through three physical locations and a single product platform — a conventional real estate listing website with search, online estimation, and email-alert features, without proprietary technology, APIs, or data-driven tooling. Revenue is generated through two streams: transaction commissions of approximately 4.75%-6.25% on property sales (paid typically by the buyer), and recurring management fees from the 450+ rental lots administered by its wholly-owned subsidiary SAS Couleur Sud Immobilier. Since 2020, the company has diversified via the IPI Immobilier Pro Invest division into commercial real estate (offices, warehouses, activity premises), broadening its addressable market.

With a headcount of 7 employees, no external funding, and a locally-anchored operating model, ICM functions as a small independent agency whose primary competitive position rests on nearly five decades of incumbency, deep knowledge of the Cannes Marina micro-market, and the recurring revenue base from its managed property portfolio. No AI capabilities, patents, partnerships, or formal awards are evidenced.

Name

Immobilière Cannes Marina Guy Hoquet

Legal name

IMMOBILIERE CANNES MARINA

Website

https://cannes-marina.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Immobilière Cannes Marina Guy Hoquet is a privately-held French real estate agency founded in 1978 in Mandelieu-la-Napoule, serving residential buyers, sellers, landlords, and commercial clients in the Cannes Marina and Côte d'Azur market via transaction commissions and recurring property management fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Mandelieu-la-Napoule

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Transaction Commissions: Earns commissions on property sales and rentals, with agency fees ranging approximately 4.75% to 6.25% of transaction value charged to buyers or sellers.
2. Property Management Fees: Manages over 450 lots through subsidiary SAS Couleur SUD Immobilier, generating recurring management fees from property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Immobilière Cannes Marina is a full-service real estate agency operating in the Cannes Marina and Mandelieu-la-Napoule area of the French Riviera since 1978. It sells, rents, and manages residential properties (apartments, villas, parking), commercial real estate (via the IPI Immobilier Pro Invest division), and marina berths, while also providing rental property management for over 450 lots through its SAS Couleur SUD IMMOBILIER subsidiary.

Product overview

ICM - Immobilière de Cannes Marina operates as a comprehensive real estate agency platform offering residential and commercial property services. The core offering consists of property sales (Achat/Vente) and rentals (Location) for apartments, villas, parking/boxes, and land, complemented by specialized services including property management (via SAS Couleur SUD IMMOBILIER), commercial real estate (via IPI Immobilier Pro Invest), life annuity sales (Viager), new developments (Programmes neufs), and seasonal/furnished rentals. Additional services include online property valuation (Estimation en ligne) and a property alert system (Alerte des nouveautés). The company has operated since 1978 and manages over 450 rental lots.

Differentiator

Problem solved

Functional benefit

Brands

• IPI Immobilier Pro Invest: Commercial and business real estate division offering services for land, commercial spaces, offices, warehouses, workshops, and activity spaces.

Products and services

• Residential Property Sales and Rentals (ICM Core Agency) Core full-service real estate agency offering buying, selling, and renting of residential apartments, villas, parking/boxes, and land in the Cannes Marina and Mandelieu-la-Napoule area. Targets individual buyers, sellers, tenants, and personal investors on the French Riviera.
• Commercial Real Estate (IPI Immobilier Pro Invest) Commercial and business real estate division offering brokerage of land, commercial spaces, offices, warehouses, workshops, and activity premises for businesses and investors in the French Riviera region.
• Rental Property Management (Gestion locative) Rental property management service delivered through subsidiary SAS Couleur SUD IMMOBILIER, currently administering over 450 lots with a team of specialists handling tenant management and administration for landlords.
• Viager (Life Annuity Property Sales) Service enabling property owners to sell their real estate in exchange for lifetime annuity payments, structuring intergenerational and retirement real estate transactions.
• New Development Programs (Programmes neufs)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Engel & Völkers France: International premium real estate brand active on the Côte d'Azur. Comparable to ICM for premium Riviera residential mandates and competitive overlap on marina-adjacent villa sales.
• Barnes: Luxury-focused real estate brand with deep French Riviera presence. Comparable to ICM's premium Cannes Marina positioning, though Barnes addresses a higher price tier and broader luxury geography.
• Coldwell Banker France: International luxury real estate brand with French Riviera franchise presence. Comparable to ICM for high-end residential brokerage and marina-front property mandates along the Côte d'Azur.

Emerging players

• Safti: French independent-agent real estate network with growing national footprint and Riviera coverage. Comparable as an alternative distribution model competing for the same independent advisor pool that feeds small agencies like ICM.
• MegAgence: Tech-enabled French real estate agency offering reduced-commission residential brokerage. Comparable as a direct competitor pressuring traditional full-service agencies like ICM on buyer-side fees (currently 4.75–6.25%).

Broad incumbents

• Orpi: One of France's largest real estate cooperative networks, with strong presence across the Alpes-Maritimes. Comparable as a multi-office, multi-service residential agency competing for the same Cannes Riviera mandate book.
• Foncia: France's leading residential property management group. Directly comparable to ICM's SAS Couleur SUD IMMOBILIER rental management business, and a potential roll-up acquirer for boutique management books.
• Century 21 France: Large national real estate franchise in France with extensive Riviera coverage. Comparable as a competing brand that offers sellers and buyers a networked, multi-office alternative to a single local agency like ICM.
• Guy Hoquet: Major French real estate franchise network whose brand appears in ICM's own trade name. Comparable as a brand-equity reference point for franchise-affiliated French residential agencies, though ICM does not appear formally part of the network.
• Laforêt: Established French real estate network with Riviera franchises offering residential sales, rentals, and management services. Overlaps with ICM across transaction brokerage and gestion locative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/guy-hoquet-mandelieu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immobilière Cannes Marina Guy Hoquet