What Caposa does

CAPOSA is a family-owned Salvadoran agricultural company founded in 1991 by the Cartagena and Pocasangre families and headquartered at a nursery facility on the Km 74.5 Acajutla Highway in Sonsonate, El Salvador. The company produces ornamental plants, foliage, and organic fine aroma cacao for both domestic and international markets, and operates an MPS Grade A certified facility under the Dutch sustainability system.

The core business is propagation and production of ornamental plants in categories including potted plants (Aralia, Aglonema, Dracaena, Ficus, Philodendron, Croton, Cordyline), totems, braided plants, mesh plants, circular meshes, pyramids, and cut foliage. CAPOSA claims to be the only producer in El Salvador offering specialized plant formats such as braids, meshes, and pyramids, and became the largest worldwide producer of Schefflera Mini Arboricola following relationships established at the TPIE trade show. The company also operates a 32-hectare Finca Caposa producing Trinitario/Criollo fine aroma cacao under organic and agroforestry systems, certified by Mayacert, S.A.

CAPOSA generates revenue through four channels: direct retail and wholesale plant sales from the Sonsonate nursery, monthly subscription-based plant rental with maintenance and rotation for offices, hotels, restaurants, and events, international export of bare-root plants via DHL logistics to the United States, Netherlands, Japan, Canada, Denmark, and Dominican Republic, and organic cacao sales. Exports are described as the primary revenue source. Customers are horizontally segmented across individual consumers, wholesale nurseries and landscapers, corporate and commercial clients, and international importers. Distribution is multi-channel, combining in-person nursery visits, email-based wholesale orders, website contact forms, and DHL-managed international freight.

Name

Caposa

Legal name

Caposa

Website

https://caposaplants.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

CAPOSA is a family-owned Salvadoran agricultural producer founded in 1991, growing ornamental plants and organic fine aroma cacao at its Sonsonate nursery for domestic wholesale, corporate plant rental, and export to six countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Sonsonate

HQ country

El Salvador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ornamental Plant Sales: CAPOSA sells ornamental plants and foliage through retail and wholesale channels. Products include pots, totems, braided plants, mesh plants, landscaping plants, and foliage for cut arrangements. Both single-plant purchases and bulk orders are available.
2. Plant Rental Service: Monthly rental service for offices, hotels, restaurants, and events with plant rotation and maintenance included. Cost varies by plant type, quantity, and rental duration (monthly or per day).
3. Export of Ornamental Plants: International export of plants to markets in America, Europe, and Asia including the United States, Netherlands, Japan, Canada, Denmark, and Dominican Republic. Plants are shipped bare root with DHL logistics partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Caposa is a Salvadoran agricultural company that produces, sells, and exports ornamental plants, foliage, and organic fine aroma cacao from its nursery in Sonsonate, El Salvador. The company offers retail and wholesale plant sales, specialized plant formats (braids, meshes, pyramids), monthly plant rental with maintenance for commercial spaces and events, and international export services to markets in North America, Europe, and Asia.

