Cape Grace, A Fairmont Managed Hotel
Cape Grace is a five-star luxury hotel at Cape Town's V&A Waterfront, managed by Fairmont (Accor). It serves HNW leisure and corporate travellers with multi-category accommodation, five F&B outlets, spa, events, and a 2023-curated African art-led guest experience.
- Company typePrivate
- Founded1996
- HeadquartersCape Town, South Africa
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Cape Grace, A Fairmont Managed Hotel does
Cape Grace, A Fairmont Managed Hotel is a five-star luxury hotel located on a private quay at Cape Town's V&A Waterfront in South Africa. Opened in 1996 and managed by Fairmont Hotels & Resorts (part of Accor), the property offers 13+ room and suite categories ranging from Fairmont Harbour View and Deluxe Mountain View rooms to the Cape Grace Suite and Waterfront Penthouse Suite. Beyond accommodation, the hotel operates five food and beverage outlets (Heirloom Restaurant, Bascule Bar, Library Lounge, Pool Bar, and In-Room Dining), the Fairmont Spa with indigenous fynbos treatments, Fairmont Fit fitness centre, a heated outdoor pool, and dedicated meetings and private events spaces. The property underwent a comprehensive refashioning in 2023 with a curated African art collection, and has subsequently introduced new product layers including a 12-month Private Vault Membership and circular-economy partnerships with VéloSophy and Nespresso.
The business model is a multi-stream luxury hospitality operation. Primary revenue comes from guest accommodation (seasonal, quote-based pricing across multiple room categories), supplemented by F&B, spa treatments, private events, and ancillary services (in-room dining, pool day access, gift vouchers). Go-to-market combines direct booking via capegrace.com and the integrated Fairmont booking engine with distribution through Fairmont/Accor's global system, the Accor Live Limitless loyalty program, and a trade-partner portal for travel advisors. The customer base is anchored in luxury leisure travellers (HNW individuals and families), with secondary segments in corporate/business travel and Cape Town local day guests. Operational technology is limited to standard PMS/booking infrastructure plus a third-party AI tool (Winnow Standard) for kitchen food-waste management; sustainability credentials (Green Key 2024-2025, EDGE Buildings 2024, SafeHotels Executive) reinforce ESG positioning. The company is a privately held South African Proprietary Limited entity (Cape Grace Hotel Proprietary Limited) and is not publicly traded; revenue is not publicly disclosed.
Cape Grace, A Fairmont Managed Hotel firmographics
Firmographics- Name
- Cape Grace, A Fairmont Managed Hotel
- Legal name
- Cape Grace Hotel Proprietary Limited
- Website
- https://capegrace.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cape Grace is a five-star luxury hotel at Cape Town's V&A Waterfront, managed by Fairmont (Accor). It serves HNW leisure and corporate travellers with multi-category accommodation, five F&B outlets, spa, events, and a 2023-curated African art-led guest experience.
- Ownership category
- akta.pro rank
Cape Grace, A Fairmont Managed Hotel industry classification
Industry- Product category
- Luxury Hotel and Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industries
- Luxury Wellness & Spa Resorts (THAGACAG), Luxury Eco-Resorts (THAGACAK)
Keywords
Where Cape Grace, A Fairmont Managed Hotel is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Cape Grace, A Fairmont Managed Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Guest Accommodation: Revenue from room rentals across multiple room categories ranging from Deluxe Mountain View to Waterfront Penthouse Suite. Room types include Fairmont Harbour View, Deluxe Mountain View, Rooftop Room, Junior Suite, One Bedroom Suite, One Bedroom Signature Suite, Rooftop Terrace Suite, Two Bedroom Suite, Three Bedroom Suite, Waterfront Penthouse Suite, Signature Safari Family Room, and Cape Grace Suite.
- Food & Beverage Outlets: Dining revenue from Heirloom Restaurant (breakfast, dinner, afternoon tea), Bascule Bar (whiskies, cocktails, small plates), Library Lounge (afternoon tea, cocktails, coffee), Pool Bar (light meals, brunch on Sundays), and In-Room Dining.
- Fairmont Spa & Wellness: Revenue from spa treatments including massages, skincare, manicures, pedicures, and spa packages. Facilities include salt room, steam room, sauna, and sensory shower.
- Meetings & Events: Private events and meetings revenue from dedicated event spaces including private dining room, boardroom, and marina room configurations.
