Cape Grace, A Fairmont Managed Hotel

What Cape Grace, A Fairmont Managed Hotel does

Cape Grace, A Fairmont Managed Hotel is a five-star luxury hotel located on a private quay at Cape Town's V&A Waterfront in South Africa. Opened in 1996 and managed by Fairmont Hotels & Resorts (part of Accor), the property offers 13+ room and suite categories ranging from Fairmont Harbour View and Deluxe Mountain View rooms to the Cape Grace Suite and Waterfront Penthouse Suite. Beyond accommodation, the hotel operates five food and beverage outlets (Heirloom Restaurant, Bascule Bar, Library Lounge, Pool Bar, and In-Room Dining), the Fairmont Spa with indigenous fynbos treatments, Fairmont Fit fitness centre, a heated outdoor pool, and dedicated meetings and private events spaces. The property underwent a comprehensive refashioning in 2023 with a curated African art collection, and has subsequently introduced new product layers including a 12-month Private Vault Membership and circular-economy partnerships with VéloSophy and Nespresso.

The business model is a multi-stream luxury hospitality operation. Primary revenue comes from guest accommodation (seasonal, quote-based pricing across multiple room categories), supplemented by F&B, spa treatments, private events, and ancillary services (in-room dining, pool day access, gift vouchers). Go-to-market combines direct booking via capegrace.com and the integrated Fairmont booking engine with distribution through Fairmont/Accor's global system, the Accor Live Limitless loyalty program, and a trade-partner portal for travel advisors. The customer base is anchored in luxury leisure travellers (HNW individuals and families), with secondary segments in corporate/business travel and Cape Town local day guests. Operational technology is limited to standard PMS/booking infrastructure plus a third-party AI tool (Winnow Standard) for kitchen food-waste management; sustainability credentials (Green Key 2024-2025, EDGE Buildings 2024, SafeHotels Executive) reinforce ESG positioning. The company is a privately held South African Proprietary Limited entity (Cape Grace Hotel Proprietary Limited) and is not publicly traded; revenue is not publicly disclosed.

Name

Cape Grace, A Fairmont Managed Hotel

Legal name

Cape Grace Hotel Proprietary Limited

Website

https://capegrace.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Cape Grace is a five-star luxury hotel at Cape Town's V&A Waterfront, managed by Fairmont (Accor). It serves HNW leisure and corporate travellers with multi-category accommodation, five F&B outlets, spa, events, and a 2023-curated African art-led guest experience.

Ownership category

akta.pro rank

Product category

Luxury Hotel and Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Luxury Eco-Resorts (THAGACAK)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Spa and wellness services
• Private events and meetings
• Luxury hospitality experiences

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Guest Accommodation: Revenue from room rentals across multiple room categories ranging from Deluxe Mountain View to Waterfront Penthouse Suite. Room types include Fairmont Harbour View, Deluxe Mountain View, Rooftop Room, Junior Suite, One Bedroom Suite, One Bedroom Signature Suite, Rooftop Terrace Suite, Two Bedroom Suite, Three Bedroom Suite, Waterfront Penthouse Suite, Signature Safari Family Room, and Cape Grace Suite.
2. Food & Beverage Outlets: Dining revenue from Heirloom Restaurant (breakfast, dinner, afternoon tea), Bascule Bar (whiskies, cocktails, small plates), Library Lounge (afternoon tea, cocktails, coffee), Pool Bar (light meals, brunch on Sundays), and In-Room Dining.
3. Fairmont Spa & Wellness: Revenue from spa treatments including massages, skincare, manicures, pedicures, and spa packages. Facilities include salt room, steam room, sauna, and sensory shower.
4. Meetings & Events: Private events and meetings revenue from dedicated event spaces including private dining room, boardroom, and marina room configurations.
5. Private Vault Membership: 12-month membership program granting access to personalized spirit cabinet for whiskey, rum, cognac, gin, and vodka storage, plus exclusive benefits including premium bottle access, complimentary mixers, exclusive tastings, and private reservations for up to four guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Cape Grace is a five-star luxury hotel at the V&A Waterfront in Cape Town offering overnight accommodation across 13 room and suite categories, five food and beverage outlets (Heirloom Restaurant, Bascule Bar, Library Lounge, Pool Bar, and In-Room Dining), Fairmont Spa wellness services, private meetings and events facilities, and a Private Vault Membership spirits program, all delivered under the Fairmont Hotels & Resorts management brand within the Accor group.

