Canton Parks & Recreation

What Canton Parks & Recreation does

Canton Parks & Recreation is a municipal government department of the Town of Canton, Connecticut, delivering community recreation services to local residents from its main office at 40 Dyer Avenue in the Collinsville section of Canton. The department operates the seasonal Mills Pond Pool (open approximately June 18 through August 16 with public swim, lap swim, and a splash pad), runs youth summer camps, swim lessons, sports leagues, a senior lunch program, and a summer concert series, and serves Canton, CT residents across all age groups with a focus on families with children and senior residents.

The department's technology backbone is the MyRec.com recreation management software platform, which powers the cantonct.myrec.com online portal for household account creation, activity search, program registration, membership purchases, and facility scheduling. This is a single integrated SaaS-style platform rather than a modular build, providing residents with 24/7 self-serve enrollment and the department with a unified administration surface for programs, facilities, memberships, and a small online store. Marketing and community engagement run through a Facebook page (CantonCTParksandRec), an annual printed Summer Program Guide distributed digitally via Canva, and direct linkage from the Town of Canton's official municipal website.

Revenue mechanics are hybrid and not publicly itemized. The department is funded primarily through the Town of Canton's municipal budget (with the Canton Tax ID 06-6002383 referenced for childcare tax purposes), supplemented by fee-based revenue from program registrations, seasonal pool memberships, and daily pool attendance fees. Pricing tiers are not disclosed online; residents are directed to contact the department directly for fee schedules. As a 16-employee government department with a single seasonal facility and a defined geographic mandate, the operation is structurally capped to the Canton, CT service area.

Name

Canton Parks & Recreation

Legal name

Canton Parks & Recreation

Website

https://cantonrec.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Canton Parks & Recreation is a municipal government department of the Town of Canton, CT, operating the seasonal Mills Pond Pool, youth programs, senior lunch services, and community events for Canton residents via the MyRec.com online registration platform.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

• Municipal recreation services
• Community pool facilities
• Summer youth programs
• Senior community programs
• Recreation program registration

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Program and Activity Registration Fees: Residents pay fees to register for recreation programs including summer camps, swim lessons, sports leagues, and special events. Revenue is collected through the online registration portal.
2. Pool Memberships and Daily Attendance Fees: Mills Pond Pool offers season memberships and daily attendance fees for access to the pool and splash pad. These are required for anyone entering the pool facility.
3. Municipal Tax Funding: As a department of the Town of Canton, the department receives funding through the municipal budget, including the Canton Tax ID (06-6002383) referenced for childcare tax purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Canton Parks & Recreation operates as the municipal recreation department of the Town of Canton, CT, delivering publicly funded community recreation programs (summer camps, swim lessons, sports leagues, senior lunch and community meal programs, summer concert series) and operating the seasonal Mills Pond Pool with memberships and daily public access. Services are administered through the MyRec.com online platform for program registration, household accounts, membership purchase, and facility scheduling.

Product overview

Canton Parks & Recreation operates as a municipal department using MyRec.com Recreation Management Software as its core platform. The platform provides a unified system for online program registration, facility management, membership administration, activity scheduling, and e-commerce functionality. The offering is a single integrated platform rather than modular add-ons, with all features (registration, facilities, memberships, store, calendar) provided through the MyRec.com system.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreation Programs (Summer Camps, Swim Lessons, Sports Leagues, Special Events)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• MyRec.comcoreTechnology or IntegrationMyRec.com provides the recreation management software platform powering Canton Parks & Recreation's online registration, membership management, facility scheduling, and program administration. The website (cantonct.myrec.com) is hosted and operated by MyRec.com, which also provides the technology infrastructure for activity registration, household accounts, and the online store.
• Town of Canton, CTcoreStrategic or Co-development PartnerCanton Parks & Recreation is a municipal department of the Town of Canton, CT. The department operates under the town's governance and budget, uses the town's tax ID for childcare purposes (06-6002383), and is referenced on the official Town of Canton website. The town's approved budget directly impacts department operations, as seen in the Mills Pond Pool schedule adjustments due to budget reductions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• CivicRec: Recreation management software provider serving municipal parks and recreation departments. Comparable technology-layer counterpart to MyRec.com, the platform powering Canton Parks & Recreation's digital registration and facility management.
• National Recreation and Park Association (NRPA): National membership association supporting U.S. park and recreation agencies. Industry body that sets standards, provides training, and advocates for municipal recreation departments including Canton Parks & Recreation.
• RecDesk: Recreation management software platform for municipal parks and recreation departments. Adjacent technology vendor that competes with MyRec.com in providing online registration, membership, and facility scheduling for agencies like Canton.

Broad incumbents

• Active Network (PerfectMind / ActiveNet): Established recreation and activity management software vendor serving municipal recreation departments, YMCAs, and community organizations. Broader incumbent alternative to MyRec.com for the same registration and facility management use case.
• YMCA of Greater Hartford: Large community recreation and wellness organization operating pools, youth programs, senior programming, and family services in the greater Hartford region — overlapping with Canton Parks & Recreation's resident-facing offerings.

Regional players

• West Hartford Leisure Services: Municipal recreation division serving West Hartford, CT — a larger Connecticut municipality operating aquatics, programs, and community facilities under a similar municipal-government model.
• Glastonbury Parks and Recreation: Municipal parks and recreation department for Glastonbury, CT. Comparable Connecticut municipal recreation provider operating community programs, pools, and parks for town residents.
• Avon Parks & Recreation: Municipal parks and recreation department serving Avon, CT — a neighboring Farmington Valley town. Comparable in scale, mission, and offerings (programs, pools, parks, senior services) to Canton Parks & Recreation.
• Farmington Parks & Recreation: Municipal parks and recreation department serving Farmington, CT, located in the same Farmington Valley region. Operates a similar mix of recreation programs, aquatics, and community facilities for residents.
• Simsbury Parks & Recreation: Municipal parks and recreation department serving the adjacent Connecticut town of Simsbury. Direct functional peer operating community recreation programs, pools, and parks for a comparable suburban CT resident base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CantonCTParksandRec
• LinkedInlinkedin.com/company/canton-parks-&-recreation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canton Parks & Recreation