- Private Vault Membership: 12-month membership program granting access to personalized spirit cabinet for whiskey, rum, cognac, gin, and vodka storage, plus exclusive benefits including premium bottle access, complimentary mixers, exclusive tastings, and private reservations for up to four guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Afternoon Tea at Heirloom Restaurant |
| Unit Pricing | Pay-as-you-go | Pool Sunbed Reservation |
| One time/ perpetual license | Pay-as-you-go | Sunday Brunch by Pool |
| Subscription | Annual | Private Vault Membership |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Cape Grace, A Fairmont Managed Hotel product offering
Product offeringCore offering
Cape Grace is a five-star luxury hotel at the V&A Waterfront in Cape Town offering overnight accommodation across 13 room and suite categories, five food and beverage outlets (Heirloom Restaurant, Bascule Bar, Library Lounge, Pool Bar, and In-Room Dining), Fairmont Spa wellness services, private meetings and events facilities, and a Private Vault Membership spirits program, all delivered under the Fairmont Hotels & Resorts management brand within the Accor group.
Product overview
Cape Grace is a five-star luxury hotel offering a comprehensive portfolio of accommodations and hospitality services. The hotel features 13 distinct room and suite categories ranging from standard rooms to the pinnacle Cape Grace Suite, spanning Fairmont Harbour View, Deluxe Mountain View, Rooftop accommodations, One to Three Bedroom Suites, Waterfront Penthouse, and Signature offerings. Dining outlets include Heirloom Restaurant (fine dining), Afternoon Tea service, Library Lounge, Bascule Bar (whisky/cocktails), Pool Bar, and In-Room Dining. Wellness facilities encompass Fairmont Spa and Fairmont Fit gym. Additional services include meetings and events spaces, private dining, and curated local experiences. The hotel underwent a significant refashioning in 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Fairmont Spa at Cape Grace: A wellness sanctuary offering treatments inspired by natural elements of the Cape region, including fynbos and indigenous botanicals, featuring salt room, steam room, sauna, and sensory shower.
- Heirloom Restaurant
- Bascule Bar
- Library Lounge
- Pool Bar
Products and services
- Heirloom Restaurant Signature restaurant at Cape Grace offering contemporary South African dining with seasonal menus celebrating local ingredients and culinary heritage, serving breakfast, dinner, and afternoon tea for hotel and day guests.
- Afternoon Tea
Quantifiable outcome
- More than 56% of leadership team, including C-suite, are women
- +3 more outcomes
Companies that use Cape Grace, A Fairmont Managed Hotel
Customer profileSegments3 records
Ideal customer profiles3 records
Cape Grace, A Fairmont Managed Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cape Grace, A Fairmont Managed Hotel partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- VélosophycoreSwedish bicycle and lifestyle brand partnered with Cape Grace and Nespresso to offer guests bicycles made from 95% recycled aluminium from recycled Nespresso coffee capsules. Guests can explore Cape Grace's stunning surroundings with a fleet of eco bicycles offering a fun and eco-conscious way to discover the beauty of the Cape.
- NespressocoreCoffee capsule recycling partnership with Vélosophy and Cape Grace to create bicycles from recycled aluminium. Supports Cape Grace's sustainability initiatives and circular economy efforts.
- Accor Live LimitlesscoreGlobal loyalty program integration enabling points earning and redemption. Part of Accor's global portfolio reaching millions of members worldwide.
- DineplancoreRestaurant reservation system provider for Heirloom Restaurant, Afternoon Tea bookings, Bascule Bar, and Pool Bar. Handles dining reservations and bookings across all food and beverage outlets.
- Green KeyminorVoluntary eco-certification programme managed internationally by Foundation for Environmental Education (FEE) and nationally by Wildlife and Environment Society of South Africa (WESSA). Cape Grace certified 2024-2025.
- Various South African ArtistscoreAfrican artists (mostly South African) created artwork collection for hotel's refashioning in 2023. Many pieces were specially commissioned for particular spaces. Includes artists such as Galia Gluckman, Lulama Wolf, Louise Gelderblom, Imiso Ceramics (Andile Dyalvane and Zizipho Poswa), Chuma Maweni, Keiskamma Art Trust, Cathy Abraham, Mark Rautenbach, Zarah Cassim, and many others.
- Fairmont Hotels & ResortscoreParent brand management company. Cape Grace is A Fairmont Managed Hotel. Part of Accor group. Fairmont manages environmental and social sustainability programs including WATCH program for child protection.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cape Grace, A Fairmont Managed Hotel competitors and assessment
Company assessmentDirect peers
- The Silo Hotel: Boutique luxury hotel atop a converted grain silo at the V&A Waterfront with art-driven interiors and panoramic Table Mountain views. Comparable in cultural-luxury positioning, suite-driven product, and HNW guest mix.