Product overview

Cape Grace is a five-star luxury hotel offering a comprehensive portfolio of accommodations and hospitality services. The hotel features 13 distinct room and suite categories ranging from standard rooms to the pinnacle Cape Grace Suite, spanning Fairmont Harbour View, Deluxe Mountain View, Rooftop accommodations, One to Three Bedroom Suites, Waterfront Penthouse, and Signature offerings. Dining outlets include Heirloom Restaurant (fine dining), Afternoon Tea service, Library Lounge, Bascule Bar (whisky/cocktails), Pool Bar, and In-Room Dining. Wellness facilities encompass Fairmont Spa and Fairmont Fit gym. Additional services include meetings and events spaces, private dining, and curated local experiences. The hotel underwent a significant refashioning in 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Fairmont Spa at Cape Grace: A wellness sanctuary offering treatments inspired by natural elements of the Cape region, including fynbos and indigenous botanicals, featuring salt room, steam room, sauna, and sensory shower.
• Heirloom Restaurant
• Bascule Bar
• Library Lounge
• Pool Bar

Products and services

• Heirloom Restaurant Signature restaurant at Cape Grace offering contemporary South African dining with seasonal menus celebrating local ingredients and culinary heritage, serving breakfast, dinner, and afternoon tea for hotel and day guests.
• Afternoon Tea

Quantifiable outcome

• More than 56% of leadership team, including C-suite, are women
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VélosophycoreStrategic or Co-development Partner · 1 January 2025Swedish bicycle and lifestyle brand partnered with Cape Grace and Nespresso to offer guests bicycles made from 95% recycled aluminium from recycled Nespresso coffee capsules. Guests can explore Cape Grace's stunning surroundings with a fleet of eco bicycles offering a fun and eco-conscious way to discover the beauty of the Cape.
• NespressocoreStrategic or Co-development Partner · 1 January 2025Coffee capsule recycling partnership with Vélosophy and Cape Grace to create bicycles from recycled aluminium. Supports Cape Grace's sustainability initiatives and circular economy efforts.
• Accor Live LimitlesscoreGTM or Marketing PartnerGlobal loyalty program integration enabling points earning and redemption. Part of Accor's global portfolio reaching millions of members worldwide.
• DineplancoreTechnology or IntegrationRestaurant reservation system provider for Heirloom Restaurant, Afternoon Tea bookings, Bascule Bar, and Pool Bar. Handles dining reservations and bookings across all food and beverage outlets.
• Green KeyminorOthersVoluntary eco-certification programme managed internationally by Foundation for Environmental Education (FEE) and nationally by Wildlife and Environment Society of South Africa (WESSA). Cape Grace certified 2024-2025.
• Various South African ArtistscoreStrategic or Co-development PartnerAfrican artists (mostly South African) created artwork collection for hotel's refashioning in 2023. Many pieces were specially commissioned for particular spaces. Includes artists such as Galia Gluckman, Lulama Wolf, Louise Gelderblom, Imiso Ceramics (Andile Dyalvane and Zizipho Poswa), Chuma Maweni, Keiskamma Art Trust, Cathy Abraham, Mark Rautenbach, Zarah Cassim, and many others.
• Fairmont Hotels & ResortscoreOthersParent brand management company. Cape Grace is A Fairmont Managed Hotel. Part of Accor group. Fairmont manages environmental and social sustainability programs including WATCH program for child protection.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Silo Hotel: Boutique luxury hotel atop a converted grain silo at the V&A Waterfront with art-driven interiors and panoramic Table Mountain views. Comparable in cultural-luxury positioning, suite-driven product, and HNW guest mix.
• Twelve Apostles Hotel and Spa: Luxury five-star hotel between Camps Bay and the Atlantic seaboard with award-winning spa and F&B. Comparable in five-star leisure positioning, spa-driven ancillary revenue, and HNW international guest base.
• One&Only Cape Town: Five-star luxury resort at the V&A Waterfront with marina views, multiple F&B venues, and a high-end spa. Most direct competitor given shared waterfront micro-location and similar luxury leisure and corporate target segments.
• Saxon Hotel, Villas and Spa: Leading luxury boutique hotel in Sandton, Johannesburg, with villas, spa, and fine dining. Comparable ultra-luxury positioning, villa/suite product, and HNW African and international clientele.
• Table Bay Hotel: Luxury Sun International hotel at the V&A Waterfront quay with marina views, multiple F&B outlets, and spa. Direct waterfront competitor with similar product mix and conference/event revenue.
• Taj Cape Town: Luxury five-star hotel in central Cape Town with multiple F&B venues, Jiva Spa, and meetings facilities. Comparable in international luxury positioning and corporate travel mix.
• Belmond Mount Nelson: Iconic heritage luxury hotel in central Cape Town with extensive gardens, F&B, and spa. Comparable heritage-luxury positioning, large scale, and reliance on international leisure and corporate travelers.
• The Westcliff (Four Seasons Hotel The Westcliff): Luxury five-star hotel in Johannesburg with F&B and spa; comparable South African luxury product targeting HNW leisure and corporate travelers, though a different city.

Emerging players

• Mandarin Oriental, Marrakech: Five-star luxury resort in Marrakech with spa, multiple F&B venues, and gardens. Comparable in African luxury destination positioning targeting HNW international travelers seeking cultural and wellness experiences.

Broad incumbents

• Fairmont Grand Del Mar: Luxury Fairmont-managed resort in San Diego with spa, F&B, and meetings. Comparable in Fairmont brand standards, luxury service model, and diversified ancillary revenue, though not a direct geographic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cape-grace

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape Grace, A Fairmont Managed Hotel