Capricorn Enterprise

What Capricorn Enterprise does

Capricorn Enterprise is a membership-based Destination Management Organisation (DMO) headquartered at 9/6 Normanby Street, Yeppoon, Queensland, Australia. Recognised by Tourism and Events Queensland as one of 13 official membership-based DMOs in the state, it serves as the unified peak body for tourism promotion, economic development, and regional advocacy across the Capricorn Coast and Rockhampton Region in Central Queensland. Its membership base of approximately 300 organisations spans accommodation providers, attractions, tour operators, retail and service businesses, mining and industry groups, real estate agents, media companies, and web/graphic design firms. The organisation's coverage area encompasses a regional population of 126,000+ (projected to reach 160,000 by 2041) and is anchored by the Rockhampton Airport, which handles roughly 560,000 domestic passengers per year.

The operating model combines a small core team of seven staff led by CEO Mary Carroll with a portfolio of digital and physical assets. Digital platforms include the Visit Capricorn Coast tourism portal, the LIVE Capricorn Coast lifestyle platform (positioned for relocation, investment, and living audiences), and social media channels on Facebook, LinkedIn, and YouTube, supported by email marketing and an annual Visitor & Lifestyle Guide publication. Physical and experiential channels include the Visitor Information Centre, signature event programs (Best in Business Awards, Major Projects Forum, Taste Capricorn Coast), trade shows, famil trips for travel writers and tourism trade, media relations, and television campaigns. The organisation is a core partner in the Southern Great Barrier Reef joint marketing partnership alongside Gladstone Area Promotion and Development Limited and Bundaberg North Burnett Tourism, and works with board-level partners including Ergon Energy, Stanwell Corporation, and Gibb Group.

Revenue is generated through two primary streams: recurring annual membership fees from approximately 300 members, and managed-service funding from government partners including Tourism and Events Queensland, Livingstone Shire Council, and federal agencies. Membership pricing is quote-based and tiered by business category and is not publicly disclosed. The 2024–2032 Capricorn Coast Region Destination Tourism Strategy establishes the multi-year operating roadmap, and the organisation is credited with helping Livingstone Shire Council secure over $75 million in state and federal funding. Capricorn Enterprise operates as an independent entity without a parent company or external investment, governed by a board that includes representatives from local government, education (CQUniversity), and major regional employers.

Name

Capricorn Enterprise

Legal name

Capricorn Enterprise

Website

https://capricornenterprise.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Capricorn Enterprise is a membership-based Destination Management Organisation serving the Capricorn Coast and Rockhampton Region in Queensland, Australia. One of 13 official Queensland DMOs, it delivers destination marketing, economic development, and visitor servicing to approximately 300 member businesses.

Ownership category

akta.pro rank

Product category

Destination Management Services

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

Keywords

• Destination management services
• Regional tourism marketing
• Economic development services
• Tourism membership organization
• Visitor information services

Headquarters

HQ city

Yeppoon

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees from approximately 300 members across tourism operators, accommodation providers, retail, service providers, mining and industry groups, real estate agents, media, and web/graphic design companies
2. Government Funding and Grants: Operational support and project funding from Tourism and Events Queensland, Livingstone Shire Council, and other government bodies

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Capricorn Enterprise is the peak membership-based Destination Management Organisation (DMO) for the Capricorn Coast and Rockhampton Region in Central Queensland, delivering destination marketing, visitor servicing, tourism operator support, and economic development services to approximately 300 member businesses and government partners. The organisation operates the Visit Capricorn Coast and LIVE Capricorn Coast digital platforms, runs a Visitor Information Centre in Yeppoon, and advocates for regional priority projects across the Southern Great Barrier Reef destination.

Product overview

Capricorn Enterprise is a membership-based Destination Management Organisation serving as the peak tourism, business and industry body for the Capricorn Coast and Rockhampton Region. The organization operates a unified service model offering Tourism & Events Services (destination marketing, visitor servicing, operator support), Economic Development Services (investment attraction, industry advocacy), and a Membership Program supporting approximately 300 businesses. Key digital platforms include the Visit Capricorn Coast tourism portal, LIVE Capricorn Coast lifestyle portal, and the Visitor & Lifestyle Guide publication. The organization also delivers signature event programs including the Best in Business Awards and Major Projects Forum, supporting regional economic growth through events, networking, and promotional activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Capricorn Enterprise Membership Program Annual membership program for approximately 300 regional businesses spanning accommodation, attractions, retail, services, mining, real estate, and media sectors, providing networking, marketing support, advocacy, and business development services.
• Visit Capricorn Coast Tourism Portal Official destination website providing visitor information, accommodation listings, attraction directories, event calendars, and travel planning resources for the Capricorn Coast and Rockhampton Region.
• LIVE Capricorn Coast Lifestyle Portal Official lifestyle and relocation website for the Capricorn Coast region, providing relocation and living information for prospective residents, businesses, and investors.
• Tourism & Events Services Destination marketing, operator support, event funding facilitation, and visitor servicing delivered on behalf of members, Tourism and Events Queensland, Livingstone Shire Council, and other regional partners.
• Economic Development Services Investment attraction, industry growth support, regional advocacy, and coordination of priority infrastructure and development projects for Central Queensland.
• Visitor Information Centre Physical visitor information centre providing tourism information, accommodation and tour bookings, and regional guidance to domestic and international travelers visiting the Capricorn Coast.
• Visitor & Lifestyle Guide Annual printed and digital publication showcasing tourism operators, attractions, dining, events, and lifestyle offerings across the Capricorn Coast and Rockhampton Region.

Quantifiable outcome

• Bronze Award in Richard Power Award for Destination Marketing at Queensland Tourism Awards
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Livingstone Shire CouncilcoreStrategic or Co-development PartnerLocal government partner providing funding support and collaboration on regional development initiatives, infrastructure projects, and tourism promotion for the Capricorn Coast.
• Tourism and Events QueenslandcoreStrategic or Co-development PartnerState government tourism body that recognizes Capricorn Enterprise as one of Queensland's 13 official Destination Management Organisations; provides funding, strategic direction, and joint marketing initiatives.
• CQUniversitycoreStrategic or Co-development PartnerRegional university partner; Capricorn Enterprise supported CQUniversity/CQTAFE merger and collaborates on economic development, education initiatives, and workforce development.
• Ergon EnergymajorStrategic or Co-development PartnerEnergy corporation and major employer in the region; represented on Capricorn Enterprise board; supports regional infrastructure and economic development initiatives.
• Stanwell CorporationmajorStrategic or Co-development PartnerMajor energy provider operating Stanwell Power Station; represented on Capricorn Enterprise board; supports regional development and community initiatives.
• Gibb GroupmajorGTM or Marketing PartnerMajor property developer in the region (Salt Yeppoon, Empire Rockhampton, Echelon Yeppoon); Platinum/Corporate Partner supporting regional tourism and economic development.
• Southern Great Barrier Reef PartnershipcoreStrategic or Co-development PartnerRegional tourism partnership with Gladstone Area Promotion and Development Limited and Bundaberg North Burnett Tourism, jointly marketing the Southern Great Barrier Reef destination internationally and domestically.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CapricornTourism
• Facebookfacebook.com/capricornenterprise
• LinkedInlinkedin.com/company/capricornenterprise

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capricorn Enterprise