- Twelve Apostles Hotel and Spa: Luxury five-star hotel between Camps Bay and the Atlantic seaboard with award-winning spa and F&B. Comparable in five-star leisure positioning, spa-driven ancillary revenue, and HNW international guest base.
- One&Only Cape Town: Five-star luxury resort at the V&A Waterfront with marina views, multiple F&B venues, and a high-end spa. Most direct competitor given shared waterfront micro-location and similar luxury leisure and corporate target segments.
- Saxon Hotel, Villas and Spa: Leading luxury boutique hotel in Sandton, Johannesburg, with villas, spa, and fine dining. Comparable ultra-luxury positioning, villa/suite product, and HNW African and international clientele.
- Table Bay Hotel: Luxury Sun International hotel at the V&A Waterfront quay with marina views, multiple F&B outlets, and spa. Direct waterfront competitor with similar product mix and conference/event revenue.
- Taj Cape Town: Luxury five-star hotel in central Cape Town with multiple F&B venues, Jiva Spa, and meetings facilities. Comparable in international luxury positioning and corporate travel mix.
- Belmond Mount Nelson: Iconic heritage luxury hotel in central Cape Town with extensive gardens, F&B, and spa. Comparable heritage-luxury positioning, large scale, and reliance on international leisure and corporate travelers.
- The Westcliff (Four Seasons Hotel The Westcliff): Luxury five-star hotel in Johannesburg with F&B and spa; comparable South African luxury product targeting HNW leisure and corporate travelers, though a different city.
Emerging players
- Mandarin Oriental, Marrakech: Five-star luxury resort in Marrakech with spa, multiple F&B venues, and gardens. Comparable in African luxury destination positioning targeting HNW international travelers seeking cultural and wellness experiences.
Broad incumbents
- Fairmont Grand Del Mar: Luxury Fairmont-managed resort in San Diego with spa, F&B, and meetings. Comparable in Fairmont brand standards, luxury service model, and diversified ancillary revenue, though not a direct geographic competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cape Grace, A Fairmont Managed Hotel social profiles
Digital presenceCape Grace, A Fairmont Managed Hotel compliance and trust
Trust signalCompliance4 records
Cape Grace, A Fairmont Managed Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cape Grace, A Fairmont Managed Hotel leadership team
Management profileNumber of profiles
Cape Grace, A Fairmont Managed Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cape Grace, A Fairmont Managed Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cape Grace, A Fairmont Managed Hotel
What does Cape Grace, A Fairmont Managed Hotel do?
Cape Grace is a five-star luxury hotel at the V&A Waterfront in Cape Town offering overnight accommodation across 13 room and suite categories, five food and beverage outlets (Heirloom Restaurant, Bascule Bar, Library Lounge, Pool Bar, and In-Room Dining), Fairmont Spa wellness services, private meetings and events facilities, and a Private Vault Membership spirits program, all delivered under the Fairmont Hotels & Resorts management brand within the Accor group.
Is Cape Grace, A Fairmont Managed Hotel a public or private company?
Cape Grace, A Fairmont Managed Hotel is a private company. It is classified as corporate owned and is currently operating.
When was Cape Grace, A Fairmont Managed Hotel founded?
Cape Grace, A Fairmont Managed Hotel was founded in 1996. It employs 251 to 500 people.
Where is Cape Grace, A Fairmont Managed Hotel based?
Cape Grace, A Fairmont Managed Hotel is headquartered in Cape Town, South Africa, in the Africa region.
How does Cape Grace, A Fairmont Managed Hotel make money?
Five revenue lines are on record. Guest Accommodation is the primary driver. The others are food & Beverage Outlets, fairmont Spa & Wellness, meetings & Events and private Vault Membership.
Who are Cape Grace, A Fairmont Managed Hotel's main competitors?
Direct peers on record are The Silo Hotel, Twelve Apostles Hotel and Spa, One&Only Cape Town, Saxon Hotel, Villas and Spa, Table Bay Hotel, Taj Cape Town, Belmond Mount Nelson and The Westcliff (Four Seasons Hotel The Westcliff). Mandarin Oriental, Marrakech is listed as an emerging player. Fairmont Grand Del Mar is listed as a broad incumbent.
Does Cape Grace, A Fairmont Managed Hotel have an API?
No public API is recorded for Cape Grace, A Fairmont Managed Hotel.
What industry is Cape Grace, A Fairmont Managed Hotel in?
Cape Grace, A Fairmont Managed Hotel's product category is Luxury Hotel and Hospitality. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAGACAG, Luxury Wellness & Spa Resorts. Its NAICS code is 72111 and its SIC code is 7011.