Product overview

CAPOSA is a Salvadoran agricultural company with over 30 years of experience in the production and export of ornamental plants, foliage, and cacao. The product portfolio includes: (1) Potted ornamental plants in various categories including indoor plants like Aralia Fabia, Aglonema, Dracaena varieties, Ficus varieties, Philodendron varieties, and tropical plants like Crotons and Cordylines; (2) Specialized plant presentations including Pots/Macetas, Totems, Braided Plants (Trenzas), Foliage (Follajes), Landscaping (Jardinización), and Mesh Plants (Mallas); (3) Plant rental services for interiors and events with monthly fees including advisory, selection, delivery, installation and rotation; and (4) Organic fine aroma cacao from Finca Caposa. The company operates from Sonsonate, El Salvador, and exports to markets including the United States, Netherlands, Japan, Canada, Denmark, and Dominican Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant Rental Service Monthly plant rental service for offices, hotels, restaurants, and events including personalized advisory, plant selection, delivery, setup, installation, and periodic rotation of plants, with maintenance included.
• Organic Fine Aroma Cacao Organic fine aroma cacao produced under agroforestry systems at Finca Caposa, classified as Trinitario varieties including Criollo genetics, with organic certification from Mayacert, S.A., spanning 32 hectares at 100 meters above sea level.
• Potted Ornamental Plants Catalog of potted ornamental indoor and tropical plants including Aralia Fabia, Aglonema, Dracaena varieties, Ficus varieties, Philodendron varieties, Crotons, and Cordylines, sold retail and wholesale.
• Specialized Plant Formats Plants presented in specialized formats including braids (trenzas), meshes (mallas), circular meshes, pyramids, and totems, offered exclusively by Caposa in El Salvador.
• Cordyline Katrijne A vibrant tropical plant with slender, elegant leaves featuring striking neon pink or fuchsia edges, valued for air-purifying qualities and upright growth habit.
• Croto Batik A vibrant tropical plant with long, narrow leaves featuring intricate multicolored patterns reminiscent of batik textile dyeing technique, valued for air-purifying qualities.
• Red Croton Petra A vibrant tropical plant with thick, leathery leaves featuring intense patterns of red, orange, yellow, and green, valued for air-purifying qualities.
• Aralia Balfouriana Foliage Premium deep green foliage with soft creamy-white variegation and rounded coin-like leaves with scalloped edges, valued for architectural form in floral design.
• International Plant Export Export of ornamental plants shipped bare root to international markets including the United States, Netherlands, Japan, Canada, Denmark, and Dominican Republic, with DHL logistics partnership and phytosanitary compliance.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• DHLcoreTechnology or IntegrationDHL manages international logistics for CAPOSA's export operations, handling air freight coordination and space booking for plant shipments to international destinations. This partnership ensures efficient logistics processes and reliable deliveries.
• Mayacert, S.A.coreOthersOrganic certification granted by Mayacert S.A. ensures that CAPOSA's cacao cultivation practices avoid synthetic pesticides, herbicides, and chemical fertilizers, using natural fertilizers and integrated pest management instead.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Dümmen Orange: Global leader in floriculture breeding and young plant production. Overlaps with CAPOSA in ornamental plant category and export reach, but operates at vastly larger scale and as a breeder rather than a finished-nursery grower.
• Ball Horticultural Company: Large horticultural company supplying ornamentals across breeding, production, and distribution. Comparable through shared end markets in ornamental plants, though much broader and more upstream than CAPOSA's nursery model.
• Syngenta Flowers: Global ornamentals business of Syngenta, focused on seeds and cuttings for potted and bedding plants. Comparable through shared category and international distribution, but more R&D and breeding-led than CAPOSA's finished-plant nursery.

Direct peers

• Selecta One: European breeder and producer of ornamental plants sold globally through wholesale channels. Comparable to CAPOSA in ornamental plant category, international export footprint, and presence in potted plant and foliage segments.
• Costa Farms: One of the largest ornamental plant growers in North America, producing a broad indoor and tropical foliage portfolio. Directly comparable to CAPOSA in core category (potted ornamentals, foliage for interiors and landscaping) and in selling to wholesale and retail channels.
• Monrovia Nursery Company: US-based ornamental plant producer known for branded, high-quality container plants sold through garden centers and landscapers. Comparable to CAPOSA in ornamental plant production, branded presentation formats, and reliance on independent garden center / wholesale distribution.
• Beekenkamp Group: Dutch family-owned breeder and producer of ornamental plants and vegetables. Comparable to CAPOSA in ornamental plant production scale, family ownership, and global export orientation from a single-country base into European markets.
• Green Circle Growers: US greenhouse ornamentals grower producing indoor and tropical foliage for mass-market retailers. Comparable to CAPOSA in finished-ornamental production and wholesale distribution, though with substantially larger scale.

Emerging players

• Hacienda Esmeralda: Single-origin premium cacao producer in Latin America. Comparable to Finca Caposa in fine aroma / single-origin positioning, agroforestry production, and targeting premium chocolate makers, though at different country and scale.
• Compañía Nacional de Chocolate: Major Latin American cacao processor with strong fine aroma sourcing programs. Comparable to CAPOSA's cacao arm through shared fine aroma origin sourcing and Latin American agricultural base, though positioned downstream as a processor rather than grower.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/caposa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caposa