Best Western Plus Cannes Riviera

What Best Western Plus Cannes Riviera does

Best Western Plus Cannes Riviera & Spa is a privately operated 4-star hotel located at 16 Boulevard d'Alsace in central Cannes, France, operating as a franchise property under the Best Western International brand. The property offers 66 spacious, air-conditioned, and soundproofed rooms and suites within walking distance of La Croisette, the Palais des Festivals, and the city's beaches. Ancillary amenities include the Marilyn Spa (sauna, hammam, fitness room, treatments), a rooftop pool with panoramic sea and old-town views, a lounge bar serving local wines and champagnes, a fitness center, a private garage with EV charging stations, and seminar/meeting facilities.

The hotel's revenue model combines core room accommodations with multiple ancillary streams: spa and wellness services, food and beverage, event and seminar hosting, gift shop sales, and parking/EV charging. Distribution is achieved through direct website booking (offered at best-price guarantee across five languages), the Best Western brand platform and Best Western Rewards loyalty program, and third-party travel agencies. The property holds Green Key eco-certification and operates an e-concierge mobile application for guest service discovery and local activity recommendations. The business targets leisure tourists visiting the French Riviera as its primary customer segment, with business travelers using the seminar facilities as a secondary segment.

Customer engagement is supported by an active social media presence across Instagram, Facebook, LinkedIn, X, and TikTok, and destination-content sections covering the French Riviera, authentic Cannes, gastronomy, activities, and local events. The hotel is independently owned and managed under franchise terms with Best Western International, with no disclosed institutional ownership, funding history, or M&A activity.

Name

Best Western Plus Cannes Riviera

Legal name

Hôtel Best Western Plus Cannes Riviera & Spa

Website

https://cannesriviera.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Plus Cannes Riviera & Spa is a privately operated 4-star, 66-room hotel in central Cannes, France, running under a Best Western franchise and serving leisure tourists and business travelers with on-site spa, rooftop pool, dining, EV charging, and seminar facilities.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Hotel accommodations
• Spa wellness services
• Seminar meeting venues
• Eco-friendly hospitality
• French Riviera lodging

Headquarters

HQ city

Cannes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Accommodations: Core revenue from 66 spacious rooms and suites with 4-star comfort, offering contemporary décor and amenities for tourists and business travelers visiting Cannes
2. Spa and Wellness Services: Marilyn Spa offering treatments, sauna, hammam, and fitness center services for hotel guests and external visitors
3. Food and Beverage: Lounge bar serving appetizer platters, local wines, champagnes, and beverages. Patio breakfast service for guests
4. Event and Seminar Hosting: Seminar facilities for business events and meetings, generating revenue from venue rental and related services
5. Gift Shop: Sale of refined gift sets including local delicacies, themed creations, and relaxation/wellness packages
6. Parking and EV Charging: Private garage with charging stations for electric vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Best Western Plus Cannes Riviera & Spa is a 4-star, Green Key-certified hotel in Cannes offering 66 air-conditioned and soundproofed rooms and suites. Its core offering comprises overnight accommodations, the Marilyn Spa (sauna, hammam, treatments, fitness room), a rooftop pool, a lounge bar, and seminar/meeting facilities, supported by an e-concierge mobile app and a private garage with EV charging.

Product overview

Best Western Plus Cannes Riviera & Spa is a 4-star hotel offering 66 rooms and suites with contemporary décor. The property features multiple hospitality services including the Marilyn Spa (sauna, hammam, treatments), a rooftop pool with panoramic views, a lounge bar, a fitness center, and a private garage with EV charging stations. Guests can access services through the e-concierge mobile app. The hotel also operates a gift shop and provides seminar/meeting spaces for business travelers. The property holds the Green Key eco-certification, positioning it as an eco-responsible accommodation option.

Differentiator

Problem solved

Functional benefit

Brands

• Marilyn Spa: The hotel's spa facility offering sauna, hammam, fitness room, and treatments.

Products and services

• Hotel Accommodations (66 Rooms and Suites) 66 spacious rooms and suites with sleek, contemporary décor, air-conditioning, and soundproofing offering 4-star comfort for leisure tourists and business travelers near La Croisette in Cannes.
• Marilyn Spa 4-star hotel spa offering sauna, hammam, fitness room, and wellness treatments for hotel guests and external visitors seeking relaxation and rejuvenation.
• Seminar and Meeting Spaces Seminar and meeting facilities available for corporate events, seminars, and business gatherings, with venue rental and related services for corporate clients.
• On-site Gift Shop On-site gift shop offering refined gift sets including local delicacies, themed creations, and relaxation/wellness packages that extend the guest experience.
• Lounge Bar and Food & Beverage On-site lounge bar serving appetizer platters, local wines, champagnes, beverages, and patio breakfast service for hotel guests and visitors.
• Private Garage with EV Charging Private garage equipped with charging stations for electric vehicles, serving hotel guests who drive or travel in EVs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Best Western HotelscoreChannel Partner/ Reseller/ DistributorThe hotel operates as a Best Western Plus franchise property, benefiting from the international brand's reservation system, loyalty program (Best Western Rewards), marketing support, and brand recognition. The franchise relationship provides access to a global distribution network while maintaining local operational autonomy.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Novotel Cannes Montfleury: Mid/upper-midscale chain hotel in Cannes with a similar guest mix of leisure and business travelers, comparable meeting facilities, and similar pricing band.
• Best Western Plus Hôtel Le Grimaldi: Another Best Western Plus property located in central Cannes, offering comparable 4-star full-service accommodations to leisure and business travelers in the same competitive set.
• Radisson Blu Hotel, Cannes: Upscale chain hotel in Cannes with comparable room count and amenity mix (pool, F&B, meetings), directly competing for both leisure and corporate group business.
• Mercure Cannes Croisette Beach: 4-star Accor-brand property on the Croisette, targeting the same leisure/business customer base with comparable full-service amenity positioning.
• Best Western Premier Le Patio des Artistes: Sister Best Western brand property on the French Riviera/Cannes, targeting a similar upper-midscale leisure and business guest profile with comparable amenity positioning.

Broad incumbents

• JW Marriott Cannes: Upscale Marriott property on La Croisette with comparable meeting/event capacity, competing for the same corporate group RFP business in Cannes.
• InterContinental Carlton Cannes: Historic luxury 5-star property on La Croisette competing in the same Cannes micro-market for corporate event and luxury leisure demand, and setting the upper ADR ceiling.
• Hôtel Martinez (Hyatt): Luxury Hyatt Unbound Collection property on La Croisette, competing for Cannes Film Festival and MICE room-block demand that the subject hotel also targets.
• Hôtel Barrière Le Majestic Cannes: Iconic luxury 5-star palace on La Croisette, anchoring the upscale end of the Cannes market and competing for high-end MICE and leisure spend overlapping with the subject hotel's premium nights.

Regional players

• Holiday Inn Cannes: Mid-scale chain hotel in Cannes targeting similar price-sensitive leisure and corporate guests; less directly competitive on amenities but overlaps in demand pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cannesriviera
• Facebookfacebook.com/BestWesternCannesRiviera
• LinkedInlinkedin.com/company/best-western-cannes-riviera
• Instagraminstagram.com/best.western.cannes.riviera
• TikToktiktok.com/@best.western.cannes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Plus Cannes Riviera